Electrical appliance stores, large and small, in Jiangcheng County have experienced very prosperous business in recent times.
Mainly because of the big brands like Aido, they are sparing no effort to cut prices year after year. This price war is really nerve-wracking.
Dealers like them are naturally happy to see this situation. Anyway, as long as they can make money, everything is good.
But not all dealers are happy, especially at this juncture.
Years ago, many dealers purchased goods from Lingtian Technology.
They thought that people in Jiangcheng County were very fond of the Lingtian Technology brand, so they didn't take it seriously. However, after the New Year, the situation became different.
Aido has increased its investment, and now the entire Jiangcheng County has seen the benefits of those big brands.
Moreover, Aido's main point is that they are a small company affiliated with the large company Lingtian Technology. The products of large companies must be better than those of small companies. This marketing rhetoric has also successfully deceived many people.
Everyone thinks that if a company as big as others sells its products so cheaply, why should you, a small company, sell it more expensively than others?
Therefore, many consumers began to have some complaints about Lingtian Technology.
This complaint is very intuitively reflected in sales. In the small peak period of consumption after the new year alone, their sales were more than 20% lower than expected.
More and more shopping malls have begun to place Aiduo's products in the most conspicuous positions. People who didn't know much about VCDs started to buy them when they saw the cheap and good products for about 1,000 yuan.
This has led to the further expansion of Aido's influence in Jiangcheng County. Everyone has almost forgotten about the unpleasant things that happened before. Now this is a serious matter.
It used to be too expensive, but now this is the price for making friends.
Consumers naturally know how to choose.
Even if Lingtian Technology is unique in design, after all, they are cheaper than you, so if it costs 200 yuan, everyone will choose the cheaper one.
"Recently, well-known technology brands including Aido and other major brands have begun to launch nationwide price wars. Does this mean that it is not far away that VCDs will enter thousands of households?"
"How much benefit can big brand price cuts bring to ordinary people? All consumers can enjoy the joy of consumption upgrades from this wave of substantial price cuts."
"The price of electronic products in foreign electronics markets has dropped, promoting the vigorous development of the domestic electronics market."
"Aiduo and other big brands have been cutting prices one after another. On the contrary, Lingtian Technology, a brand that once focused on cost-effectiveness, now has higher prices? Is Lingtian Technology still competitive?"
Newspapers of all sizes in Jiangyang Province are reporting the same news during this period, and their focus is on these large technology companies.
Because this may not only be a simple price reduction issue, but may also bring about a new wave of industrial upgrading.
However, the root cause is Aiduo's determination to get rid of Lingtian VCD. As for industrial upgrading, Aiduo has not considered that much.
After the news reports in the province, the news in the county began to point the finger at Lingtian Technology.
During this period, many consumers also said that in the past, they thought Lingtian Technology was the cheapest, so they bought Lingtian Technology, but now it seems that this is not the case.
Lingtian Technology has no price advantage compared to those big brands, so what else are they buying?
With more and more advertisements from big brands, as well as all kinds of advertisements in the county, reports are also coming in overwhelmingly, making many people have deep doubts about Lingtian Technology.
What exactly is Lingtian Technology? As a local company, they don't want to give profits back to consumers. Instead, they bully people like this and have higher profits than those big brands.
This makes many consumers feel dissatisfied. They feel that a place like Jiangcheng County gave birth to Lingtian Technology, so Lingtian Technology should be grateful to the entire Jiangcheng County and repay the society.
As a result, Lingtian Technology's reputation has declined very quickly, and it has clearly affected sales.
With consumers reacting like this, the dealers naturally couldn't sit still. They had wanted to talk to Yang Ling for a long time. Now that the consumers are making such a fuss, they no longer care about Lingtian Technology and want to drag them all down.
died.
A group of agents hurried to Yang Ling's office, but Yang Ling received them in the office calmly, looking like he was strategizing.
Yang Ling's appearance made all the agents feel dissatisfied. They thought that it had become like this outside. As the boss of Lingtian Technology, he didn't feel anything at all. It was too much.
"Mr. Yang, what's going on outside? Have you gone out to see it? Or are you just staying in the factory all day long and not going anywhere?"
As soon as we came up, an agent asked such a very pointed question.
Other agents also stopped and looked at it. This was what they wanted to ask.
Lingtian Technology's current inaction has made their business worse and worse, and their performance cannot keep up. How can it continue like this?
Yang Ling also asked people to make tea for the agents and replied with a smile.
"You don't need to be so anxious. If you have any ideas, you can ask me. I will seriously consider your ideas."
When the agents heard what Yang Ling said, they were a little dissatisfied. They are such a big company and they are still counting on agents to save their company.
However, some people still stood up and spoke out.
"Of course we have to lower the price first. Aiduo's price war is coming to our doorstep. We must respond, otherwise we won't be able to sell our goods."
"And the goods have to occupy the shelves all the time. If we put Aiduo on those shelves, we can make a lot of money."
Other agents also stood up and responded.
They all have a unified appeal for price reduction.
Yang Ling said: "But if the price is reduced, profits will be reduced a lot. Lingtian Technology will never do loss-making business."
"Mr. Yang, what's going on here? They're going to eat you up. Now you're still thinking about whether you can make money or not. Let's stabilize the market first and wait until we can hold it off."
"That's it, what's going on outside? Do you still have time to think about this? I would say that we should lower the price immediately today. We will soon miss the peak consumption period. If we delay it any longer, everything will be over."
"Mr. Yang, what are you thinking about? You have to give everyone an accurate answer. You can't just leave it like this!"