Gu Ning didn't stay in the hospital for long before she got busy again.
Because she had a flash of inspiration before and mentioned the branded goods, she now needs to go back and give them a new brand for this batch of goods.
Because only branded goods can be sold at a reasonable price.
First of all, deciding on the brand is not something she can do alone.
Regarding the brand issue, we still need to sit down with Gu Jianshe, Xu Qinghua, Uncle Lu, and Wu Xiuling to discuss it, but they don't have much time.
It takes time to decide on a brand, package those red dates, wolfberry raisins, and package them.
Only when the outer packaging and branding are done well can the price of the goods double and appreciate.
This was Gu Ning's experience in her previous life.
On the way back, she thought a lot. When she got home, Gu Jianshe and the others were already loading the goods and preparing to leave for the northwest.
Gu Ning frowned, "Are you leaving so soon?"
She also thought that everyone should talk about brand issues together.
Gu Jianshe nodded, "This time has been postponed for several days." They originally planned to leave in three days, but they couldn't bear to leave their daughter, and the goods were late, so they postponed it for several days.
People in the northwest are still waiting, but they haven't done what they promised.
Gu Jianshe also felt bad.
Gu Ning thought for a moment and said briefly, "I have found a way out of that batch of red dates, wolfberry raisins, but now we need to do one thing."
"What?"
"It means packaging our goods and giving them a brand to make them valuable."
this--
Everyone glanced at each other subconsciously.
Actually I don’t quite understand.
On the contrary, Wu Xiuling runs her own business, and she understands the difference between branded goods and miscellaneous goods. "Are you saying that we can develop a brand for the goods ourselves?"
For example, when she sells electronic watches, the purchase price of brand-name products is generally 30% to 50% more expensive than other-name products. Some brand-name products are even twice as expensive.
However, people are still flocking to buy them.
Gu Ning nodded, "That's what I mean." Then, she picked up the calendar and tore out a page, "But time is a bit tight. The clothing factory and I have made an order to deliver the goods within a few days, but we have not decided on the brand yet.
From packaging to packaging, all of this takes time.”
She calculated that it would take at least three days, and that was after everyone worked overtime and hired workers.
Wu Xiuling also understood that there was a lot to do here. She frowned and said, "Let's focus on this first. This batch of red dates has also cost us a lot of money."
The goods in the third warehouse are no joke.
When this batch of goods can be shipped out, a lot of cash can be realized.
"What about us?"
Gu Jianshe was a little embarrassed, "It's really impossible to go here."
Xu Qinghua, who was getting into the car, also thought so. He stuck his head out of the car window and said, "Lao Gu is right. We are already four days late with Northwest. If we are delayed any longer, I'm afraid there will be problems."
The channel in the northwest cannot be lost. They persisted for a long time before taking it down.
Although Uncle Lu said nothing, everyone understood the implication.
Gu Ning pinched his eyebrows and said, "In this way, the troops are divided into two groups. You go directly to the northwest. Xiuling and I will handle the rest."
this--
Gu Jianshe felt sorry for his daughter who worried too much, but at this point, there was really nothing she could do.
He sighed, "Well, Ning Ning, you see, it really doesn't work. If it's not a brand product, it's not a brand product. We don't pay attention to these things."
Gu Ning nodded, "I know."
After sending Gu Jianshe and the others away, the yard suddenly became empty.
Wu Xiuling subconsciously looked at Gu Ning, "What are you going to do?"
"Decide on the brand first." Gu Ning thought for a while, picked up a pen, and started writing and drawing on the side, "You said, brand red dates, wolfberries, and raisins. What name is good? It sounds like a family.
It’s of good quality and cost-effective?”
Wu Xiuling is not good at naming. They are all useless at naming.
She thought for a long time and asked tentatively, "Xinjiang red dates? Hotan red dates?"
Gu Ning shook his head, "It's possible, but it doesn't seem to be enough. We need to add wolfberries and raisins. We will definitely have more dry goods in the future."
"Where did this stuff come from?"
"Northwest!" Wu Xiuling was a little surprised, but she still blurted out the answer.
Gu Ning thought for a moment, "That's called Northwest Dry Goods Store. What do you think?"
"It can be regarded as general, but it doesn't sound good."
Wu Xiuling told the truth.
Now, it’s difficult to pay two naming fees.
