Many companies have two completely different habits when formulating future strategies.
One is to work hard slowly and secretly, and only announce it when things reach the stage of success, surprising people.
The other is to announce the matter when it has just begun to brew, which has the effect of giving people a head start and making subsequent actions more efficient.
The cooperation between Microsoft and HTC falls into the second category.
A week after the Spring Festival, when Director Huo killed the real estate speculators in Wenzhou and raised the white flag to surrender, Microsoft suddenly held a press conference and announced in a high-profile manner that it had taken a stake in HTC and had reached a strategic partnership with HTC to jointly develop
Smartphones are about to transform people's favorite windows system into an intelligent system that operates on mobile phones - windowsphone!
As soon as this news came out, both Microsoft's shares and HTC's shares immediately jumped sharply, causing the smart electronics industry to shout, "Another giant crocodile is coming!"
Yes!
Although Microsoft is now old and no longer has the power it once had in the personal computer market, the tiger is still there!
After seven or eight back-and-forth negotiations between the two parties, HTC and Microsoft finally reached an agreement. Microsoft invested US$2.2 billion in cash and stock, totaling US$8.3 billion, to acquire 23% of the shares of HTC's holding company - this price
The value is much higher than that of HTC itself, with a premium of at least 30%!
This acquisition, which was not an acquisition, directly refreshed everyone's spirits and made them feel Microsoft's ambitions in smartphones.
Microsoft and HTC have announced that they will release the first refreshing model within three months, and the second smartphone that will definitely become a mainstream model on the market within six months, which makes people even more optimistic about the future of smart phones.
The mobile phone war is full of expectations.
For major mobile phone manufacturers, it is definitely not a good thing for the giant Microsoft to come in, but for consumers, more fighting will only bring more troubles to everyone.
The benefits are really something you can't ask for.
Not only that. Microsoft also announced in a high-profile manner at the press conference that they will reorganize the tablet computer department. In this area where Microsoft already has a foundation, they believe that the second truly popular tablet computer in the world will definitely come from a Microsoft tablet.
All right.
If you don't come, you won't come. There are two big news when it comes.
The various discussions caused by Microsoft's strong attack are even more sensational than when the Android Alliance was established at the end of last year.
This was also the case in the previous life, even after Google's strong rise in the smart field with the Android system. The cooperation between Microsoft and Nokia, and even the final acquisition of Nokia, all made Google and Apple feel the biggest threat. This threat even
I feel more serious about them than Samsung.
After all, no matter how powerful Samsung is, it is just a company from a small country. If it offends the American adults, it will directly cut off its wool. Apple’s $2.5 billion compensation case against Samsung is ridiculous.
Passed?
Microsoft is different. It has a very deep foundation and is one of the symbols of the United States. Once they become the climate, I am afraid that the fighting will be even more fierce in the future.
At that time, the U.S. government will not favor anyone. Everyone will fight based on their confidence and strength. If fighting gets angry, it is no joke.
However, the three major companies in the app store alliance are not too nervous. After all, there is already an Android system, and a Windows phone system is just one more enemy. Soldiers will block it, and water will cover it. Anyway, everyone relies on their own strength.
Let's decide the outcome.
Losing to Android is also losing, losing to Microsoft is also losing, there is no difference.
And to defeat the enemy, it doesn't matter whether they are Google or Microsoft, just deal with them together.
The most nervous thing is Google.
To say that Google is not around 2010 yet, Google, which has almost monopolized the development of smart electronics in the United States since the departure of Gang Leader Qiao, has not yet absorbed the power of the Internet through the financial crisis and has not become an island for people to avoid reality.
What’s more, because of Xiao Qi’s emergence, even the iPhone’s limelight was suppressed, let alone Google.
If Google was really powerful, would it have two allies?
In the previous life, they developed the Android system quietly, and then relied on the power of the Intelligent Software Alliance to quietly push the Android system out. It was not until almost three years later that they officially started to make efforts.
, crazy pursuit of Apple, which no longer has Gang Leader Qiao.
At that time, they didn't even have to make any mobile phones. They just developed the most critical Android system. Just like when Microsoft only made Windows systems, it was enough to become the number one in the world.
In this life, they watched Xiao Qi and Gang Leader Qiao compete for hegemony, and knew that they could no longer remain silent, so they took the risk and directly attracted the two mobile phone giants to cooperate, striving to join the ranks before Dreamstars and iPhone completely divided the market.
