Apple's product launch conference is usually held in mid-to-late September.
But by early September, news had already spread that Apple was about to release a shocking tablet computer.
For a time, the outside world was very interested.
Although only Fairy Company, Samsung and GOOGLE are participating in the current tablet market, competition is already fierce.
Especially Samsung and GOOGLE. Although their combined sales only account for 30% of the market, this expanding and promising market is worthy of their increased investment.
Now that Apple has joined in, the two companies are not so worried, because it is clear that Apple is targeting Fairy Company. The competition between the two should be in the high-end market, and it should be Xiao Qicai who should be worried.
Therefore, the most people gathered around Apple Company and Fairy Company.
Taking advantage of this opportunity, the two companies naturally put out a lot of advertising. On the one hand, they boasted about the quality of their products, and on the other hand, they also belittled their competitors. It was free advertising.
And fans and users are also happy to see it. Whether it is Fairy Company or Apple, only with competition can progress be made, and with competition they can buy better products for less money.
For example, IPHONE.
If DreamStars hadn't been watching behind them, could IPHONE2 and IPHONE3 have done so well, and would their improvement have been so great?
According to Apple's normal character, if there is no sufficient pressure, they will not consider upgrading it until at least three to five years later - just like their IPOD.
The same is true for the DreamPad. Without the pressure from GOOGLE and Samsung, I'm afraid it wouldn't be updated every 18 months. Unlike now, all kinds of advanced functions are applied in it, making users hooked.
The outside world still has some doubts about whether Apple's tablet computer can shake the status of DreamPad. Although Apple is superior in strength and has many fans, and Qiao Bangzhu claims that it will not make products unless it is a high-quality product, DreamPad, which ushered in the smart era,
Tablets are so good that people can't see anything that can compete with them.
Or add Apple's IOS system to the tablet, or there may be some surprises.
Ignoring this aside, the tablet computer can only cause quite a stir in the smart electronics industry, but it is far less popular than the launch of several smart phones.
After all, the usage and audience of the two are different. Unless it is like the DreamPad that came out and ushered in the era of smart electronics, there will always be a difference.
But there is one thing that attracts the attention of many people.
Boss Qiao has announced in the United States that starting next year, the production of the new generation of iPhone will be expanded to another 8 million units, of which the Nanwan factory and the Daoyin factory will each bear half.
As soon as the news came out, Apple's stock price soared 5.3% in one day.
Apple's IPHONE series is only now in its third generation, and the new IPHONE3 was released only last year. If IPHONE4 is released in March next year, the speed will already be half a year faster than the previous update cycle, which is very
It's fast.
Apple's iPhone has always been easy to sell. When the monthly output of iPhone was only 8 million units, even the Americas were barely satisfied. Europe and Asia could only get a small amount. Later, even when the monthly output of IPHONE reached 10 million units,
It's just a drop in the bucket, but it still can't satisfy the vast number of fans.
When the monthly output reaches 18 million units, the situation will be better. I dare not say that there will be Apple mobile phones for sale everywhere, but at any rate, most people can basically buy them, and they will not have to pay an extra two or three thousand to grab them.
get.
But the smartphone market is far from saturated.
Not to mention that the high-end market is not saturated, the mid- to low-end market is also not saturated.
Compared with previous feature phones, today's smartphones are not just for telephone communication. They are also an entertainment terminal that integrates various functions such as television and social networking, which can fully meet many of people's daily entertainment needs.
Therefore, there are many people buying it, and its market potential is much greater than that of feature phones.
According to preliminary market estimates, the number of smartphones in existence should be about 4 billion, which is equivalent to the world's population of more than 7 billion, which is already a very high number.
And the most important thing is that no one will use a mobile phone all the time. Even if it is a feature phone, most people will replace it every three years on average, let alone a smartphone with ever-changing functions. If you don’t replace it in two years, it will be useless.
Behind the times!
In fact, at least 28% of people now change their smartphones every year, and this number will rise to more than 40% by 2013.
So based on this calculation, basically the annual sales of mobile phones should be around 3 billion units. According to normal data, the sales ratio of high-end, middle-end and low-end mobile phones should be 1:2:7.
Think about it, the annual demand for high-end mobile phones is 300 million units, the demand for mid-range mobile phones is 600 million units, and the low-end mobile phones that occupy the largest market share are 2.1 billion units. But how much are the sales volume of current mobile phone manufacturers?
