After exiting the purchasing station gate, Huang Xuan was puzzled: "Just say it was produced by our Lanhuahua Cosmetics Factory, can't you?"
"no."
Luo Xuan shook his head: "The smell is far away and the smell is near. Foreign monks can chant sutras. These concepts exist whether you like them or not."
Cosmetics, if customers know that they are produced by a small broken factory in a certain ravine.
They will definitely have great doubts about this cosmetic product.
Once customers have this kind of doubt, any slight dissatisfaction in the future process of using the product will be infinitely magnified by them.
This triggered widespread distrust of this product.
But if we say, this product comes from "Shanghai", which has the best reputation for Chinese products.
And it is designed and deployed by the most top professional team in the world.
Let me ask you this: Before any customer uses it, does she believe it half-heartedly?
When customers use it, they will at least have no doubts about the product.
As for cosmetics, although they still have to pass quality standards in essence, the psychological impact cannot be ignored.
The same two products:
Assume that the contents inside them are exactly the same.
One of them is produced in Shanghai. The packaging of this product is very exquisite.
Of course, its price is not low either.
Another product is produced in Shilipu Xiaoshangou. The packaging is simple and the name is rustic.
Not only is this product generous in quantity, but it is also priced very cheaply.
Let me ask: What kind of preconceived impressions will each of these two products leave in the minds of customers?
This is Luo Xuan, who would rather create a last that is "produced on behalf of others".
Nor is he willing to openly admit that these cosmetics are the products produced by the "State-owned Tuocheng Lanhuahua Modern Daily Chemical Factory".
Moreover, this small factory is obviously located in the production team of Shilipu, Zhimi County.
However, Luo Xuan wanted to register a "State-owned Tuocheng Lanhuahua Modern Daily Chemical Factory" in the name of the factory.
If it weren't for the fact that the Industrial and Commercial Bureau didn't allow it, Luo Xuan would have even planned to use the name "Chinese Orchid Flower Modern Cosmetics Company"!
Whether the factory is big or not is another matter.
The flag that is hung out must be scary.
It must make people feel that this factory has a great background and is very powerful.
Just like in later generations, there are many cosmetics that sell well in the market, but in fact its manufacturer is just a small workshop next to the Guancheng landfill.
Although Miss Huang Xuan is smart, her thinking is still limited by the times.
That's why Huang Xuan couldn't figure out the real intention of Luo Xuan's move.
Peng Yong also said: "I went to Yangcheng this time for a walk around the situation that Luo Xuan just mentioned, and I have a deep understanding of it."
“When it comes to packaging design and printing, hiring a designer from an isolated island is the right choice.
They are indeed unique in terms of pattern design and matching, as well as the blending and application of trendy elements.”
Peng Yong said: "When it comes to international standards for commodities and the concepts of decadent old-style capitalist communes, people in Xiangjiang are more familiar with these aspects."
"Over time, a concept will form. When it comes to packaging, printing and design, you have to find designers from isolated islands to do it."
Peng Yong explained: “And if you want to export goods to Europe and the United States in exchange for foreign exchange.
It would be better to go to Xiangjiang and find a trading firm as an agent, and let them take care of customs, taxation, testing, pricing and other matters."
"Oh, I seem to understand a little bit."
Huang Xuan suddenly realized: "People nearby must know that our products are produced in our small factory.
But the scope of their knowledge is limited to them. The people in Saibei, which is so large that it exceeds thirty to fifty miles, can't figure out where these products come from.
Even if they know it, once they hear that this is a ‘branch factory’ set up in Saibei by Shanghai No. 6 Daily Chemical Factory, I believe this will dispel many of their doubts.”
"right!"
"As the old saying goes, the truth cannot travel more than five miles away. If any piece of information spreads a little further, the structure will completely change."
Luo Xuan smiled and said: "Same reason. Our factory is still small in scale and very rustic.
But as long as we get through the initial one or two years, our factory will be renovated and expanded.
