""Snow Leopard" is one of the few large-scale anti-Japanese-themed films in recent years. It can be regarded as a film with a main theme. However, its main theme lacks ideological bias, and it takes the hottest topic at the moment.
When it comes to movies, there is no doubt that it will bring about a time-travel whirlwind. As early as when Wang Zhengfei's "Myth" was released, many filmmakers were ready to make a move. However, judging from the momentum of "Myth" at that time, it was not very strong.
He Cai put it down. As far as the author knew at that time, many film companies had plans to film time-travel themes, but they were unable to complete the film because of fear of violating the ban, lack of money, or not wanting to travel alone, etc.
But there is no doubt that Wang Zhengfei has made a good start. The 80 million investment in "Snow Leopard" was definitely spent wisely. I believe that the audience will see many time-travel blockbusters one after another next year or the year after!" -
——Nandou Weekly "Facts have proved how wise Wang Zhengfei is. It is a very wise thing to invest 80 million in this "Snow Leopard" and not spend more on big-name stars. An investment of 80 million, even if
In the Chinese market where blockbuster movies are emerging this year, it is also a big investment. However, 80 million looks very gorgeous, but it is not the case. Let me analyze it for you below. First of all, "Snow Leopard" is divided into two parts.
In other words, in fact, the average cost is only 40 million yuan per film. In terms of shooting costs alone, "Snow Leopard" can only be regarded as a mid-range movie, and it is not as much as the outside world imagines. Of course,
Maybe this is part of the propaganda.
In other words, based on the cost of "Snow Leopard - Part 1" alone, if we want to hire big-name stars, 40 million won't be enough for them. Wang Zhengfei alone is also the director, producer, protagonist, and screenwriter. At least
He has to take away 20 million. Isn’t he worth it? No, film companies all over Asia will tell you that Wang Zhengfei is worth the price. Even if it costs twice as much, it is still worth it to invite Wang Zhengfei. Watch
Watch "Qin Shi Mingyue", he is definitely worth the price.
And according to the information received by the author, although "Snow Leopard" was divided into two parts, all the cast and crew only received the money for one part. Even Wang Zhengfei himself was no exception. During the filming of "Qin Shi Mingyue",
No exception, no one can raise objections. It is said that some people raised objections at the beginning of filming, but Wang Zhengfei said that if you can't abide by the rules he set, it will be the same no matter who you are!
This shows that our international director Wang Zhengfei does not intend to spend too much effort on the actors' remuneration. In fact, he is right. Look at the effect. Whether it is stunts or explosion effects, the level is absolutely top-notch.
It is said that the effect was produced by inviting a world-class production team. Wang Zhengfei spent every penny wisely, and it is definitely not inferior to the level of top Hollywood blockbusters. This reminds the author of what Wang Zhengfei once said, to use
Create world-class movies at Chinese prices, yes, he did it.
This makes many big directors feel ashamed. Compared with Wang Zhengfei, it is most regrettable that their money is not spent where it is most needed. I don’t know when it started. More and more big directors like to use big stars.
, especially for Spring Festival movies, it seems that the star-studded New Year model is becoming more and more popular. Two or three first-tier big names can only be regarded as second-rate, and more than ten big names must be gathered to be considered a luxury lineup.
From this point of view, Wang Zhengfei's "Snow Leopard" should be regarded as gorgeous and shabby. It is said to be gorgeous because it has gathered millions of stars, including many big names. The number of big names is definitely second to none, but when it comes to shabby
, but it’s because these big names can only play supporting roles in "Snow Leopard", not even supporting roles. How many big names can you find in "Snow Leopard"? The author said that I am not a party to research, so I'd better wait for the answer!
Although there is such a publicity point in the promotion of "Snow Leopard", it is definitely not the focus. Just like in the promotional video, in "Snow Leopard", passion, patriotism, sacrifice, and dedication are the focus, and these gimmicks are just some
It’s just a gimmick!”
"Too many people have repeated how wonderful the content of "Snow Leopard" is. I won't repeat it here. Here I will only talk about the publicity strategy of "Snow Leopard". I have to say that a company that dares to spend 80 million for publicity
There is no other company except the generous Star Entertainment. According to box office calculations, the box office of "Snow Leopard" must reach more than 200 million to ensure that Star Entertainment can make money. This is very difficult for most companies.
Things, but for Wang Zhengfei who always creates miracles, it is really not a problem. Don’t forget that the last movie "Qin Shi Mingyue" earned a total of more than one billion U.S. dollars at the box office, bringing a total of 1 billion to Star Entertainment.
With income of several billions, it can be said that Wang Zhengfei is the biggest cash cow.
