Ever since Xiao Qi purchased Amap for 2.8 billion yuan, spent another 2.2 billion yuan to acquire Daodaotong, and then used 1.8 billion yuan to acquire Yitutong, the number one map company in the country is actually Fairy Map Company.
The Baidu map, the Kailide map, etc. are all not enough in front of the Fairy map after the merger and reorganization.
It’s not just a matter of scale, but also an issue of technical strength and follow-up support.
Gaode, Daodaotong, and Yitutong all have their own unique skills, otherwise Xiao Qi would not have spent so much effort to acquire them.
And after the merger of these three companies, the combined power of the technology geeks cannot be underestimated.
Sometimes, I should say more often, after merging a company, it cannot play the role of one plus one greater than two. On the contrary, many restrictions and intrigues will make the two companies' integrated capabilities less than
When we were a family before.
This lesson is not only found in China, but also in foreign countries.
So usually everyone prefers to swallow up the company directly and integrate their technology and background, and all the so-called managers and staff will be rushed aside.
Otherwise, the acquired company will still be allowed to operate independently, and the parent company will only receive their research and development results and use them in its own products.
In addition, it is usually not easy for two teams to work together.
Xiao Qi bought three well-known map companies. He adopted the first method, with Gaode Map Company as the main body, and the other two companies recruited more technical personnel. As for other managers, those who were willing to transfer departments could do so.
, otherwise they will leave with high compensation.
Although it looks like a loss on the surface, the power of twisting together is the key to the company's success.
Otherwise, if we leave them to form cliques in the company and not cooperate with each other, how can we make Fairy Map Company a good company?
Of course, for technicians, surveying and mapping personnel, etc., the treatment given by Fairy Company is also very good. They basically doubled their salary, and they follow the salary system of Fairy Company, and there is absolutely no bonus.
Will be stingy.
Making electronic maps is actually very hard. Whether it is surveying and mapping experiments, technology research and development, etc., it requires a lot of meticulousness and patience. Usually, without a year or two of hard work, no results can be seen at all.
Especially for a country as large as China, it is not unusual for it to take three, five, seven, eight years to produce a detailed map of the entire country.
However, the three map companies have already completed the basic surveying and mapping work. After the merger, their most important task is to integrate the resources of the three map companies and then prepare for fine-tuning the maps of each city area.
This is true. In May last year, we bought three map companies and then established Fairy Map Company. It was not until May this year that Fairy Map conducted its first formal test.
After more than three months of testing and adjustments, now in September, it is finally available for free download in major APP malls.
Fairy Map Company is not short of money, so they ran various advertisements before starting to publish it.
Since the end of August, dozens of fairy map advertisements have appeared on television, print media, and paper media.
"Do you want to use the best mobile navigation system?"
"Do you want to hear Sister Zhiling's navigation voice?"
"Do you want to hear Mr. Motoyama's funny navigation voice?"
"Do you want to own only one mobile phone and never get lost across the country?"
"Do you want to get perfect tips on roads, shops, restaurants, hotels, etc. without consuming data?"
"..."
In addition to interesting commercial short films, contracted stars such as Sister Zhiling, Teacher Guo, Teacher Motoyama, Dehua, Baizhi, etc. also came out to support the show, which made everyone feel fresh for a while.
I have never seen a free electronic navigation map company that has so many tricks.
How much does it cost to just look at the functions in the flyer? Or is it free to use and automatically upgraded? How can I make money from this?
I have heard of voice navigation before, but this is the first time I have heard of these celebrities’ voice navigation.
Also, they actually say that they don’t need to connect to satellites and can navigate without using data. What’s going on?
A series of questions have made many people very interested in the fairy map.
After all, they also know that any product produced by the Fairy Company will never be just a gimmick, it must have something very unique about it.
The impression that products produced by Fairy Company must be high-quality has long been deeply rooted in people's hearts.
When Fairy Map came online, many car users in mainland China downloaded it immediately.
With the increase in the application of smart electronics, the interactive applications of smart phones and cars have come into people's eyes.
The best-performing one at present is naturally Tesla's electric car. The integrated intelligent monitoring system provided by Fairy Company has been praised by many people in the industry. After it was produced, fans who bought it were also full of praise.
I feel that smart electronics really change life.
It's a pity that there are no Tesla electric cars in China now. With their small output, they are not even enough to supply the United States. Even if China wants to spend a lot of money to buy them, it is impossible.
One of the huge problems is the charging pile equipment. If this is not popularized within a certain range, Tesla electric vehicles will still be of little use.
Nowadays, the most practical thing in the Chinese market is the all-in-one audio and video navigation machine on the center console. This machine, which is generally worth about 3,000, can connect to satellite navigation, use Bluetooth, play songs and movies, and provide a reverse image function.
