The word "drainage" already confused the three of them, and when Li Siwen mentioned the Pinduoduo model, the three of them were even more confused and didn't even know how to interrupt.
"Brother Wen, can you explain to us in detail what this Pinduoduo mode means?" Chang Hai asked, scratching his head.
"According to today's price changes, our cost of producing a piece of ham remains at about 50 cents. Naturally, the price in the Qizhou market cannot be kept too low. After all, not only do we need to make money, but merchants also need to make money. The market here is too big.
, before we have the absolute right to speak, we still need to give profits to the merchants. So I made a budget. We can sell the retail price of ham sausage to 90 cents, which is slightly more expensive than Caozhou. This will increase the profits of the merchants and our profits will also increase.
About two cents."
Li Siwen paused slightly when he said this, and continued: "Of course, compared with Yangdu and Shuanghui, the profits we give merchants are still at a disadvantage. The only way to make up for this disadvantage is to increase sales, so next
What I’m talking about is the Pinduoduo model.”
"For example, if a consumer buys ten ham sausages, we can give him a consumption receipt. With this receipt, he can get cash back by attracting other people to buy our products. I
The initial cash rebate amount is that for every piece of ham consumed by the person he recruits, he will get a 10-cent cash rebate. The maximum cash rebate amount is the amount of his consumption receipt, which can be called a full rebate.
"
"Full rebate? In other words, if you buy ten yuan of ham sausage, you can get ten yuan in cash back, as long as you win over enough people?" Zhao Jian muttered.
Li Siwen nodded and said with a smile: "Not bad, not stupid at all."
Zhao Jian chuckled and said, "Brother Wen, this method seems feasible, but can it really make money?"
"I just finished praising you, and my brain is no longer working." Li Siwen sighed and said, "Think about it, even if we return 10 cents for each ham sausage, we will still make 10 cents in profit."
"Having said that, I'm afraid that some people will buy from each other, or even some merchants will take advantage of the loopholes to extract rebates." After Zhang Xiaolong finished speaking, Chang Hai followed suit: "And if someone forges consumption receipts, wouldn't they be able to act as second-hand dealers and make money?
!”
Li Siwen didn't panic at all when he heard what the two said, and said slowly: "No matter what tricks these people use, as long as our sales increase, we can gain a foothold in the market. Our purpose is very simple, which is to use this method to expand our business."
consumer groups, let me
They took advantage of this gap to completely tear up the market in a short period of time. Nowadays, the market situation is ever-changing, and we are still not sure about the actions of the Chamber of Commerce. Now that Mr. Song has passed away, the future situation is confusing. If the market is not opened as soon as possible, problems will definitely arise.
"
"Moreover, no matter how the market takes advantage of us, we still have enough profits, and the gimmick of this event will definitely cause a bloody storm in the market."
When several people heard Li Siwen's analysis, they nodded at the same time. The four of them hit it off immediately and then conveyed their thoughts.
At the same time, Zheng Jiayu had just returned home after doing some market research. When she opened the door, she found her father, Zheng Yu's third aunt, Zheng Yanwen, talking and laughing with Cui Feiyang and drinking wine.
Cui Feiyang is her cousin, the son of Zheng Yanwen, and a top student who returned from studying abroad. He is usually arrogant and arrogant, and is not well received by Zheng Jiayu.
"Third aunt, you are here." Zheng Jiayu called Third aunt politely, and the other party quickly put on a smile and said: "Hey, Jiayu is back!"
Jiayu nodded and was about to go upstairs when he saw Zheng Yu's face turned cold and said, "Didn't I see that your cousin is here too!"
"Oh, cousin." Zheng Jiayu didn't want to say anything more and just responded.
"You kid, you have no manners at all." Zheng Yu glared at Zheng Jiayu.
"Uncle, my cousin didn't see me just now, don't talk about her." Cui Feiyang said hypocritically, then looked at Zheng Jiayu and said: "Cousin, long time no see!"
"Long time no see. Is something okay? If nothing happens, I'll go back to the room." Zheng Jiayu finished speaking with a straight face, and Zheng Yu said from the side: "Why is everything okay? We are just waiting for you to come back."
"Wait for me to come back?" Zheng Jiayu frowned.
"Yes, we will discuss the company's changes when you come back." Zheng Yu said.
"Changes in the company?" Zheng Jiayu bit his lower lip and said, "It just so happens that I also want to talk to you about the company."
After Zheng Jiayu finished speaking, he took out a form from his bag, threw it in front of Zheng Yu and said: "Dad, this is the market research I did today. Since we restored the original price, the market has reacted greatly, whether it is public opinion
Still, sales have dropped significantly, and this was only one day after yesterday’s press conference..."
"Okay, don't worry about this from now on." Zheng Yu took the wine bottle and pressed it on the survey form.
"Dad, what do you mean?" Zheng Jiayu immediately became anxious when she saw the other party's attitude. She never expected that her father would say such a thing.
"I discussed it with your mother and I think you should think about your life-long affairs instead of running around on your career every day. Our family is rich and powerful, so you don't need to worry anymore." Zheng Yu finished.
: "This is why I called your cousin here. He is studying marketing management. I decided to let him be the CEO of our Delisi in the future."
When Zheng Jiayu heard this, his face instantly turned pale. After being silent for a while, he said like a cat with angry hair: "Dad, can you please stop tossing? Do you know what kind of opponent Li Siwen is?
?If you leave Delis to Cui Feiyang to take care of, wouldn’t that ruin it?”
"How do you talk?" Zheng Yu glared at Zheng Jiayu.
"Cousin, I know you have some prejudices against me, but to be honest, I don't take that bullshit Li Siwen seriously at all. With Delis's strength and my management methods, he will definitely be squeezed out of the Qizhou market.
"Cui Feiyang said confidently.
"Cui Feiyang, stop talking nonsense here, you don't understand Li Siwen at all." Zheng Jiayu replied coldly.
"Cousin, I know that you have suffered losses at his hands, but it does not mean that I will suffer losses. And I have also learned about his recent methods. Although he has some abilities, they are just sneaky and sneaky. Compared with real business warfare methods
, he is still far behind."
Cui Feiyang said and raised his eyebrows slightly: "I know you are afraid of Li Siwen, but I am not afraid."
"You..." When Zheng Jiayu was so angry that he couldn't speak, Cui Feiyang's mother Zheng Yanwen also spoke: "Jiayu, your cousin is different from you..."