Luo Xuan, Huang Xuan and Peng Yong, as well as Jian Teng and Chen Xiaobai who drove back from Doujiapan Coal Mine to sell grain, stayed in Camel City for more than a week.
The 3,600 yuan that Chen Xiaobai earned from selling grains had already been spent on advertising before he even had time to warm himself up.
This time for advertising, according to Luo Xuan's idea, he would first focus on wall advertising.
Within the urban area of the city, promotional slogans are mostly used, and then "Orchid Flower Cosmetics Promotion" is hung below these slogans.
For example: [Work hard and move forward quickly, strive to reach the top. Orchid Flower Cosmetics Promotion.]
[Fight the winter water conservancy battle and strive to increase the autumn harvest by 1 million tons of orchid flower cosmetics. I would like to say this: Comrades, you have worked hard!]
[Ten thousand acres of farmland have been added to the cofferdam, and members’ faces are smiling. Orchid Flower Cosmetics wishes our city’s water conservancy construction a huge new achievement! 】
Thus,
Using slogans as the mainstay and advertising as a supplement will make it less likely to attract the attention of the street offices and publicity departments, thus effectively reducing their resistance.
On some conspicuous walls along the national highway, the style of advertisements has changed:
In the remote and isolated Saibei, people's consumption concepts are 20 years behind those in the provincial capital.
Coupled with wall advertisements on the ground and in-store posters, this form of advertising creates a bombing effect.
Therefore, the six words "Orchid Flower Cosmetics" were forcibly implanted in the minds of all people through constant and repeated indoctrination.
The person in charge of the daily chemical counter was furious: "You woman, are you talking too much?
"The first batch of goods was worried about sales and preservation, so they purchased less."
Among the crowd, bursts of dissatisfaction suddenly erupted: "Haha! Don't think we don't know that today is the first day that Lanhuahua's cosmetics are on the shelves! How could it be sold out so early?"
[Orchid flower cosmetics are the best gift for your revolutionary partner]
Luo Xuan laughed and said: "If they don't change themselves, then we will force them to change!"
"His second uncle, where does Orchid Flower Cosmetics come from? How come you can see this brand everywhere?"
With the pull effect of high-altitude advertising.
And the girl, the old woman who has gone through many vicissitudes of life, is grinning with a happy smile on her face.
The subtitles on this poster read: Mom, you have worked hard! You used your hard-working hands to support our happy home.
As long as it can appear in promotional posters, believe it, it’s definitely right!
Someone once said: The consumption concepts of people who have visited the provincial capital of Shaanzhou lag behind those of Xiangjiang by 20 years.
Who has kept it? Hey, who has taken care of the related households? We have no stock at the counter and no stock in the warehouse. What’s the explanation?
"Stop squeezing, so what if you are Wang Lan's second aunt? You didn't see any other comrades, but they have been queuing for more than an hour? Go ahead and wait behind you!"
Do I still want to invite you to take stock of the inventory? What kind of thing are you? Yimanjie said, "Go, go, go! Next time I see you coming, I won't sell it to you."
On the second day,
People all over Tuocheng area are asking: "Is this Orchid Flower Hand Cream?"
Their walls are all covered with propaganda posters.
[No gifts will be accepted during the festival this year, only orchids will be accepted as gifts]
Even the Tuocheng City Supply and Marketing Cooperative had the same concerns, so at first they tentatively purchased a batch of goods."
Therefore, when it comes to production and other matters, all the cadres of the Shilipu production team obey Luo Xuan's words.
In the hearts of consumers, not only does it not arouse their desire to consume, but sometimes they will have an inexplicable resistance to advertising.
"Comrade salesperson, please give me the invoice first. Wang Lan from your counter team is my second aunt. She didn't come today?"
Huang Xuan pouted: "The sales channels are all in the hands of the supply and marketing cooperatives. The salespersons here are all employees. We have no control over their service attitude."
It is indeed a good match.
Will this expenditure cause dissatisfaction among other cadres of the production team? Also, will Accountant Li and others agree to report this account?"
Coupled with the bombing effect of overwhelming and huge wall advertisements on the ground.
Luo Xuan took Huang Xuan, who was worried about spending too much for himself and couldn't explain it, to [Tuocheng No. 1 Department Store].
