Starting from December 7, six major manufacturers including Huawei have begun selling their first smartphones.
It has been almost a month now, and the sales volume of the six companies in mainland China is actually pretty good, almost between 2 million and 3 million. The most powerful one is Huawei, relying on its own technical advantages.
, the sales volume has exceeded 3 million units, and the most average Xomophone mobile phone has also exceeded 2 million units, which makes them excited.
This is only the situation in China. In Malaysia, Indonesia, the Philippines, Thailand and other countries, after more than a month of hard work, they have jointly established sales companies and direct stores. The products of the six companies are sold together.
It saves costs and increases customer flow.
After more than a month, although they have sold more or less hundreds of thousands of units, this is just the beginning. After gaining fame, the situation will only get better and better, which makes them more confident about completing a year's sales.
I feel no problem with the tasks.
Domestic and foreign companies calculate this, although this may still be some distance from the total shipment volume of 300 million mobile phones signed by them and Fairy Company, but they should be able to achieve this result in the first year. It is a big difference.
As for the patent contract fees for millions of mobile phones, if several families discuss it and each family contributes a little, it will naturally be fine.
The six major manufacturers have united, which is a good thing now. If all the weak ones unite, they are still a big force. Facing HT, LG, Sony, Motorola, Nokia, Samsung, Apple, Fairy Company,
Nor will he be powerless to fight back.
But one thing is that they have never discussed with Xiaomiao Electronics from beginning to end, and they have not prepared to reserve a space for Xiaomiao Electronics in overseas jointly operated stores.
Even though they relied on Xiao Qi and Fairy Company's patents in many areas, they did not feel that they could show mercy to Xiaomiao Electronics, their direct opponent.
Besides, as a friend of Xiao Qi, the deputy general manager of the mobile phone department of Xohua Electronics also asked Xiao Qi whether Xiaomiao Electronics would advance and retreat together with them.
As a result, Xiao Qi's answer was that Xiaomiao Electronics is Xiaomiao Electronics. They go their own way and have nothing to do with Fairy Company or their six major companies.
With this in mind, for Xiaomiao Electronics, a company that suddenly appeared out of nowhere, the six major mobile phone manufacturers would of course subconsciously exclude it from their cooperation list, hoping that it would go bankrupt and stop competing with them for the market.
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Therefore, even the release dates of mobile phones are different between the six major mobile phone manufacturers and Xiaomiao Electronics, let alone overseas cooperation.
Although the Chinese market is huge, it is definitely dominated by giants like Samsung, Apple and Fairy. Even HT, Sony, Motorola and Nokia are stronger than Chinese manufacturers.
Therefore, the six major mobile phone manufacturers believe that if they can start in foreign markets, especially the Southeast Asian market, they will undoubtedly provide more nutrients for their companies' smartphones, thereby helping their companies to develop more rapidly.
If Xiaomiao Mobile thinks that it has the technical support of Fairy Company and Xiao Qi is their major shareholder and wants to dominate the country, it will be making trouble for itself.
For example, tonight, the bosses of two companies located in Nanwan, Zhang Qingquan of Bubugao and Zhong Yutian of Gionee, were sitting in Zhong Yutian's office, drinking and eating while watching the live broadcast of Xiaoniao.com's launch of Xiaomiao mobile phone.
Although the six major mobile phone manufacturers have formed an alliance to work together overseas, they are still divided into different camps.
First of all, Huawei, ZTE and Lenovo are big players in their respective industries. It is impossible for any of them to be the second best, so they all do their own thing.
Xiamen China is a bit weak. They are the weakest among the six companies. If it weren’t for the good relationship between Wu Chenlong and Xiao Qi. He helped Xiao Qi when he started his business, none of the companies would have approached Xiamen China.
Hua will not drag them along to negotiate.
Therefore, there are only BBK and Jinli here, and their strength is almost equal. And they are also in Nanwan. After going back and forth, they almost have the meaning of advancing and retreating together.
The webcast of this press conference was Yu Lihong's own idea. The reason is also because of the huge reputation of Xiaoniao.com and the fact that Xiaoniao.com is the property of Xiao Qi's wife. If he doesn't take advantage of it, he would be really sorry for the big tree he relies on.
Yu Lihong had seen Gangzhu Qiao’s new product launch conference, and he thought about it for a while. He felt that the biggest highlight of Xiaomiao’s mobile phone was its youthful fashion, and it was very cost-effective. This kind of mobile phone is suitable for young people, so most of its users are young people’s Xiaomiao.
Bird.com became a place for him to advertise.
In addition to the live broadcast linked to the homepage of Xiaoniao.com, Yu Lihong also invested a huge amount of 30 million yuan in advertising on Xiaoniao.com. Although it is not a prime spot, the appearance rate is very high.
