In mid-March, Xiao Qi asked Hoffman to take the lead in establishing Uber.
To put it bluntly, Uber is a taxi-hailing software, and its most important key lies in the excellence of this software.
The first is a premium algorithm for drivers and users, which can automatically make a matching price at any time based on morning and evening peak periods, congestion, remoteness and prosperity of the location, etc., so that the company, drivers and users can all make profits.
The second is the automatic matching algorithm. After the user places an order, the system software will automatically search and send the information to the nearest driver. After the driver confirms the order, the order is accepted and other drivers cannot snatch it, and the user does not have to be
After receiving the order, the driver in the distance waited for a long time before getting on the bus.
There are also some map matching and so on, but don’t worry, Google itself is free and can be used very accurately, as long as it is connected to the Internet.
It seems that these programs and functions are very cool.
But in fact, for professional programmers, as long as you give these requirements and open up their ideas, it is not very difficult to apply them to actual software.
Just like now, in just one month, Uber's program has been developed and has entered the actual testing stage.
In fact, when Americans do things, many of them are as meticulous and strict as Germans, and even Chinese people are the same. The difference lies in whether your supervision is strict, and whether the people doing things sincerely want to do things well.
Dozens of engineers are all serious people.
When it comes to their own careers, few people will act carelessly.
Xiao Qi invested US$500 million in his first investment and gave them corresponding shares and high salaries. Of course they must be worthy of the price.
They themselves could see the bright future of Uber and joined the company when it was just starting out. This is something that countless people only dream of.
What's more, this is the company of the world's richest man, Xiao Qi. Based on everyone's understanding of Xiao Qi, any company that Xiao Qi has invested a lot of money in creating is a very good company.
In this case, why are you still hesitating? Work hard and make money with Xiao Qi!
As top experts in related industries in Silicon Valley, this group of engineers come from different fields. With their combined efforts, the Uber program is not that difficult.
Not to mention that Xiao Qi already explained what functions Uber needed at the beginning of the development. They only had to do things according to the requirements, and the best they could do was to improve them.
In fact, at the beginning, they were very dissatisfied with how strict the rules were for Xiao Qi.
Engineers are people with wild imaginations. They like to play freely and like to perfect a software or invention through constant exploration.
Xiao Qi is not an expert in this field, but he has set so many specific requirements and rules, which makes them feel that Xiao Qi has the feeling of "a layman commanding an expert".
But after gradual research and development, they were shocked to discover that all the functions of the entire software are necessary, all are the most suitable, and all are the best!!
They wanted to add some functions to improve it, but they found that there was nothing particularly worth adding, and it was just a trivial detail at best.
Xiao Qi had already determined the general functions before research and development, and there were absolutely no mistakes!
This is even more true during actual testing.
Even engineers find it very comfortable and attractive to use.
What a surprise!!
It was as if Xiao Qi had seen such an Uber before, an Uber that had actually been used!
"There is no way. A genius boy is a genius boy. He has already calculated it completely in his mind. How can this kind of ability be possessed by ordinary people? It's ridiculous that we still question him. Now that I think about it, he is really stupid!"
Such remarks are widely circulated among the engineering team.
Hoffman also heard this statement, but he just smiled.
He knows more about how talented Xiao Qi is than anyone else. Just look at the industries Xiao Qi has asked him to start in the past two years!
Which of these has not become an emerging industry sought after by Wall Street, and which of these is not a genius idea worth billions to tens of billions of dollars?
Now, Hoffman has Uber and Square, a mobile phone card swipe company, all of which are not inferior to the previous ones. Hoffman even feels that, except for Airbnb, none of the above are comparable.
Uber and Square are better.
Let’s ignore the sighs of the engineers.
Now that it has been developed, Hoffman has previously found a group of marketing elites. During the actual test, he communicated with the engineers throughout the process to understand the excellence of Uber.
Then the next most important task is handed over to them, letting them discuss how to market and operate it.
Of the 5% shares that Xiao Qi gave to the management team, the engineers received 2% of the shares, and the marketing elites received 3% of the shares. Although it is slightly unfair, considering that the entire idea was created by Xiao Qi,
Engineers are just making and perfecting it, so 2% is not unfair to them.