Gu Ning and Wu Xiuling looked at each other, "How about this? The general name is Northwest Dry Goods Store. This is the collective name for the stores that purchase goods from the northwest in the future. Then we can subdivide it into Xinjiang red dates, Ningxia wolfberries, and Turpan raisins?"
"Adding the place name seems to make it more obvious that the quality of the goods is different?"
After hearing this, Wu Xiuling thought this name was okay. She nodded, "Okay, let's go with this."
Gu Ning continued to write, "Now that the name has been decided, the urgent thing to do now is to find a factory, order packaging bags or boxes, and then pack all the goods in the warehouse."
"The packaging bags and boxes must have the name of our store. This needs to be very conspicuous."
She marked a time on her calendar, "It's best to get all of this done within three days. The agreement I negotiated with Director Wu of the garment factory, no surprise, it will be within these few days."
Wu Xiuling nodded, "I'll discuss this." The bags for her clothing store were ordered from factories.
Gu Ning nodded, and she thought for a moment, "It doesn't need to be a very good design, just print it on Northwest Dry Goods Company. If it's bottom, use red bottom."
This is the habit of Chinese people. They like red and think red is auspicious.
She touched the red dates, raisins and wolfberries, and added, "In this way, use bags for red dates and raisins." She paused for a moment, took a wolfberry, bit into it and tasted it. The black wolfberry tasted very good.
, she thought for a moment, "Put black wolfberry in a box, a pound of box. The box should be beautiful and look high-end."
this--
Wu Xiuling, "Is the cost price too high?"
After all, don’t expect the box to be more expensive than the wolfberry.
Gu Ning shook his head, "No, the wool comes from the sheep."
This is what a businessman is.
Wu Xiuling couldn't help but sigh, "I think you are more suitable for business than me."
At least, she wouldn't have thought of this. It really proved the saying, no businessman, no traitor.
Gu Ning, "That's not what you said, Xiuling. You have to know that for people who work in the workplace, what they want is dignity."
The garment factory she was looking for was state-owned, and the workers who came out of the factory all thought they were superior to others. On weekdays, they would use their benefits to compare with other factories.
And Gu Ning took advantage of their thoughts.
Wu Xiuling has never been in a formal unit, so she really doesn't know this. However, today at Gu Ning's place, she can be considered a popular science.
The two of them acted separately.
Wu Xiuling went to the factory to order outer packaging and printed the name of their Northwest Dry Goods Store.
Gu Ning began to look for workers, but after searching around, she found that it was obviously difficult to gather the manpower for these aunts. It would take at least hundreds of people to assemble the goods in the three major warehouses.
Rather than hiring these unfamiliar aunts, it is better to outsource this work.
Gu Ning thought for a moment and contacted Wu Xiuling. "Ask the factory. After the outer packaging is customized, do we need them to help us pack the goods in and pay separately to see if they take the order?"
Wu Xiuling didn't expect it to be like this. She was obviously stunned after hearing this, but she still went to ask.
Unexpectedly, the processing factory was very easy to talk to, so I immediately took over the boxing and bagging work.
Moreover, the person in charge also said that they often take on this kind of work and are familiar with it.
Just ask Wu Xiuling and the others to just pull the goods over.
It has to be said that professional things are done by professional people. Gu Ning originally expected to load the goods in three days, but when they arrived, they were finished in one and a half days.
Moreover, including the packaging box and bag, everything is packed and looks very appropriate.
Gu Ning and Wu Xiuling checked and felt that they had passed the test, so they paid separately. The bags and packaging boxes totaled 60,000. The bags cost two cents each, and the packaging boxes cost eight cents.
Including the manual packing fee, the total cost was about 1,800 yuan.
To be honest, it wasn't cheap, but it was able to get all the work done within three days.
Gu Ning felt that the money was worth it, because it was an intangible expense and would lay a foundation for them in the future.
The goods are finalized and the packaging is finalized.
Gu Ning took the samples directly and went to the Purchasing Department of Yangcheng Garment Factory. Because he had told Director Wu in advance, it was smooth to get in.
Director Wu's face was not as ugly as the previous few days. It was obvious that his mother was out of danger, so when he saw Gu Ning, his face unconsciously became a little gentler, "You're here."
He had been waiting for Gu Ning for several days.
