Chapter 304 Huge amount of public relations advertising
The current situation in Jiangcheng County also reflects to a certain extent that the overall progress of Aiduo is very smooth.
Shenzhen City, Aido Headquarters.
A new round of half-month sales data after the end of the year has been released.
At this key sales node after the Spring Festival, Aiduo has made great progress nationwide.
Overall sales increased by 30% compared to the same period last year.
This is of course very exciting news for their company.
First of all, there were problems with the company's overall operations in the second half of last year, and its reputation declined.
The market has shrunk slightly.
After such a fierce operation, the market conditions have recovered, and the encouragement for the brand is very strong.
There was a very happy atmosphere throughout Aido, as if it was a sign that in the new year, they would be able to gain a dominant position on this battlefield that had become a sea of blood and corpses.
Not only that, the sales data after the year show that Aido's sales in Jiangcheng County, a special county, have increased significantly, and it has obviously gained the trust of the local people.
Aido couldn't wait to release such great news to many media in Shenzhen City.
They would definitely not let go of such a good publicity opportunity so easily.
After all, they wanted to take the initiative in public opinion from the beginning, cutting prices nationwide on such a large scale, and spending a lot of marketing funds to promote it.
Just to increase sales is definitely not enough. The most important thing is to be able to take the initiative in the field of public opinion, thereby attacking small emerging companies like Lingtian Technology.
After discussions at the meeting, Aido's senior management agreed that they were in a weak position against Lingtian Technology, mainly because of the weakening of publicity, which fermented public opinion.
As long as large-scale publicity and momentum are maintained, Lingtian Technology will have no chance to build up its reputation.
Aiduo headquarters, a unique press conference is in progress.
This time, Manager Liu specially invited media from all sizes in Shenzhen City to hold such a luncheon, which was a very relaxed and comfortable way to talk to everyone.
At the elegant small square table, Manager Liu was chatting happily with two relatively large media outlets.
"Manager Liu, I heard that your company's plan for this year is to increase its market share to over 30%. Is this news true?"
Manager Liu smiled and replied: "The 30% figure is not a goal that our company must achieve. It can only be said that it will happen naturally. If there is a chance, he will naturally achieve it."
"Manager Liu, we have noticed that the sales of Aiduo in Jiangzhou City have been greatly improved. Does this mean that Aiduo's reputation in Jiangzhou City has improved again?"
Manager Liu replied: "Actually, this is a misunderstanding. I thought consumers in Jiangzhou City had certain misunderstandings about our company before. Now everyone should have eliminated such misunderstandings. In the future, we will only sell more and more products."
good."
"Manager Liu, we are reporters from the Shenzhen Evening News. Aido has had many conflicts with Lingtian Technology before. I wonder what you think of this young competitor now?"
The microphone was handed to Manager Liu's mouth.
Manager Liu smiled and replied: "What our industry needs most is motivated young people. I actually like them quite a lot and hope there will be more opportunities for cooperation in the future."
"Does that mean Aido will acquire Lingtian Technology in the future?"
"If there is a chance."
Manager Liu suddenly added.
"But I think Aido VCD, as the leader in the entire VCD industry, should also provide some help to small challengers. If acquisition is a good choice, I don't think we will refuse it."
This press conference was a great success. The next day, the streets and alleys of Shenzhen City were filled with interviews about Aiduo Company.
From the most powerful executives of their company to the security personnel within the company.
There are relatively detailed interview transcripts.
Of course, most of these manuscripts have been reviewed by Aido.
Not only that, there is also a nationwide craze to promote Aido.
Manager Liu is not stingy at all when it comes to operating expenses. In the new year, a large amount of marketing expenses were directly approved at the company's high-level meeting.
It is expected that more than 100 million yuan in marketing and advertising expenses will be invested in the next year to maintain Aiduo's superior reputation nationwide.
With such a large amount of money invested, media reporters naturally spared no effort to tout the benefits of Aiduo.
As for other competing brands, they either brush them off or slander them in secret. In any case, brands other than Aido are useless.
For a time, posts and news praising Aido could be seen everywhere across the country, occupying the front pages of major newspapers.
Yang Ling likes these news recently. What goes up must come down. Ai Duo doesn't seem to understand this truth very well.
But now, all the media are vigorously promoting the hydrology published by Aido.
There are not only articles that are hard touted by the media, but also many soft articles.
It is to describe the difference in feelings of some consumers after using Aido and other brands of VCDs.
These articles have had a huge impact on the market.
Consumers are willing to trust other consumers’ real experiences. Even if these experiences may be faked by others, they cannot tell the difference.
Especially in the news from relevant media in Jiangyang Province, a large number of people used to use VCDs from Lingtian Technology, but now they have switched to Aido.
The news described Lingtian Technology as useless, almost as if it was about to go bankrupt.
Aido has spent a huge amount of public relations money! This is the effect it wants.
Originally, Aiduo was undergoing a large-scale price reduction during this period, which had a huge impact on the market.
Those consumers who had already purchased the product were very happy to promote it to their relatives and friends when they saw articles like this.
"See? I've known for a long time that small companies like Lingtian Technology are cheap but don't have good products."
"How could that be? I think it's okay to use."
"Whatever works well will break down after a short period of time! If it really wants to last a long time, you still have to buy products from these big companies."
"Then it's true according to what you said. Then when ours breaks down, I'll change it to Aido. This time I was really fooled with more than 1,000 yuan, so I bought it two months ago."