"By the way, you are going to Japan next week?" Xiao Qi was eating and suddenly remembered something.
"Yes, we have made an appointment with the supplier in Japan, and we will conduct visits and negotiations for about a month." Qin Yibin nodded, "I hope that my efforts this month can bring more benefits to our Xiaoyao Mall.
Diversify your development!”
With the continuous development of Xiaoyao Mall, Qin Yibin is no longer willing to only sell Chinese products. He hopes that more products can enter Xiaoyao Mall's system, thereby enriching Xiaoyao Mall's camp.
For example, Japanese small household appliances, Korean cosmetics, agricultural products from the Philippines and Malaysia, fruits from Thailand and Myanmar, etc. If these can enrich people's daily dietary life, then Xiaoyao Mall will be even more powerful.
It's not that Xiaoyao Mall didn't have these imported goods before. In fact, they did, but there were a few types and not many choices. Most of them were ordered through the domestic branches of these foreign companies. Price, quantity, freshness
In terms of speed and so on, Qin Yibin was not very satisfied.
Therefore, in November last year, Xiaoyao Mall negotiated with three Korean cosmetics companies to directly bring 77 kinds of their cosmetics to China. The price was only 80% of the previous price, but the quality was very authentic, naturally.
Many young women like it.
After all, in the past few years, Korean idol culture has continued to enter China, and they are very interested in the makeup of Korean stars.
In December alone, the sales of these cosmetics directly exceeded 800 million yuan. Such high sales encouraged Xiaoyao Mall to prepare for continued attacks.
Japan is the second target of Xiaoyao Mall.
Not only is Japan's land area twice that of South Korea, but its population is also twice that of South Korea.
Therefore, many products in Japan are much richer than those in Korea.
At least Japan is not so embarrassed that it does not allow the import of beef to protect its agriculture.
What I want to explain here is that during the one or two decades from the 1970s to the 1980s, the relationship between Japan and China was very, very good. It was not only mutual visits and cooperation at the national level, but also cooperation in various economic fields.
many.
Many young people don't know that since the establishment of diplomatic relations between China and Japan, Japan has given China a lot of free assistance and interest-free loans every year. Many of China's large-scale infrastructure projects during this period were successfully built with Japanese engineers and various assistance.
It was only after the 1990s that as Sino-Japanese relations deteriorated and the reckoning with history surfaced again, China gradually alienated Japan.
Otherwise, the Japanese idol dramas that were so popular in the 1980s and 1990s would not have been so easily replaced by South Korea. In terms of the sophistication of TV drama production, Japan is much better than South Korea.
When it comes to beauties and handsome men, most of them in Japan are original. Unlike Korea, there are very few who have not gone under the knife. Korean female stars are pretty, but they lack charm.
Let’s not mention these national level matters.
Japan's agricultural products, industrial products, and electronic products, especially the latter two, were world-class endorsements in the 30 years from the 1980s to the 10s. Onyx, Sharp, Panasonic, Toshiba, Hitachi, Sanyo, and Toyota
, Honda, Nissan, Mitsubishi, Fuji, Canon... and other companies' products have always been extremely popular in China.
For now, if price is put aside, everyone will think that Sony's TVs are the most beautiful, Canon's cameras are the most professional, Komatsu's excavators are the most hardworking, Mitsubishi's elevators are the most reliable, and Daikin's air conditioners are the most reliable.
Best results, Toyota's cars are solid and durable...
If you count carefully, most of the products that appear in our lives are from Japanese brands.
From this we can also see how much influence Japanese companies have on the daily life of China.
As for saying that importing too many products from Japan will destroy many industries in China, that is also nonsense.
There are many companies that will be affected, and many companies will go bankrupt directly. But don’t forget, it’s not the first day that Japanese products enter China. Why can China continue to do so after so many decades?
What about the ongoing development?
The reason is nothing but cost and habit.
Japanese cars produced in China are much more expensive, let alone products imported directly from Japan.
The price of Japanese products itself is very high, and coupled with a series of tariffs and other factors, it is easy for them to exceed twice the price of equivalent domestic products.
If the company can still be brought down even though the price is twice as much as yours, then stop blaming the Japanese and look for the reasons why you are so incompetent!
This cost is too high, which is one of the reasons why Japanese products will never become mainstream.
The other is living habits.
