"I also agree with Mr. Yanai's philosophy." Xiao Qi said as he walked, "No matter which country you are in, clothes that are cheap, good-looking, and can lead fashion are what the people need. As long as you seize their
If there is demand, then Uniqlo will not be able to develop even if it is not developed.”
Yanai Tadashi came up with the slogan of selling clothes for 1,999 yen in the 1990s.
At that time, a piece of clothing or a pair of pants in Japan cost thousands of yen, and the style was not very good-looking.
As a result, UNIQLO has made many beautiful and fashionable products, and the prices are very affordable. Basically, high school students can buy one if they go to work for three hours. As a result, UNIQLO quickly became popular in Japan.
After so many years of hard work, UNIQLO has more than 600 stores in Japan, accounting for 40% of Japan's low-end clothing consumer market, and has become Japan's undisputed number one.
Moreover, Uniqlo’s overseas expansion pace is not slow at all.
In the past few years, UNIQLO has actively opened branches in many countries in Europe, America and Asia, and more than 150 stores have begun operations.
As long as it waits to adapt to the local market, Uniqlo will open chain stores throughout these countries just like it did in Japan.
Uniqlo is not just expanding its stores. Their business is very popular not only in Japan, but also in other countries. Sales volume is inversely proportional to the world economic situation in recent years.
This was also the case in his previous life. In 2009, it was originally a period of economic depression. As a result, Yanai Tadashi directly jumped from the sixth richest man in Japan to the richest man with Uniqlo. Although it was only on the surface, he increased his wealth by 23% in one breath.
This shows how well Uniqlo has developed.
Of course this life is different. With Xiao Qi’s support, SoftBank Group has prospered by relying on contract machines with Dreamstars and Dreamsnow, and has gradually become Japan’s largest communications operator.
Sun Zhenyi, who bought a large number of SoftBank Group shares from Xiao Qi, has naturally risen. 682% of SoftBank Group shares have now increased in value to 409.2 billion U.S. dollars. The increase is more than 20%. It is one of the few stocks in Japan's stock market today.
One of the many stocks that still maintains its normal price.
Sun Zhenyi's actual assets are naturally not that much. In order to buy out the 473% shares held by Xiao Qi, he borrowed more than 20 billion US dollars from several major banks. Now, although he relies on dividends and other income, he has already
Almost 5 billion U.S. dollars have been repaid, but the bank still owes 16 billion U.S. dollars including principal and interest!
In addition, he previously borrowed 5 billion US dollars from Xiao Qi, plus the 5 billion US dollars invested by Xiao Qi to purchase UNIQLO stocks. In the end, he only used 8 billion US dollars to complete the goal, and the remaining 2 billion US dollars were temporarily given to him.
Borrowed it.
But Sun Zhenyi is not worried. He plans to sell some Uniqlo and SoftBank Group stocks next year.
He is not as greedy as Xiao Qi. In fact, as long as he can maintain more than 40% of the shares of SoftBank Group, it is enough for him. However, Xiao Qi almost made him lose SoftBank Group before, so in the end he must
More than 51% of SoftBank Group shares will be left.
However, people outside are not very clear about these things. Therefore, in this year’s Forbes rankings, Son Zhenyi became the richest man in Japan with a super-high net worth of 23 billion US dollars, which is almost three times more than Yanai Masaru’s 6.1 billion US dollars!
Without Xiao Qi's intervention, Sun Zhenyi would not have so much wealth, and of course, he would not lose his shares in Alibaba.
Therefore, Xiao Qi's acquisition has both good and bad consequences for Sun Zhenyi. Generally speaking, Sun Zhenyi's losses have been made up in other ways.
Xiao Qi lent him US$5 billion to buy shares of Fast Retailing Co., Ltd., which was one of the compensations.
Counting it up now, since they purchased the shares of Fast Retailing Co., Ltd., the stock price has risen by about 10%, and each person's paper wealth has increased by 400 million U.S. dollars. By next year, this part of the stock will still be
Continued appreciation.
Let’s ignore this matter.
Hearing Xiao Qi's praise, Yanai Tadashi felt a little happy.
No matter how much he thought he was a genius in marketing and planning, he was never so arrogant as to think he was better than Xiao Qi.
This young man who became the unprecedented richest man at the age of 21 is completely beyond the reach of ordinary people.
Not to mention him, even the stock god Buffett, Bill, Joe, Ellison, etc. are all ashamed of themselves.
It is precisely because Xiao Qi has such a status that when he praises people, it seems very weighty.