Some people say that so much money is actually unnecessary. With Wang Zhengfei’s name, the aroma of wine is not afraid of deep alleys, but I want to say, buddy, you are out. These days, the aroma of wine is not afraid of deep alleys. Without good publicity, maybe "Snow Leopard"
"The results will still be good, but these countless advertisements are not in vain. I think how many people decided to go to the cinema to watch it because of the bombardment of these countless advertisements. This 80 million advertising fee
The benefits it brings must be many times greater than this seemingly huge number!"
"This year's "2.14" and the Spring Festival overlap during the Spring Festival holiday, and many movies have begun to appear collectively to seize this "gold-containing" schedule. However, the detailed list of movies released does not seem to match the joyful festival atmosphere, such as "
"The Ghost in My Heart" is cloaked in horror, "Heroes of Air Combat" highlights the war scenes, and the movie "The Disciple" even has the slogan "a little bit poisonous".
This year there is a lack of real romance films that are in line with the happy atmosphere of the Spring Festival, and there are not many entertainment films that are suitable for all ages." Yesterday, Gao Jun, head of the New Film Alliance Cinema Line, made it clear to reporters, "There is a gap between the current film content and the schedule.
There is a certain misalignment. The film studio pays more attention to the gold content of the schedule rather than the relaxed atmosphere of the New Year.
Judging from the movies hitting the Spring Festival schedule, "The Ghost in My Heart" released on February 8 uses horror elements to package love; the war film "Heroes of Air Combat" released on February 9 uses air battle scenes to attract male audiences;
"The Disciple", released on the 13th, uses a documentary approach to tell stories related to drugs. Some of the scenes are very exciting and can be described as "not suitable for children."
In addition, "Snow Leopard" released yesterday is also an extremely realistic war blockbuster. It can be said that this year's Spring Festival movies are not very suitable for family viewing.
According to Gao Jun, there are complicated factors in selecting the film schedule: "Some films must be shown on the big screen as soon as possible because they have sold audio and video copyrights; some films have been screened abroad, and in order to prevent piracy, they cannot
Delay, such as "The Veil"; other films are based on luck, thinking that if they give it a try, they can become dark horses. But no matter what the decision is, it is all based on the consideration of 'profit'."
As for whether the style of the film is inconsistent with the Spring Festival schedule, "The Disciple" director Er Dongsheng said that he has also considered this issue, but in the end he is still willing to give it a try, "Now the audience's aesthetic tastes are more diverse, and it is not just during the Spring Festival.
Be sure to watch a cheerful movie. Last year's "Fearless" was not a comedy either, and achieved a high box office during the Spring Festival. "The Disciple" should not be bad at the box office.
This year's Spring Festival is destined to be dominated by Wang Zhengfei. As soon as "Snow Leopard" comes out, who can compete with him? "Snow Leopard" launched solemnly last night, maintaining Wang Zhengfei's usual high level. It almost made other movies tremble as soon as it launched. Originally, it was the most popular movie.
Obviously, it will be difficult for "The Disciple" directed by Er Dongsheng, which I am optimistic about, to star opposite Wang Zhengfei, but for the majority of movie fans, it is a rare audio-visual feast."
Wang Zhengfei pinched his eyes, feeling a little tired after reading so many reviews. Since the premiere last night, a large number of reviews have appeared on and off the Internet. Basically, they are one-sided reviews. In this regard, Wang Zhengfei is still relatively
I am happy. In addition to the good quality of "Snow Leopard" itself, there is also a very important point. Xingchen Entertainment has done a good job in public relations. Of course, it is impossible to spend all of the 80 million on publicity. Among them, public relations
It also accounts for a considerable proportion. Of course, these public relations fees, since they are spent on the media, are themselves part of the publicity. As the saying goes, the hands that take people are short, and the mouth that eats people is short, they have taken so much from Xingchen Entertainment.
The advantage is that the major media can't promote "Snow Leopard" vigorously. This is relative. Then, when the media unanimously agrees, it can drive more viewers into the cinema to watch "Snow Leopard". This
It's a matter of good circulation. Who said that all the 80 million in publicity fees have been wasted? That's impossible. A savvy person like Gao Yan will never do a loss-making business. What he wants to do is to make money.
, will not do the kind of trading that is obviously a loss.
Wang Zhengfei refreshed the page of the "Snow Leopard" forum and suddenly saw a post that had risen very quickly, "Can anyone explain to me why I watched "Snow Leopard" but the ticket was from another movie?"
Wang Zhengfei's energy suddenly became tense. When he watched "Snow Leopard", the ticket price was from another movie. Is this a case of stealing the box office?
When he thought of this, Wang Zhengfei's mood suddenly tightened!
