Wang Zhengfei flipped in. It was roughly said that one of Wang Zhengfei's fans was watching a movie in a theater in Chengdu. He was obviously watching "Snow Leopard", but the ticket stub he typed out was from a movie "In My Heart" that was released earlier.
ghost".
Regarding this movie, Wang Zhengfei had no memory for a long time, so he immediately searched it on Baidu. It said that Li Ming, Fan Bingbing, and Liu Rene performed a love triangle version of "The Love Between Humans and Ghosts." On a stage set in Shanghai in the 1930s
on, telling a thrilling story about love turning into hate.
It was basically a ghost movie, and Wang Zhengfei had no impression of it. Obviously, the box office was not very good, and the impact was average. But now, Wang Zhengfei had to pay attention to it.
If this situation is a mistake, how is it possible? Even if it is a mistake, it should be discovered during the ticket inspection. How could this happen? The ticket inspector just manually modified it. If it was just a means of modification, by then,
This box office should be attributed to "The Ghost in My Heart", not "Snow Leopard".
What a joke, this is definitely not a box office mistake, but a box office theft by Chi Guoguo. If it is a real mistake, the ticket should be refunded and reissued.
"Stealing box office" is nothing new. It has existed since the beginning of the accounting system. But now it has been put on the table, which reflects the rapid development of the film market from one side. Now this matter has become a public issue.
One thing. This shows that with the development of Chinese films, the shortcomings in the previous development of the industry have reached a point where they cannot be worse.
It can be said that there are more and more cases of box office theft recently, and those movie theaters are becoming more and more rampant.
Nowadays, the industry is developing too fast, and the land rent of theaters is also rising rapidly. The theater has changed from a stable medium and long-term investment to a huge long-term investment. Maybe in the past few years, stealing box office was considered an optional action for theaters, and it was better to give red envelopes to employees.
But now it is being forced into a prescribed action. Due to land rent and other cost issues, the theater has almost only 20% of the profit. Wang Zhengfei knows this very well. He naturally knows what those people are thinking.
, don’t forget, Xingchen Entertainment still owns a complete theater chain, which has been expanding rapidly in the past few years. Half of Xingchen Entertainment’s revenue flows here, and Wang Zhengfei’s own top-notch theaters are all owned by him.
There are more than fifteen movie theaters in China, and there are no less than ten movie theaters under construction or still under negotiation for acquisition. Star Entertainment has even more movie theaters, directly exceeding forty. The two of them combined
, is already an extremely powerful theater chain.
Even if it offends movie theaters all over the world, relying on this theater chain alone, Star Entertainment can remain invincible. In addition, it will expand according to the income in the past few years. Of course, this all depends on Wang Zhengfei's future earnings.
How much is it.
The income of these movie theaters is not high now, and it will take several years to recover the capital. But the problem is that this is a strategy that is not controlled by others. There is no hope that they can make a lot of money with this, but there are some things
It's just something that has to be done.
Because he also has connections with cinema chains, Wang Zhengfei actually knows all about cinema chains and doesn't know their tricks.
When the film industry transitioned from the planned economy in the late 1980s, there were cases of box office theft in theaters. In the 21st century, after the start of computer online ticket sales, "box office theft" was suppressed, but it soon recovered again, and theaters have intensified their efforts in the past two years.
The methods of theft are constantly changing. For example, the box office generated by a movie through the ticketing system will eventually be summarized into a data package. Before the data package is released to the special investment office and theaters, it may be tampered with by the theater. Inside the data package
The box office file is similar to a spreadsheet. Although the table data cannot be modified, the process of generating the data can be modified. For example, the market price of a movie is 80 yuan, but in the background it can be turned into a discounted ticket of 30 yuan, so that the theater can
Earn 50 yuan more.
Of course, the tricks are not limited to this. There are all kinds of weird and weird methods. For example, popcorn can also be used to steal box office. The price of popcorn is higher than that of movie tickets, because the popcorn is not split with the film studio. This is China Film, Huaxia
The method that is expressly prohibited is called combined ticket prices. This is absolutely illegal. This method means that the theater sets a very high price for a package ticket including drinks and snacks, but the price of movie tickets in the system is very low and the price of popcorn is very high.
, in fact, the movie ticket price is added to the popcorn price, and the difference belongs to the theater. Hand-teared tickets, handwritten tickets, group tickets, gift tickets, punched tickets... there are endless ways to steal box office.
There are endless ways to vote. Basically, don’t expect those people to have any conscience or morals at all. Basically, if the word “shang” is involved in anything, it will be difficult to be completely and innocently involved.