Sales are currently booming, with more than 100 million units in the market.
But Xiao Qi knows that after the smartphone is successfully matched with the computer, the all-in-one machine will not be of much use. Even if it has some functions that are practical, compared with the various functions of the free smartphone, the price of more than 3,000 is still expensive.
A lot.
Free is always the largest and most practical weapon for market competition.
Isn’t this how Ma Yun’s Taobao.com defeated the all-powerful EBAY?
You must know that EBAY, which entered China with great momentum at that time, had a market value of more than 20 billion U.S. dollars. Ma Yun's Alibaba Group was only worth 2 billion U.S. dollars at most, and the funds invested in Taobao.com were even pitiful.
Therefore, in 2013, basically 70% of young people used free mobile phone navigation, eliminating the cumbersome and inconvenient all-in-one audio and video navigation machines.
Don't think that free means that the quality can be average. In the past, this may have been okay, but now free products must be done well, so that many people will use them, and in this way, your free products will be valuable.
Isn’t this what Amap will be like in the future?
It automatically upgrades and patches every time, and makes corresponding adjustments according to the changes in each city. This is what many paid navigation software cannot do, so it occupies the number one market share in China.
Ma Yun bought it directly with so much money.
Therefore, even if many people are talking about Xiao Qi, since we have spent so much money to buy the three major electronic map companies, why not make an all-in-one audio and video navigation machine, or make a monthly charging requirement? Even if we charge 10 yuan a year,
That's a lot of income.
But Xiao Qi just smiled and ignored them.
They don't know that in the future Internet era, where all the heroes are fighting, the most vital thing is free software. It can be said that free software is an inevitable trend.
And who says free software can’t make money?
Look at WeChat, Twitter, Facebook, etc. Aren’t they all free? Their valuations and market values of tens of billions or even hundreds of billions of dollars were given to them for free by those Wall Street idiots.
ah?
There may be idiots anywhere else in the world, but it is impossible on Wall Street. Those who can survive here are definitely elites. If you are worthless, don't even think about taking a penny of financing from them.
!
The same is true for Fairy Map. As long as it successfully captures the electronic map navigation market in China and even Southeast Asia, then this electronic ecological chain will have an initial success. From now on, it will be up to Xiao Qi how he will develop his industries one by one.
joined in, integrated into it!
Of course, these are all things for later.
The most important thing now is whether Fairy Map can be well received by everyone.
Xiao Qi was not worried at all, and the staff at Fairy Map were even more confident.
If the efforts of thousands of them and the integration of resources from the three major companies cannot produce an electronic navigation map, then they can just submit their resignations and go home!
Facts also proved that their idea was correct.
From the first day of downloading, many netizens who own cars have praised Fairy Map on car forums.
"It's so funny! I downloaded the sound package of Teacher Benshan, and we laughed all the way on the Liaoji Expressway and almost didn't have a car accident! Oh, by the way, the navigation itself is very accurate, even just last month
A road being renovated, it also reminded us to avoid it, but the voice of Uncle Benshan... Haha, so interesting!"
"Tsk, when you look at it, it's Diao Diao. I downloaded the sound package of Sister Zhiling. The sound is so enchanting. I feel so excited while driving the car! Capture Baodao Island and capture Sister Zhiling alive.
Ambition is burning in my heart again!"
"I agree with the statement above. I heard that Sister Zhiling helped with navigation and reminders along the way. I felt like she was by my side. Brothers, let us conquer Baodao Island and capture Sister Zhiling alive!!"
"Poor two otakus upstairs, don't you know that the beauties from China are much prettier than sister Zhiling? Our Jinwei people's favorite is Teacher Guo. We can use his language pack when driving.
It’s like listening to his cross talk, it’s not bad, all my friends around me have downloaded Fairy Map!”
"Why do you guys only care about these additional things? Why don't you take a look at the fairy map that integrates the three map companies of Amap, Daodaotong, and Yitutong? How beautiful the picture is and how detailed the map indications are.
, how accurate is the navigation? These are all made with money. I can only say that Xiao Qi is awesome!"
"That's right! Xiao Qi really cares about us people. I really hope Xiao Qi can bring us more and more free good products!"
"..."
Following the lively discussion among these people, the number of downloads of Fairy Map exceeded 200,000 on the first day, 500,000 on the second day, and as high as 1 million on the third day!
More downloads bring more good word-of-mouth, and more good word-of-mouth leads to a continued increase in download usage.
Domestic map navigation companies were shocked to discover that in the blink of an eye, in just a few days, Fairy Maps had begun to seize their solid market!
This menacing attitude, coupled with the free gimmick, is simply driving them to a pulp!
(Brothers, please subscribe more. If you have extra, you can still consider the hard-working scholar!) (To be continued ~^~.)