When we reach that level of development, a brand-new ‘Lanhuahua Cosmetics Factory’ with a very modern flavor and strong financial and R&D capabilities will stand proudly in the land of Saibei!”
"Wow, at that time, who will dare to look down on our once unknown small factory?"
Huang Xuan and Peng Yong's eyes shone: "When we think that our Shilipu production team actually has a key enterprise with a 'provincial prefix', then our hard work these days is so worth it!"
"There will come a day."
Luo Xuan smiled: "Come on, let's go have dinner first. When the leaders of the supply and marketing cooperative go to work in the afternoon, we will talk about the next issue of over-the-counter sales."
Fill up the restaurant.
Saibei's mixed dishes are very unique, such as vinegar-splashed sheep head, haggis, crispy chicken, stir-fried donkey meat, meat hook chicken, rice dumpling soup, potato stewed local chicken, and old bowl of fish.
Today at noon, I have to invite the leaders of the municipal supply and marketing cooperative to dinner.
So Luo Xuan ordered a large table of dishes and a whole box of "Old Yulin" wine.
During this period, there is no requirement not to drink alcohol while working.
The northern part of Saibei is bitterly cold and has a cold climate.
Over time, people here like to take a few sips. Some people even get up early in the morning and take out a wine bottle and take a few sips.
"Drinking in Lao Yulin?"
A buyer named Bai from the Tuocheng City Supply and Marketing Cooperative said, "Let's drink Tuopai wine today to make it stronger."
Those who can do purchasing in municipal supply and marketing cooperatives are all well-traveled and well-informed people.
When Bai Junjun wanted to drink Sichuan wine, other leaders of the supply and marketing cooperative were unable to object.
"Just drink Lao Yulin."
Luo Xuan stood up and suggested: "We Saibei people, let us drink Saibei's wine. This is also supporting our Saibei enterprises, so that they can become bigger and stronger, and also create a better economy for our local area."
The benefits come.”
Good! Comrade Luo said it well!"
The director of the supply and marketing cooperative took the lead in applauding: "If our enterprises in Saibei can run smoothly and prosper, it will be of great benefit to us in Saibei to provide employment and increase fiscal revenue!"
Everyone present cheered: "Yes, we Saibei people must support our Saibei enterprises!"
As soon as this sentence comes out,
The director of the supply and marketing cooperative seemed to suddenly react to something?
He looked at Luo Xuan meaningfully, and then pretended to be nonchalant and started to toast.
During this period, many people had a strong sense of place.
It is not even an exaggeration to say: Local treasure lake, these things are done openly
It is not uncommon for drinks from the neighboring county to not enter the territory of the other county.
By the time the lunch was finished, everyone was dizzy and dispersed.
"Luo Xuan, this meal cost more than 30 yuan."
Huang Xuan also drank a few drinks, and her face was slightly red at this time: "But at the dinner table, why don't you talk about the issue of selling our products over the counter?"
Peng Yong also echoed: "Yeah, isn't it about a bigger matter, just drink three glasses of wine at the wine table, and the deal is basically done?"
"no the same."
Luo Xuan shook his head: "If we are supplying a batch of kitchen knives, wicker baskets, etc. to the supply and marketing cooperative, and we can talk about this kind of thing at the wine table, then there will be absolutely no problem."
"Because the quality of these products can be seen at a glance. The next thing is how to price them after they are supplied."
Luo Xuan explained: "The quality of products such as pottery basins, wicker baskets, and hoes is very intuitive. If you want to sell faster, as long as you set the price a little lower, you can solve the sales problem well.
"
"But our cosmetics are different."
Luo Xuan said: “First of all, the quality of a product cannot be judged by looking at it intuitively.
And even if it is the same product, because customers have different skin attributes, the environments they use it are different.
Therefore, any kind of cosmetics cannot meet the needs of all customers. Just like our hand cream, maybe the salesperson on the counter will use it, and the effect will be very significant.
But if you apply it to coal mines, workers working in mines, or masons in quarries, it may not have immediate results."
"So the person in charge of the supply and marketing cooperative has doubts about our products.
