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Chapter 268 Crisis: Price Reduction

"Okay sir, I'll prepare it for you right now!"

The smiling salesperson was very smooth and completed all the procedures in less than 20 minutes.

Yang Ling drove Zhou Hua around the county town in his car and then sent Zhou Hua home.

Seeing that he could finally rest for a few days during the Spring Festival holiday, Yang Ling and Su Yi Niwai were together every day for the past two days. The two of them either bought groceries and cooked every day, or went out for walks together. They lived a very leisurely life.

On this day, when Yang Ling and Su Yi were walking on the street, they suddenly saw many electrical appliance stores and stores putting up promotional stickers.

The stickers have VCDs from major brands drawn on them.

Including several well-known big brands such as Aiduo, Wanyan and Xinke. All of these big brands are now undergoing significant price reductions.

The price reduction is very large, which they have never seen before, and even the prices of many brands of products have dropped to around 1,000, which is the basic line of Lingtian Technology.

They have also launched many low-priced VCDs, which can be purchased for only 700 to 800 yuan. This is an irresistible temptation for many ignorant people.

When many people buy things, they put products in the same price range together. They don't compare controller chips or decoders. They only know that products with similar prices must be similar.

Now in the market, if there are so many VCDs priced at RMB 700 or 800, Lingtian Technology's sales will inevitably be affected. It is hard to say how big the impact will be.

After Yang Ling saw the news, he immediately returned home and called Lao Zhou.

Lao Zhou was very busy. After receiving the call from Yang Ling, he originally wanted to put it off, but he didn't expect that Yang Ling had already discovered the news about the price cuts of big brands on the street.

"Mr. Yang, actually they started to reduce prices across the country two or three days ago. Jiangcheng County is a small place, so the news came a little late."

"Why didn't you tell me?" Yang Ling asked.

Zhou Hua replied: "Mr. Yang, you have been busy for a year. I wanted to give you a good rest for a few days, so I thought I would coordinate it myself and see if I could solve it."

"So how is the situation now? What ideas have you come up with?"

Zhou Hua replied helplessly: "I originally thought they were thinking of clearing out the last inventory and preparing to make new products. But I went to investigate and found that Aido and the others are now producing goods on a large scale. They

This time they may be targeting us, using their mature production lines to produce large quantities of goods to drive down product prices, and aggressively cutting prices across the country, compressing our living space."

After hearing Zhou Hua's report, Yang Ling also realized the seriousness of the problem.

If these major manufacturers are just cutting prices for promotions, forget it. At worst, there will be certain fluctuations in the market.

It will have no impact on the fundamentals of Lingtian Technology.

But if these large manufacturers are really determined to produce goods in large quantities to reduce costs and use cheaper prices to deal with Lingtian Technology, then they really have no choice.

Because Lingtian Technology’s first cost is higher than those of large manufacturers, whether it is the cost of purchase or the cost of workers.

Yang Ling has very deep feelings for the workers and is willing to provide them with large amounts of remuneration and dividends, all of which require profits.

But those big factories don't care about this at all. They only need to set certain working hours for workers and let them complete a specific workload. At the worst, they will increase their wages.

From any aspect, if there is really a price war, the big manufacturers will definitely have the advantage. Lingtian Technology's main focus is high quality and low price, which will not work at this time.

Good quality and low price. In this case, only when the product has a price advantage, consumers will notice that the quality is also excellent.

But if someone's price is lower than yours, then consumers will not choose you, and they will use those with lower quality, and may think that all products have this kind of experience.

Shenzhen City, Aido Headquarters.

"Mr. Hu, during the three-day Spring Festival promotion, our sales increased by 40% compared to the same period. Currently, the sales of Lingtian Technology's products have dropped a lot. I think they will not be able to sustain it soon. They are still

There was no reaction at all.”

Manager Liu proudly reported his recent progress to Hu Biao.

This time, Manager Liu was very touched that Mr. Hu was willing to use so much of the company's power to support him, so this time Manager Liu also carefully planned and prepared such a large-scale strangulation.

He has also joined forces with several other companies, but the main focus is their Aiduo Spring Festival promotion. On the one hand, they can clear out these mid- to low-end inventories.

On the other hand, after occupying the market and taking the initiative, their company's high-end shift will progress more smoothly in the future.

We are currently at a critical juncture of transformation, and no one is willing to hoard too much capital. If the goods produced this year cannot be sold, then these goods will become a financial pressure and be placed in the warehouse, but no profits will be generated.

.

With this financial pressure on him, after next year, it will be impossible for him to transform to high-end, and the company will even face the risk of bankruptcy.

Hu Biao was also very satisfied with Manager Liu's achievements and expressed his appreciation.

"I'm just saying that you still can't be beaten down by a kid and lose your confidence. Whenever something happens, you think about resigning. Is this okay? You are also an old man who has been on the battlefield for a long time. I don't want you to do it next time.

You want me to take action myself."

Manager Liu immediately lowered his head and replied: "I'm sorry, Mr. Hu, for making you worry this time. I promise that I will manage the company's external affairs well in the future and will never distract Mr. Hu any more!"

"That's right."

Hu Biao picked up the watches and looked through them again.

"How is the contact between Sony and Samsung going? How are you preparing for the establishment of a high-end production line next year?"

Manager Liu replied: "Don't worry, Mr. Hu, I have already contacted people from Sony and Samsung. After the Spring Festival, our production line will start production immediately, and by then we will have a large amount of funds withdrawn, and we will be able to sell in the market

Take some initiative."

"That's good, go ahead and do it. Lingtian Technology has also heard that they have developed a high-end production line. If they buy the entire company at a low price before they put it into production, I think it will help us too.

Saved a lot of trouble.”

"Mr. Hu is just as I thought, he will definitely not be able to escape this time!"


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