Huangfucai is always a very low-key person. WeChat Mall started various internal tests as early as August last year, but there were not many reports from the outside world.
It is not that difficult to build an online business website, because there are good templates at home and abroad. They put their various pages and functions there. You only need to go and have a look, and then come back and write the code.
As for avoiding the problem of pages that are exactly the same, it's not very difficult. As long as you make some fine-tuning, there's nothing anyone can say.
There are even physical items that look similar in appearance and network programming languages, so it’s not worth mentioning at all. Not many people would fight with others on this.
Feedback from one after another states that the various network programming languages of WeChat Mall are relatively easy to use for buyers and sellers.
Because it is an online commerce exclusive to mobile phones, people who are accustomed to using computers to shop are not used to it in many aspects. However, merchants have no such worries because they can still use computers to operate their stores through dedicated servers.
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But people are now accustomed to using mobile phones, and gradually getting used to WeChat mall. There is no problem.
For WeChat Mall, after solving the problem of the largest number of users and warehousing and transportation problems, they still have another important issue, which is the supplier problem.
There is no problem with self-operated WeChat supermarkets. Just follow the model of Xiaoyao Mall. Give priority to companies with credibility, ability and strength, and then choose small companies and factories that are honest and reliable, and strictly control the quality.
In this way, the WeChat supermarket can be successful.
The rest is the final price comparison.
In terms of online B2, WeChat Supermarket's only competitor is Xiaoyao Mall, but this does not mean that it wants to compete with Xiaoyao Mall on price.
It is definitely not a good idea for anyone to start a price war with Xiao Qi's companies, because in terms of cash burning, no company can match Fairy Company, which has more than 500 billion US dollars in cash.
Besides, there is no need for WeChat Mall to fight to the death with Xiaoyao Mall. The two companies are a husband and wife team. If they fight, wouldn't it be a joke?
Just like oil, wouldn't it be great if everyone could formulate a rule together and monopolize it together?
Even if the prices are similar, as long as WeChat Mall and Xiaoyao Mall provide differentiated services, such as service, transportation, after-sales, etc., which are better than other b2 or b2b2, there is no reason to lose money.
To put it simply, if you are better than other competitors, you will have enough opportunities to grow gradually.
Xiaoyao Mall is already powerful enough, but China and Asia are so big and have so many people, so naturally they can accommodate another WeChat mall.
It is a pity that in Europe and the United States, WeChat mall is not ready for business yet. This will not only test their operational capabilities and various cost pressures, but also test their relationships in various countries.
Generally speaking, Chinese companies operating in the b2 industry in Europe and the United States will encounter a lot of difficulties, and even many inexplicable targets.
In 2013, Ma Yun was already famous enough, but many people in Europe and the United States still regarded him as a "overlord built on a 200 billion counterfeit platform."
People in Europe and the United States like to generalize so much. In fact, more than 90% of the products on Taobao.com and Tmall.com are products produced by regular manufacturers, and those counterfeit and shoddy products are only a small part, especially on Tianmao.com.
After the opening of Cat Mall, these things have been reduced even more, but people in Europe and the United States have put their stereotypes on Taobao.com, as if it will never change.
Huangfucai doesn't like the United States very much. With Xiao Qi by her side, she just wants to live in China, including her Weibo and WeChat companies.
Therefore, from the very beginning of its establishment, WeChat Mall has made clear its policy of operating within Asia.
On this point, more than a dozen dedicated vice presidents heard eo Chen Zhonghan talk about it at the first founding meeting, and everyone took it to heart.
Chen Zhonghan was the former vice president of WeChat Company. Now he has been transferred to WeChat Mall EO. He must have been promoted, but in fact he is also under a lot of pressure.
Chen Zhonghan was specifically responsible for the commercial operations of the previous WeChat company, including personal space, cute emoticon packages and other value-added services. He was doing a pretty good job at first, but now he suddenly has to control a WeChat mall with a scale of more than 50 billion yuan.
, although I am very happy, I am also worried that I will not be able to do a good job.
After all, he had some experience with the e-commerce field before, but he was definitely not a professional.
In fact, he also knows why the boss lady appointed him as the eo of WeChat Mall. It is not that he has good abilities, but that Chen Zhonghan has a good temper and is very good at mediating relationships in all aspects. In this way, in WeChat Mall
It is especially important when you have more than a dozen vice presidents.
Huangfucai was not worried that others would be dissatisfied with Chen Zhonghan, because during the preparation period, there was a vice president hired by Xiaoyao Mall. He felt that Chen Zhonghan's ability was much worse than that of his previous boss Qin Yibin, so he did not listen to orders very much. As a result, Huangfu
Cai fired him without thinking, which frightened the others.
The boss lady can even fire the senior vice president she hired from Xiaoyao Mall. She has such a bad temper!
Think about it, Xiao Qi is behind the boss lady. Even if they are all fired, Xiao Qi can still find a group of professional elites from Xiaoyao Mall and Taobao.com, and still be able to do a good job in WeChat Mall.
When they thought that the world would continue to move as usual without them, this group of elites immediately tightened their tails and started working hard, instead of thinking about how to compete for power.
What's more, Huangfucai also made it clear to them that as long as they do well, there is no problem with promotion and salary increase. Everything depends on performance.
