Chapter 2736 It is the season of grabbing red envelopes again
On the third day after Xiaomiao's mobile phone was released, Xiao Qi and Yu Shanshan returned to Chengdu.
After discussions between Yu Shanshan and the Hong Kong Stock Exchange, the listing date of Fairy Guard Company has been officially decided, which is on the sixth day of the Lunar New Year, Thursday, February 5, the first trading day after the Spring Festival in the Hong Kong stock market.
Listed!
The reason why we chose this time, rather than listing before the Spring Festival, is that the Hong Kong government and the Hong Kong Stock Exchange want to have a good sign of a new year and a new atmosphere.
So when Yu Shanshan and Xiao Qi returned to the mainland, many people in Hong Kong came to the airport to see them off and shouted loudly, "Miss Yu, please come to Hong Kong early."
Yes.
Yu Shanshan also has the important task of opening the Hong Kong stock market for the first time during the 21st Lunar New Year. Everyone also hopes that this beautiful vice president of a fairy company will usher in good luck.
Yu Shanshan has wanted to go home for a long time. She has never been away from Xiao Xingxin for such a long time. Although she has to talk to her daughter via video from time to time, she is so far away and her daughter doesn't know what to say, so of course it is not that fun.
.
Moreover, during the first two videos with Xiao Xingxin, Xiao Xingxin suddenly saw her mother appear on the screen in her grandmother's arms. She felt very curious and wanted to reach out and touch her mother, but she couldn't. She was so angry that she was so angry.
burst into tears.
The crying was so intense that it almost made Yu Shanshan want to rush back to Chengdu overnight to hold her little sweetheart in her arms and comfort her.
Now, as soon as she returns home, Yu Shanshan hugs her daughter and refuses to let go, which makes Xiao Qi laugh.
The more wives you have, the more effort you have to devote.
He and Yu Shanshan went home and played with Xiao Xinxin for a while. Xiao Qi also went to Jia Yuwen and Xiao Xin's place for dinner, and then returned to Huangfu Cai's villa to accompany her and Xiao Duo'er.
The next day, I visited the homes of the remaining wives, and finally rested at the Xiaoyao Martial Arts School.
It was quite tiring in Hong Kong. Xiao Qi did not deal with any company affairs these two days and had a good rest for two days.
In the past two days, although Xiao Qi did not go to work, he received a large number of requests for red envelopes on his work WeChat and personal mobile phones.
Xiao Qi suddenly realized that it was almost the Spring Festival again!
Compared with the excitement last year, people are actually still very concerned about grabbing red envelopes this year.
After the Spring Festival, the game of grabbing red envelopes has rapidly lost attention. It’s just that in some circles of friends, people play this game from time to time, such as birthdays, happy events, etc., so there are rich people who give out red envelopes.
Their scale is far from comparable to the one or two months of the Spring Festival.
But no one dares to underestimate the red envelope grabbing app and the huge benefits it brings to WeChat companies.
WeChat's historic breakthrough of 100 million registered users is basically due to grabbing red envelopes, while the number of WeChat Tenpay users has reached 100 million, which is comparable to Xiaoyao Mall.
Although more than half of the accounts opened by grabbing red envelopes are not used, and basically only one-third of the active users are. But it is still a cumulative improvement in data.
Besides, as early as the winter months, that is, Christmas and New Year's Day, European and American users began to use it enthusiastically.
With the arrival of the annual Spring Festival, people who use red envelope grabbing have become active again.
Chinese people in the Mainland, Hong Kong, Macao, Taiwan and Southeast Asia have started the game of giving out and grabbing red envelopes again.
Especially children who have already had the holidays, whether they are junior high school students, high school students or college students, are looking forward to the annual day when they receive the New Year's money.
When it comes to giving out red envelopes, the customs in China and Southeast Asia are definitely much more popular than in Europe and the United States. Parents, uncles and aunts, grandparents, parents-in-law... and other elders will all give out red envelopes to a greater or lesser extent.
Therefore, the red envelope grabbing app that was already popular last year is still popular throughout Asia this year.
It’s only mid-January so far. The number of red envelopes every day has exceeded 120,000, an increase of at least 2% over the same period last year. And now it is almost the 15th day of the twelfth lunar month. The more the New Year atmosphere comes, the more red envelopes are issued.
The number of them is increasing, directly exceeding 250,000. This is also a significant increase compared to last year.
One of the important reasons for such a good situation is that smartphones are now becoming more and more popular. It is no longer like a few years ago when you could only buy iPhone, Dream Sta, and Galay S2. Not only are their production volumes insufficient, but their prices are also high.
Still very high.
In the current smartphone market, there are a lot of smartphones in the price range of 2-3 yuan, with more than a dozen styles. Coupled with the addition of six major manufacturers in mainland China, the price has been directly lowered to less than 2 yuan, which has attracted many young people.
, especially high school students and college students, a lot of people buy smartphones.
This will naturally bring about an increase in the number of users opening WeChat and Tenpay, as well as an increase in the number of people opening accounts at Fairy Bank.
Under such circumstances, WeChat Company is already seriously considering whether to launch the WeChat Mall project in advance to avoid wasting such a huge popularity.
You can imagine that a red envelope grabbing app can make two to three billion people happy. This is an incredible situation.
Taking advantage of this good opportunity to open the WeChat mall project in one go, it is undoubtedly a good opportunity to strike while the iron is hot.
You know, seeing the huge sales in Xiaoyao Mall, the WeChat company has long been greedy.
They even have more users than Xiaoyao Mall. If WeChat opens a b2c platform of its own, or provides a c2c platform like Taobao.com, it will be a business with unlimited potential.
Right now, there are just a few issues that haven't been resolved yet, so they haven't taken any action.
The first one is to operate the B2C WeChat mall by itself. Can it shake the position of Xiaoyao Mall?
Originally, Xiaoyao Mall was the dominant player in the industry, and it had expanded its business to India, making it even richer.
The most important thing is that WeChat Mall and Xiaoyao Mall are both members of the same family, and they cannot compete with other means. Therefore, under normal business competition, Xiaoyao Mall has begun to dominate WeChat.
The mall wants latecomers to catch up. Whether the efforts and rewards are worthwhile is a question.
The second is that if you don’t operate the WeChat mall yourself, but build a c2c platform that provides services similar to Taobao.com, then it will be a business without capital.
But how to make money is something worth exploring. After all, Taobao.com's profits have been very small for so many years, and it only started to make a little money in the past two or three years.
So much so that Taobao.com has recently been actively planning a b2b2c Lotte Mall model to increase its profit level and continue to expand its influence.
Moreover, how to supervise C2C buyers and sellers so that fake goods and goods of substandard quality are not allowed to tarnish their reputation and evade supervision is also a very serious issue.
Over the years, Taobao.com has had mixed reputations and reputations. The biggest reason is that counterfeit goods are rampant and supervision is weak.
Even Taobao.com, which has been doing C2C business for so many years, is not good enough at this kind of thing, let alone WeChat, a new company that has just entered this industry.
As a large company, the most important thing is to keep a steady pace. You must not make big leaps regardless of the foundation, as this can easily lead to great hidden dangers.
For example, the previous Nortel Networks, Sun Corporation, etc. all ended up in bankruptcy and liquidation for this reason.
It is precisely because so many problems have not been solved that Huangfu Cai decided to take his time, focusing on developing and consolidating user stickiness, and waiting for commercial development.
Huangfucai's thoughts have always been simple. She has never pursued big profits or big company development. She just wants to make good use of her creativity.
In addition, Huangfu Cai has the support of her husband Xiao Qi. She has never been short of funds, let alone the direction of development. This avoids a lot of people from criticizing WeChat and Weibo companies and encouraging them to grow bigger.
To strengthen the listing and so on.
From many aspects, in fact, many companies in China are not used to going public because they are not used to the supervision of the stock market and have no sense of responsibility towards shareholders and small and medium-sized investors. This is why many companies are scolded after going public.
reason.
Under the influence of Xiao Qi, Huangfucai also became accustomed to treating WeChat and Weibo companies as private family assets. He did not pursue temporary profits, but cared more about the ability to develop sustainably.
Of course, WeChat will definitely develop as an important participant in commercial activities in the future. After all, it has a huge user base and its own payment system, which are already necessary conditions for the development of a company.
In fact, Xiao Qi had already discussed with his wife Little Fairy about what kind of e-commerce the WeChat company should develop.
What is most suitable for WeChat companies is the b2b2c model of Rakuten Mall.
The b2b2c model is undoubtedly the most complex model. It deals with the relationship with suppliers, the connection with large company sellers, the interaction with buyers, and the guarantee and after-sales service between large company sellers and buyers.
Wait, we have to sort it out one by one, and we have to do a good job in planning and preparation.
These tedious and meticulous tasks cannot be completed overnight.
It is quite simple for WeChat Mall to do its own b2c projects. It has the foundation of Xiaoyao Mall, insider information and communication in many industries, etc., so it will not make any detours.
Even though it is not necessary to use the same suppliers as Xiaoyao Mall, successful experiences can be learned from.
For the operation method of c2c, you can also refer to Taobao.com.
As for the most unfamiliar B2B project, Ma Yun waited until Taobao Mall made some achievements, and then slowly learned about WeChat Mall, so as to avoid detours.
Generally speaking, the most important things for WeChat companies now are two things.
The first is to retain users as much as possible, and the second is to send employees to Taobao and Xiaoyao Mall to learn, and even poach some people from the two major companies.
In addition, what is in front of us is the promotion of the red envelope grabbing app, and we need to pay more attention to it.
The surge in user numbers during the Spring Festival is definitely a time to test WeChat’s management standards.
At this time, giving users a good experience can increase user stickiness. If it is not done well, many users may be lost.
As a big company, the most important thing is to relax after success! (To be continued.)