While Xiao Qi was non-stop welcoming the birth of his children all over the world, there was another big movement in the e-commerce market in China.
In January, after Rebus took 5 billion yuan from Xiao Qi, he began active planning.
Xiao Qi knew how much money was consumed in the early days of online taxi-hailing. The word "burning money" was tailor-made for it, so he did not ask the finance department to give it to Rebus in batches, but paid it all at once.
When Rebus heard his finance talking about this, he was shocked, and he became even more confident.
Xiao Qi is not a fool. He directly received 5 billion in his account so readily. Doesn’t this show his confidence in Xiaoyi Taxi? The world’s richest man is so confident, which only increases his own confidence!
Moreover, Rebus is very good at inciting people. He told everyone in the company about this matter, which made everyone feel like they had been given a shot. They worked hard to prepare for the Spring Festival with high spirits.
.
Xiao Qi is so optimistic about Xiao Yi’s taxi ride, so this will be a glorious road from now on. Is it wrong to follow Xiao Qi?
Since the plan had been prepared early, and they had been actively communicating with Uber since January, they gave Xiaoyi Taxi a lot of technical support and summaries of experiences and lessons learned, making the preparation and planning of Xiaoyi Taxi a smooth process.
More complete and targeted.
Ahem, but Uber has to charge for these payments. Xiaoyi paid about 20 million US dollars for taking a taxi.
Although Xiao Qi is still the largest shareholder with 74% of the shares at this time, business is never free. Even though most of the money is transferred from one pocket of Xiao Qi to another, the basic
This is the law of business. Only when rules are formed can there be a circle.
The money you pay is more, but what you get from Xiaoyi Taxi is even more. Whether it’s hardware or software, with the support of Uber, they have a mature operation method from the beginning, and they don’t have to fumble for a long time like Uber.
to find the most suitable one.
On the one hand, Yi Taxi is working hard on research and development. On the other hand, Yi Taxi is also actively advertising, recruiting private car owners and building momentum first.
Rebus is very good at marketing. You can tell by looking at his marketing for Xiaomi in his previous life. He turned a relatively ordinary mobile phone at the time into a sentiment, and through continuous progress, he completely captured the hearts of young people in China.
The human heart has become the number one selling mobile phone in the Chinese market. This is not something ordinary people can do.
There are a lot of idle people during the Spring Festival. As soon as a post was posted on this website, young people immediately became interested.
"Hey, isn't this the Chinese version of Uber? It's just right. Seeing how prosperous foreign countries are, we have to have our own taxi-hailing tool."
"What is uber?"
"Uber is an online taxi-hailing software that originated in the United States. You download the Uber software on your mobile phone, and then use satellite positioning to find your location and enter the place you want to go. Uber will automatically send the order to
The driver nearby will contact you immediately and will usually arrive at the agreed upon location to pick you up in three to five minutes."
"Does it look any different from a taxi?"
"Let me tell you this, I am studying in the United States. Compared with Uber, taxis are scum! Many taxi drivers are very pretentious. They will not go far or close, and they will pick up an extra person along the way.
People, if they see a traffic jam, they will rush you out. They often drive you when the car is empty without stopping to pick up passengers...right? But Uber is different. As long as the location is determined, the driver will rush over as soon as possible, and then only pick up passengers.
You and your group. By the way, the price is much cheaper, about 60%-80% of that of a taxi, right?"
"Oops, what you said above is not accurate! Let me explain! All Uber enables are private drivers. As long as you have a car and meet the requirements, you can download the software and become a driver. Then you can turn on the mobile phone network and drive everywhere
Just take a stroll. As long as there is an order, Uber will tell you where to pick up the guests. Just follow the navigation to see the guests off. Because taxis are limited, but private drivers can have thousands or tens of thousands of them.
, so you don’t have to worry about not being able to get a taxi in time, and the people’s attitude is so good that they will make you feel at home and completely forget what a taxi is.”
"According to what you said, I feel very interested in Xiaoyi Taxi! I'm really tired of fighting for taxis in the morning! I just don't know if this is reliable."
"That's right! If I take a taxi and have to be complained about this and that, it's like I'm riding in vain! I also have to pay for taking the taxi, okay? The attitude is the same as if I owe you money!"
