In the U.S. electronics technology industry, the same sentence was once applied to giants from two different eras.
"When Microsoft wants to do one thing, it means that everyone else who wants to do the same thing will become a tragedy."
"When Google wants to do something, it means that everyone else who wants to do the same thing will become a tragedy."
Entering the 21st century, with the popularity of personal desktop computers and laptops, Microsoft's Windows operating system has become the well-deserved number one in the world, and has begun their lonely and invincible process.
However, after any industry reaches a certain bottleneck, it will be replaced by new breakthrough technology fields. This is the necessity of social development and the necessity of technological development.
The same is true now. At the dawn of the new century, Google has quietly become the future electronic technology star.
Whether it is their unparalleledly powerful search engine or their outrageous innovations, they are obviously replicating Microsoft's successful steps back then.
What's even more frightening is that Google is no longer satisfied with its dominant position in search engines. They have already entered the smart electronics industry with the greatest development potential and the most lucrative future profits. This makes the old overlord Microsoft unable to sit still.
You said that in terms of search engines, Microsoft is not as good as Google, but in terms of software development, Microsoft is not worse than Google, and it is even better than it.
Furthermore, the smart electronics industry...
yes!
Microsoft has never made smart electronic products before, but neither has Google!
In terms of technical strength, capital capabilities, network influence, etc., etc., in what way is Microsoft inferior to Google?
Moreover, Microsoft is also a pioneer in tablet computers. Although this pioneer is a bit ridiculous in front of Xiao Qi's smart tablet, it cannot conceal the countless brilliance that Microsoft has had before.
There is a more important point. Google withheld a nondescript Android system from Linux. My big Microsoft has an authentic Windows operating system. This operating system is used by more than 3 billion people around the world. As long as it is slightly modified,
Install it on your mobile phone or tablet, and the effect will definitely be great!
Just this usage inertia can make users enthusiastically buy!!
As for Microsoft never making a mobile phone before, who care!?
Has Apple made a mobile phone before?
Even my subordinates who were defeated in personal computers have succeeded in making mobile phones. I, the absolute overlord of personal computers, should not be far behind, right?
With this idea in mind, Microsoft has already started looking for partners it wants to cooperate with since Google announced the formation of the Android camp last year.
To be more precise, they want to find a medium-sized mobile phone manufacturer that can be acquired by themselves and directly develop through borrowing.
But there are only so many mobile phone manufacturers in the world now, and Microsoft's choices are very limited.
Nokia and Motorola are no longer viable. Firstly, their companies are big enough, and secondly, they are allies with Google, so it is impossible to consider Microsoft.
Fairy, Apple and Samsung are even more impossible. They are also members of the AppStore Alliance. They are currently on the rise and will not be willing to be acquired by Microsoft.
The above companies basically represent the mainstream of first-tier mobile phone companies, and also represent everyone’s understanding of feature phones and smartphones. They also represent 90% of the sales in the feature and smartphone industry.
If possible, Microsoft really wants to acquire one of them. As the vanguard of its attack on the smart electronics market, but now that it is obviously not possible, Microsoft can only retreat and look for a second-tier mobile phone company.
There are many second-tier mobile phone companies.
BlackBerry, Sony Ericsson, LG, HTC, Sharp, Philips, Alcatel, Siemens...the list is all dazzling.
Of course. The reason why BlackBerry, an emerging company that already has 10 million paying users, is placed in the second tier is not because of their strength, but because of the class division in the entire smart electronics era.
Although BlackBerry has proudly said since Xiao Qi launched the "smart electronics" concept last year that it is the pioneer of the smart electronics era because they have realized the first wireless function of a mobile phone - sending and receiving emails on a mobile phone.
As we all know, during 911, communications across the United States were overwhelmed and paralyzed. Only Vice President Cheney's BlackBerry could still send and receive emails, so he could know what was happening in the outside world at any time. As a result, the BlackBerry became an instant hit.
Hong, gradually became a world-famous superstar in the past few years.
But people who really know what the concept of intelligence is scorn it.
If simply sending and receiving emails is called smart electronics, where would you place your dreampad?
