At 8pm on the sixth day of the Lunar New Year, it is the last online Spring Festival Gala, and it is also a comprehensive Spring Festival Gala special.
The Spring Festival Gala special on the first day of the new year is a comprehensive program, followed by singing, cross talk, sketches, acrobatic dance and opera, and the last Spring Festival Gala special is also comprehensive.
After the online Spring Festival Gala ends at 10 o'clock, the viewership statistics will be released.
Since the online Spring Festival Gala is broadcast through Xiaoniao TV and Xiaoniao Network Client, this statistic is more accurate.
For the six online Spring Festival Galas, Bird TV’s average ratings were 75%, with the first one on New Year’s Day having the highest ratings of 89%.
Xiaoniao TV has a total of 4.21 million users. Driven by "I Am a Singer" and the online Spring Festival Gala, the number of accounts opened reached more than 520,000 in the previous month, setting a record for installations.
There are even more online clients. The average number of viewers for the six games is 70 million, with the last one having the largest number of viewers, about 89 million.
Although it failed to break through 100 million viewers, it is already a great thing to reach such a number.
Moreover, this year is the first attempt at the online Spring Festival Gala, and the word-of-mouth and positive reviews have not spread yet. I believe that next year, it will attract more people to watch.
For example, in the past few days, many people have been discussing it on forums, WeChat, and Weibo.
"Haha, let me tell you, Teacher Jiang Kun and Teacher Tang are out again! They are my favorite!"
"Tch, why don't you say that the special performances of those old singers are more fun? The old singers sing pop songs, it's really hilarious, it's so fun!"
"I also strongly support Chen Xiaoer who came out in the finale! Zhu Shimao and him will be ten times better than Uncle Zhao when they work together!"
"Yes, I also like Chen Xiaoer's sketches. What does it mean that the sword is still young? This is it!"
"Haha, my parents were very sorry when they heard that Chen Xiaoer really came out. They went out and didn't see it. They asked me to find a replay version and watch it on the computer! They used to say that computers are harmful to people.
Things have finally changed now!"
"I think those acrobatic performances were quite dazzling. Several of my foreign friends also watched it, and their mouths never closed. They kept yelling, 'Oumaiga! Oumaiga!'"
"Don't you like those new operas? Whether they are Cantonese opera, Peking opera or Sichuan opera, they are all very unique!"
"I like Wang Xiaoxin so much, she is so beautiful! The songs she sings are also nice. Watching her come from "The Voice of China", I really feel like she has grown up~~"
"I still like the older generation of actors the most. That song medley brought back memories of my youth."
"..."
Following everyone's heated discussions, Sichuan TV Station immediately released its official Weibo. Starting from the seventh day of the Lunar New Year, at 8 o'clock every night, Sichuan TV Channel will broadcast two online Spring Festival Galas. Everyone is welcome to watch.
This moment can make many middle-aged and elderly people who do not like the Internet, but are interested in the Internet Spring Festival Gala, very excited.
That night, Sichuan Satellite TV's ratings from 8:00 to 12:00 reached a high share of 28%, setting a viewing record for a party.
You know, these days, even Xiangshui Station, the local TV station that does the best in hosting the Spring Festival Gala, has a ratings of only 23% for the Spring Festival Gala. This is the result of their years of hard work.
If it were any other TV station, it would be considered good if the ratings in the past two years could exceed 15%.
Shuchuan Satellite TV only rebroadcasted two episodes of Birdie Network's online Spring Festival Gala and achieved such high ratings. It must be said that in addition to their own excellent production, it is also the result of continuous fermentation of word-of-mouth.
Needless to say, the production is excellent. Xiaoniao.com’s direct and indirect expenses for these six online Spring Festival Galas totaled more than 500 million.
300 million of it was spent on hiring celebrities. The other 200 million was spent on production costs.
Shen Wuyan was used to burning money, but she felt a little emotional about this bill.
Among people, most of CCTV's Spring Festival Gala is paid for production, and the actors who come to participate only get a small amount of remuneration, but people still rush to come.
Xiaoniao.com’s online Spring Festival Gala offered a large price before anyone responded.
In addition, if it weren’t for the fact that many grassroots celebrities started working on variety shows on Xiaoniao.com, I’m afraid the cost would be even higher.
But Xiao Qi disagreed with this.
When you are not famous, of course you can only rely on spending money to hire celebrities to increase the publicity effect.
Didn't Fairy Company do the same thing when its dreampad was first released?
And now, more than two years later, when you look at the advertisements for Fairy Company's products, aren't the big stars rushing to join them at reduced prices?
That's the same thing.
After Xiaoniao.com hosts the online Spring Festival Gala for a few more years, it will be able to rely on its gradually accumulated reputation to give stars who are unable to attend the CCTV Spring Festival Gala a stage and a big stage.
At that time, it will no longer be them who choose the bird net, but the bird net who will choose them.
