Chapter 99 Conscience is more important than making money
While driving the car and humming a little tune, Li Siwen's mind was not on Zhang Shuang and others. He looked at the various crowds outside and kept thinking about He Yuan's next move.
"Sven, what are you thinking about?" Zhou Wenjing suddenly asked.
"Ah! It's okay." Li Siwen replied softly.
"You...if you want to know about me and Lu Shaofeng, I can tell you, just ask." Zhou Wenjing bit her lips and whispered.
Li Siwen was stunned for a moment, then smiled softly: "Honey, don't think too much, I asked those questions at the dinner table just to make your classmates angry. You don't really think that I will be jealous of Lu Shaofeng, do you?"
"Aren't you jealous?" Zhou Wenjing asked.
The corners of Li Siwen's eyes twitched. This seemed to be a proposition. Being jealous meant that he cared about it, and not being jealous meant that he didn't care about Zhou Wenjing.
He thought for a few seconds and then asked: "What do you think?"
"I...how do I know?" Zhou Wenjing lowered her head.
Li Siwen smiled slightly and said earnestly: "You don't need to know, you just need to know that what I care about most is you, that's all."
After he finished speaking, he held Zhou Wenjing's hand with one hand. Feeling the other person's body gradually relaxing, he also breathed a sigh of relief.
——
On January 15, the weather was sunny, breezy, and the temperature was minus 4 degrees Celsius.
In the small office, there were still three people: Li Siwen, Chang Hai, and Lin Shu.
"Boss, the temperature has been relatively low recently. In order to catch up with the progress, I hired a total of three engineering teams. There is no other problem, but it is more expensive." Lin Shu said.
"Money is the least of the problems." Li Siwen said domineeringly, but just two seconds after he said this, Zhang Xiaolong walked in from outside.
"Brother Wen, there's something I have to tell you." Zhang Xiaolong panted, walked to the table, picked up the tea cup and drank.
"Don't be anxious, speak slowly," Li Siwen said.
"Recently I was in charge of delivering goods and found that the market has undergone some changes. The Jinguo market is gradually opening up. Later I asked and found out that the retail price of Jinguo ham sausage is not only a dime cheaper than ours, but also provides subsidies to merchants.
." Zhang Xiaolong said.
"Subsidy?" Li Siwen frowned.
"That's right, according to the merchant, as long as a piece of Jinguo ham is sold, Jinguo will subsidize three cents, so this has also led to many merchants trying their best to promote Jinguo ham." After Zhang Xiaolong finished speaking, he quickly added:
"By the way, Jinguo also launched chicken sausage and beef sausage."
"Damn, are they too shameless?" Chang Hai said, and quickly looked at Li Siwen and said, "Brother Wen, what's going on with this subsidy?"
"A disguised form of rebate. To put it bluntly, this rebate is used to encourage merchants to help sell. This method is more effective than price reduction." Li Siwen explained.
"Boss, it's obvious that Jinguo is going to start a price war." Lin Shu said relatively soberly: "Jinguo always wanted to start a price war before, but they were all disturbed by your new products. This time they learned the lesson and actually secretly
Spread the market.”
"Yes, I have really learned to keep a low profile." Li Siwen couldn't help but sigh, but there was no trace of panic on his face.
However, Chang Hai asked anxiously: "Brother Wen, what should we do now? Do you have any new products to develop?"
"I have countless new products, but it's really frustrating to be chased and beaten by him all the time. We can't avoid fighting anymore." Li Siwen said, looked at Chang Hai and asked, "How much cash do we have now?"
"On January 6th, I settled the bill with the raw material supplier and paid all the money directly according to your instructions..."
"Just tell me how much it is." Li Siwen asked.
"There are still more than 800,000 yuan, but most of it is the raw material dealer's money." After Chang Hai finished speaking, Lin Shu muttered: "If I had known that there was going to be a price war, I should have given Jiang Cheng and the others a month's payment.
money."
"Do you know why I suddenly settled all the accounts for November and December?" Li Siwen looked at Lin Shudao.
Lin Shu shook his head slightly and did not answer.
"Raw material merchants like Jiang Cheng and others, even if they have a relatively strong family background, will not easily let us owe hundreds of thousands. In this day and age, only a handful of people can pay out hundreds of thousands, and the reason why they dare to let me pressure them is
There are so many arrears, firstly because I am the dominant player in the market, and secondly because they are not taking their own money," Li Siwen said.
"It's not your own money?" Lin Shu and others were stunned at the same time.
"When I collect the wool of these raw material dealers, they must be collecting the wool of ordinary people. If I give them money, they will pay the bottom class. Do you understand?" Li Siwen explained.
When everyone heard this, they nodded as if they suddenly understood.
"The Chinese New Year is just over a month away. Is it easy for ordinary people to make some money by selling crops? If I continue to exploit them at this time, it will be tantamount to exploiting the people at the bottom." Li Siwen said sonorously and forcefully: "You remember?
Living, doing business, and conscience are more important than making money.”
These words stunned Chang Hai and others, especially Zhang Xiaolong. As a low-level citizen, he always felt that Li Siwen was a businessman who only wanted to make money. He was willing to bully Li Siwen because he was his God of Wealth.
But now he realized that he really underestimated Li Siwen.
"Brother Wen, I admire you." Zhang Xiaolong gave a thumbs up.
"Boss, I really didn't expect you to think so much." Lin Shu also praised, but did not forget to add: "It's just that in the upcoming price war, our 800,000 yuan may not be able to afford it."
"Do you think I didn't expect today to happen?" Li Siwen smiled faintly: "Although I don't have much cash in my hand, don't forget that I am not fighting alone. This is another way for me to make up for the two months of arrears.
A reason to boost the confidence of raw material manufacturers."
Lin Shu and others looked at each other with horrified expressions on their faces.
In the following days, the price war officially started. The factory price of ham sausages from Jinguo and Xiyou were reduced to 50 cents, and the retail price was only 60 cents.
This price can be said to be extremely cheap. Not only the cost of raw materials cannot be recovered, but also labor costs, water and electricity bills, etc. are a huge expense.
Judging from the national market conditions at that time, although Yangdu ham and Shuanghui ham were also competing for the market, the price of ham sausages was still around NT$3.
There are many styles, and it would be an understatement to say that this place is full of war.
Of course, a price war is not just about price reduction, because if the price of an item drops too low, there will be a backlash when it finally withdraws from the market.
To put it simply, the ex-factory price of 50 cents is already losing money. If it drops to 40 cents, to 30 cents, or to 20 cents, even if it finally defeats the opponent, when the market returns, once the price rises too high,
Not only is it unacceptable to consumers, it also allows others to take advantage of it.
So when the price stabilizes to a certain level, the key is to give profits to the merchants. To put it bluntly, it means to give money to the merchants and compete for the market in this way.