Chapter 2849 Increase production or maintain the status quo?
Xiao Qi has always attached great importance to the feedback from fans and users.
Fairy Company's directly-operated stores have a big responsibility, which is to collect opinions from people who come to the store, callers, and users and fans on the Internet, and send them to the laboratory at any time.
There is also a dedicated analysis team here in the laboratory. On the one hand, they consider the feasibility of the solutions suggested by fans, and on the other hand, they consider the difficulty of implementing them.
Of course, generally speaking, Xiao Qi makes the final decision.
For example, in the functional design of DreamPad 3, there were several improvement suggestions put forward by viewers, for which Fairy Company also paid a solution adoption fee.
In fact, there have always been fans making noises about the production issues of Fairy Company's products, but they have never been as loud as this time.
First of all, it must be because 2's products are so good. For a mobile phone priced around RMB 2,000, the lowest configuration has such a high-end configuration as a single-surface screen. Comparing it, everyone suddenly felt that other models were inferior.
Moreover, this is not just a gimmick. The quality of Fairy Company's products has always been very good, and the system optimization is even better. There is no need to worry about any problems. The repair rate, which is always the lowest in the industry, clearly illustrates the problem.
The reputation gained over the past year has also let everyone know that in addition to being inferior to Dreamsta in some materials, screen-to-body ratio, pixel density, and refined configuration, it is really good. Even after using it for so long, the system still does not work.
It will become very slow and there will be no feeling of aging.
What's more, the advertising and marketing this time is really great. It is no exaggeration to say that Larissa has attracted at least more than 50 million fans to Fairy Company. And there are at least 20 million people among them who really hope to buy it.
2.
Adding the two together, Satoshi Domoto concluded that the monthly demand is 60 million units, which is quite normal.
So now, the problem is placed in front of Xiao Qi, who has just returned to Chengdu.
Should we expand production or maintain the current planned production?
If we expand production, what quantity is appropriate?
Xiao Qi called Domoto Yu Cong, Merck, and Dai Xian over.
One is the director of the direct-operated store, the other is the director of the advertising department, and the other is the director of the production department, which basically represents everything in this matter.
"Tang Ben gave me some advice, saying how to make 60 million units a month to meet demand. What do you think?" Xiao Qi asked.
"The advertising department thinks it's completely reasonable." Merck, who had just returned from South Africa, smiled proudly, "Chairman, your advertising creativity is so great! In addition to football being the hottest thing now, Larissa is the one who is talked about the most.
, it’s our 2. If it doesn’t meet the fans’ needs, it would be a waste!”
Of course he was happy. This time the advertising department made great contributions. Not only did Fairy Company win praise within the company, it also became famous all over the world and was hailed as the best advertising plan in recent years.
Although most of the credit goes to Xiao Qi, the actual operation belongs to the advertising department, and bonuses and rewards are also given to them. Merck is not so particular.
Dai Xian shook his head, "I don't think this will work. Our production plan was approved by the company three months ago, and the parts manufacturer also purchased raw materials according to this plan and started production. If we change it rashly
Their production plan, then a series of plans will have to be redone, which will cause a lot of trouble."
"Is it that exaggerated?" Merck shrugged, "Wouldn't it be better to purchase more?"
"We have more than 60 parts suppliers, and we supply more than 3,000 parts to them. If we change the plan rashly, the downstream suppliers will be in a hurry, and they may even fail to complete the originally planned orders.
." Dai Xian still disagreed, "40 million units may not seem like enough, but we have always been like this, haven't we? That's what hunger marketing is like!"
"I think Director Dai is wrong." Domoto Ha Satoshi said in fluent English: "We Japanese are as rigid in doing things as you said. The scheduled production quantity for a year is whatever it is. Even if the product sales are booming, it doesn't matter.
, at most, you can only wait until the second year before adjusting. But many people have never thought about it. In the past, the development and popularity were not so fast, so this plan was okay. But now the society is changing too fast. It is possible that if you are popular today, you will be popular tomorrow.
It’s not popular anymore, let alone within a year!
If it doesn't become popular next year and you increase production, not only will you not make the money you should make, but you will lose money. This is too much! So I think that even if you don't adjust the production plan immediately, you can start now.
Prepare to increase production in at least three months, so that our fairy company’s advertising will not be in vain, and the chairman’s genius creativity will not be wasted!”
