Being a mother of a child is very hard. Carrying a child and a baby is even harder.
But Shen Wuyan never had the idea of feeling hard.
For many years in the past, Shen Wuyan had been dependent on her mother, so after she became Xiao Qi's wife, she decided to have more babies to make the family more lively.
Therefore, even if there are some pregnancy reactions, Little Lark is actively adjusting her mentality, which is much better than when she was pregnant with Shenhao.
Shen Hao'er is only one year and three months old now, and can only speak some simple words. She doesn't have much feeling about her mother's belly getting bigger. Anyway, she still wants to crawl into her arms and let her feel more comfortable. hug.
But in order to prevent the child from inadvertently injuring the pregnant mother, most of the time, the Japanese aunt and Shen Lili would take her to play, and she would sleep with them temporarily at night.
Shen Wuyan was a little dissatisfied with this, feeling that the baby had been snatched away, so every time Xiao Qi came over, she would play a little temper and let her husband comfort her.
As for the company's performance, Shen Wuyan is very satisfied.
Since Xiao Qi proposed the idea of "Star Rising" in March, Xiaoniao.com, which has rich experience in variety show production, immediately organized a new team and spent a total budget of 100 million for stage production. In terms of program equipment, instructor invitations, contestant selection, etc., the audition process started in May.
For a singing talent show, the most important thing is actually the start. Once the start is successful, there will be a strong support group of fans to promote the show smoothly.
"The Voice of China", "China's Got Talent", "I Am a Singer" and other singing talent variety shows are popular all over China because they are the first of its kind in the world with novel, lively and interesting titles. country.
"Star Rising" is still a singing talent show after all, but it has once again upgraded the APP and national interaction, allowing the audience inside and outside the venue to vote with their mobile phones, as long as the entire huge curved LCD screen can be filled , the LCD screen will automatically rise, allowing the singer to smoothly enter the next round.
The most fascinating scene in this show is the moment when the LCD screen rises, just like the moment when the instructors of "The Voice of China" turn their chairs.
Because there are sufficient funds, although the auditions for "Star Rising" started in May, it was not until the beginning of July that the 120 seed contestants were actually selected, and then the preliminary recorded programs were presented to The person in charge of each TV station watched, and an intense bidding process followed.
This time, Yuzhou TV Station was determined and used 10 million plus 20% of advertising revenue to obtain the exclusive broadcast rights of "Star Rising".
All that's left is to start advertising on a large scale.
Compared with the coverage of Yuzhou TV Station, Xiaoniao.com's own advertising channels are now very broad, not only on the Internet, but also on various TV stations, they have their own connections.
Although it is impossible to create much advantage for the opponent, some ordinary promotional advertisements can still be used.
And don’t think that the Internet is just a low-level thing. The main people who use the Internet now are people between the ages of 20 and 40. This group of people is the main force of consumption and is also the target that all advertisers are chasing.
In fact, since the launch of Xiaoniao.com, the same advertising costs have now increased more than 10 times. It is no longer time for Weibo companies and Kiwi Film and Television Group to provide friendly sponsorships. Even first-class international brands will
Advertise on Xiaoniao.com.
Naturally, such promotional advertisements cannot be as beautiful as sponsorship advertisements, but in order to attract more sponsorships, promotional advertisements are the first step.
Xiaoniao.com already has a strong advantage in program production. The audition scenes they edited are full of fun, making everyone very interested in this new type of singing talent show.
In particular, advertisers who watched the entire first audition program quickly signed an advertising sponsorship contract with Yuzhou TV, and even the title sponsorship directly cost as much as 200 million yuan!
You know, even the original "The Voice of China" was only priced at about 100 million!
Of course, this is not to say that "Star Rising" is much better than "The Voice of China", but now we have entered an era of explosion of variety shows. Variety shows are not inferior to popular TV series in terms of advertising costs and attention.
It is even more popular among young people.
In addition, "Star Rising" is another flagship program launched by Xiaoniao.com. Out of appreciation for the program itself and confidence in Xiaoniao.com, a beverage company naturally offered a naming fee of 100 million.
