Chapter 2231 Price Adjustment (He Fuji, the head of Tianzun
At the beginning of the new year, Xiao Qi was also thinking about a consideration that he had already had. ↖
Among Fairy Company's optional accessories, there are two very incompatible ones.
One is a lithium polymer battery common to Dreamstars and Dreamsnow, and the other is a superbattery power bank that is best-selling around the world.
In fact, the practical materials of both are the same, but they are slightly different, but there is a huge gap in cost performance.
The capacity of the lithium polymer battery is 2000 mAh, the average cost of each battery is US$10, and it can be sold at the Fairy Direct Store for US$40.
The capacity of Superbattery is 6000 mAh, and the cost of each unit is US$18. It is sold at the Fairy Direct Store for only US$48.
A battery costs 40 US dollars, but a power bank with 3 times the capacity of the battery only costs 48 US dollars. The price-performance ratio between the two is clear at a glance.
Of course, without knowing the cost, you can also say that because the size requirements for power banks are not so strict, it is relatively simple for such a large machine to accommodate a 6000 mAh battery, and the technology is very mature; and mobile phones
The battery has to be made very flat, and the accuracy is very high, so the production cost is different.
But in fact, it cannot be so strong-minded.
Fan users are not fools. They can intuitively compare which one is more kind, and then they choose which one.
After all, no one’s money comes from strong winds.
Judging from the sales data, the sales of superbattery are gradually in short supply, and power banks from ordinary small and medium-sized manufacturers have also become popular. This is proof.
On the other hand, the continued decline in sales of Dreamstars mobile phone batteries is also proof.
Nowadays, DreamSnoStars are universally available, so Xiao Qi’s orders for mobile phone lithium polymer batteries are as many as 600 million units a year.
If mobile phone batteries were to suffer a disaster, many people would probably laugh at Xiao Qi for being too greedy, which is why he ended up like this.
That is to say, Fairy Company's financial report will not be released, so everyone cannot see the sales data. However, most of Fairy Company's optional parts are purchased directly on the Internet. Therefore, some clues can be seen.
Although the failure of the small battery will not affect the overall situation of Fairy Company, Xiao Qi knows that those who are going crazy with jealousy will definitely be happy to use this to ridicule him.
Therefore, Xiao Qi must make changes.
He plans to first reduce the price of lithium polymer mobile phone batteries to US$30, and then when Dreamstars 2 is launched in June, he will directly increase the battery capacity from 2000 mAh to 2500 mAh. The capacity will increase by 25%. - This mobile phone battery
Not only used by Dreamstars, but also used by Dreamsnow.
Over time, the price of lithium polymer mobile phone batteries is equivalent to a 50% reduction!
Such a high cost performance will definitely win back many fans.
Then the second step Xiao Qi took was to target superbattery.
In the current market, some sensational small and medium-sized manufacturers have already produced 20,000 mAh power banks, but under the current technical conditions, such power banks are prone to problems, resulting in news about explosions, burning mobile phones, etc.
Emerging in endlessly.
The mainstream ones are still between 4000-8000 mA.
However, the suppliers of the superbattery are Jinwei Lishen and Yinhuang Electronics, among the four largest battery manufacturers in China, which are both well-known in the world. Therefore, in terms of technical capabilities, they have already exceeded 10,000 mAh.
After the launch of Dreamstars 2 in June, the superbattery will be directly upgraded to a capacity of 10,000 mAh while the price remains unchanged, which means that the price/performance ratio will suddenly increase by 40%.
The two are competing to improve their performance-price ratio. Naturally, the whole situation will be revitalized!
On the surface, it seems that Xiao Qi's profits are much less than before, and the profits have been reduced by 50% compared to before!
But in fact it cannot be calculated so simply.
No matter how high your profit margin is, if you can't sell a few things, what's the use of having a high profit margin?
Is it better to buy one item a day and get 100 yuan? Or to sell a hundred items a day and get 1,000 yuan?
The reason is so simple and clear!
Whether it is a superbattery or a mobile phone battery, even if the quality is very good, they are simply ordinary consumables. They are far from as stunning as dreampads, dreamstars and iPhones. Countless fans will pay directly for their appearance.
