It is equivalent to Orchid Flower Cosmetics, a window to display your image and influence to the outside world.
After all, although Camel City cannot compare with coastal cities, it is not even as prosperous as third- and fourth-tier cities in the interior.
But it is still a three-sided town.
It can radiate to Inner Mongolia in the north, affect Yinxia Autonomous Region in the west, and sell to coal-rich provinces in the east.
therefore,
Camel City should be considered as a central city outside the Great Wall with radiating effect.
It is also equivalent to the base camp of Orchid Flower skin care products.
If you can't have a deep foundation and luxuriant branches and leaves on your own one-third of an acre of land.
How can we achieve brand spillover effects in the future and compete with others outside?
In fact, every place has local regional brands and several companies that are very influential in their local area.
People outside may not have heard of these brands and local leading companies.
But when outsiders go to that city, they can immediately and intuitively feel the strong influence of the local leading enterprises.
Over time, these companies, especially strong local brands, will leave a deep impression on travelers traveling from north to south.
This strong impression, for ordinary people, means: Oh, so there is such a well-known brand here.
I didn’t know that before!
That's all.
However, the strong impact of this regional brand has a completely different meaning for some of them, those who are engaged in the field of commercial circulation.
As time goes by, they will take the initiative to come to discuss cooperation.
This is the spillover effect of regional brands.
Now Lao Lou is on the ball.
Deputy Director Bai finally got rid of the word "vice" that had hung over him for more than ten years.
As soon as he became a regular employee, he opened the door to Orchid Flower Cosmetics: the best display location for the washing and daily chemical cabinet set, just put it.
Just get on as many promoters as you want!
On the ceilings of the first and second floors of the entire department store, there are various hanging flags of Orchid Cosmetics, just hang them up.
The walls on both sides of the stairs are covered with promotional posters for Orchid Flower Cosmetics!
Even the vertical gap between the steps is covered with advertisements for Orchid Flower Cosmetics:
[No gifts will be accepted during the festival this year, but orchids will be accepted as gifts]
[Parents’ rough hands need careful care from us as children]
[A beautiful face cannot be separated from the makeup of Orchid Flower Moisturizer]
[Orchid flower skin care products, the first choice of radio hosts]
After this battle, Lao Lou's interests were overthrown.
At this time, it became apparent that the First Department Store, packaged by Han Lijuan, was more of a specialty store than the Orchid Flower Cosmetics Factory store.
This kind of indiscriminate bombardment of local advertising will be very annoying in future generations.
But during this period, not only will everyone not feel disgusted, but they will also find it very novel.
The boring days, the monotonous and uniform clothes, and the various slogans that can be recited by heart have long made everyone a little tired.
Therefore, with many bright red and green clothes, not only will everyone not feel rustic, but they will also feel very festive.
Just right!
Orchid Flower skin care products, these tacky promotional posters and advertising slogans, actually make everyone feel very lovable and fresh.
If we wait for other manufacturers, they will follow the same example as Orchid Flower Cosmetics.
one day,
Everyone will be tired of aesthetics and start to feel disgusted...
Orchid Flower Cosmetics’ indiscriminate advertising is actually justified: as long as the quality of washing daily chemical products passes the test, it will be fine.
In the future, we will fine-tune the formula based on market feedback.
After all, cosmetics and skin care products are different from mechanical equipment.
The quality of this thing really cannot be compared visually.
But washing and skin care products are different: some products that are very suitable in the south may not be suitable in the north.
If a customer with dry skin buys a product suitable for oily skin, she will still feel that the clear soup is watery and ineffective!
But during this period, the vast majority of female customers cannot tell the difference between dry, oily and neutral products.
Basically, everyone is buying and using randomly...
Therefore, as long as the product quality passes the standard, we can increase investment in marketing.
at present,
Fortunately, no manufacturer in the market has such advanced marketing awareness and strategies as Orchid Flower Cosmetics.
This gives Orchid Flower Cosmetics a good development period and brand cultivation period.
As long as you can be one step ahead of others in terms of marketing methods.
Orchid flower cosmetics, you can eat the most beautiful piece of meat!
I have to admit: like Orchid Flower Cosmetics, this set of tricks to forcibly instill a brand impression can indeed bring good economic benefits.
Otherwise,
In the future, there won't be so many manufacturers fighting desperately for every empty wall.
I tried my best to put up "push and pull" signs, posters, and other exterior wall advertisements.
Handle the affairs of Camel City well.
