Of course, it’s not just Lee Kun-hee’s Samsung family that has this mentality of seizing the opportunity to occupy the market.
The decline of Motorola and Nokia can be seen by even ordinary market experts, let alone sly industry insiders.
In the Android camp, there are not only Nokia and Motorola, but also Sony and LG, which are also giants in the industry. Their mobile phones are definitely worse than Motorola and Nokia, but compared to their overall strength, Nokia and Motorola can't even catch up with them.
Especially making mobile phones now is different from before.
Nowadays, making a mobile phone requires two things: hardware and software.
In terms of software, everyone is using the Android system, so there is not much difference.
In terms of hardware, LG and Sony are definitely better than Nokia and Motorola. Their cameras, LCD screens, flash memory, etc. are all snapped up by even Fairy, Apple and Samsung.
Although the monthly sales of LG's FY1 and Sony's ST38 are still tepid at 3 to 5 million units, this is just the beginning after all.
With the strong R&D capabilities of these two companies, the mobile phones produced in the future will definitely become better and better and more relevant to the market.
It can be said that since the release of their first smartphone, LG and Sony have continued to carry out extensive technology research and development and patent purchases, and their attitudes are much more positive than Nokia and Motorola.
When Samsung launched the Galaxy P9, Xiao Qi had already received the news. LG's second smartphone would be released in February or March at the latest, and Sony's third smartphone would also be released. They were both targeting them.
It is a mid- to high-end market.
At that time, it will not only be the mid-to-high-end market between Galaxy P9 and Dreams Nostars, but also what they are spying on.
Thinking that Sony and LG have clearer goals and loftier ambitions than in their previous lives, Xiao Qi felt that he could not ignore the enemy on smartphones, not only to surpass the iPhone, but also to suppress other possible potential opponents.
There is no guarantee that Fairy Company’s smartphones will be ranked number one for decades, but at least within ten years, they must be number one in the world. Otherwise, if the foundation is not firmly established, it will weaken. The Xiao family’s business empire is likely to end.
weak.
Although Xiao Qi has other industries that are enough for future generations to enjoy a prosperous life, the loss of the leading position in the high-tech intelligent electronics industry is also a blow to the reputation and influence of the Xiao family.
Xiao Qi is also very confident about this.
Although his past life memory only reaches the end of 2013, in the two years since 2012, there has been an explosion of information on smart phones.
Not only are more than a dozen smart electronics companies launching dozens of smart phones, but many concepts about smart phones have also been put forward.
Xiao Qi doesn't know whether these concepts will succeed in the end, but he now has abundant capital, which is enough to support him to test all these concepts. Even if five out of ten succeed, it will be a huge profit for Fairy Company.
Earned.
That is to say, relying on these future smart electronic concepts that have been focused on research and development since 2008, Xiao Qicai has sufficient confidence that he can lead the trend of smart electronics in the next ten years.
Regarding mid-range mobile phones, Xiao Qi had a clear understanding from the beginning.
The most popular mobile phones in the past were Apple's iPhone and Samsung's Galaxy series, but China's mid-range mobile phones, such as Xiaomi, Huawei, ZTE, Meizu, etc., also had very good shipments.
Moreover, in less affluent countries, the sales of mid-range and low-end mobile phones have always been very large, and the profits have therefore become so large that even Apple has to release an iPhone 5c to seize the mid-range mobile phone market.
However, this iPhone 5c, which was released in a hurry, has many deficient elements. According to rumors, it was not able to be extended to the iPhone 6 product lineup.
But this also represents a way of thinking. It represents a smartphone company. Even if you are Apple, you only make high-end mobile phones. In the long run, this will not be the solution.
Xiao Qi learned from Apple's experience and lessons, so shortly after launching Dreamstars, he officially launched his mid-range flagship phone Dreamsnow, and then achieved the huge success he expected.
However, after the success of Dreamsnow, Xiao Qi's choice was not to adopt Samsung's mobile tactics. Instead, he turned to learn from Apple and concentrated on making the minimum style of mobile phones, making each mobile phone very precise and perfect.
Therefore, in the future, Fairy Company’s smartphone camp will only consist of Dreamstars and Dreamsnow, and will not make more products.
