For many people, December is a time to bid farewell to the old and welcome the new.￠￡,
For many companies, this is often the most important time of the year.
Especially in the smart electronics industry, after Fairy Company started the trend of releasing new products in December, many companies have also followed suit.
Samsung is very interested in releasing new products in December. At the beginning of December, they began to frequently announce that they have a "world-shaking" smartphone to release, which will definitely be the first in the mobile phone industry.
Originally, Lee Kun-hee announced that he would release a mobile phone every month since August, but there was no news after the incident, which made people in the industry laugh at Samsung.
The same is true this time. Everyone sneered at Samsung's publicity, thinking that at most they only produced a good mobile phone, which was definitely not a "world sensation".
However, Samsung did not respond to this. Just a few days later, Samsung officially held a new product launch conference at the Samsung headquarters in Seoul and launched a smartphone they named galay p9.
The main shape of this phone is that of the previous Meizu m2 mobile phone in 2012. It has an integrated stamped body and uses metal polishing and frosting processes. It looks very beautiful. The thickness of the body is controlled at 10.2mm and the frame is only 3.15mm.
, the 4.4-inch screen appears to be very wide.
It uses a 16:10 LCD screen, Samsung is proud of its cool LCD screen technology, and integrated lamination technology, making the screen and frame look very transparent.
Due to Samsung's advantage in LCD screens, the resolution of galay p9 reaches 980800, and the pixel density is as high as 180.
In terms of button functions, Samsung has also followed its usual style, with a total of three virtual buttons at the bottom of the phone screen, but because the light transmittance is very good, it looks quite crystal clear.
The galay p9, which comes in three colors: black, white and yellow, is so beautiful, and its configuration is also very amazing.
First of all, the chip also uses Samsung's own custom-made m339, which uses an 8-nanometer process. The running speed is 30% faster than Samsung's previous mid-range mobile phone m2, and second only to the current flagship model galay s3.
In addition, Samsung also added its own picture processing chip, voice noise reduction chip and camera image processing chip, which greatly increased the functions of galay p9 and positioned it as a young and energetic mobile phone.
In terms of hardware configuration, 16GB and 32GB are still the mainstream configurations of Galay P9. The rear 8-megapixel and front 5-megapixel cameras have exceeded the configuration of Dream Sno.
Even overall, the configuration of the Galay P9 is no different than that of the Dream Sno, at least according to various published data.
The price of galay p9 is also amazing. The price of 16gb is 366 US dollars, and the price of 32gb is 422 US dollars. It is exactly the same as dream sno!!
Because galay p9 has become Samsung's flagship mid-range mobile phone, the 16GB version of the previous mid-range mobile phone m2 was directly reduced to 299 US dollars, while the low-end 1 was further reduced successively, canceling the 8GB version, and only retaining the 16GB version.
.The price has been reduced to US$266.
Not to mention the performance of galay p9, the series of price announcements and adjustments at that time were enough to cause an earthquake in the smartphone industry.
But before the old manufacturers like Motorola and Nokia could make a fuss, Apple rushed out immediately and lambasted Samsung.
The reason is very simple. If you have seen and used Meizu m2 mobile phone, you will know that this Meizu m2 mobile phone is at least 60% similar to the iPhone in terms of the front body shape and appearance.
Because of this in previous lives, Meizu has been ridiculed a lot.
In this generation, Xiao Qi gave the design of this model to Samsung. After research by Li Jianxi and Samsung experts, they found that although these designs are very similar to Apple iPhones, they can avoid Apple's patents from a patent perspective.
There was no problem at all coming out.
So with a wave of his hand, Li Jianxi directly asked the galay p9 to be manufactured and put on the market.
Gang Leader Qiao became angry when he saw it. If you want to pirate, you don't need to be so blatant, right?
He immediately asked his company's technical experts to check to see what could bankrupt Samsung. However, after a preliminary appearance check, Apple's engineers regretfully told Gang Leader Qiao that Samsung had taken advantage of Apple.
The loophole is that although they involve the patents of Fairy, Nokia and Google, they only do not infringe on Apple's core patents.