These fearful people didn't know that the fired senior executive hired from Xiaoyao Mall turned around and went to Malaysia to preside over the preparations for the Malaysian branch. This was originally a double act. Huangfu Cai used him to intimidate the crowd, and
He only stayed here for a while and never resigned from Xiaoyao Mall, so he could directly become the general manager of the Malaysian branch.
Since it takes more than a year to prepare, no one else knows his situation yet, and this period of time is enough for WeChat Mall to stabilize its position and start to develop.
Chen Zhonghan was chosen by Huangfucai to prepare the WeChat mall, of course, not only because of his good temper and good at mediating interpersonal relationships. Another outstanding characteristic of Chen Zhonghan is that he can unconditionally carry out Huangfucai's orders and work towards this goal wholeheartedly.
Work hard on all aspects without any discount.
Originally, WeChat Mall didn't have much difficulty. As long as it didn't deliberately try to be new and different, and honestly followed the path of Xiaoyao Mall and Tao Baotian Cat Mall, it would be at least the third-ranked existence in China.
In the eyes of the outside world, WeChat Mall is not just a third party.
First of all, its global user base of 1.5 billion is really huge. China alone has 500 million users. This is a much greater advantage than when Xiaoyao Mall was first founded.
Even though WeChat Mall has not said that it will develop the European and American markets, as long as there are so many WeChat users with strong user stickiness, it will be a natural progression to open a global WeChat Mall in the future.
Then, with the successful experience of others, WeChat Mall can ensure its own success by just copying it. I believe that from their perspective, it is impossible to do stupid things that bring about self-destruction... honest management can
To be successful, why should you be opportunistic?
Therefore, many large companies and investment funds are actually very interested in WeChat Mall.
As early as August when the internal testing started, Green Pine Capital and SoftBank Huaguo came to the door, hoping to invest 10% of the shares in WeChat Mall at a valuation of 100 billion yuan.
This is really a big deal on their part.
You know, the start-up capital of WeChat Mall is only 30 billion yuan, and it will not be increased to 50 billion yuan until before the opening of the Spring Festival in 2011. They doubled the valuation in one breath, which is quite significant.
Optimistic.
Moreover, they only invest in WeChat Mall and do not interfere with WeChat Company. They only want to send two directors to supervise the operation, and the requirements are not high.
Huangfucai thought about it for a moment, then refused.
It’s not that she is afraid of others taking care of her, but she feels that firstly, she is not short of money, and secondly, why is WeChat Mall only worth 100 billion yuan?
You know, Xiaoyao Mall is now valued at more than 40 billion US dollars, 300 billion yuan!
Even if WeChat Mall is not as good as it, 200 billion yuan will be no problem in the future, right?
Besides, it's actually good to manage a company by yourself, but it's really not worthwhile to accept investment from others and then be subject to restrictions.
It wasn’t just Green Pine Capital and SoftBank Huaguo that Huangfucai rejected.
There were several investment funds with state-owned backgrounds, including Goldman Sachs, Nomura Securities, Temasek Fund, etc., but she also refused.
Temasek's highest asking price exceeded its valuation of RMB 170 billion, but WeChat Mall still did not accept them, which made this group of people disappointed.
Everyone can see how prosperous Xiaoyao Mall is now. As long as it can complete the network throughout Asia and form the integration of Asian online commerce and trade, the minimum valuation will be more than 100 billion US dollars. If it is listed on the market
, at least 200 billion US dollars.
If Xiao Qi hadn't taken Xiaoyao Mall too seriously and continued to provide sufficient funds for expansion, Xiaoyao Mall would have been swallowed up by countless investment giants.
Everyone is unanimously optimistic about the future development of WeChat Mall, because in addition to WeChat Supermarket, its circle of friends is also a circle of people, which is most suitable for buying and selling small things, allowing more ordinary sellers to join in.
, Promote the development of WeChat mall.
It's a pity that Huangfucai, like her husband, is not short of money and doesn't like everyone to help each other and benefit each other. Such a company, whose market value will be at least 50 billion US dollars in the future, just slipped away under the nose. I don't know how much.
People are very sad.
In fact, in online commerce, there are still very few self-sufficient models such as Xiaoyao Mall and WeChat Mall.
In the previous life, everyone was talking about why Ma Yun was so stupid. SoftBank bought 30% of the shares for hundreds of millions of dollars. It would be better to keep it for a while and then sell it.
But none of these people knew that around 2003, few people were optimistic that Taobao.com could defeat eBay, the world's largest giant. How much courage did Softbank spend to buy their shares for hundreds of millions of dollars?
And it was precisely because of these hundreds of millions of dollars that Ma Yun was able to keep burning money on Taobao.com, and then cultivated the advent of the online shopping era.
It can be said that without SoftBank’s hundreds of millions of dollars, there would be no Alibaba Group in the future, so this money is what SoftBank Group should earn!
The same goes for Jingxi. Without rounds of financing, how could they burn through money to achieve final success?
These are the normal steps for online commerce. Xiaoyao Mall and WeChat Mall are companies that can make tens of billions from the beginning. That is called rich and wealthy, and that is rare!
That’s why Xiao Qi and Tang Mingxiang have the capital to refuse other people’s investment!
(Brothers, please subscribe more!) (To be continued.)