Each golden fruit subsidizes the merchant three points, and Westward Journey will subsidize four points. The golden fruit subsidizes five points, and Westward Journey will subsidize six points.
What is fought for is the market and what is burned is money. This is the most cruel way of price war.
Is there any way for Li Siwen to avoid the war? Yes, as he said, he can continue to launch new products to change the market trend, but blindly avoiding the war will only make He Yuan and his son angry. This time he will be completely defeated.
other side.
At first, I only lost a few thousand yuan a day. Later, when the subsidy increased to 10 cents or 20 cents, I had to lose 20,000 to 30,000 yuan a day.
Not to mention a food factory in Caozhou, even in the provincial capital Qizhou, few factories dare to pay such compensation.
In the office of Jinguo Ham Processing Factory, He Yuan was walking leisurely with his favorite imported cigar in his mouth.
"Boss, the subsidy for Westward Journey has reached 30 cents. Should we continue to increase the subsidy amount?" the accountant asked.
"No need?" He Guang said before He Yuan spoke.
"You know nothing." He Yuan glared at He Guang: "The price war has just begun."
"Just starting? Dad, although our sales are not as high as Journey to the West, we are selling 40,000 to 50,000 pills a day. Including compensation and subsidies, it is at least more than 20,000." He Guang said anxiously.
"We will pay 20,000 yuan, and Li Siwen will pay 40,000 yuan. Do you understand?" He Yuan pursed his lips and smiled: "He is in more pain than us."
There is nothing wrong with what He Yuan said. It is true that he is burning money, but Westward Journey Ham, which has a huge market, is also burning money. At this juncture, Li Siwen will never dare to reduce the market share, because once it is reduced by a lot
You may never win it back.
To put it bluntly, both He Yuan and Li Siwen have a desperate mentality.
"Dad, I understand what you are saying, but I heard that Li Siwenjin's raw materials are all paid for. In other words, the price war will have little impact on him, and many of our raw materials are paid in cash." He
Guang reminded.
He Yuan just smiled and said nothing. The accountant on the side said: "Although Li Siwen's approach has advantages, it also has disadvantages. Once the raw material merchants don't trust him, his market will collapse like a dam bursting.
."
"Don't trust him?" He Guang frowned. There was a knock on the door suddenly, and Zhao Jian walked in with a smile.
"Boss, I have already completed what you asked me to do. When Jiang Cheng and the others heard that Li Siwen was so crazy about subsidizing merchants, they were afraid that Li Siwen would not be able to get the cash back and would not be able to pay them back in the end." Zhao Jian said slightly.
Dun added: "It is estimated that they will go to Li Siwen tonight, and maybe the supply will be cut off tomorrow."
Hearing Zhao Jian's words, He Guang was a little dumbfounded. No wonder his father looked calm and composed, as it had been arranged long ago.
Analyzing Zhao Jian's words, he gradually understood the truth behind them.
——
In the largest private room in the Yingbin Building, Li Siwen asked the waiter to get two bottles of Maotai and ordered a table full of dishes. But even so, Jiang Cheng and others still looked frightened.
They came to talk to Li Siwen, but every time they faced this young man, they had a bad feeling.
Watching Li Siwen pouring wine one by one, Jiang Cheng said quickly: "Boss Li, let's open the skylight and speak frankly?"
"I started building the factory on November 5th last year, and then started cooperating with the bosses. It has been more than two months since today. Even if we are not brothers, we are still old friends, right?" Li Siwen asked with a smile.
"That's right." Jiang Cheng, Wang Bing, Lu Xin and others nodded.
"Since we are brothers, drink this glass of wine first, and then talk about other things." Li Siwen raised the glass and drank it all.
After drinking it, I couldn't help but purse my lips: "This wine is so delicious, no wonder it's expensive."
Jiang Cheng and others also drank up the wine, and when they were about to speak, Li Siwen spoke first: "Actually, you don't need to tell me, I know the purpose of coming to me."
"Since January 15th, the price war between Jinguo and I has been going on for a week. The subsidy has been increased from 40 to 50 cents at the beginning to 30 cents now. I can only recover 2 cents for a piece of ham sausage. You guys
You came to me because you were afraid that if the price war continued, I wouldn't even be able to pay for the raw materials, right?" Li Siwen said what everyone was thinking without hesitation.
"Boss Li, you are right." Jiang Cheng sighed and said: "Since you started fighting with Jin Guo, we raw material dealers have been under a lot of pressure. He Yuan asked people to find us not only once, but we have always been thinking about it.
With your feelings, not only has the supply not been cut off, but the price has not even increased. To put it bluntly, it is quite interesting for me."
"Yes, Boss Li, we are really interesting." Wang Bing also said.
Li Siwen smiled faintly and drank another glass of wine. Feelings? Do these people really have feelings? But he did not expose it and listened to Jiang Cheng continue.
"We sincerely hope that you can dry the golden fruit, but now you have a price war with the golden fruit, and we are really not optimistic about it." Jiang Cheng sighed again: "Boss Li, I have to persuade you.
Just tell me, the Jin Guo family has a big business, sufficient funds, and other capital support behind it, so you can't beat him at all."
"Yes, in a price war with Jinguo, you are using your own shortcomings to defeat other people's strengths. Although you have made a lot of money during this period, it is not enough to compensate." Wang Bing said, brothers Lu Xin and Li Chunhua
He also nodded.
"And we also heard that you recently planned to expand the factory and build two more production lines. Isn't this just wasting your money?" Jiang Cheng was silent for a few seconds and then said: "I'm not afraid to tell you. Now everyone outside thinks that you support
In a short time, especially the behavior of building a new production line will be even more despised, and even He Yuan and the others will feel that you are overestimating your capabilities."
"Not overestimating one's own capabilities?" Li Siwen raised his eyebrows, revealing his white eyes. His gaze made Jiang Cheng break into a cold sweat.
"Don't blame me for not listening to what you said. We are worried about you too!" Jiang Cheng said with a sincere attitude.
"According to their age, some of them are indeed qualified to be my big brothers." Li Siwen drank another glass of wine and asked softly: "Then tell me, what should I do?"
"I think it's better to go talk to He Yuan. There's no point in hurting both sides if we continue like this," Jiang Cheng said.
"Talk to He Yuan? Did he ask you to be the peacemaker?" Li Siwen asked back.
"No, but I won't hide it from you. He Yuan's people came to me and explained your situation and the gap between you. I think it's quite right. As for asking you to talk to He Yuan, it's entirely out of reason
My good intentions." Jiang Cheng explained.
"That's right. He Yuan has always wanted to kill me, so how could he let you be the peacemaker?"