If a blackberry can be considered a smartphone, then where do you put the iphone and dreamstars?
Users are not stupid either. They all have their own criteria for judging who is good and who is bad. Just by looking at the nearly 10 million units sold by Apple iPhone and Fairy Company Dreamstars in a month, you can see how consumers choose.
It is precisely because Xiao Qi, a reborn person, stirred the wings of history that in 2008, BlackBerry, which was supposed to usher in its most glorious era, had entered a period of decline early and was therefore ranked second by Microsoft's consulting department.
Class level.
Moreover, among this second-tier mobile phone companies, Microsoft's first choice is not BlackBerry.
Because the two bosses of BlackBerry are so arrogant that they don't care about anyone at all. They insist on believing that their own operating system is the best, and they never intend to cooperate with others.
To put it bluntly, Microsoft likes BlackBerry, but BlackBerry looks down on Microsoft. There is no way for the two sides to cooperate.
After many comparisons and considerations, Microsoft's first choice was directly decided on HTC!
First of all, htc comes from a province in China and does not have many other imprints. It is not as stubborn as LG, nor is it as closed as Sony Ericsson and Sharp. It is the easiest to get.
And HTC is not like Alcatel, which is obviously just a backward technology of a Chinese company, but under the banner of Alcatel, it is cheating money everywhere in Europe and Africa. HTC has many core technologies of its own.
There is also accumulation in smart electronics. Regardless of whether it is bought or owned by oneself, people have capital anyway.
Finally, htc is now in a stage of rapid development. It is not as tragic as Siemens' direct closure of the mobile phone department in 2006. This kind of company with hard work and ambition is the most suitable to cooperate with Microsoft.
As for after the cooperation, haha, then wait to be eaten by Microsoft one bite at a time!
A mere small company on a treasure island is simply not worth mentioning compared to Microsoft!
In this case, Microsoft CEO Ballmer personally flew to Treasure Island and found Wang Hong and Cheng Wen.
Wang Hong and Cheng Wen were flattered by the visit of such a super giant, but upon hearing the purpose of his visit, they both fell silent.
To be honest, they were in contact with the Android Alliance before, but it didn't go smoothly.
With Motorola and Nokia, Google already feels that it owns the world's general trend, so it is not very interested in this small emerging mobile phone manufacturer. Although it is willing to accept them, it is impossible to give the same conditions as Motorola and Nokia.
Generally speaking, after htc entered the Android Alliance, most of it had to rely on itself. In addition to providing an optimized version of the Android system, in addition to allowing their users to download apps in the Android store, Google has continuously scored points in Chengdu.
The offer is a bit stingy, almost only 70% of that of Motorola and Nokia.
The Android store is inherently inferior to the app store and is pitifully small.
What's more, the profit share they gave has been excluded from the software developers. Even the app store only has 30% left to distribute, let alone the Android store.
In this way, what htc can initially get from the Android Alliance is only a smart Android system that is the most valuable, and the rest is not worth mentioning.
It can be regarded as users of the Android system, which means that they are tied to the chariot of the Android Alliance from now on. Either everyone will have unlimited prosperity together, or everyone will go bankrupt together.
Baodao people are very conservative in character and don't have much effort.
So before, Wang Hong and his wife thought about whether they should maintain their independence for the time being and watch the battle between the Android Alliance and the app store. It would be best for both parties to be equal, and then they could get along with each other in the middle, thereby gaining
Plenty of benefits.
But now that Microsoft has come to htc, it has opened up a broader space for them.
In terms of operating systems, Microsoft is not inferior to the Android system at all. Even the win system far surpasses the Android system, with a broader development space and a more optimistic prospect.
Microsoft's conditions for htc are also very good. Not only does it inject a lot of capital, but the share requirements are not high, and the technical support provided is comprehensive, which is completely more suitable for the development of htc.
No!
It’s like it’s tailor-made!
Although Wang Hong and Cheng Wen both told Ballmer that they needed to think about it, Ballmer is such a smart person. Just by looking at the eyes of the two of them, he knew that his trip to the treasure island should be able to open the door.
The door to cooperation is now open! (To be continued...)