Buying gold and silver jewelry. Discuss the weight! [Real incident]
In addition, no one in this period has ever seen media advertising, let alone what “soft-text advertising” is.
In this way, a clear and unambiguous accounting book can be handed over to the two "investors" in the future.
Someone else said: "It's not like you don't know these people in the supply and marketing cooperative. They will hide anything that is in short supply and leave it to their connections to take care of them."
this time,
Perhaps in the country, "Lanhuahua Cosmetics" is the first company to try something new and advertise.
Just because everyone knows: the main source of funding for this small cosmetics factory is the "Office of the Big and Little Laojun Nature Reserve".
"Well, it's not a big deal. You know there are signs with orchid flowers everywhere. What the hell is that?"
…
In their understanding: anything that can be broadcast on the radio station is definitely a good thing.
"Okay, my hands are also cracked, and I was about to buy a hand cream. Unfortunately, when I went to the daily chemical store two days ago, all the hand cream the salesperson took out turned into water.
Yimanjie cannot be used."
"What should we do?"
The herd mentality of customers in Saibei far exceeds that of other places.
These posters either show a beautiful girl taking care of her own hands, highlighting a "beauty-loving theme."
Especially when I have an in-depth communication with her, I feel that kind of satisfaction that I can't find in others.
What's more, this time, Luoxuan's advertising efforts in the Tuocheng area have gone far beyond advertising on radio stations.
Let’s put it this way: If anyone has the ability, if he goes to [Chinese People’s Broadcasting Station] to advertise once, he will be able to sell out any product!
[Orchid flower hand cream will make your hands as clean as rice grease. 】
But Accountant Li strictly controls and audits all expenditures in the cosmetics factory.
"Can't care?"
Therefore, all expenditures of Lanhuahua Cosmetics Factory must undergo strict review.
If you go to the wet market to buy vegetables, no one will negotiate the price! If in future generations, when people here go out to buy a house, they will judge the price!
Moreover, people here are very straightforward and generous when buying things.
In Zhang Xiaoli's heart, as long as it is something Luo Xuan is willing to do, then Zhang Xiaoli should just follow it.
This time, Luo Xuan was in the Tuocheng area, promoted through soft-article advertisements on radio stations, and beautified by soft-article advertisements in newspapers.
Or they are children, using hand cream carefully to repay their parents.
This kind of poster highlights "gratitude" and "filial piety".
so,
This time, the "Orchid Flower Skin Care Products" suddenly caused a sensation in the city. In fact, it was not an unexpected thing.
In this bright red and green poster, a beautiful, fashionable, and somewhat chubby girl is smiling, holding a hand cream, and is busy applying it to her delicate hands.
The subtitle on this painting is: "My own hands, I take care of myself."
"Chunlan, let's go to the department store and go shopping? I heard others said that the Orchid flower hand cream and shampoo are very good. I want to buy a bottle and come back to try it."
I saw a few salespersons at the daily chemical counter, their eyes wide open: "Why are you so crowded? Go to the back and queue up! The conditioner is gone. Those who want to buy it go back first and wait for the next batch!"
"I don't know. Well, I saw the huge sign at the corner of Second Street with this orchid flower written on it."
She never asks if it's worth it, is this right?
Although Huang Xuan is very well-behaved and obedient, she will not blindly follow someone like Zhang Xiaoli without asking why.
Saibei people have bad tempers, and their tempers are not much better for busy salespersons.
Huang Xuan looked around, frowned and asked: "Their counter has just started selling for half a day, why are they out of stock?"
Her body is always filled with youthful vitality.
and "Lakuzhaizi Production Team of Laos County".
The Huang Xuan in front of me is smarter and more lively than Zhang Xiaoli.
"Comrade salesperson, um, let me have a bottle of shampoo. Oh, and a bottle of conditioner too."
You don’t have that much money in your pocket now, are you still hesitating?
It doesn't matter, as long as they remember the brand!
As long as the six words "orchid flower cosmetics" have penetrated into their hearts, these consumers will have to pay for it sooner or later!
Otherwise, their hearts will always be scratching their heads, making people always feel like something is unfinished.
This kind of advertising effect actually had such a big effect only in the earliest days.