Among high-end mobile phones, Fairy Company's DreamStars sells 13 million units per month, and IPHONE sells 18 million units, adding up to 31 million units. If Samsung's xyS series is included, it is close to 36 million units. In one year,
That’s 432 million units.
Does this seem like the market is saturated?
Not at all!
For those who buy high-end mobile phones, at least 80% of them will choose to replace one every year, because most of them are not short of money at all and want to buy the best mobile phones. Therefore, those in the past life must change their mobile phones every year when Apple releases a new model.
That’s how people came to be, and it’s through them that Apple’s sales are so high.
The same is true now. Many users of mobile phones such as DreamStars, IPHONE, and xyS do not use the old models and are a little more fashionable. They usually choose two of these three mobile phones to carry with them, each with its own unique features.
Use occasions.
Then, now, whether it is DreamStars, IPHONE or xyS, they have all started to make contract phones.
However, users of contract phones do not occupy the quota of high-end mobile phone users. They usually occupy the quota of some mid-range mobile phones, so 432 million mobile phones are not saturated at all.
Some research companies even claim that the share of high-end mobile phones will greatly increase in the future, and with the market for contract phones, their end point will be at least 600 million units a year.
Gang Leader Qiao probably announced that Apple will expand production of mobile phones to 26 million units a year next year with this kind of thinking in mind.
In other words, it can be said that Gang Leader Qiao is determined to pull down Fairy Company and Samsung Company, squeeze more of the high-end mobile phone market share, and occupy the most lucrative part of smartphone profits!
Li Jianxi is dismissive of Gang Leader Qiao’s ambitious fans.
Although Samsung is not as strong as Apple in high-end mobile phones, it has continued to make efforts in mid- to low-end mobile phones. Last year, it released 7 mid-to-low-end mobile phones in a variety of styles, which is quite similar to Nokia's sea of mobile phones back then.
And Samsung’s sales are not low. Last year, they sold a total of 350 million mobile phones. Although most of them were low-end mobile phones, their market share was rising steadily. Coupled with the continuous advancement of technology, they sold a total of 350 million mobile phones in the mid-to-high end.
The market has also been making frequent efforts, and the sales volume of xyS3 reaching more than 5 million units every month is already a proof.
You know, at the beginning, xyS was selling more than 2 million units a month, and now it has more than doubled.
Of course, one of the reasons for Samsung's explosion last year is that Samsung invested more in advertising and bombarded the world with more advertising than Apple and Fairy combined.
But for this year, Samsung's mobile phone sales have once again soared by 41%, which proves that advertising is very useful. Li Jianxi is also ambitious and is preparing to focus on the high-end market again next year.
So he doesn't care at all about Gang Leader Qiao's aggressiveness. Everyone just shows up and fights. I'm not afraid of you.
Because Samsung has its own full hardware industry chain and nationwide support from South Korea, the cost of their smartphones is very low. The profit margins of mid- and low-end mobile phones are as high as over 40%, which also gives them the opportunity to compete with Apple.
Confidence.
As for other mobile phone manufacturers, they are currently focusing more on consolidating mid-range mobile phones and striving to develop low-end mobile phones.
Even former super giants like Nokia and Motorola are now much more at ease in the face of reality. They no longer blindly want to compete with Fairy and Apple. They are ready to stabilize their basic base first.
The mid-range mobile phones mentioned here refer to mobile phones with a price of more than 3,000 yuan, and low-end mobile phones are mobile phones with a price of about 2,000 yuan... The situation at this time is different from that in the future. No one is so idiotic as to directly sell smartphones for less than 1,000 yuan.
Everyone has a tacit understanding to make money together.
If everyone keeps competing to develop new technologies, then profits will be far from keeping up with consumption, and the end result will be that everyone is doomed.
In his previous life, Xiao Qi knew that no matter how many smartphones are released all day long, in fact, if you look at it, the basic functions have not changed much at all, just some very ordinary hardware and software changes, and there are no Apple-like changes.
Dominance defined by smartphones.
why is that?
Isn’t it because they think that the current mobile phone functions are enough and they don’t need to come up with new technologies?
Waiting until a few years later to maximize profits before releasing new technical features is in line with the original meaning of making money! (To be continued ~^~.)