Chapter 2147 The Spring Festival New Year's Goods War is ready to go!
In the month before the Spring Festival, many units will not be busy, but many companies will be very busy.
For example, those factories related to the Spring Festival celebrations, fireworks, all kinds of food and drink, various New Year gifts, and Spring Festival related things, etc., will be very busy.
Xiaoyao Mall is one of them.
In order to prepare for the second Spring Festival after the opening, which is also the real Spring Festival strategy, Qin Yibin started various preparations in October.
It had just opened on Christmas Day the year before last, and after winning great popularity from Christmas to New Year, it did not have much success during the Spring Festival due to lack of products, lack of manpower, etc.
So Qin Yibin thought about it for a while and felt that he should do something good again during this year's Spring Festival.
Of course, that's not to say that Qin Yibin wants to work hard during the Spring Festival holiday. That's just looking for death.
Chinese people are obsessed with the Spring Festival.
Not to mention ordinary city company employees, those migrant workers who are constantly changing jobs for an extra 100 yuan monthly salary. As long as you, the boss, dare not let them go home for the New Year, these people will not even ask for this monthly salary.
Throw your hands away and leave.
Hence the Spring Festival Great Migration in China that astonishes foreigners every year.
The same is true for the employees of Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express. No one is willing to work overtime during the Spring Festival, especially people like them who have been working hard outside for a year and have not seen their parents, relatives, or even children for a year.
.
Even though many employees are locals from the city branch where they are located, visiting relatives and friends and gatherings with friends during the Spring Festival are inevitable. These are the things that people value most. It is far from you giving 200%.
300% salary is comparable.
Therefore, even if there are a very small number of employees who are willing to work overtime, they cannot meet the company's operational needs. Therefore, Qin Yibin has never thought of playing tricks during the Chinese New Year this year.
The time he chose was the month from the 25th of the winter lunar month to the 25th of the twelfth lunar month, which is basically the period from January 14th to February 14th.
In order to prevent the workers from slacking off on the eve of the Spring Festival, Qin Yibin also made a promise after applying to Zhou Bo. As long as they work well during this period, the workers and staff of the three major companies in the Xiaoyao series will be able to return to their original schedule.
In addition to the year-end bonus, I will also receive half a month’s salary bonus so that I can have more money in my pocket to go home for the New Year.
For working people, what attracts them most is not corporate culture and striving to realize idealism. Those are all false. What attracts them most now is promotion and salary increase.
The salary of the Xiaoyao series is less than that of the Fairy series. After all, the output and profits of the two are different.
But on average, they can't get away with 7,000 a month, which is almost double the average salary of 4,000 when they first opened.
After working hard for a month, the employees can get extra rewards for their performance, the workers can get benefits from commissions, and they can also take home an extra three to five thousand yuan. What's wrong with this?
Therefore, everyone worked hard during the stocking stage.
Qin Yibin is worthy of being a person who has worked in Rakuten Mall in Japan for so many years and has been baptized in Xiaoyao Mall. His experience is extremely rich and his courage is also particularly great.
For this month's Spring Festival strategy, Qin Yibin prepared a total of 90 billion worth of goods, while Xiaoyao Mall's turnover in December was only 28 billion.
In other words, Qin Yibin wants to sell more than three months of sales in these 30 days.
The 90 billion commodity reserve is naturally not enough for Xiaoyao Mall. Because they have a lot of goods themselves, what is not enough is of course Xiao Qi's allocation.
Xiao Qi is not short of money now. For example, a few days ago, the credit default swap insurance that Mochiyev recommended to him at Citibank has already made a profit. Morgan Stanley and Goldman Sachs naturally suffered losses, but they have already closed down.
Lehman Brothers and the acquired Merrill Lynch brought Xiao Qi an income of US$12 billion.
Although it will take a certain amount of time to liquidate the assets, and it will take several months to arrive in the account, it is certain that this money will become Xiao Qi's investment profit, and I don't know how many people will envy him.
Having said that.
To mobilize 90 billion funds, Qin Yibin did not just purchase and reserve goods randomly, but made detailed inspections and plans.
First of all, the most consumed products in the Spring Festival market are definitely liquor and cigarettes.
Whether you are entertaining guests for dinner or playing cards, these things are absolutely indispensable, especially liquor. Without wine on the table, can the meal still have the flavor of the New Year?
Cigarettes are still a monopoly system in the country. No matter how big the Xiaoyao Mall brand is, it is impossible to sell cigarettes. However, the monopoly system for liquor has long been abolished. Qin Yibin sent purchasing specialists to visit most of the alcohol manufacturers in the country to sell the Chinese people's favorite
Top 10 liquors, beers and wines were purchased in large quantities.
Among them, the two most important liquors, Wuliangye and Moutai, were originally reluctant to be sold online because they were already in a monopoly position. The emperor's daughter had no worries about marrying, so why should they be sold online?
How about messing up your offline sales?
But this reflects the strong backing effect.
Wuliangye is located in Yibin City in Shuchuan. Xiao Qi's influence in Shuchuan goes without words. They can deny face to Xiaoyao Mall, but they absolutely dare not deny face to Xiao Qi, otherwise Wen Anping will have to give them a meal.