Of course, the online Spring Festival Gala is one aspect. It is Xiaoniao that really builds Xiaoniao TV, allows Xiaoniao TV to truly cover thousands of households, and allows more people to enjoy the online Spring Festival Gala on the platform of Xiaoniao TV. The goal that the Internet should pursue.
A Xiaoniao.com that covers both TV and Internet platforms, you only need to think about how powerful it can be.
Once Shen Wuyan is allowed to develop it, it will definitely be another upstart force that can rival the Kiwi Film and Television Group.
Then let’s talk about the fermentation of word-of-mouth.
When choosing programs, Xiaoniao.com always chooses celebrities with positive images, and programs with positive content are definitely neither vulgar nor vulgar.
The program team put a lot of effort into this and offended a lot of people.
But for such strict requirements, not only the State Administration of Radio, Film and Television praised it, but also people who watched the six online Spring Festival Galas were full of praise.
There is a saying that the audience’s eyes are sharp.
In a good party, you can clearly see whether you have put your heart into it or not, both in the details and in general.
If you do it well, the audience will buy it. The number of people who have commented and watched it is as high as 70 to 80 million, which is a good proof.
It is impossible for everyone to like the gala, but there are very few people who say that the Xiaoniao.com Spring Festival Gala is not good.
Because not only did they select the program well, but the various stage layouts and effects were also of very high standards. It is said that they hired high-end stage layout and effects teams at home and abroad to create a very dazzling and festive effect.
This is much better than the first online Spring Festival Gala that Xiao Qi saw in his previous life.
Perhaps because of its influence and funding, the online Spring Festival Gala was almost an ordinary CCTV gala, not even up to normal standards.
The current six online Spring Festival Galas, any one of them, will have an effect of 90 points.
When watching the online Spring Festival Gala under such effects, one can imagine the wonderful feelings of the audience.
This can also be seen from the voting on Xiaoniao.com’s “Selection of Your Favorite Online Spring Festival Gala Program” early on the seventh day of the Lunar New Year.
In just one day, more than 38 million people voted, which not only reflects the convenience of the Internet, but also reflects how popular the online Spring Festival Gala is.
The current ranking is the sketch by Chen Xiaoer and Zhu Shimao, the second place is the medley of songs by 15 old singers, the third place is the cross talk between Jiang Kun and Teacher Tang, and the fourth place is Wang Xiaoxin's singing...
Except for Chen Xiaoer, who is definitely the comeback king, the votes for the other top 20 are all closely matched, causing people who like those programs to wave their flags one after another.
"Hey, Zhang Xiaoshan, Crown Prince's Office, Lao Qi... Hurry up and log in to Xiaoniao.com to vote! Yes! I strongly support Teacher Jiang and Teacher Tang. I'm laughing so hard! It's rare to have such a good program! Why don't you vote for it?
OK?"
"Sisters, go and vote for Wang Xiaoxin, she is almost overtaken by those behind her! Let's put her in the top three!"
"Damn it, do you think we acrobatics fans don't exist? "Flying to the Sky and Chasing the Moon" is so good. I have to practice hard for more than ten years before I can appear on the stage! Brothers, follow me!"
"I have to support our Chinese quintessence no matter what. I heard that the top ten programs will add some programs of the same type next year. Let's support our Chinese quintessence and let them survive in this impetuous environment!
"
"I haven't said anything yet, let Chen Xiaoer create a miracle! Target 100 million votes, move forward!!"
"Hey, Xiao Ming, your grandma asked you to help vote for Grandma Zhang! Yes! It's the old artist who sang "xx". Her performance this year was so good!"
"Xiao Meng, tell the people in the company to go down. I want to see Wu Shang's number of votes increase by 10,000! Everyone, work hard to get your votes!... Well, he is a talk show actor that my daughter likes. You can do it well
If it’s good, I’ll give you red envelopes after work!”
"..."
All in all, all kinds of canvassing for votes are emerging one after another, and the Internet is abuzz with excitement.
However, Xiaoniao.com also resolutely cracks down on ticket fraud. If it finds that any program has been ticketed, its candidacy will be immediately cancelled.
Because the technical department is very powerful, and voting accounts can only be registered with real names to vote, and no one knows the benefits contained in it, so this time the voting is generally not that tricky.
indeed.
Xiaoniao.com has made it known which categories are popular, and next year the online Spring Festival Gala will add programs of the same type.
But beyond that, there are greater practical benefits.
That is, the top ten types of programs will receive development sponsorship funds ranging from 50 million to 10 million from Xiaoniao.com, specifically to help these types of artists have more opportunities to show themselves.
However, this matter will not be announced until the results are announced on the fifteenth day of the first lunar month.
But you can also imagine how excited those types of programs that will receive support will be.
In the current impetuous society, many traditional art performance types are not living well! (To be continued, please search Piaotian Literature, the novel will be better and updated faster!