On the day Xiao Qi returned to Rongcheng, Xiaoyao Mall officially launched its vigorous Spring Festival strategy.
"Let Xiaoyao Mall buy New Year's goods for you!" This slogan has been promoted since Christmas in December. As of January 14th, almost 500 million have been spent on advertising. National TV platforms and paper platforms,
The three major advertising platforms of the print platform are full of promotions for Xiaoyao Mall.
The publicity on the Internet is overwhelming. Almost all online shopping users have received electronic special offer orders no less than three times. Countless people are already gearing up to grab them as soon as possible.
Xiaoyao Mall already has ample experience in major festival promotions.
For example, this time, they still use the most dazzling and best-selling products for limited-time special promotions in six time periods every day.
9 am, 12 noon, 3 pm, 6 pm, 9 pm, 0 am, each time period such as 5000 iPhones, 5000 Dreampads, 5000 Dreamstars, 8000 Canon compact card cameras, 10000 Evergreen LCD TVs
Taiwan, 20,000 bottles of Moutai, 30,000 bottles of American deep-sea fish oil, 50,000 bottles of Wuliangye, 80,000 boxes of Chilean cherries...
It seems that there are a lot of these things, but if you spread it out over the more than 300 million online shoppers in China, it is not a lot at all. It can even be said that many things must be snatched up before they can be purchased.
In fact, this is also the case.
As soon as the first wave of limited-time special products were released at 9 a.m., they were all sold out in just 5 minutes. Among them, iPhone, Dreampad and Dreamstars were not the fastest ones. The fastest one was free shipping to your home.
The 52-degree Wuliangye for 299 yuan and Feitian Moutai for 599 for 53-degree Maotai were sold out within one minute.
The biggest fear on the Internet is buying fake products. Even in real life, fake Wuliangye and fake Maotai products appear in endlessly.
On the contrary, here at Xiaoyao Mall, because it is a b2c model where you buy and sell by yourself, if you have any questions, you can find someone anytime and anywhere, so Xiaoyao Mall is easier to gain trust than offline physical stores.
Originally, the Spring Festival is about drinking. Usually two or three bottles of wine can be consumed at a party, let alone the entire Spring Festival.
The price is 10% cheaper than outside, and with Xiaoyao Mall's insurance, if Xiaoyao Mall hadn't restricted everyone to only buy a box of 6 bottles of wine, there's no guarantee that someone would have just bought it in one pot and started doing business.
In addition to these best-selling limited time and special products, Xiaoyao Mall also used this time period to launch large-scale promotions for other products.
The atmosphere of the shopping festival is mostly created by speculation.
In anticipation of the fiery festive atmosphere of the Spring Festival, Xiaoyao Mall's various New Year sales for the Spring Festival are at least 5% cheaper than usual, and many are even discounted by 10% - in the era of online price comparisons, prices are relatively transparent.
Yes, with such a 10% discount, users are already overjoyed.
Online shopping and credit card shopping actually have many different meanings.
Credit card shopping is the easiest way to max out your credit card because when you buy something, you don’t have to count the money in your wallet. Naturally, you don’t feel the pain of red hundred-dollar bills leaving you. So you keep buying and buying.
, I ended up spending tens of thousands of dollars without even knowing it.
The same goes for online shopping. It either tops up the money into Xiaoyao Wallet, or directly connects it to a debit card or credit card. Even cash on delivery is the same. You don’t touch your wallet until the goods are in front of you. So of course you can’t feel the money spent, and you don’t know it.
I will buy a lot of things.
This is the case for these users who are rushing to buy things. They originally only wanted to buy a few things they like and must-have, but as they looked at it, seven or eight or even more things were circled in the shopping cart before they knew it. Then they directly
Click to pay or cash on delivery.
Some scholars have studied that under the atmosphere and relaxed mood, people easily buy many things that are not in short supply. Therefore, under the influence of this mentality, Xiaoyao Mall's sales reached 5.8 billion on the first day.
The astronomical figures are not surprising at all.
Many people only saw the booming sales of Xiaoyao Mall, but many people did not see that Xiao Qi actually had another move, which was very important for the future layout.
That is, after the opening of Fairy Bank, Xiao Qi has vigorously promoted users of Xiaoyao Mall and Taobao.com to apply for Fairy Bank accounts and Fairy Bank credit cards.
Especially for Fairy Bank credit cards, Xiao Qi announced that users who use Fairy Bank credit cards will not have to pay any handling fees when shopping at Xiaoyao Mall and Taobao.com.
