How long does it usually take for a mobile phone to be launched from design to market?
Nokia told us they could do it in 19 days.
But Xiao Qi dismissed this statement, which had a strong advertising flavor.
It's just a face-lifted product. It just changes the casing and upgrades the software and hardware. At its core, it's still the same product as before. How can a new product be put on the market?
It took Apple more than three years to make the world's first smartphone. Even though Apple was new to the mobile phone industry, it was Apple's spirit of excellence that ensured its global popularity.
Later, don’t look at Apple’s updated products every one or two years, but those technologies have been accumulated for a long time, and they are by no means rushed to introduce new ones just to make money. That’s why Apple mobile phones are always welcomed by people.
In contrast, Samsung, another mobile phone giant, was still like Apple at the beginning. Each generation upgrade of each product was very excellent and focused on excellence, so it was directly inextricable from Apple.
But after 2013, Samsung began to decline. For example, there was not much difference between galaxy 4 and galaxy 5, which made many people feel cheated when they bought it. I am afraid that starting from the end of 2013, Samsung gradually retreated from the first-class altar.
, one of the reasons why it gradually fell downwards.
With the above experience and lessons, Xiao Qi attaches great importance to his products, especially the technology, appearance, hardware, and software, to the point of being demanding.
Originally, w was a mid- to low-end product developed on the basis of Dreamstars. Although it was 60% different, it saved 40% of the effort, which was enough to make w development easier.
Many people don't know that when developing Dreamstars, Xiao Qi had people slowly start preparing the mid-range product W. In this way, the research and development of W has been going on for more than 2 years.
It took more than 2 years to build a mid-range mobile phone, which was a very rare thing in the past and present.
It’s not that the technology, appearance, hardware and software are so difficult, but that the engineers at Fairy Labs are considering how to maintain efficient mobile phone operation at low cost.
The technical software also uses the fairy system and re programs, and the hardware reduces the efficiency of Dreamstars. Some functions are reduced, but this also reduces a lot of costs.
As for the appearance, it is even simpler, and the prototype carries the mission of reviving htc.
It was very good in the era of 2013. But the problem is that htc has lost its mind again. When Xiaomi 1999, Nokia more than 1000, Huawei, Lenovo and other flagship versions only have more than 2000, they abruptly gave a 4880
The price is still 16gb!!
That was 2013, not 2008, when Gangzhu Qiao was first released. If 16GB dared to sell like this, it really thought too highly of itself!
This price is enough to buy Galaxy 4 and 3. Who will buy your htc that has been reduced to second-rate?
The price-performance ratio is not as good as that of Xiaomi and Coolpad. The quality is not as good as that of Samsung and Apple. No matter how good you are, you are destined to be a loser!
Therefore, throughout 2013, htc was still neither well-received nor well-received. It was unfavorable in focusing on the European and American markets. It was also ridiculed in China, and its overall operations still showed no improvement.
But you can't say it's not a good machine. It's really outstanding in terms of performance and appearance. If you set a price of 2500-3000, it will definitely sell well.
From this, Xiao Qi’s w chose a unique appearance and also borrowed many of its functions.
For example, its overall shape and all-metal structure. For example, the slightly curved shape of its back shell, its advantages in color accuracy, color reproduction, viewing angles, contrast, etc. on the LCD screen, as well as the built-in environmental noise sensor for phone calls.
Quality improvement, etc., Xiao Qi listed them all one by one and handed them over to the R&D personnel.
However, because these batteries with relatively complicated processes are not removable, Xiao Qi required that the W battery should still be removable like the Dreamstars, and the appearance and shape should be exactly the same as the Dreamstars, making the batteries of the two models
Can be interchanged.
Xiao Qi most admires the interchangeability of parts from the same company. The biggest advantage of this is that it can save R&D efforts, reduce R&D burden, and also reduce costs.
Think about it, two models and two batteries cannot be more convenient or cheaper than the same battery, right?
