To build a good brand, Xiao Qi believes that the most important thing is to improve product quality.
But it’s not enough to just make a good product, you also need to invest a lot in advertising to let more people know how excellent your product is.
What is even more important is after-sales service, which is even related to the safety of the entire company.
Why can future Xiaomi mobile phones become popular all over the country so quickly and become the number one domestically produced mobile phone in China?
The reason is not only their novel marketing methods, but also their very good grasp of fashion. An even bigger reason is that their after-sales service is very good, so that customers don’t have to worry about being passed over after buying a mobile phone.
Buying things means buying feelings. This idea has been bothering Chinese consumers in recent years. Suddenly, it suddenly dawned on them. There is a company that values its customers so much. How can they not support it?
Of course, this kind of good after-sales service attitude is only compared to other domestic manufacturers. Compared with what some manufacturers do abroad, it is even average.
Some people are curious, why are foreign products sold in China different from the after-sales service abroad?
The big reason is the lack of supervision, but the fundamental reason is that they despise Chinese consumers from the bottom of their hearts and have no regard for the protection of their rights and interests.
For example, the 2013 Apple back cover incident was like this. Apple's two warranty attitudes at home and abroad once angered Chinese consumers, causing a large number of user losses, and Apple's image also suffered a big impact.
Xiao Qi knew the experiences and lessons of so many companies. When he founded Fairy Company, he made after-sales service a very important matter.
For example, although the original "Fairy Phone" was only a cheap phone worth a few hundred yuan, and although the quality was very good, Xiao Qi still prepared a large number of parts. He borrowed the channels of Xohua Mobile and implemented various parts according to his previous commitments.
This warranty policy does not end until the end of the warranty period.
The same goes for current dreampads. Fairy Company’s direct-operated stores around the world, in addition to allowing customers to experience and receive dreampads, also have a more important function of repair and replacement.
The back cover of the dreampad is not removable. Therefore, the customer service staff cannot take it to a nearby repair shop to repair it like ordinary electronic products. If the dreampad is broken, it can only be taken to a direct store.
The warranty period given by Xiao Qi to the dreampad is still one year in accordance with international practice. During this year, as long as the machine is not deliberately damaged by oneself, any quality problems can be taken to the direct store to replace the machine with a new one - well
, I learned this from Gang Leader Qiao. It saved me a lot of trouble.
However, the difference between Xiao Qi and Qiao Gangzhu is that if it is inconvenient for people to take the dreampad to a direct-operated store, they can send it directly to the direct-operated store. If the cause is found to be due to quality problems, not only will they be replaced with a new one,
The shipping fee will be refunded to the user's purchase account.
This kind of small thoughtfulness not only moved Chinese people, but also foreigners.
Although it's not worth much, it at least means someone is thoughtful.
What's more, if the dreampad you purchased breaks down within three months, when you replace it with a new one, the store manager of the direct store where you are located will personally write a letter and send it to your home.
He expressed his sincere apology and promised that Fairy Company will make better products.
This feeling is even better. Whether at home or abroad, consumers are generally in a weak position. Many powerful companies, even if they are defeated by the court, would rather lose money than refuse to verbally apologize, let alone
He said he had written a letter to apologize.
Therefore, for this kind of responsible and shameful company, everyone will like it very much. Every consumer who receives the letter immediately wipes away the depression in his heart, and not only buys another special one within seven colors.
version, and even excitedly called relatives and friends to recommend it.
As a result, dreampad's reputation is getting higher and higher, and its sales are naturally getting better and better.
And for the Dreampad after the warranty period, or if the user has damaged the parts due to improper use, the replacement parts of the Dreampad are not cheap, but they must have the best service attitude. Not only the quality of the repair must be guaranteed, but also the fastest repair possible.
It can be processed at a good speed and will not drag out.
Currently, all dreampads have not expired under warranty, but those users who have damaged their dreampads have very high praise for the repair attitude of Fairy Company's direct-operated stores, and feel that even if it costs a lot of money, it is worth it.
Then again, according to a survey by a well-known survey agency around the world, the repair rate of DreamPad produced by Fairy Company is only 0.20%.
In other words, during the warranty period, only two out of 100,000 dreampads have problems. This ratio is far lower than that of technically mature products such as laptop computers.
Otherwise, if the repair rate is too high, store managers will be exhausted writing letters every day. Wouldn’t it be too sad?
In order to add after-sales telephone numbers and maintenance services, Xiao Qi specially added more than 20 clerks in each direct-operated store to handle various matters.
The increased expenses for this have exceeded US$50 million every month.
But Xiao Qi never feels distressed by this. Only when a company's product quality and after-sales service make people feel at ease will others buy your products.
Over time, they will form a consumption habit. Every time this company releases a new product, they will buy it and give it a try.
Such consumption inertia actually exists anytime and anywhere in people's daily lives.
For example, Apple is like this. Many people go from iPod to iPhone, then to iPad, and finally to iMac, and even buy iwatch when it comes out.
Xiao Qi must study other people's good experiences seriously, and naturally the purpose is to form the thinking inertia of people to enthusiastically buy the products produced by Fairy Company in the future.
Now it seems that even if we spend a little more money on after-sales, the rave feedback is enough to make up for the consumption of money and manpower.
In fact, many people are becoming more and more fond of Fairy Company and have high expectations for the upcoming Dreamstars. One of the reasons is the "worry-free purchase" guarantee.
After-sale service wins people’s hearts!
Not only for the Fairy Company headquarters, but also for other Fairy series companies, Xiao Qi has decided to promote such high-quality after-sales service! (To be continued, please search Piao Tian Literature, the novel will be better and updated faster!