Judging from everyone's reactions, girls are more interested than men, and Asians are more interested than Europeans and Americans. Among them, users in Japan and South Korea directly received an extra 3 million thanks to the emoticons of the four cute products.
Active users come out.
This was also the case in the previous life. LINE’s main user groups were in Japan and South Korea, and it was able to sell 27.4 million US dollars of emoticon packs in one quarter of 2013. This shows how much Japanese and Korean people like animation-related peripheral products, and they live in the second dimension.
There are so many otakus out there!
The four cute emoticons are actually only a very small aspect in Huangfucai's plan.
A project that is expected to only bring 50 million yuan in revenue to the company a month is completely irrelevant and is just a manifestation of popularity.
What really can best subsidize marketing expenses at this stage is the storage space for personal and circle of friends.
There are always some people who like to show off themselves constantly on the Internet. In addition, it is becoming easier and easier to shoot videos and upload photos, so there are definitely more than just people who fill up their space.
One or two.
Not to mention the circle of friends. You can set up your own circle of friends. Dozens of friends come in together. Everyone contacts each other and recommends things they like to everyone... If you go back and forth, no matter how much space you have, it is not enough, even if you just watch it at the beginning.
It has a very generous 50GB of storage space.
As we all know, Europeans and Americans like to show themselves the most, so this phenomenon is just opposite to the audience of the "Four Cute Emoji Packs". The proportion of European and American users' space exploding far exceeds that of Asians.
Of course, there are specific categories in it. European and American spaces generally have a high proportion of explosions, accounting for about 60%. Asian spaces are actually not bad, but there are more girls, accounting for 40%; Asia
The proportion of men who make full use of space is less than 20.
Before the paid event is carried out, there is no way to expand the capacity of personal space and circle of friends, so everyone is complaining and protesting in large numbers on the WeChat website every day.
It can be said that public resentment has accumulated to a certain extent.
Unfortunately, at this stage, no company can circumvent the patent trap of WeChat, which makes it impossible for them to change to a similar APP.
There were a few imitation apps from small companies. After being discovered by the app store, their accounts were immediately blocked and lawyers' letters were sent to them. This frightened a group of guys who were ready to follow suit and quickly stepped on the brakes.
Finally, on the 19th, under much anticipation, WeChat finally officially opened its online shopping store at 9 a.m. capital time.
As disclosed, the emoticon packs of Mantou Man, Coni Rabbit, Brown Bear and James each cost 2 US dollars each, each containing about 50 various expressions; if purchased together, the price will be reduced to 5 US dollars.
US dollars.
The price of storage space is slightly different.
Personal space is measured in units of 1GB. For every additional 1GB of capacity per month, a fee of US$0.1 will be charged, and so on, there is no limit.
The storage space of Moments is much more expensive. It is calculated in units of 1GB. For every additional 1GB of capacity per month, you need to pay a fee of US$0.2, and so on, there is no limit.
Here, Huangfucai used a little trick, which was to convert the annual fee into a monthly payment.
A person pays 5 US dollars a month and 60 US dollars a year. It doesn't seem like there is anything good to say, but if you ask him to pay 60 US dollars at a time, it will be a bit painful.
Many experts have criticized the charging behavior of WeChat APP before, believing that they will definitely fail and lose customers.
Now when I saw that the price was not very cheap, all kinds of experts immediately jumped out and started fighting with the fans.
"Is this the rhythm of seeking death? A few pictures that can be seen everywhere cost 5 US dollars to package? Do you think that other people have money and no place to spend it?"
"Every website provides free expression pictures, but WeChat is so weird. I can understand that they think they are too different?"
"Why can't we charge for the four cute emoticons that we have worked so hard to create and have independent intellectual property rights? Also, what does it mean to see them everywhere? Have you ever seen such cute emoticons? Uncle, you should go back and watch the National Channel 2
Zombie face! Those antiques are for you!"
"Storage space is too expensive! According to their approach, it will bring the heaviest burden to users. It may be okay for a day or two, but in the long run, a large number of users will definitely leave!"
"Expensive? Do you know how expensive hard drives are nowadays? I will give you 10 US dollars, and you will buy me a 100GB hard drive? Idiot! You think about freeloaders all day long!"
"Aren't there people like me? I also like the WeChat APP. It's true, but I think the fees are unreasonable! It's too expensive! Everyone in the WeChat company is obsessed with money!"
"I won't bother some of the people upstairs who look like experts. But this guy, you said they charge to make money, that's fine! But have you actually used WeChat? Have you purchased value-added services?
You don’t need value-added services to use all the functions of WeChat! The software itself is free! It gives you free emoticons and enough personal space. Isn’t that kind enough? You insist on a never-ending
The limited space makes you want to put all your little movies in it. Do you think WeChat Company is your father? It has to satisfy you like this?"
"..."
While a group of people with ulterior motives were jumping up and down, and WeChat fans were fighting back, the numbers in front of the WeChat company's super large-screen central control platform were unaffected and changing rapidly.
“In ten minutes, 148,000 emoticon packs were sold, of which 80% were bought in one package.”
"In ten minutes, the total number of GB expanded for personal space reached 33 million GB, and the expansion of friend circle space was 88 million GB."
"In 30 minutes, 346,700 sets of emoticons were sold."
"30 minutes, personal space 84 million GB, friend circle 240 million GB."
"30-minute statistics show that the United States has the most expanded friend circles, accounting for 30%, Japan and South Korea have sold the most emoticons, accounting for 25%, and the European continent has the most personal expansion, accounting for 40%."
"..."
Exciting data appeared on the electronic screen one by one. Huangfucai, standing in front of the glass window, ordered: "Update the data to the APPSTORE website and the company forum in real time."
"yes!"
The little girl secretary at the back excitedly conveyed the order. (To be continued. Please search Piao Tian Literature, the novel is better and updated faster!)