During the World Cup, a lot of entertainment has to make way for it.
Many people even quit their jobs because they want to watch the World Cup comfortably.
But this does not mean that other things should not be done.
In fact, starting on June 12, Baoyu Film Company, which had already reached an agreement with Kiwi Cinema, began a large-scale promotional campaign.
"Jiang heard that the king is back!"
"Three major movie kings perform on the same stage, Chen Kun and Jia Ling give wonderful performances!"
"The most realistic and shocking men's play in history!"
"To truly show you the style of the Republic of China period!"
"Jiang Wenhao said: If I don't get more than 500 million in box office, I will quit the film industry!"
"The crew of "Let the Bullets Fly" arrived in Dongfang City yesterday, and all 300 tickets for the fan meeting have been sold out!"
"..."
Baoyu Film Company worked hard to promote it. Promotional scenes of "Let the Bullets Fly" can be seen everywhere in more than 90 first-, second- and third-tier cities and coastal cities across the country. Several exciting clips also appeared on TV, which is very rare in ordinary movies.
Rare.
Jiang Wen himself is also working very hard. In order to tell everyone that he, Jiang Wen, can not only make award-winning films, but also prove his all-round abilities, make the audience happy, and make the film producers make money, he dragged Uncle Ge and Best Actor Zhou,
They joined forces and visited 8 major cities for promotion. The three of them visited 15 cities alone. It was definitely very impressive.
Because of Xiao Qi's instructions, Xiao Jiawei, who is in charge of the movie theater chain, also asked the Kiwi Cinema Line to contribute. Starting from June 15, the posters of "Let the Bullets Fly" were posted in the Kiwi Cinema Line's cinemas.
Let moviegoers know the movie and when it will be released in the first place.
To be honest, if it had been released again in 2013, Jiang Wen's fame would have been gradually forgotten. Even though Jiang Wen is definitely one of the best in the industry, no one would dare to ignore him.
After all, his last successful movie "Sunny Days" was already made in the 1990s and is too far away from today's young people.
But now, people who have watched "On a Bright Days" are just the right age and are the main moviegoers. They will only support their idols.
As for Uncle Ge's fans, needless to say, his cooperation with Feng Buck Ya in the past few years and his wonderful performance in "If You Are the One" have made him directly become a top star in the country, especially since Uncle Ge has never relied on his reputation to make a living.
, all rely on acting skills, which makes many viewers who are used to seeing pretty boys, muscular men and other protagonists like it very much.
In terms of popularity and popularity of the film, Best Actor Zhou is still better than the two previous big names. With the bombardment of TV series in the 1970s and 1980s, and the bombardment of Hong Kong movies in the 80s and 90s, Actor Zhou has already
It has become a symbol. No one can resist going to the theater to see what the actor is thinking.
Therefore, on Friday, June 26, the premiere started at 7:00 pm and lasted until 12:00 pm. 2,800 screens across the country were opened together, and the occupancy rate was as high as 89%, which is simply jaw-dropping.
Soon, at one o'clock in the morning, the results for the first day of the premiere were tallied up.
56 million yuan!
Since we knew how high the attendance rate was, no one was very surprised by this result. However, with a base of 56 million, many people in the industry had better and more optimistic estimates for "Let the Bullets Fly."
It is expected that the three-day weekend should reach 150 million or even 200 million!
But the next day, from morning to evening, the statistics of the Kiwi Cinema line kept coming out. Even at 10:00 and 11:00 in the morning, the occupancy rate was over 79%. This was a bit confusing.
Already.
It stands to reason that for ordinary movies, no matter how strong they are at the box office. Except for movies like "Avatar" that are incredible, it is considered good to have an attendance rate of 40% in the morning! I have almost never seen an attendance rate over 60%!
How can "Let the Bullets Fly" be so tough?
No, I have to read the reviews. If they are good, I will read them!
As a result, when these people read the reviews, they immediately discovered that the Internet was in turmoil.
"Holy shit! That's awesome! Jiang Wen is so handsome! How can a middle-aged uncle be so domineering and majestic!?"
"I have long heard that Jiang Wen is a genius. It seems that if he puts his mind to it, he will definitely make a good film! "Let the Bullets Fly" is such a good film!"
"When Zhang Xiaomo disemboweled himself, I cried... But then when Uncle Ge's legs were blown off, I cried and laughed... Jiang Wen, why didn't you take the film earlier?"
"It's too old-fashioned! It's too tacky! But I just like it. I like it for no reason! Long live the gangsters!!"
"Even when Mr. Huang blew up his manor in the end, I couldn't help but feel a little sad! This drama is really getting more interesting the more I think about it!"
"Haha, you are just watching the show. Don't you see what Jiang Wen wants to express? Look carefully again. The water here is too deep! Jiang Wen hasn't gotten rid of his old habit of lashing out yet.
ah!"
