Xiao Qi himself doesn't have much idea about the automobile industry.
It is not that the automobile industry consumes too many resources, nor that the automobile industry requires too much investment, nor that the profits of the automobile industry are too small.
Instead, Xiao Qi believes that a country's automobile industry should work together from top to bottom. Through the success of the automobile industry, it will drive the success of tens of thousands of upstream and downstream parts and components, thereby making the entire manufacturing industry successful.
This kind of thing is exactly what the state should support and encourage, and private car companies can only be regarded as a supplement. This is the meaning of the existence of state-owned enterprises.
It is a pity that China's automobile industry is now in a puddle of mud, and state-owned enterprises cannot help it. On the contrary, private enterprises still have a lot of vitality, and the less companies are linked to the government, local governments, and public capital, the more
The purely private companies, the better they do.
For example, BYD a few years ago, and Great Wall in a few years.
Even Geely is doing better than FAW, GAC and SAIC.
Even though Xiao Qi is saying that Geely will suffer huge losses, he at least dares to try. Besides, there is no room for maneuver here. I believe that with the wisdom of the Chinese people, Wal-Mart's strength will be better in at most three to five years.
The fortress will be opened, and when the technology is picked up bit by bit, Jili will definitely make a leap forward.
As for those automobile companies that are honest and diligent and rely on rewards from foreign adults... People have also said that we have many retired employees, and feeding our employees is our first priority. You can't say that the excuse is just and aboveboard.
What comes out, right?
Xiao Qi actually heard his father's unfinished intentions.
Xiao Xu wants Xiao Qi to acquire a foreign car company, and then through his own efforts, make it grow and expand, increasing our country's own car company's voice in its own country's car market.
In the past two years, quite a few car companies have gone bankrupt in Europe and the United States.
GM's Pontiac went bankrupt; the bankrupt Rover in the UK was bought by SAIC and renamed Roewe; Hummer also completely shut down its brand this year; Saab, which is almost as famous as Volvo, will be shut down next year; it even has a lot of influence in China
Japan's Suzuki, which impressed me deeply, would also file for bankruptcy in 2012, but in the end they were saved by Japan's financial industry.
If Xiao Qi were asked to hunt for goods, he would definitely be able to find a good car company.
For example, the Suzuki Corporation mentioned above is a very good asset.
Suzuki's auto mini-cars in China once dominated 100% of the mini-car market. It was not until the emergence of the state-owned brand that this situation changed.
So many people think that Suzuki only has strength in mini cars.
This is not actually the case.
To put it simply, Suzuki’s Jimny small off-road vehicle is still very good in terms of off-road capabilities. To some extent, it is no worse than Toyota and Mitsubishi. The two best Japanese off-road brands are Toyota’s Land Cruiser and the other.
Mitsubishi Pajero, but their price is many times that of Jimny.
Even Suzuki has a medium-sized car with good quality, which was once launched in the Chinese market, but it just found a cheating partner, so basically nothing happened.
What Suzuki lacks is a luxury brand. In this regard, it may not be able to compete with the three major Japanese brands, but other than that, it is very capable of becoming a force that cannot be ignored.
But in the Chinese market, in fact, Japanese high-end brands do not have much advantage. They are competing with Mercedes-Benz, BMW, and Audi, and they have no advantage against competitors such as Porsche and Ferrari. For mid-to-high-end cars, they have no advantage from beginning to end.
The Germans always suppressed the Japanese, and it never changed.
Lexus, Infiniti, and Acura are actually of good quality, but the reputation of Mercedes-Benz, BMW, Audi, and Porsche is enough to overwhelm the Japanese brands.
Of course Xiao Qi will not touch these three lifebloods of the Japanese, not even Mazda, Isuzu and Subaru. Suzuki, on the other hand, is not outstanding in the Japanese structure, but it can be imagined.
space.
If you buy a Suzuki, you won't be as stupid as buying a Rover or Volvo.
Volvo is prohibited from relocating its laboratories and production bases to China, and is prohibited from transferring any technology to Geely's headquarters.
Rover is similar. They bought the technology but didn't allow you to use their Rover brand. In the end, they had to use "Roewe" instead.
I'm a fool.
I have never heard of anyone doing business like this, which means that this thing was done by someone else. If it were Xiao Qi, and you dared to play tricks like this with me, I would teach you how to behave in minutes!
Therefore, if Xiao Qi wants to buy Suzuki, he will definitely consider all aspects. I dare not say that he will take all of Suzuki's most valuable assets, technology and talents, but at least half of them is the most basic goal. If there is less than this, there is no need to talk about it.
, Xiao Qi will also directly push Suzuki into another level of hell.
Of course, Xiao Qi will definitely not end up personally when the time comes.
China has many local automobile industry companies, such as the Mustang Company in Sichuan, which is a good shell.
Or it could be replaced by Bi Yadi, who has a good relationship with Xiao Qi, and he can also be the one who leads the charge and speaks on the stage.
However, this is just an idea.
