Zhou Hua rushed to Yang Ling's home with all the information he had collected in the past few days. Their factory was on holiday these days, but the market was not quiet for a day.
Su Yi was busy in the kitchen, Yang Ling and Zhou Hua were sitting in the living room. Zhou Hua looked sad now, but looking at Yang Ling, it seemed that Mr. Yang didn't think this was a big deal.
"Mr. Yang, the market share of their major manufacturers has increased very quickly. The sales across the country have suddenly increased by 20 to 30% compared to the same period. This is the result of this substantial price reduction."
"Furthermore, in this year's Spring Festival market, domestic consumption power has greatly improved. Maybe we will miss this wave of opportunities."
Zhou Hua is very pessimistic about their current situation. The main reason is that large manufacturers really have the power to suppress small and medium-sized enterprises like them.
Large manufacturers are far from being able to match Lingtian Technology in terms of cost and efficiency.
In the past, Aiduo and others had to support dealers and provide large profit margins, so they were always unwilling to lower prices.
The most important thing is that there has not been such a disruptor in the domestic market that can make them suddenly reduce prices so much and give back to consumers.
This time Lingtian Technology has indeed put a lot of pressure on large companies like Aido, allowing them to choose to suddenly take action at such a critical time.
Yang Ling poured Zhou Hua a cup of tea and looked at the sales reports that Zhou Hua brought.
"Do you have any idea?"
Yang Ling drank tea and asked Zhou Hua.
Zhou Hua frowned and said: "Mr. Yang, they are targeting us so blatantly this time, obviously they want to completely suppress our living space. We have also stocked up a lot of goods now, if we can't sell them during this year's Spring Festival stalls
, then there will be a lot of financial pressure next year. I am afraid that we will be even more disadvantaged in the competition next year. I think this is their purpose."
"You are right. They really want to rely on their low prices to let us get the goods. Then they ask us to eat them away step by step. This is indeed a cruel move, if they are dealing with smaller factories.
It will be very easy to use, and I’m afraid my opponent won’t be able to handle it within a month or two.”
Zhou Hua said eagerly: "But Mr. Yang, if they do this, our overall pressure will be very great. If the current inventory is all on hand, then our company will face great financial pressure. This will
It’s not good.”
"I understand what you mean."
Zhou Hua knew that a smart mind like Yang Ling must have thought of this method long ago, but why Yang Ling never proposed it? Zhou Hua thought that Yang Ling was too young and didn't know how to cut off a strong man's wrist.
Zhou Hua mustered up his energy and said to Yang Ling: "Mr. Yang, I know I may be frustrated when I say this now, but if we fight on price, we will definitely not be able to defeat them. We might as well take this opportunity to lower the price with them.
You may lose money, but you can recover the funds in the shortest time, so the pressure will be much less."
"Need not."
Yang Ling rejected Zhou Hua's idea.
Zhou Hua was so anxious that he said: "Mr. Yang, now is really not the time to hesitate. These days during the Spring Festival are the peak of consumption. If we don't seize the opportunity of these days, after this time period passes,
Once their reputation is established, there will be no room for us to survive."
Yang Ling looked at Zhou Hua with a smile and said, "Old Zhou, you still can't get rid of this old habit. It's easy to get into trouble when something happens. As I told you, you must always stay calm."
"Mr. Yang, it's really not that I'm in a hurry. It's just that in this situation, we really can't hesitate."
"Why shouldn't we hesitate? We will continue to sell according to the current plan. We don't have to compete with them on price. How can we beat them? If they really want to kill us, from the moment you lower the price, we will
The company is dead, do you understand?"
Zhou Hua couldn't figure it out. Now it was clear that the only way to do this was to lower prices. Otherwise, how could they keep the company? If they continued to develop in this situation, the company would definitely not be able to sustain what they wanted to do next year.
"But Mr. Yang, as long as we lower the price, we will definitely be able to eliminate the inventory. We have a good reputation."
"So don't you know it quite well now?"
Yang Ling said with a smile.
"Our basic base is in Jiangyang Province. In the past few months, the reputation of our Lingtian Technology has spread throughout the province and city. Aido's reputation is not very good here. In a short period of time, they
If you want to take away our living space by lowering the price to the same level as us, consumers will not buy it."
Zhou Hua lowered his head depressedly, still wondering if he could survive this wave with the recognition of consumers.
There is nothing wrong with what Yang Ling said, except that the other party has such a big brand and such a cheap product, so it basically sells it at the cost price.
In this case, most consumers will undoubtedly choose those big companies.
Seeing that Zhou Hua still had a sad face, Yang Ling patted Zhou Hua on the shoulder and comforted him: "Don't worry so much. There will be more things like this in the future. If it makes you so worried every time, I'm afraid you are not 60 years old."
There are only two hairs left on my head."
Zhou Hua smiled bitterly and said: "Mr. Yang, it's time for you to stop making fun of me. Mr. Yang, just tell me if you have any plans. I am indeed not as smart as Mr. Yang when it comes to business. If Mr. Yang is
If you are asked, I can still try my best to do it."
Yang Ling took Zhou Hua to the simple desk next to him and took out a table showing the sales distribution of their company's products.
According to this table, Lingtian Technology’s main shipments are still in the province.
Although we have expanded our business scope to other provinces in the past two months, we still haven't gained much popularity.
Sales were not high to begin with.
On the contrary, Lingtian Technology has a very high reputation throughout the province. Especially after experiencing two major out-of-circle incidents, consumer recognition has increased a lot.
Basically, in the price range of 1,000 in the province, Lingtian Technology is invincible.
"We don't have many goods originally, and our share in the province, especially in Jiangzhou City, is very high. Sales have been very stable during the Spring Festival. Although there is no substantial growth, we can still see that the progress is good.
.”
"As long as we strictly control the quality of our products, we don't need to consider other issues."
"And the most important point is that we are bound to lose in a price war. As long as you think about competing with them on price, you are already finished."