Regardless of whether people admit it or not, whether they are willing or not, the development of society is always forced according to established laws.
For example, take shopping and commerce in China.
Traditional shopping in stores and supermarkets has a history of thousands of years, but in the Internet age, half of it has been replaced by computer network commerce in just a few years, and there is no way to fight back.
But computer online commerce actually doesn’t have much glory, because in the past two years, online commerce has begun to shift from computers to mobile phones, and you can directly shop online with your mobile phone.
From another perspective, the mobile phone is a terminal for people's lives. It links many aspects of life, and it can also link to more aspects.
Therefore, whoever has higher viscosity on mobile phones will have better development.
WeChat is undoubtedly such a terminal software product with high user stickiness.
It contacts all the relatives and friends it knows through its mobile phone number, which is equivalent to a social circle, so it has a strong vitality. It is actually the same as Penguin's Q.Q, and it is simpler, more convenient and faster.
For two consecutive years, we have taken measures such as grabbing red envelopes, opened countless people's WeChat payment accounts, and WeChat wallets have also become very popular, so we have already had a business foundation.
At this time, when WeChat red envelopes are about to enter their third year, it is finally time for WeChat Mall to start operations.
Many people are actually very concerned about this item.
The scale of WeChat Mall is actually more terrifying than that of Xiaoyao Mall, because it has more than 1.5 billion users.
Even if more than half of them are middle-aged and elderly people who don’t shop much, then excluding the hundreds of millions of users in Europe and the United States, the remaining 500 million people are exactly the generation that likes online shopping.
Then new young people will continue to join WeChat, and naturally they will also enter WeChat shopping.
Therefore, as early as last year, ******** made an evaluation of WeChat. If calculated according to normal value, WeChat is worth 40 billion US dollars, but if WeChat once takes WeChat.
Now that Xin Mall has been opened and completed, its market value will have to double again to reach 80 billion US dollars.
This is even if WeChat is not listed on the market. Based on the calculation of the listed IPO, it must be at least 100 billion US dollars.
However, the reason why the WeChat company is not compared with Uber, Fae Bo OK and so on is because everyone now knows that Xiao Qi’s wives are the same as him and have never thought about sharing wealth with everyone. WeChat.
It is impossible for the company to go public under any circumstances.
Since it is private property, what is the point of discussing market value and IPO?
Of course, although the WeChat company will not be listed on the market, there are too many things that can be operated and operated on the WeChat mall.
For example, selling things to WeChat malls, cooperating with WeChat malls, advertising through WeChat malls, etc., no matter how big or small, each merchant has its own path.
Three months ago, even ordinary people had heard that WeChat Mall would follow Amazon's model, on the one hand developing its own WeChat supermarket, and on the other hand attracting more corporate merchants and individual merchants
Come and settle in for a two-pronged development.
WeChat Supermarket has nothing to do with ordinary small businesses, but the model of WeChat Mall is obviously similar to the current Taobao.com.
What's more convenient than Taobao.com is that as an individual seller in the WeChat mall, you can do business in your own circle of friends, and acquaintances will take care of it. Then acquaintances recommend acquaintances to buy, which makes it easier to open up the situation.
Buyers don’t have to worry, all fund transactions are completed in the WeChat wallet. The WeChat wallet is just like a new financial payment system, and it also has strong control over the flow of funds.
Cash withdrawals exceeding a certain amount must go through a three-day freezing review period to avoid suspicion of fraud or other transfer of funds.
This is the same method as Zipay. Although it is a little more complicated, it is very considerate for buyers.
Most people will find out that they have been fooled soon after being deceived. However, the convenience of money transfer in the Internet era makes it possible to transfer money out and disappear into the vast bank account in just a few minutes. This is
This is also why telecommunications fraud is so hated.
Now there is a three-day buffer period. If you call Zipay or WeChat Wallet in time, the funds will definitely be frozen. The money can only be used after it is found out whether it is a fraud.
However, Xiaoyao Wallet does not have such trouble, because the products are all self-operated by Xiaoyao Mall, so there is no possibility of fraud.
Some manufacturers have some opinions on the three-day freezing period. After all, this takes up their time for payment collection and will put a certain amount of financial pressure on them.
But the successful experience gained from Zifubao is that as long as you serve the buyers well and make them happy, no matter how dissatisfied these sellers are, they will not dare to take any action. Online commerce is an absolute buyer's market.