For example, tonight, the number of live broadcast viewers on Xiaoniao.com is now more than 300,000. For a live broadcast conference with no celebrities and no laughter, it is already viewed by more people.
Of course, most people were attracted by the gimmick that "Vice President of Fairy Company Yu Shanshan is the guest host".
Yu Shanshan is very beautiful and has a good figure. In the hearts of the fans of Fairy Company, she has never been inferior to celebrities. In addition, it is said that she is Xiao Qi's woman, so everyone is even more interested. When she appeared on the stage
For a period of time, the audience numbered more than 500,000, but later it dropped to more than 300,000.
"Haha, what's the use of Yu Lihong doing marketing gimmicks all day long?" Zhong Yutian smiled and shook his head, "Looking at how much he boasted, I thought it was listed on the market, or Dreamsta.
!”
"In this era, can bragging be enough? Motorola and Nokia have already succeeded for the second time!" Zhang Qingquan also laughed, "Don't worry, they don't have many channels, they only rely on Fairy Company's
Channels, at most, have some domestic achievements. Moreover, Fairy Company has a son, so how can it be possible for them to help them occupy their own market!"
"I think so too, so basically we don't have to think about what they can do in the future. We should keep a close eye on ZTE and Huawei!" Zhong Yutian said, "I took a look and found that Huawei's mobile phones are indeed very good! That is, they
The system does not use Android, otherwise the sales volume would definitely be high!”
"We are not as ambitious as Huawei! They are just having difficulties at the beginning. Once their systems are optimized, they will definitely improve gradually," Zhang Qingquan said.
"I think the Android system is quite good, and Google engineers are constantly developing it. It is so convenient and durable. The key is that it is free, which saves us a lot of research and development expenses." Zhong Yutian said.
"Yes, we just sell mobile phones, and we are not a century-old store. Do we need to bother so much?" Zhang Qingquan said calmly, "By the way, Lao Zhong, you inquired correctly, right? Xiaomiao Electronics
Don’t you have any marketing outlets overseas?”
"Of course not! They only have three or two kittens. How can we have such a big business like ours?" Zhong Yutian said, "And Yu Lihong doesn't want Xiao Qi to invest again, for fear of diluting his shares again, so
His publicity costs are relatively insufficient...haven’t you seen that there are basically no advertisements for Xiaomiao mobile phones on TV media?”
"I don't know what he thinks, Xiao Qi doesn't want to join such a powerful backstage, haha!" Zhang Qingquan said, and then sighed, "Speaking of which, we don't have that blessing! If Xiao Qi came back then,
We, BBK, wanted to make OEM products. If we had agreed, BBK would have become what it is now? Look at XomoChina, the mobile phone department that was about to collapse, actually relied on Xiao Qi's salted fish to survive, and now it is in
You can also make money on smartphones! It’s also because they are not strong enough, otherwise if I were to do it, at least BBK would be twice as good as it is now!”
Zhong Yutian smiled and said nothing. The story of Bubugao missing the fairy phone has already spread throughout the industry. Although Zhang Qingquan immediately fired the idiot who refused to discuss with Xiao Qi, he "knows people poorly" and "dog eyes see people."
The "low" hat was still put on Bubugao's head.
In comparison, the part where his son offended Xiao Qi was just a small conflict and nothing at all.
While the two were talking and laughing, suddenly, Zhong Yutian's office phone rang.
It's already this time, and being able to call Zhong Yutian is naturally no small matter.
Zhong Yutian answered the phone, "Hey, it's me... hmm? What did you say!?..."
After he hung up the phone, Zhang Qingquan looked at him with a hesitant expression and asked, "What's wrong?"
"That's awesome! What a calculation!" Zhong Yutian rubbed his brows and sat on a chair, "Just now my subordinates found out the news. At 9 o'clock when Xiaomiao's mobile phone launch conference started, India's Xiaoyao Mall suddenly appeared on the homepage.
An advertisement for the sale of Xiaomiao’s mobile phone was put up and it was promoted vigorously! Now the total pre-sale volume has exceeded 500,000 units!”
"What!?"
Zhang Qingquan stood up in fright, "500,000 units? How is that possible!"
Zhong Yutian smiled bitterly and said, "Isn't Yu Lihong smart? He used the name Xiao Qi in the Indian market. You also know how much Indians like Fairy Company's products. In addition, if you buy it now at the Indian branch of Xiaoyao Mall,
, not only comes with batteries, headphones, and film, but also comes with a long three-year warranty!”
"Is that an exaggeration?" Zhang Qingquan looked a little ugly. If calculated according to the discounts of Xiaomiao mobile phone, it would cost at least 300 yuan, which is equivalent to less than 1,700 yuan for a mobile phone! (To be continued.)