As early as a week ago, Tmall Mall had announced its launch time.
Announced at the same time as the launch time, there is also news about which merchants have settled in Tmall Mall.
L'Oreal, Nike, Chanel, Adidas, Dabao, Gree and other top domestic and foreign brands are all owned by Tmall.com.
Some promotional information has long been disclosed on the Internet and in the media.
Such gimmicks as "if it's more expensive than offline, you'll lose it," "1,000,000,000 in profit," "get it free when you buy it," etc., are full of people's attention.
Young people are most fond of online shopping. Nowadays, they have smooth contact networks, such as WeChat, Weibo and WeChat. They can communicate with each other smoothly, exchange the information they have collected, and figure out what they need to buy and which ones.
Things are worth buying by yourself.
Speaking of which, this is also their attempt at new things.
After all, it would be too monotonous if there were only b2 online malls like Xiaoyao Mall. In this way, thousands of merchants would appear on one platform, and everyone could shop non-stop on Tmall.com like on Taobao.com.
Things, this is also very fun.
Besides, Alibaba Group is also owned by Xiao Qi. Didn’t you see that Taobao.com is much more legitimate and there are far fewer fakes?
This is obviously the Tian.mao Mall where major companies and merchants have settled, so it is even more trustworthy.
Anyway, we still have Xiao Qi and Ma Yun checking things for us!
With this idea, Tmall.com has not yet been launched, but everyone is already full of expectations for Tmall.com.
When Tmall officially started operating at 9 o'clock in the morning on April 3, more than 100,000 people poured into Tmall in one go, creating a huge traffic jam for the entire Tmall server.
pressure.
However, Ma Yun was very happy, especially when he saw transactions being completed one after another and customers pouring into the website one after another. He felt very excited.
Humph, don't think that only Xiaoyao Mall is powerful. Our Tianmao Mall has gathered everyone's strength, and it will definitely be stronger than you!
On the Internet, there is a rush to buy goods at this time, but there are not many people who should communicate online.
"Wow haha. The Chanel perfume online is 20% cheaper than the one at the counter, and trial bottles are sold at the counter. I have saved a lot now!"
"I have long wanted to buy a Gree cabinet machine. Both Gome and Suning are too expensive, so I originally wanted to wait. But today, Midea's official flagship store of Tianmao actually only sells it for 9999. I can save more than 4,000 yuan. It's really
What a bargain!”
"Wow! Ma Yun has wiped out 80% of famous brand manufacturers. I wonder if they can survive offline?"
"Don't worry too much here. Didn't Alibaba Group also say before that although the price of products purchased in the official flagship store is cheap, it is much cheaper when it opens, but in fact it is still only 15% cheaper afterward25
About %, and these brands will also lower the prices of offline products, so the difference is not that big."
"I think I can buy some small things at their official flagship store, but for example, Explorer hiking shoes, I need to try on whether they fit properly and how the color looks on my feet, so it's better to go to an offline specialty store.
Some."
"Does anyone think that we can try on clothes and shoes in a physical store, and then buy the models and colors at the official flagship store?"
"Oh, isn't it too insidious for you to do this? After you have used the physical store, you are not giving them a way to survive!"
"Haha. I don't care what I say. The person upstairs said it very well. This method is very suitable for us poor people!"
"You can't say that, can you? If there is no physical store, then shopping will be much less fun. What should we do when we go shopping on weekdays? If the difference between real physical stores and Tmall Mall is not too big, I will still have some products.
Choose a physical store, after all, you have to worry less about after-sales and replacement."
"Tch, you are a rich man, of course you say so! Things are so expensive now, why can't we save money and think about others? They sell such expensive things, have they considered us?"
""
As expected, quarrels are inevitable everywhere.
Originally it was just about everyone shopping, but it turned into a dispute between the physical store and the online store. No one expected that this dispute would get louder and louder, and it would directly overwhelm Tmall.com.
News of the hot opening hit the headlines on Weibo.
Ma Yun was a little depressed now, but Xiao Qi thought it would be good for everyone to discuss it in advance.
Although according to historical trends, physical stores will be defeated by online commerce such as Tmall Mall, Xiaoyao Mall, and Taobao.com, and will almost fall by more than 50%.
But this trend is not irreversible.
This is not to say that there should be a complete change, which goes against the law of historical development, but that we can try to see if the two can be better connected and create a kind of coexistence.
Things also unfolded as Xiao Qi imagined.
