Just after the Spring Festival, Xiao Qi started to get busy.
The first and most important point is to discuss this year's parts supply with suppliers.
Although the ordinary job of an electronics company is to give out its own orders for a year, the rest is left to the foundry to discuss with the supplier how to meet the order requirements.
But Xiao Qi's Fairy Company is different. He has not delegated this authority. All parts of Dreampad, Dreamstars, and Dreamsnow are personally designated by him.
In this way, no matter which factory manufactures Fairy Company's products, they will be of the same quality.
There will never be a situation in the previous life where Apple’s iPhones and iPads were the same and the ones from the Hongqiongdao Bay factory were of better quality than the ones from the Red Sea Rongcheng factory.
The reason for this deviation is that the two factories are managed separately and have different channels for purchasing parts, which naturally results in different quality of OEM products.
At least in 2009, Xiao Qi has no plans to launch new products.
At present, Fairy Company is in the field of intelligent communication, and only Dreampad fans have not been launched yet.
Fairy Company has two high-end and mid-range mobile phones and two large and small tablets, which are enough in terms of overall layout.
The next step for Fairy Company is to develop smart home products, such as wearable DreamTV and so on.
Frequently launching new products is a good thing and will reflect a company's innovation capabilities.
But we must also consider the saturation and acceptance of the market, and slowly and gradually improve the product layout, which is what a mature company should do.
This year, Fairy Company will have a facelifted version of Dreamstars 2 in June and a facelifted Dreampad 3 in December. The parts requirements are a bit complicated.
Of course, there are no big changes in the main body. For example, the size of the Dream Chip should not change much. It is more about changes in internal performance.
Even if there are some changes in appearance and size, as a supplier that Fairy Company has been cooperating with, they can handle various problems very well.
Out of the emphasis on orders, the bosses of these suppliers all chose to come to Fairy Company in person on the eighth day of the Lunar New Year to discuss with Xiao Qi.
Xiao Qi was also prepared.
I kept meeting with suppliers for two days in a row.
Regarding the parts supply for this year's Dreampad 2 and Dreamstars, Xiao Qi still followed last year's standards and asked them to prepare with 110% of the parts quantity.
The first is to cope with the yield rate, and the other is that more parts can be produced for replacement and repair of new machines.
Fairy Company's dreampad2, dreamstars, and dreamssnow are all of very good quality, but no matter how good the products are, there will be flaws. Various problems may arise.
In the past one or two years, the probability of problems with these products was less than 2%, but many were damaged due to the user's own reasons.
But no matter what, the supply of 10% more parts is enough to meet any needs.
There is no need to change the stocking volume of Dreamstars 2 and Dreampad 3. They are still 13 million units per month for Dreamstars 2 and 12 million units per month for Dreampad 3. Adding 10% of the spare parts is enough.
Negotiating on price is no longer the situation when Xiao Qi asked others to do things. Now, in order to get orders, they lower the price and at the same time improve the quality beyond the requirements.
However, Xiao Qi directly placed an order for 500 million sets of parts for Dreamsnow.
According to the 110% stocking volume, the total number of Dreamsnow units to be produced and released this year has reached 450 million units, which is a full 50% more than the previously expected 300 million units.
The reason lies in Xiao Qi's ambition.
The monthly output of 25 million units currently seems to be in short supply.
Not to mention the retail sales of Fairy's direct-operated stores, even in terms of demand from various dealers and contract phone operators, at least 20 million units can be sold every month.
Xiao Qi now has an average monthly shipment volume of 37.5 million units, which is considered a relatively conservative number.
And he will not start large-scale production increases in March or April.
Instead, we need to go through two more sales to analyze the specific market demand, and then expand production on a large scale.
In terms of the production capacity of the four major Dreamsnow processing factories, it is naturally no problem for them to increase production by 50%, because Xiao Qi originally told them that the current shipment quantity is far from the limit, so they all do it in advance
If you are prepared, you won't be in a hurry when you need to increase production.
If the sales situation is optimistic, mass production will begin in late April, and the produced DreamSnow will not go to the terminals of Fairy Direct Stores, but will be handed over to dealers and contract machine operators.