The biggest advantage of a credit card is that in addition to the convenience of swiping the card, you can spend money first and then repay the money. It belongs to the category of borrowing money for consumption, which is slightly euphemistically called "pre-consumption".
Many people often buy things because they don’t have enough cash and savings. They think it’s good to have a credit card limit of 10,000 or 20,000, and they can buy good things directly. As for how to repay the money after spending money, that will be discussed later.
Say it again!
But there is a disadvantage of using a credit card for online shopping, that is, when you swipe your credit card, you need to pay a 1% handling fee to the bank.
However, Taobao currently does not require users to implement this regulation. Such large-scale credit card processing fees are all advanced by Taobao.com, which greatly increases users' enthusiasm for using credit cards and will also increase the number of users.
Users are attracted to Taobao.com.
But this kind of subsidy is not guaranteed to last forever, especially when there are more and more users of Taobao.com and more and more people use credit cards. Tens of millions and hundreds of millions of handling fees are spent every day, which is also true for Taobao.com.
A tremendous amount of pressure.
Therefore, after cultivating the consumption habits of most users, around 2011 and 2012, Taobao officially announced that except for the free credit card consumption limit of 500 yuan a month, it would no longer subsidize credit card handling fees.
The cost is negotiated between the buyer and seller.
Although 1% is not much, many people are wondering, why should I pay a handling fee when I swipe a card? Aren’t there no handling fees in shopping malls and restaurants?
In fact, this is also a misunderstanding. When you swipe your credit card in shopping malls and restaurants, you also have to pay handling fees to the credit card issuer and clearing center. However, European shopping malls and restaurants usually help you pay this money. Anyway, the wool is in the pocket.
For sheep, this money is already included in your consumption.
Shopping on the Internet is different. Take Taobao.com as an example. After Taobao.com gave up the credit card handling fee subsidy, the profits of small and medium-sized sellers on Taobao.com were originally small. If they pay the 1% handling fee, the cumulative
It’s also a big expense, so these sellers usually ask buyers to pay 1%.
Of course the buyer felt uncomfortable and felt that the seller was too stingy, so there was a lot of wrangling over this issue.
Before the opening of Fairy Bank, both Taobao.com and Xiaoyao Mall were bearing the credit card processing fees of users. However, after Fairy Bank opened, Xiaoyao Mall first announced that it would charge a 1% handling fee for all credit cards except Fairy Bank.
Then Taobao.com, controlled by Xiao Qi, also announced the same policy two or three years in advance.
Although the handling fee is only a mere 1%, there are definitely a lot of people who turn to Fairy Bank reference cards because of this.
Within a few months, Fairy Bank has processed more than 7 million credit cards, and there was no pressure to exceed 30 million in 2009.
With a credit card, you get a user's credit information, which is a good thing for increasing Fairy Bank users.
Now is not the best time for Fairy Bank to develop users. When online shopping develops rapidly and reaches the vast majority of shopping people in the age group of 16-50, the number of credit cards alone will exceed 100 million.
Then, there is the next mobile payment terminal, which also needs to be bound with bank cards. Whether it is Taobao or Xiaoyao Mall, it is given priority to bind the debit cards and credit cards of Fairy Bank, so that it can increase the number of users.
The last online financial product is also produced by Fairy Bank. This online financial product with no threshold will increase the number of middle-aged and elderly people to open accounts.
By following this trilogy, Fairy Bank will be able to achieve a user base of at least 300 million, which is at least one of the top ten in China's banking industry.
On the other hand, Fairy Bank can also gather several Fairy-type companies into a group. After Fairy Bank itself develops and grows, it can in turn provide these companies with strong financial support to help them develop and tide over difficulties.
In this way, Xiao Qi's previous idea was achieved.
In Xiao Qi's ideal concept, with Fairy Bank as the central heart, Fairy Series, Xiaoyao Series, and Tao Bao Series as the skeleton, plus some other well-run holding companies as flesh and blood, thus forming a
A true financial giant.
Diversification is a necessary goal of a consortium.
Companies with too single operating conditions often have poor ability to resist risks.
No matter how powerful online commerce is, it must be supported by offline carriers.
The banking industry will never be completely completed online. This is not possible in developed countries such as Europe and the United States!
In the land of China, banks are involved in many aspects. Even if it is a private bank, the state will not allow it to fail. This adds another insurance to the Xiao Group.
Therefore, Fairy Bank is indeed the finishing touch in Xiao Qi’s business empire! (To be continued, please search Piao Tian Literature, the novel will be better and updated faster!