"I can see it too. Uncle Jiang Wen, can't you film well? If you offend those gentlemen because of this, what will happen to your next film?"
"What are you afraid of? Don't forget who is supporting this movie? Kiwi Cinema! According to the relationship between Kiwi Cinema and the State Administration of Radio, Film and Television, Jiang Wen will have no problem if we clear things up!"
"..."
Okay.
After seeing such a high praise rate, many young people inevitably felt itchy and went to the cinema with their girlfriends.
They also want to see if the three major movie stars are that great! Is this movie as good as it is boasted?
As soon as everyone was so enthusiastic about it, the box office of "Let the Bullets Fly" immediately soared again.
When the statistics came out at 1 a.m. on Sunday, the box office for that day was 160 million, breaking the single-day box office record for domestic films in one fell swoop!
I originally thought that after two days of craziness, the box office on Sunday would be reduced, right?
As a result, the statistics were calculated at 1 o'clock in the morning on Monday. The box office soared again on Sunday, directly crossing the 200 million yuan mark, and the single-day box office reached 210 million! He once again broke the single-day box office record for Chinese movies that he set yesterday!
Now people were shocked.
The box office in three days was 426 million yuan!?
So far this year, apart from the outrageous "Avatar", the highest-grossing movie has to be your "Let the Bullets Fly"!
And the box office is only for three days. If the one and a half month screening period is over, it will not exceed 1.5 billion!?
For a time, newspapers, magazines, and entertainment channels began to report on this grand event. Netizens also celebrated online for such a good film that everyone loved...
All this craze finally made Baoyu Group and Jiang Wen himself breath a sigh of relief.
Baoyu Films is bleeding money this time, and the promotional expenses alone are as high as 50 million yuan. If Jiang Wen hadn't been Liu Chang's old classmate and friend, Liu Chang wouldn't have supported him so hard.
Jiang Wen hasn't made any movies in recent years, and he doesn't like to do advertising and endorsements. He doesn't have much money.
For this time's promotion, he gave more than 10 million yuan in subsidies to the crew. Most of this money came from the money earned by his younger brother Jiang Wu, Mr. Huang's housekeeper, and his wife.
Although Uncle Ge and Best Actor Zhou are honest people and did not say that you have to pay me for extra publicity, Jiang Wen's personality charm is such that no one cares about it at all.
But you have to prepare food, clothing and accommodation along the way, as well as red envelopes for reporters’ traveling expenses, right?
After careful calculation, this amount of money has been saved very much!
The current three-day box office is 426 million yuan, the shooting cost is 260 million yuan, and the publicity and other various costs add up to 80 million yuan. According to the agreement of 80% for the first two days of the Kiwi Cinema, and the 307% agreement for other theaters, basically 30% for the three-day box office
The cost will be recovered in a matter of days.
Thank God!
Everyone's feeling at this time is similar to when Fox and Cameron were filming "Titanic". They are finally alive!
But Jiang Wen can relax, but Kebao Entertainment Film Company cannot stop.
On the one hand, Kiwi Cinema has promised to increase the number of screens from 1,500 to 2,000. But now that the results are so good, can we add 100 or 200 more screens? We can also talk about it. We are all old friends anyway.
Got it!
In terms of other cinema lines, we also need to negotiate a lot, asking those who have already been released to quickly increase the number of screens and additional screenings, and those who have not been released to be released as soon as possible. This is a movie that makes a lot of money. It would be a pity if you don't show it. We will share
The ratio can be discussed!
On the other hand, Baoyu Films immediately invested an additional 50 million in promotional funds in an effort not to let the popularity of "Let the Bullets Fly" dissipate so quickly.
It seems that a movie that can directly break 1 billion box office in mainland China is about to appear. This is a huge sign and affirmation for Baoyu Films, which means that Baoyu Group is the number one entertainment group in China.
For this reputation, spending 50 million yuan is nothing at all. Wait and see after a month. If necessary, what does it mean to spend another 100 million yuan?
Furthermore, Baoyu Films quickly contacted theaters in Southeast Asia.
Southeast Asia has always been the preserve of Chinese films. Although Hong Kong films have not lived up to their expectations in recent years, the film market share has been completely occupied by Hollywood. However, starting with "If You Are the One" in the past two years, Chinese films have slowly begun to expand in Southeast Asia.
It has become popular and has seen considerable improvement in the past two years.
Now "Let the Bullets Fly" is another phenomenon-level movie. It will be brought to Southeast Asia to burnish its reputation and let them deepen their understanding of Baoyu Films. This will not only affect Baoyu Films itself, but also the ambitious Chinese companies in the future.
For Chinese movies, this is a great thing!
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