For him, the Indian market is a completely unfamiliar place. He needs to explore and explore it from scratch. It is impossible to be as comfortable as in mainland China in all aspects.
But Qin Yibin had nothing to worry about.
Because he believed that wealth can lead to magic, Xiao Qi gave him sufficient funds and authority. He dared not say that he would conquer the US market, but he would never find an opponent in the Indian market.
Even if there are Indian officials who want to stop him, Qin Yibin is confident that he will use money to break the constraints one after another until the road ahead is smooth.
He finally understood why Xiao Qi first asked him how the development of Xiaoyao Mall in China was going. This was a hint that he should go all out to open up the Indian market instead of just going through the motions and taking things slowly.
Qin Yibin has nothing to worry about. Xiaoyao Mall has indeed developed to a very powerful stage. As long as this momentum continues, it will definitely become stronger and stronger, and there is no need for him to personally command at any time.
As for the difficulties of going to India, Qin Yibin was mentally prepared.
He is now the vice president of Fairy Company. Whenever he goes on a business trip, he is protected by bodyguards. When going to places like India, Xiao Qi must at least send hundreds of elite retired special forces bodyguards to the entire team. Everyone's safety is not considered.
question.
The same goes for food, clothing and housing. As long as you have money, you can still live well in India.
For example, although the consumption of beef is prohibited in India, do you think the British and Americans can abide by this regulation? Even if they cannot buy it in India, it is the same if they buy it from New Zealand and Australia.
Convenience in life is always just a small thing. The only purpose of going to India is to establish a b2c network and expand the influence and power of Xiaoyao Mall to the entire India. This is the most important thing.
Qin Yibin made the decision when he went out. On the one hand, he commissioned a research company to conduct a detailed investigation of the B2C market in India. On the other hand, he immediately gathered a group of elite soldiers and began to make various plans, always preparing to enter the Indian market.
Qin Yibin has many shortcomings, but more advantages.
If we talk about who is the most perseverant among his subordinates, it may be Xu Weihong, but when it comes to who can work hard to complete the tasks assigned by Xiao Qi, then Qin Yibin ranks second, and no one can rank first.
Moreover, Qin Yibin's talents are also outstanding. The years of training in Japan's Rakuten Mall have given him not only strong B2B2C system knowledge, but also perseverance and patience, as well as a desire to climb and be proven.
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These factors are all important reasons why he did better in Xiaoyao Mall than Xiao Qi imagined.
Now send him to India. With the unlimited financial support given by Xiao Qi, Qin Yibin's ability to adapt to the environment, and the ability of a group of professionals under his command, he can also draw on the help of professional talents in India... I believe that in at most one year, Xiaoyao Mall
It will be able to dominate the B2C market in India and firmly control the B2C market in this second most populous country.
In fact, in the era of online commerce, you simply cannot use "poor countries" and "rich countries" to divide your sphere of influence and the territory you want to conquer.
Just like Amazon. When he finished the entire European and American market, he was shocked to find that even with so many countries put together, there was no market as dynamic as China - the population of 1.5 billion is more than the combined powers of Europe and the United States.
The purchasing power is not weak at all!
But at this time, Jingxi Mall has become a phenomenon. Amazon can no longer beat them in China, so it wants to make up for it by going to India to occupy the market.
But several giants in India are not vegetarians. The two sides go back and forth, and the fight is endless.
Amazon’s misstep is not only because they focus on Europe and the United States but despise Asia. There is another important reason for this.
That is, they failed to see clearly a fact, a fact that Ma Yun had already seen clearly.
Who shops online?
Which group of people is the main force of online shopping?
You said housewives? You said young people? You said newlyweds?
It makes sense, but it's not a comprehensive summary.
Those who like online shopping the most and pursue online shopping the most are actually non-rich people.
Yes.
Including the poor and non-rich people from ordinary families.
Because they have no money, they are absolutely careful about the price of the things they buy. Usually, because of the difference of 1 yuan, they can walk two or three kilometers to find cheaper goods.
Take India as an example. You cannot say that ordinary subsistence families and poor people in India do not use B2C websites to buy things.
On the contrary, they care more about money and will take care of Xiaoyao Mall's business.
The things sold in shopping malls and stores in all countries, unless your country is too small, must be the same in China, with the model of manufacturer-general distributor-region-county and city-direct store-consumer.
Even food and vegetables are the same, farmers - purchasing wholesalers - regional wholesalers - shopping malls and small vendors - consumers. This is the process that food goes through when we buy food.
