Listening to Li Siwen's words, Lin Shu thought deeply for a moment and said, "Do you want to use our meatless ham sausage to start a price war with him?"
"That's right." Li Siwen said in a strong voice, word for word: "Now that the rumors have dissipated, the Yangdu market has begun to pick up, and Shuanghui Group has accelerated its layout. If we want to gain a foothold in Caozhou, we must have a place in the meat and ham business.
, do you think my plan is to deal with He Yuan? Haha, he is not qualified yet."
The disdainful voice shocked Lin Shu physically and mentally. How much arrogance and courage it took to say such words? He thought in a daze that when he purchased Feng Yuhui's more than 400,000 ham sausages, He Yuan had not announced his entry into the game, and he had not yet announced his entry into the game.
At that time, Li Siwen had already decided to enter the meat and ham market, so He Yuan's entry was actually a fish entering Li Siwen's network.
"The appearance of He Yuan is like a booster, allowing our products to operate better in the market." Li Siwen smiled softly: "And with the birth of pork sausage, because the price difference is not too big,
The meat-free market will inevitably be impacted and the market share will be continuously compressed. Even so, I will not give He Yuan a breath."
"I understand, while we use pork sausage to hit the high-end market, we use meatless sausage to hit the low-end market, and use the profits of the upper layer to cover the losses of the lower layer, so as to achieve the purpose of ending the war with war." Lin Shu suddenly realized.
"Quite smart." Li Siwen nodded.
"What if He Yuan continues to cut prices?"
"We surrender too."
"But will the loss be too serious?"
"Don't worry. Firstly, the market for meatless ham will become smaller and smaller in the coming time. Secondly, He Yuan does not dare to lower the price too low. We lowered the price because there are new products. If he lowers the price, he will be
Forced fire sale, once it drops below the cost, rumors will inevitably fly in the market, which will not only affect his ham processing factory, but will even shake his basic industry, He Yuan is not stupid."
Lin Shu nodded secretly. He not only admired Li Siwen, but was also afraid of him. Who dares to face such an opponent?
"It seems that I have really worked for you all my life." Lin Shu couldn't help but say.
"I almost forgot about it if you didn't mention it. When we have time, the two of us will sign the deed of betrayal." Li Siwen ignored Lin Shu's reluctant roll of his eyes, walked to Chang Hai and said, "Haizi, don't worry, He Guangcong
No matter how much you take away, I will definitely make him pay back double."
"Brother Wen..." Chang Hai stood up.
"No need to say anything." Li Siwen interrupted.
next day
A brand new advertising slogan suddenly broke into people's field of vision.
‘Journey to the West Pork Sausage, nutritious and delicious, can reach your stomach in one step – the second senior brother strongly recommends it.’ There is also a pig head smiling face below the advertisement.
If the previous "Eat meatless ham sausage and be the king of kids in Journey to the West" was targeted at the student group, then this time the advertisement is truly targeting the whole city.
Advertisements for Journey to the West Pork Sausage can be seen everywhere in the streets and alleys, even on the bulletin board in Park Plaza.
As Li Siwen said, such advertising is difficult to implement and spread nationwide, but in a small town like Caozhou, it can definitely have a magical effect.
Just imagine, overnight, when people in the city can see such slogans everywhere they go, the brainwashing effect is even more terrifying than a pyramid scheme.
On the other hand, several major newspapers in Caozhou all chose to remain silent because the Jinguo meatless ham the day before did not meet expectations at all, but instead allowed Li Siwen's products to steal the spotlight. How could they report this?
Only the Student Daily got Li Siwen's feedback immediately and carried out a large-scale publicity for the new slogan.
Of course, Lu Shuhang also "harshly" criticized Li Siwen for publishing a new advertisement without telling him.
With the fermentation of the new advertising, the sales of Westward Journey pork sausages increased rapidly, and the shipment volume was much larger than the previous day. On the other hand, Jinguo meatless ham sausages have reached the point where no one cares.
Cruel, this is the cruelty of the market. Jinguo failed even after a day.
That night.
Lu Ming, Sun Luochun, Lu Shuhang and others all received market news, and everyone's reactions were varied, ranging from joy to worry.
Mr. Song stood at the window, looking at the stars in the sky, with a smile on his face that had lasted all afternoon.
“We used meatless ham sausage to pry open the market of meatless ham sausage, and now we use meatless ham sausage to crush the entry of meatless ham sausage.”
"Li Siwen, Li Siwen, according to the information I got, you are illiterate! How can you run the mall so skillfully? How on earth did you do it?"
"What's in your head?"
At the same time, in the office of Jinguo Ham Processing Factory, Zhao Jian placed a report on the table tremblingly: "Mr. He, Chairman, because the price of Westward Journey meatless ham sausage has also been reduced, so today our
Sales are very poor.”
"Get lost." He Guang and He Yuan shouted almost at the same time. They still don't know about the sales gap?
Zhao Jian swallowed and left angrily.
"Dad, what do you think we should do? In this battle, not only did we lose our reputation, but we also left a pile of inventory. We have to pay at least 100,000 inside and outside." He Guang said in a low voice: "Let's also sell it at a reduced price.
!”
"Reduced price? Lower than the cost? Our stall fees, transportation fees, advertising fees, which part does not cost money? Besides, have you ever considered the impact of the price reduction on our golden fruits?" He Yuan took a sip.
I even smoked half of the cigarette in this puff.
"Then what should we do?" He Guang asked.
"What should I do? What should I do? Don't you know how to use your brain? If you had even a little bit of Li Siwen's brain, you wouldn't be like this." He Yuan scolded.
He Guang's face darkened, and he hated Li Siwen even more. He gritted his teeth and said, "Since Li Siwen makes pork sausages, why don't we also make pork sausages? Didn't you say that plagiarism is a shortcut to killing your opponents?"
"Although this method is not very good, you finally learned how to use your own brain." He Yuan took another puff of cigarette. Although plagiarism is indeed possible, he was already frightened because of the first failure, because even plagiarism would not work.
It requires a lot of investment. If it loses again, the factory will pay for it, but he is unwilling to not gamble.
As the leader of Caozhou's food industry, he really didn't want to lose to a newcomer like Li Siwen, otherwise where would he put his face in the future?
Li Siwen had already been slapped in the face at the charity event, and he had to get this face back no matter what. He didn't want to bear the infamy.
——
"I'm telling you, this He Yuan is a waste." Jiang Zhentao was already cursing while sitting in a private room of the hotel.