.
Therefore, using quantity to accumulate profits on optional parts is a very correct method.
Xiao Qi also learned this lesson from Gang Leader Qiao’s apple store.
You see in the online Apple store, there are all kinds of optional accessories, which are very eye-catching and tempting, right?
But in fact, the sales volume of these optional parts is very average, far less than that of external copycats and substitute products.
The reason is the sky-high price.
The appearance, color and performance are almost the same, so why are your Apple products 200%, 300% or even 500% more expensive than others?
It doesn’t make sense!
People with money can buy them, but the problem is that many people who buy iPhones and iPads are not rich people, so most of them choose alternatives when they have a choice.
Therefore, most of Apple's profits come from large-ticket items, and the sales and profits of these accessories are pitifully small. Sometimes they have to place an order and accumulate a certain amount before going to a factory to order it.
.
Xiao Qi remembered the lesson learned by Gang Leader Qiao, so as soon as he saw that the momentum was not right, he immediately chose to reduce prices and improve performance to win back users.
Of course, he doesn't always give in like this.
For example, for headphones, the price on the Fairy Company website has never been reduced.
Because the headphones of Fairy Company are matched with Dreampad and Dreamstars, no matter the color or other features, they are a perfect match. If you choose a substitute, it will not match them, which is a bit awkward.
Fans have no choice but to choose the original headphones from Fairy Company.
This principle can also be applied to polyurethane shells. If they are used, they are the best match for the dreampad. If you buy a substitute, it will always feel wrong.
There are also a.v data cables and high-definition cables, because they are the only ones that can be used on the Fairy system, so fans can only choose to buy them.
Of course, there are still some secrets in the optional accessories.
For example, the lithium polymer batteries mentioned just now are sold under the labels of Dreamstars, Dreamsnostars and Dreamsnow, with their respective logos printed on them.
You said that the price is the same, the appearance and specifications are exactly the same, the batteries of both mobile phones are the same, and the labels and logos need to be written. Isn’t this just taking off your pants and farting? Isn’t it unnecessary?
But Xiao Qi is really not boring.
Don’t forget, Dreamstars started selling 30% of its shares, and the profits from optional accessories related to Dreamstars will be distributed to shareholders.
But Dreamsnow is different. It belongs entirely to Xiao Qi. Therefore, if the same battery is sold to Dreamsnow users, Xiao Qi can get all the profits.
Although it may be used by dreamsnostars, in most cases, after the labels are divided and the logo is printed, even if they know that they are the same, most people will classify them according to the rules - they are all the same anyway.
Price, why do you need to use separate ones? Isn’t it good for each to use it separately?
No doubt, this is the power of a preconceived rule, and most people will follow it.
Xiao Qi also uses this method to differentiate the sales of optional accessories, such as headphones, car charging cables, a.v data cables, high-definition cables, etc.
According to the current survey data, the accuracy rate is basically above 98%, which has fulfilled Xiao Qi's purpose of differentiation very well.
Speaking of which, this is the trouble of happiness.
Others are usually several companies under a group that sell shares to others separately.
There is almost no one like Xiao Qi who can separate various products of a company and sell shares, and the sales are so hot!
But the so-called existence is reasonable. Since Xiao Qi can do this and has won the support of countless people, it proves that this model can work.
However, just because Xiao Qi can do it does not mean that others can do it.
Because the most important point is that Mingxiang Holdings and Qicai Investment are both Xiao Qi's companies. How he wants to split them up and sell the shares is decided by him alone, with absolutely no one to interfere.
Could you try Gangzhu Qiao selling his iPhone shares first and then his iPad shares?
Those shareholders will definitely come swarming to take advantage or cause trouble, and in the end nothing will be accomplished!
Complex equity distribution and profit disputes will also deter many investors.
Therefore, many people are commenting that the Fairy Company founded by Xiao Qi has no such example before, and there may not be any in the future.
He is a unique genius boy, and the Fairy Company will also be a unique Fairy Company! (To be continued, please search Piaotian Literature, the novel is better and updated faster!