It's not that only "Star Rising" has benefited from the booming market. In fact, there are five most popular variety shows in China - "The Voice of China", "China's Got Talent", "If You Are the One", "I"
I'm a Singer" and "Run, Brother", the naming fees have exceeded the sky-high price of 300 million. This price is not inferior to that of large foreign programs!
Another thing is that because Xiaoniao.com is known as the King of Variety Shows, when we consulted the industry to find four mentors, many big names in the industry came forward and wanted to join this show.
The current music market is basically calm. If any newcomer wants to come up with an album, he will definitely be asking for death.
Just like a super superstar like Jay Chou, who is so popular among young people, his album can sell 500,000 copies, which is considered a super best-seller!
More than 20 years ago, the first generation of Cantonese singer Xu Guanjie could buy more than 200,000 copies in Hong Kong alone. If you add Nanyang and others, you can easily buy 500,000 or 600,000 copies - the money in the 1980s was comparable to now
The money is worth much more.
Even more than ten years ago, when the Four Heavenly Kings were most popular, I dare not say that everyone would be able to chase the sales record of 4 million copies of Zhang Xueyou's "Kiss Goodbye". But a good singer who has become famous can only sell 1 or 2 million copies.
Records are sold casually.
In the past, everyone thought that piracy was the biggest enemy of music.
But looking at it from the current perspective, people with this idea are really stupid. Compared with the rapid and free dissemination in the Internet era, piracy is nothing!
Precisely because of the advent of the Internet age, records have entered an unprecedented cold winter. Not only are Chinese singers unable to sell records, but also Europe and the United States, where copyright protection is very strict.
In the past, Michael Jackson's "Thriller" could sell an astounding 100 million copies. The Canadian female singer could sell more than 30 million copies of one record. Other famous singers could not sell 10 million copies.
Not even a first-rate singer!
But now, those who can sell more than 3 million copies are already top-notch singers. After Michael Jackson switched to Big Machine, the new album he released last year only sold more than 17 million copies. This is also deeply loved by singers.
Envy, it is considered by industry insiders to have achieved incredible sales success!
The topic has gone too far.
When singers can't make money by releasing records, then what do they rely on to make money and stay famous?
One way is to hold a concert.
Records can be pirated, but how can concerts be pirated?
Therefore, many singers are happy to hold concerts all over the mainland. Jacky Cheung is one of them. There are also Jay Chou and Chen Yixun who are younger and more physical than him. There are always ten or twenty concerts in a year. This not only allows
Make a lot of money and maintain your status in the hearts of fans.
Seeing that they are all so popular, including Andy Lau, Chow Huajian, Principal Tan and other superstars, they all come to hold concerts every one or two years, and they can still earn millions.
But think about it, this is actually very sad.
Seeing the singers we once liked dragging their old bodies to sing and dance on the stage in their forties or fifties, we can also feel some of the helplessness in their hearts.
But there is no way around it. Young people who are accustomed to the free era have no way of spending money on records, so these singers will basically have nothing to earn if they don't.
Of course, in addition to concerts, there is actually a relatively easier job, which can also increase your fame and make money.
The answer is to participate in variety shows such as "The Voice of China" and "I Am a Singer". Not only can you get generous appearance fees, but you can also gain great exposure and maintain your status as a first-line superstar, so that you can
There is better income from advertising endorsements.
On the other hand, after top-notch singers join, it will also play a very important role in promoting these variety shows.
"I Am a Singer" is actually a bit inferior to other top-notch variety shows, but the number of celebrities who can't stand it is scary. Singers and powerful singers from all generations have joined the show, and it's like it's the 1980s.
It is a nostalgic feast for people in the 1990s, so it can sell 300 million in naming fees.
Therefore, good singers and good programs complement each other. Only by combining the two can we create a good and popular program.
But relatively speaking, singers have a greater demand for good programs. After all, there are only a few programs, but there are hundreds of singers!
Therefore, after hearing about the new music talent show of Xiaoniao.com, many famous singers came forward with no less than dozens of self-recommendations, some of which were free of charge, in order to re-establish themselves in this increasingly severe market.
Rejuvenate your career with a second spring.
In the end, Xiaoniao.com really used relatively low prices to sign four top-notch singers.
When Shen Wuyan heard the news, she sighed slightly. Is the golden age of singing really gone forever?
(Brothers, please subscribe more!) (To be continued ~^~.)