Luo Xuan played the role of a construction site pile driver operator alongside the relatively brooding Wang Ruirui.
After giving a sewing machine to the relatively superficial Han Lijuan.
Then he returned to Shilipu Commune, Zhimi County.
at this time,
Leader Wei, who has always been vigorous and resolute in his work, has already arranged transportation vehicles for the furniture factory.
At the same time, various certificates were issued from the provincial government to relevant personnel participating in the meeting.
this day,
Leader Wei called Luo Xuan to his office and asked: "This time at the Shilipu Furniture Factory, a large group of people came to attend the meeting. About 20 people came to attend the meeting."
"Luo Xuan, there is one thing I have to say at the beginning. Are you sure that you can reach a few orders at the trade fair?"
"Of course, this is not a task I gave you, let alone an order.
Because it is your first time to attend a trade fair and you have no experience to draw from.
And when it comes to business, who can guarantee what the final result will be?"
Leader Wei explained: "But this time you go out, there are 6 trucks, each with 2 drivers, that's 12 people.
In addition, there are many people who follow the car to move the furniture, assemble the furniture, and decorate the booth.
There are also people who are responsible for receiving customers and introducing products... This time you are going to attend the meeting. You have an idea of how much it will cost."
Luo Xuan asked: "Leader, are you worried that we will go to the meeting, only to come back disappointed and gain nothing?
Are you worried that others will say that we are traveling at public expense and a waste of public property?"
Leader Wei nodded.
With a wry smile on his face, he said, "Yes. The expenses incurred by the vast number of people No. 2 and 30 along the way are already quite a lot.
And your cost of renting a booth at a trade fair is even more astonishingly high.
In addition, Yangcheng is a big city.
Overseas guests, overseas Chinese compatriots, and the country's top large companies who came to the exhibition this time all gathered together.
After you go there, you will eat what the horse chews, and the final cost will be horribly high."
Leader Wei sighed slightly: "If you can't get some results back, it will really be a bit difficult to explain the public's criticism of the situation."
On the one hand, Leader Wei was worried about the local public opinion in Zhimi County, and on the other hand, he was afraid of scaring Luo Xuan into retreating after hearing the news.
Therefore, Leader Wei slowed down his tone and comforted Luo Xuan: "Of course, even if we don't make an order, it can't be said that we got nothing!
No matter you go out this time, what will be the final result?
From my personal point of view, I will never blame you.
It is up to the customer to decide whether you can get the order or not. This is not something you can decide.
But even if you just go out to broaden your horizons, become familiar with the various operating rules of the trade fair, and accumulate valuable experience for the future, that would be great.
So Comrade Luo Xuan, don't put too much mental pressure on yourself. Just do everything you do at hand and don't think about the final result.
Just work hard and don’t regret it.”
Hearing what Leader Wei said, Luo Xuan knew something in his heart: Don't look at the end, Leader Wei said it very lightly.
But in fact, he was still very worried in his heart. He was afraid that he would spend tens of thousands of dollars on this trip, but in the end he would not make any money back.
If that happens,
Some thoughtful people who are already dissatisfied with themselves will definitely take the opportunity to cause trouble again.
Maybe they didn't dare to jump out openly, point fingers at Luo Xuan, and curse the world.
But at least,
They will secretly spread many rumors that are very detrimental to themselves.
Three people become tigers.
Everyone's mouth speaks louder than gold.
When there are too many rumors and they fly for a long enough time, these rumors will eventually turn into deadly arrows, shooting at you densely.
Let yourself have no way to hide and no way to hide.
Face-to-face accusations are easier to deal with.
At least, you can get someone to explain.
And such rumors flying all over the sky really make people helpless and at a loss...
so,
Leader Wei's concerns have their own reasons.
Of course, he could also just let it go and pretend he didn't know anything.
He just found something to keep busy for a while, and completely ignored the matter of leading a delegation from the furniture factory to attend the meeting and himself.
If we wait until the exhibition, Luo Xuan and the others have achieved dazzling results.
Of course, Leader Wei's share of the credit is indispensable.
But if Luo Xuan and the others return in vain, Leader Wei can stay out of the matter and not be stained by the slightest dust.
However, Leader Wei is a man who dares to take action. He is not like the kind of person who hides away when being beaten and jumps up when he eats meat.
He despises it from the bottom of his heart.
Luo Xuan, who knew very well what Leader Wei was worried about, could only make some small guarantees to reassure this good leader.
