The next morning, Xiao Qi, who was called home for breakfast by his father, was asked about what happened last night by Xiao Xu.
"Has Jing Xuan come to ask you?" Xiao Xu asked while drinking porridge.
"Yes."
Xiao Qi briefly explained the matter, and of course he did not miss any important elements.
"Do you think Korean cars can really win a part of the world?" Xiao Xu asked with great interest.
Xiao Xu was the one who negotiated specifically with Hyundai Motor in the first place. He still has deep feelings for Doyin Hyundai Motor. After all, it was built by him. Although he has not been able to make much money yet, he believes that this business will not be bad.
Xiao Xu, who went to Busan himself, has seen the booming development of Korean cars.
"Definitely." Xiao Qi said, "They are following the same path that the Japanese cars took back then. If it weren't for the fact that the Japanese cars were already particularly powerful, they might be able to replicate the success of the Japanese cars. Although South Korea hates Japan, they
They are learning everything from Japan, so their success is not a fluke."
"Since you said that they can't copy the success of the Japanese, why can they still win a part of the country?" Xiao Xu asked, "In the current Chinese automobile market, the Japanese are the dominant one, and the Germans can only barely fight.
Especially for mid-range cars, Japanese cars can’t even compare to German cars, right?”
"Because the Japanese are seeking their own death." Xiao Qi laughed, "Dad, don't you think the atmosphere in the southern seas has been a little too tense recently?"
"You said it was there!"
Xiao Xu nodded slightly, "But the dispute has not been going on for a year or two, how could it suddenly intensify the conflict?"
"The situation in Japan is also very complicated. Their economy is very weak now. If they want to win the support of the people, they can only be tough on these controversial matters." Xiao Qi said, "But now is not a few decades ago. We
When we were broke, we could tolerate it for a while, but now we can't just retreat. Once there is a conflict in the relationship between the two countries, it will be easy for Korean cars to squeeze out part of the share of Japanese cars. "
"Japanese cars won't lose their armor so easily, right?" Xiao Xu looked a little unconvinced.
He couldn't help but doubt it.
Japanese cars have been strong in the Chinese market for many years. Toyota, Honda and Nissan are all the strongest among the strong. If Volkswagen didn’t have Santana and Jetta, it would not be able to sell Japanese cars in terms of quantity. Let alone
Not to mention they sell high-priced mid-range cars, Santana and Jetta are already compact cars priced around 100,000 yuan.
Based on the fact that Japanese cars have been working hard in China for so many years, I think even if there are difficulties, they will persevere.
The public relations abilities of the Japanese are well known to the world.
If Xiao Qi had no memory of his previous life, he must have thought so, because Japanese companies had actually encountered many crises many times before, some even more serious than this, but they had all passed through them safely.
But this time it was different. The Japanese were really trapped on this small island. Several Japanese companies would rather be scolded than say anything bad about the country, and directly suffered the biggest loss.
The Accord and RV, which originally had to wait for price increases, the Camry, which refused to drop in price, and the Teana, which basically did not change its model, were hit the bottom immediately, and they never got up again even in the next two or three years.
Although there are also reasons for the desperate efforts of German and American cars, it has to be said that Chinese consumers are more resistant to buying Japanese cars, which has caused the sales of Japanese cars to continue to plummet, and the top three have been lost.
Give way.
It was at this time that Korean cars took the opportunity to poach the corner of Japanese cars. Although they were not as powerful as German and American cars, they relied on their super high cost performance to grab the low-end share of mid-range cars and snatched it away.
Sales exceed 30,000 vehicles per month.
With several generations of Elantra and Sonata sharing the same family, and with the continuous enrichment of car series such as k3 and k2, the sales volume of Korean cars in China will exceed 500,000 units a year in the future, which can be said to be a formidable future!
Xiao Qi couldn't talk to Xiao Xu now, so he could only smile and stop arguing with his father.
"But you said, Japanese cars are developing so well, and Korean cars have only developed for more than 30 years and are where they are today. Why can't we have an automobile company that can provide our own people with the land of China?"
What about building cars?" Xiao Xu then asked his son.
"Who says there is no such thing? Aren't Qirui, Geely, BYD, Lifan, and Great Wall all private enterprises? They develop step by step, and one day they will be able to go abroad!" Xiao
What a serious way.
"You, just pretend to be stupid!" Xiao Xu shook his head. His son knew that he was talking about FAW, Second Automobile Works, SAIC, GAC, Changan and other state-owned enterprises, but he was only talking about a few private enterprises.
Obviously they don't want to talk about these state-owned car companies with long histories.