Even if there are people like Wang Zhengfei, they are only in the minority. Most businessmen not only smell of copper, but also have the smell of blood emanating from the pores of their bodies.
Due to the lack of effective vote counting and supervision methods, coupled with the lag in the release of box office data, some investors, producers, theaters and even directors have all become "authoritative publishers" and wantonly publish box office data to "fool" the audience into paying money to watch.
It is not uncommon for the box office to be "multiple" or even "change several times a day", greatly reducing its authenticity and authority.
What is even more frustrating is that in order to avoid box office fraud and safeguard their own rights and interests, some producers who are under supervision have to act as "supervisors" and hire scrutineers nationwide at their own expense to "count people one by one."
method to “supervise” whether theaters are cheating.
This has forced the current film companies to take action and hire a large number of ticket inspectors. Originally, there was no so-called ticket inspection team. It was only because of the increasingly rampant box office stealing in theaters that China Film and China Film and Television Corporation hired a large number of ticket inspectors.
Later, I thought it would be better to rely on computers to sell tickets, but in fact this is not the case, because the computer ticketing system has also entered the profit chain, and many ticket inspectors have been paid by the theater or other methods. They eat both sides, just like double agents.
In addition to manual supervision, the computer ticketing system is also a supervision model. Computerized ticketing is also a way for the state to supervise theaters' omissions and underreporting of box office reports. In theory, every transaction is fed back to the film bureau through the computer.
The means can no longer be manipulated. But in fact, these companies have another way to make money--participating in box office accounting. This means that the computer ticketing system is both a referee and an athlete, and there is no fairness in itself.
Originally, theater chains generally took a share of 40 to 50 percent, which basically accounted for the lion’s share. Among the three parties, the producers, distributors, and theater chains, they already had the lion’s share. Even so, they still have to continue to
The feeling of stealing tickets and exposing them is really cheating. I feel like I have too much appetite, and I am pretty good at stealing other people's box office!
This means that producers have to guard against outside thieves piracy, and inside theaters stealing box office. The out-of-control "box office complex" is like a cancer, eroding the film production chain from investment to production to theaters step by step.
Every aspect of it. The thinking of "as long as there is a box office, you can use all your tricks" has caused constant turmoil at the box office.
It can be said that the producers are unable to guard against this kind of thing, and they are extremely troubled. Even Star Entertainment, which has an entire profit chain from production to distribution to release, is also very troubled when encountering such a thing.
But there is no good way, because the process of obtaining evidence is very difficult: faced with "stealing box office", the distributor can only admit that it is unlucky. "If compensation is needed, the film bureau will ask the distributor to obtain evidence... The procedures are very cumbersome, and generally
It is true that only big companies like China Film and Huaxia can get compensation," an insider said. What's more, the number of screenings a movie theater schedules for a movie directly affects the interests of the distributor, and they don't care.
Dare to be too serious.
But Wang Zhengfei didn't expect that he would encounter such a thing in just a few days.
Sure enough, Wang Zhengfei deliberately searched for relevant news, and several similar messages suddenly appeared. Soon after, another Chongqing netizen said on Weibo that the same incident had happened at Chongqing Jinyi Cinema.
Not long after, it seems that he was stimulated by this news. Another netizen from Chongqing said on Weibo that he bought a 14-point "Snow Leopard" movie ticket at Jinyi International Cinema in Chongqing, and what was printed on the ticket was
It was "The Ghost in My Heart" at around 9pm, and it was also manually changed on the ticket.
There is no doubt that these box office sales will also be recorded in the box office records of "The Ghost in the Heart", while "Snow Leopard" lost these for nothing.
Wang Zhengfei was naturally extremely angry. These theater chains were so shameless that they actually did such a thing. Generally speaking, there are two types of box office theft by theater chains. One is what Wang Zhengfei encountered now, when a movie was stolen.
The box office is counted as another one, which is relatively common, because some producers will give theaters discounts and commissions in this regard, and some relatively powerful producers, such as China Film and Television, will give
For theater chains to share the task, each theater must have as many box offices as they turn in. For example, "The Founding of the People's Republic of China" and "The Founding of the Party" must have as many screens to screen and turn over as many box offices. Otherwise, not only the theaters will be offended.
, this is tantamount to singing against the political ax, this is a main theme movie within the main theme.
Besides, if you offend China Film, there will be no good consequences. China Film controls the import of foreign blockbusters. If you offend China Film, do you still want to screen foreign blockbusters?