I have to say that compared to Merck's messy talk, Domoto Ha Satoshi was more organized. He not only analyzed the pros and cons, but also put forward practical plans.
Dai Xian nodded slightly as he listened, but he felt there was still a problem, "Determining a production plan is a very serious matter. Although they can slowly increase the supply of parts later, the question is, what is the appropriate quantity?
How do we need to balance the contradiction between parts supply, production and sales? What should we do if the production side can't keep up? What should we do if we produce so much but can't sell it?"
"How can it be possible that Fairy Company's products can't be sold?" Merck laughed dumbly, "My daughter wants to buy an extra ver but can't buy it! I'm afraid the only ones in stock in the Fairy Direct Store are batteries and headphones, right?
"
"The headphones are out of stock from time to time, but the batteries are always available." Satoshi Domoto corrected him seriously, "The rest are really gone, even the accessories. Basically a month's supply, only ten days and a half.
It can sell out.”
"So, how can we worry about problems?" Merck said to Xiao Qi, "Chairman, this opportunity is too rare! Even if we only count the sales volume this year, we should at least increase it every month
The number of 20 million units, not to mention there are so many mobile operators contracted to pay for them! The advertising effect is so good, it is absolutely okay to keep pace with the times!"
"I understand what you mean." Xiao Qi smiled slightly, "I admit that I underestimated the enthusiasm of the fans, the power of Larissa, and the sensation caused by our single-sided screen. The production quantity can be
Increase, but we still need to listen to the opinions of professionals on how to increase it."
Hearing what Xiao Qi said, Dai Xian had no choice but to express the plan he had considered: "On the supplier's side, it will take at least half a year to accumulate raw materials for parts and components. If we want to increase production,
If so, I can only guarantee to produce 50 million units per month in the first half of the year, and we can increase the production to 60 million units in January next year.”
"Isn't it okay to start with 60 million units and reach 80 million units in half a year?" Xiao Qi asked directly.
Dai Xian frowned and said immediately: "This cannot guarantee the product's yield rate, because judging from this month's production and assembly, the yield rate is just over 95%. The most important thing is the LCD screen factory in China.
, they have poor control over the yield rate of single-surface technology LCD screens. If they have to speed up production, the yield rate is likely to drop to 80%."
"So low?" Xiao Qi was a little surprised.
"There is no way, the Baodao side is only 92%, so they are gritting their teeth and persisting." Dai Xian said, "It is expected that the Huaguo side will lose 20% of the original order of 180 million single-surface LCD screens.
Around 100 million. But in order to thoroughly master the technology and improve the technical capabilities of production, they can only persist."
"Let's do this." Xiao Qi pondered for a moment, "Let them increase their speed and we will make up for part of their losses. You plan this and show me when you're done."
"Okay!" Dai Xian agreed, "So, little boss, our production task is still guaranteed to be above 60 million units a month?"
"If you can, then do it!" Xiao Qi nodded, "Just like what Merck and Domoto said, the fans' voices are so loud now. If you ignore them, it will be easy to let them down. This is
It’s a bad thing for the company. But the production increase plan may not be sustainable. Let’s do it for a year and see.”
"I understand!" Dai Xian said sternly, "Because several foundries have started work in advance to adapt to production, I will go and tell them to increase the number of three-shift days. It is expected that when it is released next month, it can reach 6,000
10,000 units, so the pre-sale in a few days can increase the number."
"Well, for the specific allocation, which ones will be given to directly-operated stores and which ones to mobile operators, the directly-operated stores will come up with a plan." Xiao Qi said to Domoto Ha Satoshi, "Mobile operators are important to our future.
It is also very important to have more contact with them over time. In addition to selling mobile phones, there are many opportunities for cooperation."
"Yes!" Domoto Yu Cong nodded.
"The advertising department must also try its best to promote it." Xiao Qi then told Merck, "Although they are willing to buy, many people are just making noises. So how to get more fans to buy is also what the advertising department must do.
Gotta do it.”
"Don't worry!" Merck patted his chest and said, "Chairman, Larissa's charm is irresistible!"
When he said this, except for people as old-fashioned as Dai Xian, Xiao Qi and Domoto Ha Satoshi all laughed with satisfaction. (To be continued.) Mobile phone users please visit http://m.piotian.net