Gu Ning smiled and nodded, handing him the samples prepared in advance, "Uncle Wu, look at our products, they are definitely better than those on the market."
The person calling was Uncle Wu, not Director Wu anymore.
The difference between the two is quite big.
Director Wu took the sample and took a special look at the outer packaging of the sample. It felt quite textured and not bad.
Then, the sample packaging bag was opened to reveal the contents. The first bag contained dried red dates. Each red date was as big as an adult’s thumb, and was extremely plump and bright and ruddy in color.
Director Wu broke it open and looked at it. It was rich in jujube meat. Then he put it in his mouth and chewed it for a while.
With a sweet taste.
Rarely, he nodded, "Not bad."
It is a rare high-quality dried red date.
Gu Ning nodded, "Authentic Xinjiang jujubes, guaranteed to be genuine." Then he pushed the raisins over and said, "Are you trying this?"
"Turpan raisins."
Inside the torn bag, green and slightly translucent raisins were revealed. The raisins were plump and clean.
Just looking at it makes you want to try one.
Manager Wu did exactly that. He twisted a few raisins to try. The raisins tasted sour and sweet, with a hint of fresh grape flavor.
He couldn't help but nod, "These raisins are not bad. They look much better than the raisins on the market in Yangcheng."
What's more important is this packaging bag. It's a red packaging bag with the crisp words "Northwestern Work Industry" printed on it. It looks classy just by looking at it.
Gu Ning, "Of course, it's not a good product, and I can't bring it to you, right?"
She opened the well-packaged box towards Director Wu and said, "Look at this."
Black wolfberry is the highlight.
After Director Wu opened it, he was stunned for a moment when he saw the black wolfberry, "Black?"
"Wolfberry?"
He has only seen red ones, but never black ones.
Gu Ning nodded, "Yes, the authentic Ningxia black wolfberry is of high quality, and the shipment volume is very small every year. I just keep it for my own consumption." She grabbed a handful and handed it to the other person, "Try this, it's delicious.
Not very authentic?”
"Moreover, black wolfberry can not only improve eyesight and protect the liver, but also strengthen the body and strengthen yang. It is a supplement without any side effects."
This black wolfberry is a treasure for middle-aged men.
Of course, Gu Ning didn't say anything else later. Director Wu is a smart person and has experienced it, so he can naturally understand.
He took a handful of black wolfberry, sniffed it gently, then put it in his mouth and chewed it for a while, then squinted his eyes, looking like he was enjoying it.
Gu Ning did not interrupt him, but waited quietly.
I don’t know how long it took, but Director Wu tasted all the black wolfberries.
He kept nodding, "Good stuff."
With his position and salary, it is basically not difficult to make some wolfberry soaked in water, but this is the first time he has encountered such a good wolfberry.
Just the taste is different from usual.
Gu Ning nodded with a smile and did not speak again.
Instead, wait for the other person to speak.
Now that the good goods are in her hands, she needs to hook up with Director Wu in the early stage to sell the goods to him.
But now, as the director of the Procurement Department, Director Wu also has mission goals. For example, if he gets this good product, he will also be the beneficiary.
If he does a good job and is praised by his workers and leaders, it will naturally be good for his future development.
"I don't know, how did you set the price?"
Director Wu tentatively said that he had actually won this batch of goods.
Gu Ning smiled and said, "If you want it, I will definitely give you the cheapest purchase price."
"Dried red dates cost two yuan and a pound, and raisins cost a dollar and a half. As for the black wolfberry, which is half of a medicinal ingredient, it costs three yuan and a pound."
As soon as the price was announced, Director Wu fell silent. He silently put down the box of black wolfberry and couldn't help but shake his head, "This price is too expensive."
“It’s almost twice as expensive as the ones on the market.”
Gu Ning was very magnanimous, "Uncle Wu, you have to believe that you get what you pay for. You can find all these dry goods in Yangcheng. I'm sure they don't have any. Our northwest dry goods store
good."
"I can guarantee you this."
The goods are good, but they are really expensive.
Rejecting it would mean missing out on this batch of goods. Director Wu was still hesitating. He thought for a while and touched the gift box. "Well, you can leave a few samples for me. We will have an internal meeting in the purchasing department and report to the factory director.
Let’s see if it works, and I’ll give you the results when the time comes.”
Gu Ning nodded and pushed all twenty samples over, "If it's not enough, I can send them over again."