At 8 o'clock in the evening, after Mao Mall announced that the transaction volume had exceeded an unprecedented 2 billion yuan that day, even many big guys finally paid attention to it.
Niu Ruzheng personally called Xiao Qi to ask his opinion.
"You mentioned before that there will inevitably be conflicts between online commerce and the real economy. This will be the second major test for our real economy after the financial crisis. You are talking about a model like Tmall Mall, right?
Niu Ruzheng asked Xiao Qidao with emotion.
As early as two years ago, when the financial crisis had been broken by government measures and Xiaoyao Mall began to boom again, Xiao Qi wrote an article on online commerce, specifically for the big guys in the economic department to read.
Niu Ruzheng attached great importance to Xiao Qi, so of course he also read it.
At that time, I saw that Xiaoyao Mall was developing in full swing, but Xiao Qi took into account the interests of small and medium-sized factories very well and took them to develop together. Instead, thousands of small and medium-sized factories benefited, greatly increasing their income, and also
Expanded prosperity.
Therefore, everyone including Niu Ru felt that Xiao Qi's idea was a bit extreme.
But looking at this situation today, looking at this fierce debate, Niu Ruzheng immediately realized that Xiao Qi might be talking about the current situation.
"That's right." Xiao Qi replied seriously, "This will be an unprecedented impact. It will be a huge challenge to China's physical business and store commerce. If it doesn't work well, then big cities will be fine.
At this point, third- and fourth-tier cities may become ghost towns without any shops at all.”
"Is it that exaggerated?" Niu Ru was thinking about the picture Xiao Qi had painted, and felt his heart tightening.
"The only thing is more serious than this." Xiao Qi said, "Once these companies have tasted the sweetness of Tmall Mall, and when they give up the thankless and too much extra cost of physical stores, then there will be a series of
The response. Including shops, taxes, water and electricity, hiring manpower, etc., they will all face great troubles."
"Then how about we strictly regulate Tianmao Mall?" Niu Ruzheng thought of Xiaoyao Mall's model, "Would it be better to let them be the same as Xiaoyao Mall and only allow a small price gap?"
"no."
Xiao Qi said neatly, "First of all, big cities are different from small cities, and rich and poor are different. Many people are willing to walk an extra kilometer or two to go to another place for a few cents cheaper food.
It’s a vegetable market, so do you think many people will care about this kind of goods that are 20% to 30% cheaper?
Then there is the second point. If the government forcibly interferes with the operation of Tmall Mall, won't it turn into the previous government-led economic model? What we need is continuous development and progress, not seeing these possibilities.
If problems arise, we will kill this business model that is in line with the development of the times! Even if we don’t do it, foreign countries have already done it! If they come in again, the government can still say to control them.
Don’t you want them to do this or that?”
"Then what should I do?" Niu Ruzheng asked.
Last time, Xiao Qi only mentioned the possibility of this problem, but did not give any solution.
This time Xiao Qi was not fooled, and smiled and said: "I am not a specific economist. I just raised the existence of this problem. How to deal with it specifically requires everyone to work together and according to the actual national conditions of our country.
It’s better to come and deal with it.”
"You little naughty boy, stop playing tricks here." Niu Ruzheng scolded helplessly, "Can you just think that Uncle Niu is just an elder and not a government official? Let's talk about it!"
"Actually, Wal-Mart has already proposed a solution to us." Xiao Qi said slowly, "Unimpeded purchasing and sales channels are the best solution!"
"You"
Niu Ruzheng shook his head, knowing that this boy would not say any more.
The problem Xiao Qi mentioned is actually known to many people, that is, there are too many circulation links and too many jurisdictions. The layer upon layer of overweighting has resulted in the current high prices.
How to solve this problem was mentioned as early as ten years ago, but it has not been solved until now.
The problem is that there are too many interests involved. Millions and tens of millions of people have to rely on these circulation links to make money and live. This includes too many related industry chain enterprises and departments. It is basically
It's difficult to take action.
Xiao Qi may know how to solve it, but after he said it, who can solve it in a few seconds?
Regardless of whether the solution is good or not, Xiao Qi, who proposed this plan, will only be hated by countless people. For the sake of the lives of hundreds of millions of people, tens of millions of corporate employees have been made unemployed, and thousands of companies have closed down.
This is obviously a dilemma.
The situation is still too complicated!
Niu Ruzheng sighed slightly sadly. (To be continued.)
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