The advantage of intensive production is that the larger the volume, the cheaper the price and cost. With the number of 300-400 million units of W and Dreamstars, how much is the demand for batteries? How much money can Xiao Qi save and how much money can he earn?
In addition, chargers, headphones, data cables, etc. are also common to Dreamstars and Dreampads. It is also just a matter of adding an order, and there is no unnecessary expenditure in design.
As for metal materials, circuit substrates, etc., the sizes are also different. Designers only need to design the size and performance based on the materials.
Of course, as two different mobile phone departments, the W department and the Dreamstars department operate separately, but it does not mean that the W department is inferior to others just because the W department is cheaper than Dreamstars.
The market positioning of the two is different, but it does not mean that W is inferior to Dreamstars. In fact, Xiao Qi also believes that W's earning power may be stronger than Dreamstars in the future.
Because after the realization of intensive production, the cost of hardware and software will be reduced, the production cost will be reduced, and the profit rate will rise.
According to Xiao Qi's calculations, if some unnecessary functions are deleted, such as fingerprint unlocking, logo temperature and environment sensors, and some configurations are reduced, if the profit margin is the same as that of the previous Dreamstars, the price should be set at US$399 for 16GB and US$399 for 32GB.
Sold for $488.
However, the price of Dreamstars is 599 US dollars for 16GB and 688 US dollars for 32GB. If you compare the two, it is a 30% discount. The discount is enough, but don’t forget that Motorola a1600 is sold for 399 US dollars and Nokia n80 is 399 US dollars.
Selling for 488 US dollars, it definitely doesn’t have a shocking effect that sets it apart from them.
So after Xiao Qi thought about it, he set the price of 16GB of W at 366 US dollars, and 32GB at 422 US dollars, which suddenly reduced the price to 40% off!
As a result, it suddenly seems to be much cheaper, directly 10% cheaper than Motorola and Nokia.
And it’s not just that the price is 10% cheaper. In terms of performance, it has 80% of the performance of Dreamstars. However, Nokia and Motorola can’t even reach 40% of the performance of Dreamstars. If they fight directly against each other, they can instantly lose their market share.
Grab it!
As for the mainland market that Xiao Qi attaches most importance to, Xiao Qi simply refused to give a 20% discount on the domestic price in US dollars. He decided to follow the example of Mr. Rebus and neatly set the price of 16GB at 1999 and 32GB.
The price is set at 2399.
I think back in August 2011, when Xiaomi mobile phone was released in 1999, it shocked the whole country of China!
At that time, it was the era of 3gs. Samsung's Galaxys and Note series had already been released. HTC was also competing overseas. Xiaomi's 1999 was able to achieve such a sensation, resulting in a situation where it was hard to find a machine.
Not to mention Xiao Qi released it in 2009!
Presumably by that time, it will definitely be not just Nokia and Motorola who hate Xiao Qi, but also the first and second-rate mobile phone manufacturers around the world!
They follow the standards of today's Fairy and mobile phones, Nokia, Motorola and Samsung mobile phones. Regardless of the quality of the configuration, the sales price must be at least 2,500 or more!
Xiao Qi used such high performance to directly drop the price to the 2000 range, which is probably something no one expected!
Even because of this, Xiao Qi's profit margin dropped from around 60% to around 50%, and Xiao Qi did not regret it at all.
Think about it carefully, when you sell 1 Dreamstars, you can sell 2 Ws at the same time. Can this be calculated using a simple profit margin?
If W can't even fly with momentum, Xiao Qi will really be reincarnated for nothing!
As for the hatred of those people... Didn't Master Huang have a famous saying?
If you don’t make people jealous, you are a mediocre person! (To be continued)
ps: During the New Year's Day holiday, Xiucai is still working very hard. While you guys are having fun, please support us with your monthly votes and subscriptions!
The latest chapter of the Dream Era is released at high speed. This chapter is the pricing mystery of Chapter 1934. The address is: