In the previous life, Tian.Cat Mall was a b2b2bsp built by Ma Yun ambitiously when Taobao.com was in full swing; to put it bluntly, Ma Yun connected with merchants, merchants connected with users, and Tian.Cat Mall
I do not have any business dealings with users.
The simple thing is that Ma Yun provides an online platform for merchants so that they can sell things on Tmall Mall just like offline.
If it were in the past, those big businessmen must have had doubts in their hearts, worrying about whether this would work for you.
But after seeing the huge profits made by the small and medium-sized sellers on Taobao.com in the past few years and the increasing number of online shopping people, they have already made up their mind and joined Tmall Mall one after another.
From an international first-class brand to a domestic second- and third-tier brand, in just two or three years, Tmall Mall has developed even more prosperously, directly surpassing Taobao.com and becoming the largest asset under Alibaba Group.
important generals.
Of Alibaba's future valuation of US$20,000 million, at least US$1,000,000,000 is for Tmall.com, and only US$7,000,000,000 is left for Taobao.com and other assets.
Well, if Zipay is added, then there is no problem in increasing the valuation to US$25 billion.
The operation mode of Tianmao Mall is also very simple. When merchants sell things on the Internet, they only need to hire online waiters and customer service, and then they are done.
Technical problems are solved by Tmall.com, and goods are handled by express companies. They only produce products and use online customer service to communicate with customers.
In this way, they will make a lot of money.
Because they don’t need to prepare any store expenses, and they don’t need to spend more on publicity and promotion, the cost can be reduced by 5o% in one go!
In this way, as long as the price is reduced by 20% on the Internet, countless users will rush to make purchases. This extra % profit can make them laugh so hard that they would dream of it!
That is to say, they still have many sellers and physical stores offline. Otherwise, many days ago, after the merchants of Cat Mall tasted the benefits, they would have wanted to close all offline businesses and concentrate on online operations.
In fact, in 2o13, many second- and third-tier brands did this.
Only those first-class and first-class brands will maintain a lot of physical stores in order to maintain their brand recognition.
But these physical stores will no longer increase, and there is a trend of slowly decreasing. They are too useless, and the profits are not as good as those on the Internet!
So you can see that since the second half of 2013, as Tmall Mall has become more and more prosperous, the offline physical store business has become increasingly sluggish, and the trend of store closures has been one after another.
Wave, for the reasons mentioned above.
Ma Yun will not care about such things. He only cares about providing a better platform for merchants so that ordinary people can buy better and cheaper goods. As for other things, the government should go to
Worry, why should he care?
From a businessman's perspective, he was right to do so.
In fact, Amazon does this all over the world.
But why hasn’t Amazon achieved such “brilliant achievements” as Tmall in its home base, the United States?
The reason is very simple. If you tell me, you may not believe it. The products sold by Amazon in the United States are more expensive than many supermarkets and chain stores!
For example, many items sold by Walmart on its online platform and physical stores are cheaper than Amazon. Therefore, its business has basically not been affected.
Why is this?
Because Wal-Mart has the world's largest satellite command system, they can reduce the cost of goods to the lowest level, allowing consumers to buy cheaper things.
Amazon's cost reduction in this area is far inferior to that of Wal-Mart. So they are more expensive than Wal-Mart.
All right.
So why can't Chinese businessmen be like Wal-Mart?
The reason is equally simple.
Because they cannot be like Wal-Mart, which has the most complete warehousing system, the most complete procurement system, and the most complete traceability system. Doing business in China is not more about scientific management. It is more about relationships and relying on
Backstage, so their costs are much more expensive than Wal-Mart.
It’s sad to say that Wal-Mart is so popular in the United States, but in China, many of their expenses continue to rise, so they are far from being as cheap as in the United States. Therefore, Wal-Mart is also used by Tmall in China.
The mall was in a bit of a mess, and after 2o13, there was even news that Wal-Mart was going to close many Chinese stores.
Ma Yun is a genius, but also a great talent. If he is allowed to develop like this, then it will be just around the corner for Tian.Cat Mall to become the number one in the world.
But the problem is that Tmall.com is not everything in people’s lives, nor can it satisfy everything in people’s lives.