Simply speaking, take food as an example. Do you think Japanese sushi and Yoshinoya can replace Chinese food? It is possible to try it occasionally. If you really eat it every day, I guarantee that not many Chinese people will get used to it.
There are also some Japanese clothing and so on. It’s okay for some people to wear them for fun on weekdays. If you try wearing them all day long, you will definitely get slapped.
However, there are some exceptions, such as milk powder.
Japanese milk powder enters China through various channels, usually Meiji, Wakodo, Morinaga and Glico.
It is not an exaggeration to say that if it were not for the 2011 tsunami, which triggered concerns about nuclear radiation contamination in Japan, in the future, at least 70% of China's mid-to-high-end milk powder market share would be occupied by the above four milk powders.
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The quality of European and American milk powder is good, but it is not very suitable for the constitution of Eastern people. Japanese milk powder is different and is very popular among babies.
Therefore, from 2009 to 2010, as Taobao.com grew and grew, parents purchased Japanese milk powder through various channels. Not only did they buy out Japanese milk powder in Hong Kong and Macau, but also many supermarkets in Japan.
They had no choice but to announce that one customer can only purchase two barrels of milk powder at most, which shows how powerful Chinese parents are.
In fact, Xiao Qi didn't think there was anything wrong with this.
As long as it does not violate the law and morality, you have no right to prevent people from pursuing the life they want.
On the one hand, there are endless problems in the dairy industry, and on the other hand, Japan's domestic milk powder is famous for its demanding requirements. Everyone knows how to choose.
According to Xiao Qi's idea, it doesn't matter if companies that are constantly complaining about losses and have difficulty doing business simply go bankrupt.
Milk powder is produced in Japan, where prices and wages are so high, and you have to add a few resale profits to sell it in China. Your milk powder will be wiped out. What do you do for food on weekdays?
In business, survival of the fittest is a very simple principle.
If the invasion of Japanese milk powder spurred the birth of better companies in the dairy industry in China, it would be a blessing for Chinese people.
How can we like a company that relies on government support and help to survive and makes jokes from time to time?
I won't mention this.
After planning for half a year and easily defeating South Korea, Qin Yibin immediately set his second target on Japan.
Qin Yibin has worked in Japan for seven or eight years, and also worked in Japan's most famous Lotte Mall. He has a deep understanding of which Japanese things are suitable for China and which ones are sure to sell well.
Because of price factors, Japanese products will definitely not be able to please the middle- and low-income groups, but will be placed in the mid- to high-end groups.
And it may not necessarily sell well at the beginning, as word of mouth is built up slowly.
Fortunately, Xiaoyao Mall is now one of the favorite shopping places for young people. Whether they are rich or poor, everyone likes to shop at Xiaoyao Mall. One reason is cheap, another is convenient, and another reason is that it is authentic.
If the mid-to-high-end consumer groups see so many Japanese products that are easily available and have Xiaoyao Mall brands, and are not afraid of buying fakes, then they will definitely be willing to buy them.
Besides, no matter how expensive it is, can it still be more expensive than the counters in shopping malls?
Xiaoyao Mall alone does not have shop rent and sales staff salaries, which is enough to cut down more than 40% of expenses.
This is also the most important reason why physical stores can never compete with online commerce in China.
Why can Walmart and Amazon in the United States coexist?
On the one hand, this is because Wal-Mart's ability to control costs has reached the extreme. On the other hand, Amazon's labor costs are too expensive, which cannot be compared with the deliverymen of Xiaoyao Mall in China.
If China wants to be like the United States and retain its economy such as shops, it still has a long, long way to go.
Qin Yibin has never worried about what will happen if the economy of shops and other stores suffers. He is the CEO of Xiaoyao Mall, which means he is destined to only consider the gains and losses of Xiaoyao Mall.
Being able to make Xiaoyao Mall number one in China, Asia, and even the world is what Qin Yibin should consider.
What's more, Xiaoyao Mall does not just plunder and suppress the real economy.
The store economy is a type of real economy, but the real economy is definitely not just shops and shopping malls, etc., but also countless factories that provide goods for shopping malls and shops.
Xiaoyao Mall supports thousands of factories, with millions or even tens of millions of workers busy producing Xiaoyao Mall's products. Coupled with raw materials and upstream and downstream industrial chains, at least 100,000 people have benefited from this.
They are tens of millions of people. If their families are included, the number is at least hundreds of millions.
Putting it this way, who dares to say that the Internet economy only destroys but does not create? (~^~)