"Haha. I would also like to add that uber belongs to Xiao Qi, and Xiao Qi also owns Xiao Yi Taxi. He and Rebus from Jinshan built it together and hold 50% of the shares! Do you think it is reliable or not?
?”
"..."
The most important market for online taxi-hailing is young people and white-collar workers aged 20-40, especially young people aged 30-30. Because they have the strongest spending power, have no burdens, and are new to society, they like to try it.
Something new.
Relatively speaking, young people between 18 and 22 years old have little money and want to have a better life experience, so they usually come for discounts. If there are no discounts, they will easily leave you.
go.
Rebus knows this very well, so the group he targets is white-collar workers around 30 years old.
Not only is it widely publicized on WeChat and Weibo, but it is also plastered with advertisements in front of the office buildings of various companies, so that they don’t even want to see it.
To be honest, ordinary white-collar workers in the city, especially those who have been employed for less than 5 years, are not that prosperous. They do not make a lot of money, but they spend a lot of money. They often have to ask their parents for support at the end of the month.
But they will not change their money-spending habits. They will definitely use it with gritted teeth, which is better than students. When students have no money, they can eat a pack of instant noodles for two days, which can definitely save money.
Another point is that for them, commuting to and from get off work every morning and evening is a headache.
Take the capital as an example. 80% of people work and live in different places, and for more than 50% of people, the distance between work and home is more than 10 kilometers, and there are also a few more than 30 kilometers away.
Although the capital has the best public transportation system, both rail transit and road buses are very smooth and developed, but there are too many people in the capital. Wherever you go, the buses and subway systems are always crowded.
Spending two to three hours commuting to and from work is simply torture.
Under such circumstances, if Xiaoyi Taxi can give full play to its advantages, it can compete with the advantage of being more than 30% cheaper than taxis and convenient and fast within the 5-10 kilometers covered by white-collar workers' homes and workplaces.
If so, it is very likely to gain a huge market share.
Rebus knows that there are more than just one or two people who are dissatisfied with taxis. As long as they build up their reputation, Xiaoyi Taxi will have a firm foothold, and the next step of development will be even faster.
Therefore, after advertising for a while, before the Spring Festival, Rebus released his big move.
He listed out the Xiaoyi Taxi fare model in the most detailed way, and also thoughtfully gave potential customers advice on how to make it more cost-effective and how to enjoy convenient transportation quickly and efficiently.
The previous method of advertising on the Internet was implemented nationwide, but this charging model is targeted at each city that is about to become an operating city.
The first batch of 41 cities in Beijing, Shanghai, Guangzhou, Shenzhen, provincial capitals, the Pearl River Delta, the Yangtze River Delta and other places. Xiaoyi Taxi has sketched out the floor plans of the cities, and then provided an average of hundreds of plans for each city.
taxi routes, as well as the price calculation method for each taxi route, etc.
How to save the most money, when is the most cost-effective time to take a taxi, how to connect the lines...the various combinations are dazzling, but they are clear and there is no ambiguity at all.
But it is this kind of care that makes people in major cities amazed.
Companies that can plan so carefully are generally not far behind.
Especially after hearing that Yi Taxi is a company invested by Xiao Qi, everyone has more confidence in Yi Taxi.
Not many people realize that Rebus chose this time before the Spring Festival, but it is very meaningful.
As we all know, many people working in Beijing, Shanghai, Guangzhou, Shenzhen and provincial capital cities are not locals, and they usually go home to celebrate the New Year.
The situation of taxis in big cities is actually slightly better. In small cities, in the past few years, which taxi has not picked up passengers along the way and paid them back quite a lot?
This situation is even more serious during the Spring Festival, and more money has to be spent. They say "during the Spring Festival, we still have to work, and of course the prices will increase"... So usually these people in their hometown will be very angry.
When they return to the city where they work, they will bring this feeling back, and they will also feel unhappy about the taxis in these cities.
At this time, if Xiaoyi Taxi starts to seize the market with high-quality services and relatively cheap prices, it will definitely make these white-collar workers feel comfortable and actively support Xiaoyi Taxi.
Therefore, these two things, strategy and methods, are really important to modern business.
Rebus has such a smart mind, even if he doesn't work on Xiaomi, he can still make a breakthrough in Xiaoyi Taxi!
(Brothers, please subscribe more!) (To be continued ~^~)