The largest shareholder of Xiaoyi Taxi is Xiao Qi, who holds 50% of the shares.
The second largest shareholder is Rebus. He owns 35% of the shares, and the remaining 15% is given to the top managers of six or seven major companies that he has recruited.
Relatively speaking, the equity distribution of Xiaoyi Taxi is not complicated, and the shareholders are only about a dozen of them.
But everyone is very satisfied with the established Xiaoyi Taxi.
With just one mouth, Rebus was able to swindle 5 billion in funds from Xiao Qi, and he was also indirectly protected by the connections of the Fairy Company, protecting them from many troubles and difficulties. This was very useful for Xiao Yi Taxi.
important.
When running a company in China, whether you admit it or not, relationships always come first.
It's like Ma Yun spun off Zifubao in his previous life. The United States and Japan were so quarrelsome, but Ma Yun directly made a statement that he would invite China's social security fund to join the game. Now the Americans and Japanese are in trouble.
If the social security fund joins in, then the Chinese government must support Ma Yun 100%. What the hell are they doing?
Therefore, very quickly, Ma Yun reached an agreement with Yahoo and SoftBank in 2011. After paying a certain price, he finally owned Zilipay reasonably.
There are a lot of cakes in Xiaoyi Taxi.
Uber has encountered various setbacks and difficulties in the United States, Europe, Japan, South Korea and other countries, let alone at home.
Without Xiao Qi to back them up, Rebus and the others would definitely not dare to take on the Xiaoyi taxi project. Even if they found some backers, they would definitely not be as good as Xiao Qi.
Whether it is at the top or in major first- and second-tier cities, Fairy Company has great influence. I dare not say that there are no difficulties at all, but compared with without Xiao Qi's investment, at least 90% of the difficulties have been reduced.
That's enough!
They, a group of senior executives, have long discussed that as long as the little ant is given a little space to survive, it will be like a soaked soybean, pushing away the rocks on its head and blooming with its own brilliance.
Not to mention that Xiao Qi was so generous in valuing Xiaoyi Taxi at 10 billion yuan and gave 5 billion yuan in return. This means that they don’t have to go around begging grandpa and grandma to raise funds, they can just use it.
After using up, you can still get more from Xiao Qi, who calls him the largest shareholder? Naturally, he will pay more.
Before the promotion, Rebus and the operation team had a very heated debate.
That is whether we should implement a large number of subsidies and discounts in the early stages of operation, so that more people can experience Xiaoyi Taxi, so that they will gradually become accustomed to using Xiaoyi Taxi in the future.
This is the same principle as the so-called shopping mall opening promotion.
On the one hand, the planning director and commercial director insisted, on the other hand, the financial director and operations director objected, and the logistics director, human resources director and others took a neutral stance.
Rebus was also a little hesitant. Logically speaking, both methods have their own advantages and disadvantages. Both seem to work, but both seem to have some shortcomings.
So he asked Xiao Qi about this matter.
Uber was founded by Xiao Qi, and many of the rules were also set by Xiao Qi. When it comes to who is the most familiar with online taxi-hailing software in the world, no one except Xiao Qi dares to say that he is first.
Uber doesn’t have any discounts from the beginning. I don’t know if Xiaoyi Taxi is suitable to use this rule.
Xiao Qi was very forthcoming in giving advice.
"You can't give discounts. Discounts are the most unreliable. Even if you can attract some customers, without the discount, they will turn around and leave. It is not reliable at all... However, you can still have some preferential policies, such as
You can get as many coupons as you want in a month, and you can discuss these specifically."
Rebus sounded convinced.
So things were settled like this. Xiaoyi Taxi will not offer 30% off rides, free rides, etc. when it opens. Instead, it will operate in a very formal manner from the beginning.
For example, in the capital, the minimum fare is 10 yuan within three kilometers, and then 1.2 yuan for one kilometer.
Taxis cost 13 yuan for three kilometers and 2.3 yuan for one kilometer. There is no fuel surcharge of 1 yuan per ride in the previous life. This is also a blessing to Xiaoqi.
Calculated, this saves 30% from the basic fare, and the longer the ride distance, the better the discount.
Therefore, even if there is no discount or anything, white-collar workers and young people who have calculated the price comparison will find it a good deal.
The fare Xiaoyi charges for taking a taxi is still 25% of the fare, the same as Didi in its previous life.
However, apart from charging fees, Didi actually does not provide any services, it simply means taking a commission.
But Xiaoyi Taxi is different. It will donate 20% of its total revenue to the traffic management department of the city where it is located for public facilities services in the city.
Then 20% of the total income will be given to two insurance companies in France and Japan, allowing them to undertake the task of insuring the vehicles.
Next, 20% of the income will be used to provide regular training to the contracted drivers of Xiaoyi Taxi to increase their service awareness and inspect the condition of the vehicles.
Another 20% of the income will be invested in service, and every customer's complaint and suggestion will be dealt with very seriously.
This includes installing surveillance cameras and recorders on every Xiaoyi taxi car to ensure the safety of passengers and handle disputes when they arise.
Only the remaining 20% is the profit of Xiaoyi Taxi, and it is before tax.
