For a long time, everyone has had a misunderstanding.
Many people think that the market value of a company is how much money it has.
For example, when Apple's market capitalization peaked at US$600 billion, many people were wondering how they should use so much money.
In fact, the more than 600 billion belongs to all shareholders. What Apple can really use is only tens of billions of dollars. It is earned through selling goods, and most of the market value is
They are all lying on the stock market.
Moreover, no one person in these large companies can have the final say on how to use money and how to do things.
What do you want to do alone?
Ahem.
Excuse me.
That's what the founder of Apple, the eternally rebellious old boy Joe, wanted to do, and then... he was kicked out of the company he founded.
Therefore, in fact, there are many companies in the United States that have never been listed. They are usually run by one or several private families. It is better to deal with it through consultation than to be made trouble by a group of people.
Xiao Qi also saw this, so he resolutely kept Fairy Company's core assets from being listed on the market.
Therefore, Xiao Qi has a lot of decision-making power. For example, regarding the pricing of DreamStars, he can decide it alone without caring about anyone else's opinions.
20% of DreamPad shares were sold, but all DreamStars shares were owned by me.
Don't underestimate a mere pricing issue. There is definitely more knowledge involved in pricing issues than you think.
Sometimes, the price of the digit after the decimal point can determine the life or death of a product.
According to some reports, in one company, until the first day before the product was launched, the company's top management was still racking their brains to discuss the price. This may not be bragging.
What price is the most acceptable to the audience?
What price is the most profitable?
At what price can we remain competitive?
…
These are all issues that policymakers need to consider, because a slight mistake can lead to a direct collapse.
For example, HTC's models have always been good. Between 2010 and 2012, they sold very well in China.
But they failed to keep pace with the times. When Xiaomi, Coolpad, Huawei and other mobile phones in the Mainland began to capture the market, not only did they not adjust their prices in a timely manner, but they maintained their usual noble and cool attitude and sold their new products one after another.
Adjusted to the same level as Samsung and Apple.
As a result, high-end people looked down on them, and the low-end market was swallowed up by mainland manufacturers. In the end, they were so miserable that they almost quit the market.
You know, behind the misery, it was only a year ago that Wang Hong became the most popular entrepreneurial queen in the mainland!
In fact, few people know that pricing power is often not in your hands, but in the hands of the high-end controllers of the entire industry.
Let’s take Xiaomi as an example. Don’t think that your Xiaomi mobile phone was low-priced in 1999. If the previous life’s Qiao Bangzhu was still there, as early as after IPHONE4, I’m afraid IPHONE4C would be launched soon - which is the current low-configuration IPHONE mobile phone IPHONE5C.
.
Think about it, if Gang Leader Qiao had set the price of IPHONE 4C at the legendary 2600. Xiaomi mobile phone... there would be no Xiaomi phones. Rebus was directly beaten by his idol Gang Leader Qiao, and the ship capsized without even making waves.
Sinking into the sea.
When Rebus priced Xiaomi mobile phones, he observed the pricing of international giants and then set the price based on their prices. Because of this, Xiaomi mobile phones became a blockbuster and made Rebus famous throughout his life.
Of course, Rebus certainly didn't expect at that time that after more than a year, his pricing was regarded as a benchmark by the other pursuers, and they all priced according to his pricing. It can't be said that this is the destiny of life.
How wonderful.
It is rare for a person to do something that transcends the constraints of the times, so naturally, something that looks good now may be out of date in two or three years.
This problem has always existed in business.
But this problem is unlikely to occur in Xiao Qi's body.
The reason is very simple. His experience has already exceeded this era. The experience of reincarnation has given him seven or eight years more experience and lessons than others. Naturally, he will plan a plan from the beginning that can last at least ten years.
The same goes for pricing.
Since the pricing of Qiao Gangzhu and Li Jianxi proved that Apple and Samsung mobile phones have achieved great success, Xiao Qi has compared their prices to price the DreamPad from the beginning. Even when DreamStars was still in Xiao Qi's mind,
Its price has already been decided.
It still follows the same rules as the DreamPad. Taking the US price as the base price, the 16G version of DreamStars is $599, and the 32G version is $688. The standard colors are only bright black and silver white. If you want to buy light gold, you have to add an additional $20.
Pink costs an additional $40.
Other countries and regions will also increase or decrease prices based on different tax rates.
As for the Huaguo market, the sales are still 20% off. If you are interested in scalping, please come to Huaguo to buy some goods!
The pricing of DreamStars is similar to that of iPhone. Xiao Qi has no intention of competing with iPhone on price in the high-end market, and he has no intention of lowering the price after the sale is over.
Because once a product enters into a price war, the aura of blessing surrounding it will disappear.
The sales of several Samsung mobile phones are so good, why are they regarded as the second best in the millennium?
Isn’t it because they followed the previous marketing method of selling mobile phones?
It is very expensive at first, then it is replaced with cheaper materials, lowering the price, and finally it is replaced again, and then the price is lowered...
This kind of behavior makes everyone feel that Samsung's mobile phones are top-heavy, depreciating too fast, and too cheating!
Apple plays it very smart.
They do not reduce the price of each generation of IPHONE, but starting from IPHONE 3G, every time after it is delisted, they will sell the 8G version of this model at a low price. This way, they can confidently say that the price is reduced because of the reduced memory.
, in fact everyone knows how much these memories cost!
With experience of success and failure, which one do you think Xiao Qi should learn from?
PS: Thanks to shalex, tychu, Rosten, JimH, jjhk2006, Blade Dancer, Qingqing 611, Jiashi Meiyan and other brothers for their recent rewards! Thank you to the brothers who subscribed to monthly tickets and recommended likes!