Come in and become a popular leader in the smart electronics industry.
They were originally challengers, but when they were just starting their journey, such a powerful opponent suddenly appeared, which was completely unexpected by the Android Alliance.
They previously only thought that apart from Android, there was no other good system that could compete with the App Store, but they completely forgot that there is Microsoft, the leader of computer windows software that can switch systems at any time.
If Microsoft appears now, who will it fight with?
It won’t be Fairy Company, it won’t be Apple, it will only be an alliance with Android!
Because Fairy Company has long taken the lead in the app store and is already developing steadily, the Android Alliance is catching up and competing for market share.
If Microsoft wants to gain market share, it certainly cannot capture it from the mature high-end market. It can only capture it from new users who are still wavering, and this group of users happens to be the market expected by the Android Alliance.
Chinese food!
On the one hand, it has to desperately catch up with Fairy and Apple, and on the other hand, it has to be wary of Microsoft's latecomers catching up. It can be said that the Android Alliance is being attacked from both sides. How can it be happy?
In fact, their confidence is not enough. The Android system is not yet the giant that will occupy 80% of the smart operating system market share in the future. The Android system that has just started has many problems and many functions that need to be improved. It is reasonable to not have much confidence.
middle.
Putting aside the worries of the Android Alliance, in addition to Microsoft once again occupying the headlines, htc has also gained huge attention around the world.
If it was just a promising emerging industry company before, now that it has embraced Microsoft, it has made countless companies envious and jealous.
The reaction in the stock market was the most sensitive. Within three days after the announcement of the news, HTC's stock price soared by 38%, firmly ranking as the number one stock in Baodao. Even Guo Taiming looked at it with emotion.
Xiao Qi was also surprised for a moment at this suddenness.
HTC's momentum in the first few years was definitely very powerful, otherwise it would not have become the third largest mobile phone shipper in the world, second only to Samsung and Apple.
The people at Microsoft can see the booming momentum of htc, which proves that they still have good eyesight. Ballmer is not the poor man who was ousted because of "slow action" a few years later. His prompt decision-making and personal action are also
It played a big role.
In the previous life, htc mainly failed in two major aspects.
The first is that technology research and development capabilities cannot keep up with the needs of the times. At best, it can only be regarded as a second-rate manufacturer, but it insists on competing with first-rate manufacturers and has not clearly defined its position.
The second is that they seriously don’t pay attention to the Chinese mainland market. It is clear that the mainland market has broad prospects and they are of the same origin, but htc only develops the market in Europe and the United States. In their most popular years, they actually had no serious sales in the mainland.
None!
Later, HTC's decline became apparent, and they gradually paid attention to the nearby mainland market. However, the decision-makers were once again caught in the door.
The most urgent need for the Chinese mainland market at that time was mid-to-low-end models priced around 1000-2000, but HTC only focused on selling their flagship models, which were actually more expensive than Apple's iPhone and Samsung's Galaxy series. This cannot be ignored.
These people should all take the blame and resign and go home to fend for themselves.
Because...why do you do that!?
The brand and classicness are not as good as iPhone, and the quality and publicity are not as good as Samsung. They dare to set a price of more than 5,000 to focus on promotion. One has to admire their courage.
The outcome of not respecting the Chinese mainland market at all is naturally very obvious. HTC's market value has shrunk by 90% within two years. When Xiao Qi was reincarnated and came back, they were just one step away from being finished.
But with Microsoft by their side in this life, htc should be able to avoid so many mistakes and at least become a leader among second-rate manufacturers, right?
Yes.
Microsoft's Windows Phone has long been familiar to everyone on computers, and it will definitely attract a lot of users. In addition, HTC is relatively good in research and development, so it is not surprising that it has become a leader among the second-rate.
But when it comes to the first-class manufacturers of smartphones in the future, they can only be Fairy, Apple and Samsung.
Xiao Qi has this confidence.
I believe the same is true for Gang Leader Qiao and Li Jianxi. (To be continued...)
ps: Okay, specifically, the three giants envisioned by Xiucai have been written down: appstore, Android, and Microsoft. How can this kind of thing be done without Microsoft's participation? I hope the war between them can be written more exciting, and I will work hard!