It is normal to have concerns about whether we can solve the problem and how to sell it."
"If we can't build a brand and build a reputation for our products as soon as possible."
Luo Xuan patted Peng Yong on the shoulder: "Even if this director of the supply and marketing cooperative is your uncle, even if he stands on the counter in person and tries his best to sell for you, it will be of no use."
Huang Xuan asked: "So it seems that it is really not easy to solve the sales problem. What should we do next?"
Luo Xuan smiled and said: "Sleep!"
So, Luo Xuan finally found two rooms at the "State-owned Puhui Guest House", and everyone slept peacefully.
Generally, you have to talk to people in your workplace to discuss matters. The most efficient time is in the morning.
Often at this time, the persons in charge of these units are completely at work.
So at this time, if you go to them to talk about things, generally speaking, the efficiency of doing things will be higher.
In addition, if you don't want to have a business-like relationship with the other person.
Then it will be in the afternoon, near the time of getting off work.
If you go to the person in charge of the unit during this time, because they are in a hurry to get off work, they often don't have the patience to say anything more to you.
As long as the matter does not violate the principles and conforms to the process, the other party will often adopt a "quick resolution" attitude to deal with it.
What Luo Xuan wants is to put his products on the shelves as soon as possible.
As for subsequent sales, you can only rely on yourself to find another way.
What if you count on the female salespersons at the counter to help you sell your products?
I'm afraid it's a bit of a dead end.
Lying on the bed in the guest house.
Luo Xuan's mind was running at high speed. After thinking about it in his mind, he only had one thought: advertising!
The importance of advertising is self-evident.
As long as the advertising is good, scrap copper can be sold at gold prices; don't say "the smell of wine is not afraid of the depth of the alley".
If someone's wine is good, but it is located in a particularly deep alley.
And at the entrance of the alley, there were 10 wine-making houses, so I asked him if he was afraid?!
Even if the wine of that restaurant is indeed better than others, under the siege of a pack of wolves, I don’t believe that its customer base will not be diverted!
It can be said that advertising is a top-down stimulus, and a good advertisement can greatly enhance the brand's image.
As for the salespersons at the counter, they work hard to sell, which only serves as a promotion.
If you want to sell your product well and sell it well, both pull and push are indispensable.
Therefore, if you want to sell a good product, it must be accompanied by very good packaging and publicity. This is a must!
But how to do advertising?
In what form should we advertise?
During this period, there were no advertising agencies on the streets.
Therefore, if "Orchid Flower Cosmetics" wants to be widely advertised, it is an essential and important step to carry out an overwhelming advertising campaign.
But there are many types of advertising.
For example, in radio stations, advertising is done directly.
But this method doesn't work in this period. Radio and television stations are mouthpieces and they don't accept these things.
Luo Xuan is going to adopt a roundabout strategy: find a radio station and make soft-text advertisements!
For example, a cosmetics factory may allocate some money to help those in need, or even directly donate money to fund education.
Then write a newsletter and send it to the radio station.
There are actually many similar strategies and methods.
Soft advertising for radio stations needs to be done.
But that is the radio wave in the air, which is a relatively high-level form.
As for down-to-earth advertisements, Luo Xuan is also seriously considering:
For example, door signs, car body advertisements, wall advertisements, and even inviting a yangko team to perform street performances.
Moreover, the streets and walls are all painted with slogans and slogans. Absolutely no company would even think of doing wall advertising.
But even if you want to do wall advertising, it is not that easy to implement.
Most of the owners of those walls have no economic ideas, and they don't know that these things can be turned into money.
And, due to issues with management thinking.
There may be some departments that will not allow companies to advertise on walls
For these things, Luo Xuan needs to carefully think about countermeasures and achieve his ultimate goal in a flexible and changeable way.
And if you want to do these things well, the workload you face will be very large: if you want to place wall advertisements in the entire Tuocheng area, can you imagine how big this project will be?
It seems,
We have to train Huang Xuan, Peng Yong, Jian Teng, Chen Xiaobai and the others.