"Leader, although our Tianjing Shixing Furniture Factory is a fledgling company, its strength and influence are still very weak."
Luo Xuan muttered: "But I have a hunch that if we lead a delegation to attend the fair this time, we should be able to gain something at the trade fair."
Leader Wei smiled and asked, "Can you give me a rough estimate?"
Luo Xuan replied: "Leader, it's best not to have your expectations too high.
Even if we have an order at the exhibition this time, it shouldn’t be too big, right?”
Leader Wei chuckled: "What we said in today's conversation will not be transmitted to third ears.
Luo Xuan, please stop hiding it from me. Just tell me how many orders you think you can get?"
"Whether we reach that height in the end or not, I won't blame you. Let's just keep chatting, okay?"
Leader Wei sighed: "Skills have specializations. In your heart, you will be more or less knowledgeable than me.
If you don't give me reassurance, I will always feel uneasy.
If you are not sure that you can achieve very good results, I might as well be mentally prepared for this, or I might as well arrange some things in advance, right?"
Before marching, calculate the defeat first.
Leader Wei wanted to know some basics so that he could make plans in advance.
So that Luo Xuan can control the risk of public opinion to a minimum in advance.
The leaders are so caring.
Luo Xuan could only bite the bullet and quote a figure: "I estimate that the total orders will be around 100,000 yuan."
My confidence comes from my knowledge of the spray-painted modular furniture products from furniture factories, which have very novel styles.
The spray painting process is relatively advanced in this era.
According to Luo Xuan's speculation: the potential target customers for Tianjing Shixing Furniture Factory's products should be those with lower-middle incomes.
Subject to the grade of raw materials and styling restrictions.
This kind of painted furniture may only be targeted at those outside the country, the ordinary citizens.
Judging from the fact that the style of our painted furniture is relatively fashionable and that we use pine wood as the raw material.
I can't catch the kind of people who live in big villas, pursue class, like retro, and belong to the wealthy class in the Confucian cultural circle.
These people,
I prefer antique solid wood furniture, mahogany furniture and sandalwood furniture.
Tianjing Shixing Furniture Factory's modular furniture, a full series of products including 6-door or 1 piece of 4-door wardrobe.
A master bedroom with a large bed and two bedside tables.
There is also a built-in dressing table with a dressing stool.
and a multifunctional writing desk.
The price of this series in the Saibei area is approximately 550 yuan.
If customers choose a 6-door wardrobe, the price will be more expensive.
As for furniture factory products, there are currently a total of 6 series launched.
Each series is a different style of product, with different shapes and advantages.
According to Luo Xuan's prediction: even if he only got one order at the trade fair, it would be at least 20 sets.
After all, the merchants who come to this kind of export trade fair are wholesale customers.
Only 20 sets of series products are the smallest and smallest orders.
According to Luo Xuan's idea, even if he only opens one, the payment of 100,000 yuan is still guaranteed.
The gross profit of Tianjing Fashion Furniture Factory is 35 points.
In this way, as long as you make a business.
At least this time I can still earn back the cost of attending the conference.
If this can be achieved, the local thoughtful people in Zhimi County and Shilipu Commune will not be able to make any big waves.
Even if they wanted to stir up trouble and claim that they were traveling with public funds, they made a profit of more than 30,000 yuan this time.
In this way,
It was enough to seal their mouths and leave them with nothing to say.
After hearing what Luo Xuan said, Leader Wei finally felt relieved: although this does not represent the final result.
But based on Leader Wei's understanding of Luo Xuan, he knew that Luo Xuan was trying to keep the sales figures as conservative as possible.
Don't panic if you have confidence in your mind.
Leader Wei slapped his thigh: "Since you are confident that you can get the order, that's good!
Well, I will also attend this import trade fair! If we stay in the closed Saibei every day, we will not be able to effectively expand our horizons."
Leader Wei sighed with regret: "It's a pity that I can't leave my post for too long, so I have to book air tickets to go back and forth. As for you, Luo Xuan..."
Luo Xuan smiled slightly and said, "It doesn't matter. You, the leader, are busy, so you can only go and come back quickly. I will follow the truck and keep an eye on the accompanying participants on the way to avoid any accidents."
I am just a department director in a commune, and my level is far from enough to be a soft sleeper on a plane or a train.
Not even qualified to sit on a hard sleeper.
In this period, what's so great about having money but no prominent position?
Not to mention planes, train sleepers, and first-class flights.
Just stay in a higher-end hotel, where you can't even enter through the front door...