Whether others are willing to buy Suzuki, whether Suzuki is willing to cooperate with Chinese companies, or whether the terms of cooperation can be agreed upon, is a difficult problem.
At most, Xiao Qi will play the role of an intermediary and investor, and will not participate in specific business activities.
His main responsibility is to prevent Huaguo Company from suffering losses in purchases.
To put it more bluntly, he was just doing a favor, and this acquisition had nothing to do with Fairy Company.
All right.
This matter just flashed through Xiao Qi's mind, and he didn't even mention it to Xiao Xu.
Sichuan needs its own car production company. The capital has BAIC, Dongfang has SAIC, Guangdong has GAC, Nanwan has BYD, and Yuzhou has a Changan, but you, Sichuan, don’t have any famous car companies.
...Well, forget about the Mustang company. Basically, a company that sells no more than 30,000 vehicles a year has no ability to compare.
Xiao Qi remembered that FAW Toyota had big plans in Chengdu, FAW-Volkswagen was also producing Jetta, and Geely's joint venture Volvo would also set up a factory in Chengdu in the future... But this is not as practical as its own local companies, right?
?
For the same reason, Mustang directly wanted to acquire Hummer this year, but the result was that the specific conditions could not be negotiated, and they wanted to follow Volvo's approach. Everything was placed in the United States, and you, Mustang, only had to be responsible for paying for it.
After experiencing the painful lesson of Geely, Mustang Company is naturally not that stupid, so the matter was not discussed in the end.
From this point of view, Xiao Qi has a good impression of this company.
Doing something you know you can't do is unwise in many situations. Knowing how to give up and retreat is actually a kind of business wisdom.
Knowing how to advance and retreat is very important in business, so when Xiao Qi was thinking about finding someone to buy Suzuki Motors, he took them into consideration.
It is hard to predict the future development of the automobile industry in other countries, but for China, it is a very good period of development.
When Xiao Qi was reincarnated in 2013, China had almost become the world's largest automobile production and sales country.
As Chinese people's lives become more and more affluent, various costs drop and competition intensifies, the price of cars continues to drop, and more and more people can afford cars.
China has the largest population in the world, about three times that of the United States, and it is normal for China to rank first in automobile production and sales.
However, Chinese people are generally not as wealthy as Americans, and the needs and terrain requirements of each place are different. Therefore, when selling cars in China, there can be more than a dozen market segments, and each market segment can make money.
Mini cars, small cars, compact cars, medium-sized cars, medium and large cars, large cars, luxury cars, off-road vehicles, business cars, vans... etc. can meet the needs of all types of people.
But in the history that Xiao Qi knows, the two most popular models in the future will be two.
The first is a mid-size car, and the second is an off-road vehicle.
Mid-size cars include the current Accord, Camry, New Regal, Passat, Mondeo, etc. This segment occupies a small number of the overall market, but its profits are as high as more than 30%.
Another off-road vehicle, known as an SUV in China, is the second vehicle that people generally choose.
Usually when a new group of people grow up and want to buy a car, the previous group of people who bought cars are also tired of their current cars. The second car they choose in life is usually an off-road vehicle.
On the one hand, off-road vehicles have a wide field of vision, on the other hand, off-road vehicles can also take them to travel everywhere, and there are not as many restrictions as cars.
Under such circumstances, the sales of off-road vehicles will usher in a big explosion.
However, what even Xiao Qi, an outsider, can see, those foreign super-large companies must have seen long ago.
It is conceivable that they will definitely try their best to firmly hold these two market segments in their hands.
There are actually not many options for independent enterprises.
The most practical strategy is to build the quality of a mid-range car and sell it at the price of a compact car, so that you can break out.
Local independent companies that want to rely on their brand's premium capabilities to sell cars usually die miserably because of this unrealistic idea.
You feel envious that Mercedes-Benz, BMW, Audi, and even Toyota, Honda, and Nissan brands can be sold for more money, but why don’t you think about how many years of hard work they have gone through to achieve today’s brand premium capabilities?
Take Mercedes-Benz as an example. It created the first car, and then through 100 years of continuous efforts, it continuously improved itself in terms of quality, appearance, and brand, and received many praises from users.
Only then can we achieve our status today.
Toyota cars entered China in the 1980s. The cultivation of "there must be a road before the car reaches the mountain, and where there is a road, Toyota cars" has been practiced for decades, so it is so unified in southern China.
The world.
You have only been independent for a few years, and you have only just made compact cars a little better, but you don’t even have mid- to high-end cars. How can you possibly have any brand premium?
Don't even think about these things if you work hard for twenty or thirty years without being honest.
Of course, this does not mean that it is shameful to make mid- to low-end cars. Japanese and Korean cars both started here, and now they have also made great progress.
As long as they work hard, I believe that China's automobile companies will make enough progress and one day be able to go abroad and compete with large foreign companies.
Before that, it is better to talk less and do more, and regain China’s local market first. This is the most important thing to do! (To be continued.)