Dealers at all levels have squeezed too much value, causing commodity prices to continue to rise. In the end, the purchase price is easily one or two times more than what farmers sell for.
You can talk about farmer-supermarket docking, direct sales, etc., but this model cannot be promoted regionally and can only be implemented in a very small range. Most people still have to buy in the normal way.
The Internet has changed everything.
It has no spatial distance and allows consumers to directly face the producers.
Thousands of goods can also be piled up and only pass through an intermediate checkpoint, such as Xiaoyao Mall, to reach consumers.
Both consumers and sellers will benefit from the multi-layered channel fee profits cut off in the middle. This means that the price of goods brought by the Internet is transparent, and they can truly be sold directly.
How can people who have no money not be tempted and unwilling to accept the online shopping model when faced with a price difference of 30%, 50%, or even more than 100% compared to that in a shopping mall?
If you want to talk about c2c models like eBay and Taobao.com, it is possible to buy fake goods, but large b2c online malls such as Amazon and Xiaoyao Mall have a great guarantee in terms of reputation, so as to minimize the chance of buying fake goods.
The chance of getting the goods increases the chance of buying high-quality and low-priced goods.
In the previous life, Jingxi Mall developed into a huge giant in China within three to five years. Isn't it thanks to the support of these non-rich people?
In this life, Xiao Qi's Xiaoyao Mall has done even better. In terms of scale, attitude, supply of goods, etc., it has absorbed the experience and lessons of Jingxi Mall and Amazon. From the beginning, it has completely swept across China with a crushing force.
In the local market, it has become an undisputed giant in just one year.
Similarly, Xiaoyao Mall is also thanks to these non-rich people.
Really wealthy people don't care much about the price difference between online shopping and physical store shopping.
As long as you give them an excellent shopping experience, they will be willing to go to physical stores to buy.
Therefore, this is also an important reason why Amazon has no growth momentum at all after it has developed to a certain extent in Europe and the United States - because those high-income families simply don't care whether Amazon is cheap.
The miracle that happened in China can also happen in India.
As mentioned before, 90% of India’s non-rich people are non-rich. Excluding 70% of the poor and subsistence population, 20% of ordinary families will also be Xiaoyao Mall’s key customers.
No matter how poor a person or family is, they still have daily needs.
As long as they still want to buy things, apart from the most basic vegetables, meat, fruits and vegetables, Xiaoyao Mall will be their best choice for any other product purchase.
Those who make one shopping list a month are the basic customers. Xiao Qi estimates that this group of people should account for more than 30% of India's total population.
Those who place more than 5 orders a month are the backbone of Xiaoyao Mall. They account for about 5% of the total population of India.
Those who make more than 10 orders a month are shopping experts, and they should account for about 1% of the total population.
If taken together, 36% of the population is 277 million people. Xiao Qi can be proud of being able to turn so many Indians into his users.
Of course, this is not the ultimate goal of Xiaoyao Mall in India, it is just a three-year goal.
In fact, the poorer the place, the greater the appeal of b2c commerce. Therefore, Xiao Qi believes that if we can attract 500 million Indians and make them form the habit of shopping at Xiaoyao Mall, then we will truly achieve success.
The geographical advantage of China being close to India also gives Xiaoyao Mall a natural cost advantage. For example, all kinds of daily necessities, home appliances, etc. produced in China can be purchased at a very cheap price even if freight profits are added.
India directly seizes the vast market.
To sum up, in the eyes of others, India is a barren land for online commerce, but in Xiao Qi's eyes, the Indian b2c market is a treasure land to be developed!
But it's not without its difficulties.
India is not a Chinese country, nor is it a European or American country with high-quality people and complete legal systems. The chaotic social security situation here is beyond the imagination of outsiders.
If you just rashly want to copy the successful experience in China, then Xiaoyao Mall will definitely end in disgrace.
Therefore, in addition to Qin Yibin leading the people of Xiaoyao Mall to fight hard, Xiao Qi will also ask a large number of lawyers to follow up and a large number of public relations companies to smoothen the relationship... and so on, to fully prepare for the success of Xiaoyao Mall.
Only if you pay enough attention and preparation, things will go smoothly! (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
ps: In fact, I admire Rebus and others for exploring the Indian market. Japanese and Korean electronics, automotive products, etc. all start from imitation and then become successful. In fact, now the world’s mobile phone manufacturers, except Apple and
Samsung, basically the rest is ours... Let’s see if Alibaba can expand its presence throughout Asia like Xiaoyao Mall in the next step!