Uber’s true success is actually half the credit for software and half for marketing.
If you want to promote this taxi-hailing software throughout the United States and around the world, the role of a group of marketing elites cannot be ignored.
Here, the CEO of Uber chosen by Hoffman is Li Bot, the president of Enterp Japan, a subsidiary of the largest car rental company in the United States.
There are three brands under the group. Among them, enterp is a company that focuses on the temporary car rental market. On weekdays, if your car breaks down or you need to rent a car immediately in an emergency, you can contact enterp.
enterp has many outlets in the United States. Although each outlet only has a few cars on average, it is convenient and fast and is very popular among ordinary Americans.
Li Bote, who is 43 years old, has been with the company since its inception. It was also under his hand that Enterprise Rise achieved today's achievements. He is considered very talented.
Hoffman offered an annual salary of US$5 million, plus 1% of the shares, to recruit this elite talent to Uber.
The reason why I chose Li Bot is that on the one hand he has outstanding abilities, and on the other hand Enterp Rise's model is similar to Uber's. It is easy for him to get started and it is easy for him to apply his own experience.
The reason why Li Bote came to Uber is even simpler. The future prospects of the company Xiao Qi personally invested in are so bright, and he can still own 1% of the shares, which is much better.
These professional managers in the United States actually think it is normal to change jobs.
When I work in your company, I must be serious and responsible. But if there is a better development space, I will leave. Anyway, it is just selfishness.
This is also the reason why large companies use equity incentives and other methods to retain elite executives.
Libot joined Uber in April and fully understood the development process of Uber's software, as well as its advantages and disadvantages. With more than ten years of work experience, he discussed it with a group of subordinates and consulted lawyer Mario.
After joining the firm's ace lawyers, they quickly formulated a very detailed development strategy, as well as the company's systems and terms.
These strategies were sent to Xiao Qi's mailbox. After reading them carefully, the young man replied to Li Bote with the word "good" and told him to do what he wanted.
The second tranche of US$1 billion was credited to Uber's company account the day after Xiao Qi responded and agreed.
Libot also breathed a sigh of relief.
Although Xiao Qi said that except for sending lawyers and accountants to check at any time, he would handle all Uber affairs, but the first step of the plan must be approved by Xiao Qi.
Now that Xiao Qi has approved his idea and invested a huge sum of US$1 billion, Li Bote is naturally full of energy and motivation.
Although the group is large, because it is a private company, it does not have that much spare money for Li Bot to use.
Now holding 1 billion U.S. dollars in his hands, Libot feels that he has become rich. Many people had ideas in the past, but no strategies that could be implemented, and finally they can use them.
For a time, he felt very satisfied that he could join Uber.
So after Libot recruited customer service staff and ordinary office staff, he started his own experiment in San Francisco, Uber's hometown.
America is an advertising society.
If you have money, you can let everyone see your product.
It was under such circumstances that Uber appeared in people's field of vision.
Since the initial experiment was only in San Francisco, there is no need to promote it online for the time being. However, Uber's advertisements are everywhere in local print media, TV media and paper media.
Of course, Li Bot did not forget to borrow Xiao Qi's banner, "a new Internet company founded by Xiao Qi, chairman of Fairy Company", "Xiao Qi has caused a new revolution in the taxi industry"... and so on.
Slogans can be seen everywhere.
There were so many drivers and people calling Uber at once that the dozens of call takers were overwhelmed.
The free downloadable software Uber, which is placed on both the Android Mall and App Store, has also experienced a download boom of 80,000 people a day. Compared to San Francisco’s population of more than 800,000, this number is already amazing!
On the day the advertising was launched, Uber had its first driver who signed up, and the next day it had its first user using Uber.
There is no doubt that Uber is off to a good start! (To be continued...)
ps: In the past month, with 500 monthly votes, one could reach almost 100 people. Now, with around 500 monthly votes, one can reach 200 people. It is really beyond the reach! However, Xiucai is very grateful to the brothers for their monthly votes. Most of the old friends are voting every month. Thank you!