Eat with a plate.
Although Moutai is located in Qianzhou, the foundry of Fairy Company and its affiliated companies did not fail to recruit people from Qianzhou when recruiting workers. This favor is real. Officials of Qianzhou Province originally
It was Wen Anping who called Wen Anping eagerly. Xiao Xu begged for a while. Now when we need your help, you can't just pretend to be crazy, right?
Therefore, Qin Yibin won 3 billion Wuliangye and 2 billion Moutai in one go. Among them, the best-selling 52-degree Wuliangye and 53-degree Feitian Moutai took the most.
Speaking of Wuliangye and Moutai in 2009, they were really cheap. The market price of 52-degree Wuliangye was only about 320, and the 53-degree Feitian Moutai was only about 650. Compared with the sky-high prices of Wuliangye 1200 and Moutai 1800 at the peak of the Spring Festival in 2013,
Completely a product of two worlds.
After Xiao Qi heard the news, he couldn't help but send people to Maotai and Wuliangye wineries, spent tens of millions to buy their old wines, and put them in his basement warehouse.
I can't say that I can make a fortune from these things in the future, but it is still a good thing to entertain guests with old wine in the cellar that will skyrocket in value in a few years.
Luzhou Laojiao, Jiannanchun, and Langjiu, the three local brands in Sichuan, belong to the front line and the back. The negotiation process was naturally much easier than that of Wuliangye and Moutai, and the negotiation was even completed earlier than Wuliangye and Moutai.
Qin Yibin won Moutai and Wuliangye, and used these orders to negotiate with other wineries. As soon as they saw Moutai and Wuliangye, they gave in. If we don't sell online, we will lose our reputation and we will be far away from them.
Next, Jinshan Fenjiu, Xinghuacun Liquor, Xifeng Liquor, Jin Liquor and other famous wines also signed contracts.
As for other alcoholic beverages such as Qindao Beer, Yanjing Beer, Zhujiang Beer, Changyu Wine, Great Wall Dry Red, etc., there is no problem.
Anyway, Xiaoyao Mall has an agreement with all manufacturers. The sales price of these wines cannot be lower than 90% of the market retail price, which means it is at most about 10% cheaper.
Regardless of the fact that the amount of wine purchased in Xiaoyao Mall is over 1 billion, if it is spread across the country's market, it will not be enough. Therefore, even if it is cheaper, it will not have much impact on the overall situation, especially during the Spring Festival when wine is consumed.
The most vigorous solar term.
Among the New Year's goods, apart from wine, which is the best-selling product, consumer electronics are the next one.
Whether it is mobile phones, TVs, washing machines, cameras, rice cookers, etc., it is important to replace them with new ones during the New Year. The consumption is also very large.
Consumer electronics is Xiaoyao Mall's signature product and has always been very strong. There is no need to worry about purchasing and stocking.
The third best-selling product is health care products.
Xiaoyao Mall will not buy boring things like melatonin gold partners. Qin Yibin has placed this aspect of procurement abroad from the beginning of Xiaoyao Mall.
Cod liver oil, calcium tablets from the United States, lanolin from Australia, honey from New Zealand, vitamins from Japan, natto capsules... These nutritious health products that are really good for the human body have been popular since Xiaoyao Mall was launched in March last year.
Widely praised.
Because there is no need to worry about buying fake foreign products on Xiaoyao Mall, and the price is only about 20% more expensive than Taobao, and at least 30% cheaper than offline pharmacies and supermarkets. Many young people have tried to buy these foreign health care products.
Give it to the elderly at home.
Many people who have experience studying abroad also praised them in their reviews. These are exactly the same as the ones they bought abroad. The price is only a little more expensive than the United States and Japan. Taking into account factors such as shipping costs and profits, it is completely worth buying.
.
As everyone knows, in fact, for large-scale purchases of products like Xiaoyao Mall, it is impossible to buy them in retail stores. Basically, they negotiate directly with the manufacturers, and the ex-factory prices are much cheaper than some small and medium-sized dealers in their own countries.
Even if tariffs are added, the purchase price is still cheaper than their retail price.
But firstly, it is to pursue more profits. After all, Xiaoyao Mall itself has a lot of expenses. Secondly, it cannot completely destroy the domestic imported health care product market, so Qin Yibin set such a price range.
With this price and quality, since the second half of last year, imported health products have gradually occupied an increasing share of Xiaoyao Mall's sales, and it is also one of the projects Qin Yibin is preparing to further explore its potential.
In addition to the above three categories of the most important New Year consumer goods, Xiaoyao Mall has also increased its procurement efforts in cosmetics, New Year food, toys, etc. 90 billion yuan was spent like running water, turning into goods piled up. Inside the warehouse of Xiaoyao Logistics.
Looking at the mountains of goods, the employees of the three major companies of the Xiaoyao series are all gearing up, eager to start this wave of Spring Festival strategies right away, strive to achieve the goal as soon as possible, and celebrate the New Year with thick red envelopes! (Unfinished) To be continued, please search Piaotian Literature, the novel will be better and updated faster!