But no one cares: What is the quality of this cosmetic? Is it cost-effective?
In fact, the reason why this strange phenomenon occurs is not surprising: the first wave of manufacturers started to learn how to advertise their products, even if their products were just smelly shit, they were able to deceive many people.
"That's right! Uncle, I'm at the supply station."
[Our happy life is inseparable from the efforts of our parents without any regrets. Our father’s face full of wrinkles and a stick of orchid moisturizer made our father smile after a long absence.]
Just like just now, Huang Xuan's worries are actually very reasonable: the Shilipu production team is actually now decided by Luo Xuan alone.
[Mother’s hard-working hands need our careful care. Orchid flower hand cream uses the most advanced formula, and it is best to carefully prepare the raw materials]
"Comrade salesperson, bring me two hand creams. I want the orchid brand!"
If we wait until later, everyone will become accustomed to advertisements and no longer be surprised.
Billboards like this seem to have filled the streets and alleys of Camel City overnight, as well as along the national highways around the city, on the walls of commune stations, and some production teams located on traffic arteries.
No matter how much we talk in the hostel, it's useless. We not only want to see the advertisements, but also the efficacy."
Not only that, because Huang Xuan is small and exquisite, but she is passionate and unrestrained inside.
Simply because during this period, no one had ever been exposed to such a new thing as "advertising".
And Luo Xuan can also see that Huang Xuan is a good housekeeper, a woman who can help him manage his business and take care of his career.
Just placing an advertisement on a radio station can bring such a huge sensation during this period.
There were even times when Luo Xuan couldn't help but have the urge to marry her.
——Huang Xuan is a smart and capable girl who is both a good helper and a person who can meet all her needs.
Huang Xuan felt a little distressed about the thousands of dollars, so she said, "Luo Xuan, our factory hasn't made a penny yet, so why don't you donate 800 yuan to the 'Centennial Yu Middle School' for student aid?"
So, they will increase the quantity next time they purchase goods? This is great!"
Also in the promotional posters.
So in a small place, "Orchid Flower Cosmetics" caused a huge sensation, which is reasonable.
Another older girl yelled: "They just purchased a large number of orchid flower products, how could they be sold out?"
Huang Xuan's charming eyes shone: "That means that the current sales volume in the store has exceeded their imagination.
The person in charge of the counter team stood on the stool and yelled: "Out of stock! All Orchid Flower brand shampoo, conditioner, hand cream, and facial balm are sold out! They are all scattered. We will wait for the next batch of goods to arrive.
"
It was a peasant girl, half-kneeling on the ground, carefully applying hand cream on her elderly mother's hands.
Suddenly the spring breeze came overnight.
These are advertisements that are bombarded from high altitude to the bottom, which can instantly make all the people in Camel City have an inexplicable trust in the brand "Lanhuahua".
Luo Xuan patted her shoulder and said with a smile: "Let's go to the department store and the major daily chemical stores of the supply and marketing cooperative.
After waiting in line for a long time, many young ladies and young wives did not buy it.
But Accountant Li is still very strict about the management of accounts.
"Let's all disperse!"
Luo Xuan explained: “It’s not just the person in charge of the material purchasing station who dares not purchase more goods.
As for the input and output ratio, if it were left to Zhang Xiaoli, she would never care about these things.
Luo Xuan shook his head: "Look at the salespersons in these daily chemical cabinets, their attitude towards customers! If things go on like this, it will affect customers' enthusiasm for consumption, which will be harmful to our brand image."
Now!
People in the entire Camel City are talking about it, asking about the origin of Orchid's "Huahua Cosmetics" and wanting to know its price and whether it is expensive.
[A beautiful face cannot be separated from the careful care of orchids]
In just a few days, dozens of state-owned barber shops opened in Tuocheng city.
In some smaller communes, the advertising slogan this time is more simple and straightforward:
"not good."
"Wow--"
The employees of these supply and marketing cooperatives all receive dead wages.
Whether the efficiency of the entire cabinet group is good or not, whether it sells more or sells less, has no impact on them at all.
In this case, Luo Xuan decided to become a full-time promoter.
The advanced promotion concepts of later generations were used here decades in advance. If you don’t believe it, they still can’t change their old ways!