Xiao Xu's current vision has long gone beyond a city or a place. As the country's think tank, he has to learn a lot of knowledge every day to expand his knowledge and knowledge storage.
The automobile industry is his recent focus.
China's automobile industry once had a difficult time to start a business, but this enthusiasm was basically wiped out with the introduction of technology by the Germans, and it has not recovered until now. This made Xiao Xu feel very helpless.
.
What makes him even more sad is that the technology transfer and technical support promised by the Germans back then have not been fulfilled at all.
At that time, China's automobile industry actually had two choices, one was Japan and the other was Germany.
Originally, China's tendency was that of our Japanese friends who were close friends with us in the 1980s, but the Japanese were also honest and told their Chinese friends very honestly, I'm sorry, we can cooperate sincerely, but our company's technology cannot be transferred.
The Germans are very honest and rigid people in our eyes today, but back then they patted their chests and said, no problem, we will definitely help you complete the upgrading of the automobile industry.
Well, we have all seen the result: Santana and Jetta have dominated the Chinese car market for more than 15 years.
If Honda's Accord car hadn't come out suddenly, Chinese people would still have needed 200,000 to buy a Santana with dilapidated technology, and they would have had to increase the price and wait for time. Yes, you read that right, the strategy of increasing the price and waiting for time, in fact
It was first used in China by the Germans.
It is precisely because the Accord car has such epoch-making significance that it has sold so well all the way, and then it also followed the Germans' method of raising prices for cars.
Of course, the Accord didn't end well in the end. It was their waterloo starting next year, and they were unable to recover in 2013. The dream of being in the top three in mid-size cars was just a luxury for them.
Xiao Xu didn't know the fate of the Accord car, but he was very dissatisfied with the Japanese and German systems dominating China's high-end, high-end and low-end markets.
On the other hand, he is very angry that China's state-owned automobile industry is so unsatisfactory.
There was even a time when he was wondering whether to let his genius son go into the automobile industry, so as to combat the arrogance of the Japanese and Germans.
As his thoughts passed, Xiao Xu changed the topic and said, "By the way, Xiao Qiwen said that Geely has acquired Volvo Cars in Sweden. This is a great thing. Do you think they may absorb Volvo's technology?"
, developed from this?”
"impossible."
Xiao Qi answered decisively, "Why did Volvo Cars collapse? Isn't it because they were rigid and didn't know how to adapt? If they were willing to accept the opinions of the controlling party and transfer their factories and technology to low-cost countries, they would have already entered the semi-finals
It has become a first-tier automobile manufacturer. What do you expect Geely to be able to do that even Ford could not do before?"
"But it is a wholly-owned acquisition after all. Isn't it possible that we can't even get the technology? Wouldn't that mean spending money to hire an uncle?" Xiao Xu frowned.
"Dad, what you said is so vivid!" Xiao Qi clapped his hands and said, "You are right, just spend money to treat the uncle! You see, Ji Li doesn't know how much money he has to lose on Volvo cars before he can gain anything.
A little bit of technology and benefits.”
"Anyway, Geely has done a big thing this time. It acquired Volvo, which can be considered a progress for China's automobile industry." Xiao Qi sighed.
"Progress? It depends on what you think." Xiao Qi laughed, "Actually, Geely's acquisition of Volvo Cars and Lenovo's acquisition of IBM's personal computer department are actually exactly the same, a complete failure."
"Why? This is a wholly-owned acquisition! It's different from IBM, which only sells one department!" Xiao Xu retorted.
"Dad, didn't you hear what I was talking about about Volvo cars? In fact, Volvo is a very big group. It's just that they sold their unprofitable car industry to Ford, and then Ford sold it to us."
Xiao Qidao, "The most important asset of Volvo Group is actually their heavy-duty trucks, which are at least among the top three in the world! In terms of technical content and profits, they are very good! If Geely can acquire Volvo heavy-duty trucks
, then I would like to congratulate Mr. Li, this is a real feeling of pride!"
Xiao Xu smiled bitterly without realizing it.
During this period, the acquisition of Volvo, which has been widely talked about in China, turned out to have such a reason, which is really unexpected.
No wonder my son keeps saying that Geely will lose money. Even the Volvo Group itself doesn’t want a company, and you can bring it back to life by buying it?
That would be to underestimate the Volvo Group and Ford!!
What I don’t know is, after this lesson, can Geely fight back and use Volvo’s technology?
This is a huge test for their boss, Mr. Li!
If you succeed, you will be king. If you fail, I am afraid that there will be no place for Geely in China's automobile industry! (To be continued.)