Speaking of dealers who cooperate with Fairy Company, they really have a hard time.
It's not that Fairy Company's products can't be sold. On the contrary, Fairy Company's products are too popular, and Fairy Company provides too few smartphones and tablets, so they see so many customers wanting to buy them.
There is no way to make so much money, I really love and hate Fairy Company.
But Xiao Qi had no choice. His own directly-operated store was always the first and most satisfying target, and then it was their turn.
A teenager would not make the decision to continuously increase production in order to sell more mobile phones and tablets, completely ignoring the market.
Just like Apple's products are out of stock most of the time, it does not reduce their popularity at all.
But things are different now. Dreamsnow was originally a mass-market smartphone, a mid-range product, just so that more people could use smartphones, fall in love with smart products, and join the smart electronics camp.
Therefore, Xiao Qi can produce enough DreamSnow to satisfy not only Fairy Direct Stores, but also major dealers who applied for it, as well as contract machine operators.
12.5 million units may seem like a lot, but when spread over one or two hundred countries around the world, it’s nothing.
And if after this year's sales, we see that the sales situation is really good, then it wouldn't be a bad idea to double the production next year.
Nokia can ship 600 million mobile phones a year, but demand exceeds supply. In the era of smart electronics, mobile phones are more attractive than before, and a total market capacity of 4 billion units is by no means a pipe dream.
In fact, Xiao Qi also saw a trend in 2013, that is, young people usually use two mobile phones, one for work and the other for personal use.
Although dual-SIM and dual-standby mobile phones are everywhere, they still like to use different mobile phones and like different styles. Even if it is a little extravagant, it doesn't matter.
If calculated based on the two mobile phones owned by this group of people, it would not be difficult for the entire smartphone market to exceed 5 billion units.
Xiao Qi's requirements are not high. As long as he can ship more than 600 million high-end and high-end mobile phones every year, that will be enough to maintain Fairy Company's voice in the smart electronics market.
There is endless money to be made. If it is just to make money and establish countless enemies, the company will not last long - this is one of the reasons why he wants Apple and Samsung to join the alliance.
In the future, Samsung's shipment volume will be larger than that of Fairy Company. Let Samsung do things like attract hatred.
Xiao Qi was very busy this time. In addition to receiving various parts suppliers, many parts manufacturers who were not in the Fairy Company's industrial chain also went to Chengdu to visit Xiao Qi.
There are not only electronics manufacturers from the mainland, but also from Europe, the United States, Japan, South Korea and Taiwan.
Fairy Company's orders are not only good for promoting fame, but also extremely profitable. Although the quality requirements are also very strict, the average profit margin is more than 20%, and such a large purchase amount is enough for anyone to
Feel satisfied.
Dreampad 2, Dreamstars, and Dreamsnow products do not have many common parts, so orders of hundreds of parts, large or small, will always attract a lot of prying eyes.
But Xiao Qi did not change parts suppliers so easily.
As much as he doesn't like the Japanese, there are still many parts produced in Japan, and they are basically important parts.
When doing business, the quality of the product comes first, and everything else comes second.
There are many electronics manufacturers in China. There are a lot of them in Nanwan and Dongguan, and they can supply any parts you want.
But these parts are fine if you don’t require much. For example, the previous copycat phone, the Fairy Phone, can be assembled with their parts and then sold to people in rural areas.
After all, this kind of elderly machine does not have much functional requirements, and the parts from Nanwan and Dongguan are enough to meet the requirements.
Today's smartphones and tablets require too high a level of precision, and most of these parts cannot meet the requirements, so naturally they cannot be used.
It is true that Xiao Qi wants to support the domestic electronics industry, but they must strive for their own success and achieve a level of precision. Otherwise, they will be dragging down the Fairy Company, and there will be no win-win effect at all.
Therefore, Xiao Qi has the same attitude towards the domestic and foreign parts manufacturers who come to visit. Let's talk with everyone first. As for whether we want to cooperate in the future, we have to wait until Fairy Company has a plan.
For now, it is enough for everyone to get to know each other and understand each other. (To be continued, please search Piaotian Literature, the novels will be better and updated faster!