Being able to take advantage of mid-range and high-end mobile phones is enough for Fairy Company. Although low-end mobile phones are also easy to make money, they also have some impact on a company's image.
Although Samsung has low-end mobile phones, it will not be considered a low-end company. However, Samsung is surprisingly strong. It has the entire Korean government behind it, and Europe and the United States do not reject them much, so Samsung
A company with such deep pockets can produce high-, medium-, and low-end mobile phones, so there is no problem at all.
However, for this reason, Samsung is not as good as Apple in the field of smartphones. Because Apple is the most expensive, many people think that the quality is higher.
The same goes for Fairy Company. At best, it can only have one more mid-range mobile phone, otherwise it will lower the company's high-end image, which is not worth the loss.
Of course, this does not mean that Xiao Qi just ignores the low-end smartphone market. Xiaomiao Electronics is a company prepared by Xiao Qi to specialize in mid- to low-end mobile phones.
Not only Xiaomiao Electronics, but also Huawei, Xohua and other six major companies that Xiao Qi supports in terms of hardware and patents. They will also make great efforts in the mid-to-low-end market in the future and strive to completely occupy this market.
In fact, it was basically the same in the previous life. Except for Samsung, which could sell some low-end 1,000 yuan mobile phones at once, almost all the rest were occupied by Chinese manufacturers.
Only those super simple smartphones priced between 100 and 300 yuan are not involved by Chinese manufacturers. They are usually produced roughly by local manufacturers who import their own parts from Huaqiangbei.
Speaking of which, Chinese manufacturers are not lagging behind at all.
That is, the day after Samsung released the Galaxy P9, Huawei launched its first mobile phone "Honor". This model has a 40-inch screen, a body processing memory of 2G, and a flash memory of 16G. It has a first 2 million and a second 800.
It has dual megapixel cameras and an 18-megapixel LCD panel with a tft main screen color. Generally speaking, it is very satisfactory, and it is worse than the a1800 and n90 on the market.
But Huawei uses its own Kirin system, which is impressive.
In addition, the price of Huawei Honor mobile phones is also very attractive, with an ultra-low price of 1999 set directly.
After the price of the 16GB version of Fairy Company Dreamsnow increased to 2199, the current cheapest mobile phone is Samsung's C1, 266 US dollars, but the Huawei Honor mobile phone hardware and configuration greatly exceeds the C1, and it can be called the cheapest mid-range mobile phone at present.
.
After Huawei, ZTE released the Blade mobile phone immediately. The configuration is similar to that of Honor. The appearance, hardware and software are also quite satisfactory. Even the price is about the same, 1988 yuan.
It seemed that the six major manufacturers had made an agreement. In the next few days, XomoChina, Gionee, BBK and Lenovo also released their first mobile phones one after another.
In addition to the different appearance, their configuration and functional equipment are more than 70% similar, which made the reporters who reviewed it and the netizens who were watching sigh with emotion. This is purely made by the Fairy Company.
6 mid-range mobile phones launched on the market!
This is also the key point.
Among their six companies, except Huawei, which is ambitious and uses its own operating system, the other five all use Android systems. And their hardware patents, such as sensor components, smart gesture processing, processors, etc., many of them come from Fairy.
company, so there is really not much difference in performance in operation.
But the Big Six companies have nothing to be embarrassed about.
Among them, except Xohua and Gionee, which are slightly weaker, the rest are all large companies with deep pockets. When they produce the first mobile phone, on the one hand, they enter the market early, and on the other hand, they also want to see the market's reaction. Before users
Based on their feedback and practice, we continue to make technological innovation and progress to improve our smartphones.
Therefore, they are relatively conservative about their production and sales.
Huawei, the company that has made the most calculations, estimates that its sales volume in 2010 is 30 million units to qualify, and 50 million units to hold a celebration party.
The remaining five companies also use 20 million to 40 million as their standard. Such a statement can be said to be truly low-key.
However, low-key sales does not mean they will not work hard.
Xiao Qi knew that they were not only actively building a sales network in China, but also started active contacts with several neighboring countries.
In fact, their cleverness was also pointed out by Xiao Qi. Although they were not strong, they first occupied the mid- to low-end markets of small and medium-sized countries, and relied on the money earned from these markets to give themselves sufficient strength to continue to develop.
This is the long-term way to develop continuously! (To be continued.)