The most important thing is the maintenance center. Without the follow-up guarantee of the products in the maintenance center, users' trust in their products will be reduced a lot.
But now that the reputation of their entire brand in Jiangcheng County is so bad, I'm afraid he, as the general agent in Jiangzhou, really can't make the decision on how to restore the whole situation.
"Approximately how much did we lose?"
The assistant took the calculated form and said: "The dealer in Jiangcheng County returned about 600 units of goods, plus all the goods ordered in the following months were cancelled. We now have at least more than a thousand VCDs, and we can't find them.
When it comes to the market, it can only be accumulated in the warehouse."
If those electronic products cannot be properly taken care of in the digital store and left alone in the warehouse, they will easily cause damage.
Their lowest-end VCDs are priced at 1,800, and their high-end VCDs are priced at 3,000.
The profit when selling one is at least 600 yuan, and even a high-end one can make a profit of 1,000 yuan.
Now there is a backlog of more than 1,000 units of goods, which means more than 1 million yuan in turnover is trapped here.
After weighing it again and again, Ma Xiaofeng finally had no choice but to surrender.
"Call the headquarters and report this matter. This incident has a major impact and we must make it clear to the superiors."
Shenzhen.
Shenzhen City is the city that has benefited most from the reform and opening up. Standing on the street, you can see bustling streets and high-rise buildings. These bustling scenes were built brick by brick in the past twenty years.
.
More than 20 years ago, this place was still a small fishing village, but just one instruction made this place synonymous with openness. The rapid development in the past two decades has made this place a concentration of many innovative industries.
On the street, people talking about business with mobile phones are everywhere. In the phone booths on the streets, you can see big entrepreneurs who have made millions in business everywhere.
It's hard to imagine that this is a city in the Xia Kingdom, and its style is completely different from the cities in the mainland.
Amidst all this prosperity, Huaqiangbei is a very unique place, with many large and small factories and workshops gathered here. Almost everything about electronics can be found here.
Electronic products, which were still high-end consumer goods in Jiangcheng County, are displayed in front of you as if they are free of charge in Huaqiangbei, a place like a city within a city. You can see them everywhere, and you can see a bunch of them wherever you go.
Of course, among those large and small electronic products, there are some real ones and some fake ones. As for how much you can tell, it depends on the individual's eyesight.
Wang Dachuan, Ma Xiaofeng's marketing department manager, arrived here with a heavy briefcase. When he looked up, he saw the eye-catching sign on the tall building above his head.
"Aiduo vcd"
This is their headquarters. This time Wang Dachuan came here to report to the headquarters about the losses in Jiangcheng County. The impact of this incident was too great, so Ma Xiaofeng asked him, the manager of the marketing department, to come personally.
Wang Dachuan brought the information all the way to Manager Liu's office.
Manager Liu is the director of the external sales department of Aido vcd, and is responsible for connecting with their agents.
"Since this incident was mentioned, the profit margin of the entire Jiangcheng County has shrunk significantly by 70%. Moreover, the market in the entire Jiangcheng County is on an upward trend. Lingtian Technology has gained great benefits in this process.
Not only did it occupy most of our original market, but it also opened up many new markets."
"And people in Jiangcheng County generally connect this counterfeiting case with the quality issues of our Aido VCD."
"They now think that the quality of our Aiduo VCDs is very poor, while Lingtian Technology is the best quality VCD, and the price of Lingtian Technology is also very cheap, much higher than ours. They are in Jiangcheng County
The growth in the two counties and Linjiang County is very fast, and I’m afraid it won’t be long before we can gain a foothold in Jiangzhou City.”
Manager Liu frowned and looked at the report brought by Wang Dachuan.
He could not have imagined that in a small county like Jiangcheng County, there would be people who could independently build such a VCD company.
This is simply impossible. Even in that small place in Jiangcheng County, there are not many people who know this industry. How many people can manufacture and design products independently? Their product engineers are all hired at high prices. Their wages are
very high.
"Where did Lingtian Technology come from? Does it have any connection with Huaqiangbei?"
Wang Dachuan replied: "According to my current information, this person named Yang Ling has lived in Jiangcheng County all his life. And he graduated from high school and is only in his twenties this year. We have not received any information from him or Huaqiang."
There is news about contact here in the north."
"High school student?"
Manager Liu was even more shocked by this.
"Then did this person secretly switch to someone else's brand? How is the quality of his product? Is it really as good as your report says?"
Wang Dachuan said helplessly: "According to Mr. Ma's analysis, their products cannot be OEM from anyone else, because the materials used and the selling price of their products are very low, so they can only be produced independently."
Otherwise, you won’t be able to get your money back at all.”
"In-house produced?"
Manager Liu became more and more curious.
"By the way, there is also this. Mr. Ma said he would bring it to you to take a look at."
Wang Dachuan took out a letter from his bag and handed it to Manager Liu.
This letter was sent by Xu Wenshan before his arrest. It records the raw materials of Lingtian Technology VCD, including digital signal modules, video signal modules, audio signal modules, system control modules, and technical circuit boards.
Xu Wenshan clearly wrote down the models of components such as power supplies.
After reading this material, Manager Liu was even more shocked.
"The materials he uses are so good? The price is only 1,200?"
Wang Dachuan nodded helplessly and said: "This is the current situation. The quality of their VCDs is indeed good. Our Jiangzhou market is now being heavily impacted by their low-price VCDs."
Manager Liu finally realized the seriousness of the problem at this time.
He sells it at such a low price. If this person named Yang Ling is allowed to do this, then sooner or later this brat will bring business to their doorstep.
"Tell Lao Ma not to worry, I will help him handle this matter."
Manager Liu said confidently.
Although this guy can make VCDs so cheap and seize the market in Jiangcheng County at a low price, in the end, his components have to come from Huaqiangbei.
As long as he uses his hands to cut off his escape route to the guards, a small company like theirs will immediately be unable to withstand it.