, if you don’t want to do their business, then there are plenty of people to do it. It doesn’t matter if you freeze for three days, as long as you can make money, it doesn’t matter for a week!
The preparation work for Xiaoyao Mall actually started gradually after the Spring Festival last year.
Huangfucai is also a very cautious person. She will not launch a project rashly, so after she decided to build a WeChat mall, she picked up her checkbook and started poaching people.
Whether it is Lotte Mall, eBay, Amazon, Taobao.com, or Xiaoyao Mall, Huangfucai, with the help of several headhunting companies, has recruited many of their elites to enrich their own WeChat mall team.
There were more than 20 people in this group, all of whom were at least the level of deputy department managers. The highest-ranking one was the vice president of Taobao.com. When Ma Yun called Xiao Qi, he complained about Huangfu Cai.
Their salaries are very high, at least around 200 million a year. Xiao Qi told Little Fairy Wife that in fact they are just more conspicuous in their own company. It is hard to say whether they are suitable for WeChat Mall.
With so many people coming, it’s actually a bit wasteful.
But Huangfucai thought differently. She believed that even if these people were useless in the future, it would only be after the establishment of the WeChat mall and the fierce collision of operating methods and policies that they would know which people were useless and which methods.
Most suitable for WeChat mall.
Without the debate and collision between their thinking and operating methods, we would not know what is most suitable.
This alone can benefit WeChat Mall a lot, which is enough to offset the salary given to them.
Xiao Qi was greatly surprised when he heard his wife's remarks.
When he does things by himself, most of the time he actually knows what the outcome will be, and then he infers it from the outcome, and in the end he is able to stay correct from the beginning.
For someone like Huangfucai who has no experience in online commerce, she can think of such a method, which is indeed the best and most practical.
If you only believe and listen to others and wait until later to slowly correct them, it will definitely not be good for the WeChat mall, and it will easily disappoint customers and users.
It would be better for everyone to debate and compare various concepts and theories from the beginning. After preparation and operation, errors can be discovered and corrected in a timely manner, so that we can be on the right path from the beginning and not be in trouble for several years.
Billions of users discover your shortcomings at the same time, causing damage to your credibility.
In fact, Xiao Qi should have thought of it a long time ago. With the little fairy's cold and rational character, she must have done things carefully and carefully, and she would definitely not seek perfection rashly.
As a result, Xiao Qi no longer interfered with the operation of WeChat Mall, and he did not even need to provide funds to his wife.
Because of the huge amount of cash obtained from the sale of Weibo shares and the income from WeChat derivative services, the overall financial situation of Huangfu Holdings Co., Ltd. has entered a virtuous cycle.
After the Spring Festival last year, their monthly net profit reached more than 30 million yuan. Although compared to the market value of WeChat and Weibo, such a small amount of money is really shabby, but considering that most of them are actually
Internet companies are not profitable, and many are still in the process of burning money. Combined with the operations of WeChat and Weibo, the operations are very large at the beginning, so it is very good to be able to achieve overall profitability.
Moreover, in the past two years, Xiao Qi also gave several billions to Huangfu Cai to burn money for WeChat and Weibo companies. The money has not been used up and can be used for the initial investment of WeChat Mall.
In fact, in online commerce, apart from how to attract customers which is the top priority, the most difficult thing is the warehousing and logistics capabilities.
In terms of warehousing, WeChat Mall has long ago decided to use Xiaoyao Logistics. For logistics and transportation within the city, they decided to use their own logistics express company, so that the overall cost is not high, and they can control the final service themselves.
After all, as long as you are not like Xiaoyao Logistics, which is racing around the country and spending more than 2 trillion yuan to establish a complete logistics and warehousing system, if you only carry out express transportation within the city, then basically the initial cost will be several billions.
RMB is enough.
Although Xiaoyao Mall and Xiaoyao Logistics have the same name, they are actually not a family at all. Their finances are calculated separately.
The current operating model chosen by WeChat Mall is exactly the same as that of Xiaoyao Mall, which is to rent the storage space of Xiaoyao Logistics and then deliver it by itself over short distances.
With the relationship between Xiao Qi and Huangfu Cai, WeChat Mall does not have to worry about being ignored by Xiaoyao Logistics. Xiaoyao Logistics is also very happy with its huge warehousing system and can finally welcome another big customer!
You know, Xiaoyao Mall has suffered losses in the past few years, but even they themselves are very embarrassed! (To be continued.)