It can be seen from this that the money Xiaoyi earns from taking a taxi is only about 5% of the total fare.
Although in the future, there will be savings in other expenses, such as cameras and recorders, it is impossible to spend so much money every month, but in total, you can get 10% of pre-tax income, even if
It's very high.
Regarding this operating policy, which is similar to that of Uber, Xiaoyi Taxi makes sense.
Everyone is a smart person, and later on, there will be more places to really make money.
Such as advertising.
China does not allow operating vehicles to display advertisements on their bodies, but smart people can always find ways.
Millions of vehicles contracted with Xiaoyi Taxi are all equipped with discount coupons or promotional advertisements. These are all things that can collect money. In a year, the advertising fee is at least several billion.
With surveillance, drivers don't dare to say they threw things away.
You can also be a little more domineering. After completely occupying the taxi market, you can call for unified car replacement. In this way, you can also get a lot of rewards from the car companies.
In short, as long as you are willing to think of a way, there will definitely be great benefits.
Of course, this must be the time when Xiaoyi taxis dominate the country!
…
On March 1st, at 7 a.m., Xiaoyi Taxi officially started operations.
On this day, people all over the country, whether they have subscribed to Xiaoyi Taxi or not, have set their sights on Xiaoyi Taxi.
Except for Rebus who was a little calmer, the rest of the middle and upper management, as well as the staff below, including the express drivers, were all waiting for the order with some concern.
"Ding dong!"
A prompt sounded, and on the big screen here, which displayed the huge map of China, a point in the east lit up, which meant that an order had been formed.
At this time, it is less than 1 minute before the Xiaoyi taxi-hailing software is officially launched.
"Ding dong...Ding dong..."
The sweet sounds kept ringing, and the highlights of the capital, Dongfang, Nanwan, Rongcheng, Wuhan... and other cities kept flashing, forming a wonderful picture, which made Rebus and the others feel relaxed and happy.
.
“The number of taxi rides in 15 minutes was 72,843.”
“The number of taxi rides in 30 minutes was 2,210.”
“The number of taxi rides in one hour is 863,562!”
“The number of taxi rides in 2 hours was 19,298!”
"..."
The data were counted one by one. Even if they were standing in front of the big screen at 5 o'clock in the morning, Rebus and the executives felt that it was very sweet and not tired at all.
During the two-hour morning rush hour from 7 a.m. to 9 a.m., nearly 2 million people used Xiaoyi Taxi.
This means that in 41 cities, on average, almost 50,000 people in each city are using Xiaoyi Taxi, which is simply one-third of the taxi demand in ordinary cities during the morning and evening peak periods!
It was a good start on the first day of business, and with such a large market share, it is really hard to deny!
Even though this value is not that safe, with a good start and a good reputation, how could you not pursue the victory?
Turning to the other side of the Internet discussion, there are also a large number of white-collar workers who have arrived at the company to express their comments enthusiastically.
"It's so cool! As soon as I got off the subway, I opened the Xiaoyi taxi app and booked a car at Exit C to go to China World Trade Center. But before I even got up from the elevator, the master was waiting there and asked me to go quickly.
.Although I was pressed for time, I also understood that there were not many vacancies to park there. And I could see the vehicle’s information and the driver’s information before I got on the bus. When I walked out, I saw it at a glance. It was a Nissan Tiida.
, although it’s not a good one, it’s very clean inside and the chef is quite familiar with the road. He took me all the way and it took 20 minutes to arrive at the Guomao where I work. The cost was only 16.4 yuan, which was almost half cheaper than taking a taxi.
! And I don’t have to pay for change. I can pay directly with Alipay online. When I get to the office, I can slowly rate the master. It’s great and convenient!”
"Haha, I woke up a little late on purpose today. Our city of Chengdu is not that big anyway, so I took a Xiaoyi taxi from Fuqing Road to where I work on Chunxi Road. The driver came very quickly, and there was a traffic jam or something.
I have no complaints at all. What satisfies me the most is that it is really convenient to call a taxi, communicate and pay. The Internet age is great!"
"When I first started promoting Xiaoyi Taxi, I was a little worried. I was worried that they didn't have the operating qualifications and that there would be safety problems. But when I got on the bus and saw the working monitors and recorders, I felt a lot more at ease! This can maximize
Guarantee our safety to the maximum extent, so we can ride with peace of mind even at night, right?"
"Hahaha, can I tell you that today our coastal road in Qingdao was originally the most difficult area to take a taxi, but after dozens of Xiaoyi taxis came to pick up and drop off passengers, all of a sudden the number of taxis
It’s hard to do business! It’s great, you don’t have to worry about others trying to steal a taxi from you, and you don’t have to pretend to be generous and let others go! Just hold your phone and everything can be done!”
"Yeah, don't tell me, I think the traffic here in Guangdong is smoother today. I wonder if it's because many people, like me, have experienced Xiaoyi taxis instead of driving their own cars! If Xiaoyi taxis
If we can maintain today's service attitude and price, we can really live in the city without driving! The parking fee is even more expensive than taking a taxi from Xiaoyi!" (To be continued.)