Moreover, Yanai Tadashi knew that Xiao Qi's compliment was not just a casual compliment. He was really optimistic about Uniqlo, otherwise he would not have bought shares of Fast Retailing Co., Ltd.
Uniqlo is a brand created by Yanai Masaru. To be valued by the world's richest man and to spend a huge amount of money to buy shares is a kind of "heroes think alike"!
"So, if we want to move forward next, what is the most important problem to solve?" Yanai Masaaki asked seemingly casually.
"It's very simple. Control the industrial chain, directly reduce production and warehousing time, and lead the market as quickly as possible. Then you can succeed." Xiao Qi also replied calmly.
Yanai Tadashi was stunned for a moment, then stopped, showing a thoughtful expression.
After a moment, Yanai Masaaki became serious, "Mr. Xiao, can you be more specific?"
"The best fast-fashion clothing company in the world now is probably the Spanish company Zara." Xiao Qi and Yanai Masaru said, "Five years ago, it took 25 days for Zara to go from design to delivery to the store. Now it takes 18.
God, if they are given a few more years, this time will be further shortened. The advantage of this is that it can save costs to the extreme and respond faster to market demand.
When a customer visits the store once a week and can see the same shelves with different clothes, then they will like to visit the store frequently. And increasing the time they spend in the store will
It increases the probability that they will buy clothes, so that we can sell more clothes, thereby achieving a virtuous cycle in the industry chain."
Yanai Tadashi nodded, "Well, that's true. Making clothes like fast-moving consumer goods is what Uniqlo pursues. However, our current time from design to display in the store is about 38 days.
Compared to being number one in the world, it’s still far behind.”
"Having a gap is not a bad thing. At least it lets us know that we can work harder." Xiao Qi said, "For example, the design gap is very simple. If you don't know how to do it, just find someone who can do it.
People! Use money and favors to dig out as many outstanding designers as possible. In the long run, it will definitely be a sure profit."
"Mr. Xiao is really wealthy." Yanai Zheng smiled, "Uniqlo is not yet at the point where it can poach masters at will!"
"There's no need to dig up a master at will. I'll introduce you to a suitable master." Xiao Qi said, "Mr. Yanai, do you know Ms. Gilsanda?"
"I know!" Yanai Masaru showed a surprised look, "Do you also know Ms. Gilsanda?"
"I've heard of her." Xiao Qi said, he would not tell Yanai Masaru, he knew Gil Sander, and it happened to be the reason why Yanai Masaru brought Gil Sander to Uniqlo early next year.
When Jil Sander came to Uniqlo, Fast Retailing Co., Ltd.'s stock price soared by 86%. This shows Jil Sander's status in the fashion industry and people's expectations for her to join Fast Retailing Co., Ltd.
"It is true that Ms. Sanda has resigned from Prada, but this does not mean that we can invite her to Uniqlo." Tadashi Yanai sighed, "With such a master, any fashion company will dream of her joining Uniqlo.
How can I invite her?"
"It depends on people. I believe you can do it if you show sincerity." Xiao Qi said, "As for what help you want me to give you, I will try my best to help. You also know that Mr. Berard of lvmh Group and I
good relationship."
"I understand." Yanai Zhengzheng said, "Then I will give it a try when I get back! What Uniqlo lacks now is such a master! Moreover, Master Gilsanda's design style is very similar to what we at Uniqlo pursue, so he can be invited
Her words will be the beginning of Uniqlo’s take-off again!”
"In addition to her, we can also try to hire more innovative young designers." Xiao Qidao said, "I know that Uniqlo has design R&D centers in Tokyo, Paris and New York. We might as well establish one in the East.
, after all, the Chinese market will be very important in the future, and catering to the tastes of the Chinese people is even more important."
"I also have this idea. In the next few years, the Chinese market will be UNIQLO's most important development base, and we cannot attach too much importance to the Chinese market." Yanai Masaru said with a smile, "I was still a little hesitant before, worried about the Chinese market.
There will be a lot of resistance on the Chinese side, but Mr. Xiao, after you become a shareholder of Fast Retailing Co., Ltd., you will have nothing to worry about in China!"
"As long as it is a legal business, there will be no problem." Xiao Qi nodded.
In fact, many things have two sides. For example, Xiao Qi purchased shares of Fast Retailing Co., Ltd., but from another perspective, this cleared the way for Uniqlo to enter China!
After Yanai was unable to change Xiao Qi and became the second largest shareholder, he began to actively think about this matter, focusing on expanding the Chinese market, and entered the practical stage of operation.
The so-called blessing in disguise is a blessing in disguise.
China’s market is much larger than Japan’s! (To be continued...)