Since there was no legal way to argue with Samsung, Gang Leader Qiao could only curse Li Jianxi for being despicable and shameless.
But Li Jianxi is also an old fox, and he immediately exchanged words with Gang Leader Qiao in the distance. News of the quarrel between the two giants was everywhere for a while. To a certain extent, it was a great promotion of galay p9, which actually increased its popularity.
This can be seen from the number of bookings within a few days of the launch.
The interval between Samsung's pre-orders and sales is only about 20 days. It will be available for sale on January 1, 2010, and there are unlimited pre-orders. This makes fans very excited and they buy it one after another.
In the first three days of their pre-order, the number of pre-payments for galay p9 exceeded 8 million units, which is comparable to the high-quality products of Fairy Company and Apple.
Li Jianxi smiled from ear to ear at this. According to this trend, there will be no problem if the shipment exceeds 20 million units in January next year. If we are lucky, it is possible to reach 30 million units.
Samsung has strong production capacity and is currently working hard to build a new smartphone factory. It has no problem purchasing and manufacturing various components. As long as sales can increase, they can easily produce 50 million units a month.
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With the launch of galay p9, its direct competitive rival looks like Fairy Company’s dream sno, because the two have many similarities in terms of functionality, positioning and price.
But if you think about it carefully, the opponent of galay p9 is not Dream Sno, which has already won praise from users, but Motorola a1800 and Nokia n90, which are also in the same price range.
Since their release in July, Motorola's a1800 and Nokia n90 have won the love of many fans with their good cost performance and brand reputation. Sales have exceeded 20 million units for four consecutive months. Although they are not comparable to
The 40 million Dream Sno units sold every month are still in short supply, but compared to the previous two smartphones, it can be said to be a successful reversal for Motorola and Nokia.
Many people are rejoicing for Motorola and Nokia, and many Western media have begun to dream about fairy companies, Samsung will step down from the altar, and then only their European and American smart electronics companies will dominate the world.
But many people can clearly see that among Motorola's a1800, the cheapest 8GB366 version is the best-selling one. The same is true for Nokia n90, and the cheapest 16GB399 version is the best-selling one.
Moreover, although the sales of the two mobile phones have not declined significantly since August and September, the main areas for purchasing mobile phones have become Africa and Southeast Asia. Sales in Europe, Northeast Asia and the United States have been declining. The sales of the two companies have continued to decline.
The U.S. shipments last month were less than 1 million units, which clearly shows the decline.
The reason is that Motorola's a1800 and Nokia n90 do not have excellent configurations and standards for real mid-to-high-end smartphones.
Especially when they are faced with refined products like iPhone and Dream Sta that have been refined over time, and mid-range flagships with extremely high cost performance like Dream Sno, they are naturally at a disadvantage.
Not to mention the big killers like the iPhone, the two mobile phones Xiao Qi brought out are also good products that have been tested by the market in previous generations. They can be considered good mobile phones after 2012, and they are certainly popular good mobile phones now.
In addition to the hardware configuration, a1800 and n90 have many shortcomings, there is another very important reason, that is, the Android system has not experienced several years of accumulated research and development. Where is the opponent of iOS and Fairy system? Even it is not even Samsung
The bada system is not as good as.
In such a situation where the software and hardware are not strong enough, the low-end configurations of a1800 and n90 can still achieve good sales by virtue of their price advantages and brand effect, but mid-to-high-end mobile phones have gradually been excluded by users.
In the past few months, their combined monthly sales exceeded 50 million units, and they have proven that they can do this without conflicting with Dream SNO. The market capacity is already terrifyingly large.
Once this part of the market is vacated, it will be time for others to rush in and seize the market.
Samsung undoubtedly spotted this opportunity and released its own galay p9 at once, hoping to occupy this part of the market.
Not to mention 50 million units a month, nor to say it exceeds Dream SNO's 40 million units. As long as Galay P9 can stabilize to 30 million units a month, or even 20 million units, it will be a huge victory for them! (To be continued.)
ps: It would be better if today’s number is the same as the previous two days!