If when Tianmao Mall is prosperous, all offline physical businesses collapse, and there are no people shopping on the streets, and everything is deserted, do you think the quality of life will be good?
The pleasure of shopping and saving money alone is far from meeting people's life needs.
Therefore, how to build a good T.Cat Mall while also taking into account the offline business so that both can develop at the same time and promote together, this is what Xiao Qi considers for T.C.Mall.
Except for the first two or three times, which were due to conflicts between Taobao.com and Tmall.com, the rest were all because this factor was not taken into consideration, so the Tmall.com plan was canceled.
Xiao Qi is not just so harsh on Tianmao Mall, he does the same for his Xiaoyao Mall.
Things in Xiaoyao Mall are cheap, but not ridiculously cheap. In terms of daily necessities, they are usually about 10% to 20% cheaper than offline physical stores.
At the same time, offline stores, in response to Xiaoyao Mall's approach, have appropriately lowered their prices, so that the price difference between the two sides has narrowed again.
Therefore, people can also buy online and when they go shopping.
After all, when the price difference is not that big, if you have to specify the idea of purchasing, you will not be so determined.
Regarding Tianmao Mall, Xiao Qi also hopes to achieve such a balance, at least not to turn the street into a ghost town. Except for restaurants, noodle shops, movie theaters and pharmacies, there are almost no businesses.
Of course, such a balance cannot be achieved all at once.
For example, Xiao Qi also hopes that offline physical store owners can appropriately lower their rents when they feel that online prices are cheaper and physical store business is not doing well. This will also reduce the pressure on operators to reduce prices.
It’s better than not being able to rent it out, right?
This is actually not difficult at all. In the second half of 2013, the hard-hit physical stores continued to close down. The owners were frightened and quickly lowered the rent so that they could continue to operate and make some profits for themselves.
But now in 2010, they have not yet felt the cold winter of physical commerce brought about by online commerce, so naturally they will not listen to Xiao Qi.
So it is very necessary for them to see the facts clearly.
Xiao Qi also wrote this idea into his plan for Tianmao Mall. Ma Yun was a little dumbfounded by this, thinking that his boss is really lenient. The things in the physical stores are ridiculously expensive, and you still have to worry about them.
Can you do it well?
But Ma Yun is not a brainless person. From Xiao Qi's attitude towards Taobao.com, he knows that Xiao Qi's business is not so decisive and ruthless, but about a win-win situation where everyone makes money and prospers together.
.
From this perspective, there is nothing surprising about Xiao Qi's thoughts.
In response to Xiao Qi's idea, Ma Yun deliberately made a lot of changes later and paid attention to some balance issues. Only then did he finally get Xiao Qi's approval and put 6 billion before the New Year.
I got the RMB funds in my hands.
After receiving such generous funds, Ma Yun was naturally very happy, and he was not shy about spending money. He spent billions of RMB just on the network construction standards of Tmall Mall, which he learned from Lotte Mall.
Companies such as Amazon and eBay have created a very friendly platform model.
When it comes to communicating with major merchants, Ma Yun also appears to be very active.
He and his group of senior executives went everywhere to contact first-class international brands and first-tier brands.
For second- and third-tier brands, it is very simple. As long as they see that the leaders have gone to Tmall Mall, they will follow.
In terms of conditions, because Xiao Qi provided sufficient funds, Ma Yun did not have to charge high rental fees from the beginning like in his previous life. Coupled with the name of Fairy Company, those big brands are very generous, even if they are not very good.
Those who like online commerce are also willing to open a store to give it a try.
With such hard work, by the end of February, Alibaba had contacted more than 8,000 brand companies to enter Tmall Mall.
So the slogan of having 10,000 families settle in started.
With the support of sufficient funds, Tmall's name appears very frequently in various places in China.
People who know the business also understand that Tianmao Mall is really going to be a tiger down the mountain!
Thinking about Japan's Rakuten Mall dominating Japan's e-commerce market, everyone unconsciously has more expectations for Alibaba Group's Tmall Mall.
At the same time, since Alibaba Group is an absolutely controlled subsidiary of Fairy Company, people can’t help but feel a little more envious that Xiao Qi can own such a company with unlimited future development potential! (To be continued.)
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