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Chapter 163 Advertising

It has to be said that although Zhu Yuanzhang came from a humble background, after all these years of hard work, he still has a lot of ink in his belly.

In a short while, a neat couplet was written.

I saw that this font is vigorous, powerful, heroic, and looks very good-looking.

When Hu Changan saw this, he was quite satisfied and quickly thanked him.

You must know that Zhu Yuanzhang was not like Qianlong, who wrote inscriptions on everything he saw.

Zhu Yuanzhang's calligraphy is expensive.

Zhu Yuanzhang would not inscribe easily unless necessary.

Now Hu Changan is opening a small hot pot restaurant, and he actually got the legendary Zhu Yuanzhang's calligraphy treasure. How could he not be excited?

After receiving Zhu Yuanzhang's inscription, Hu Changan resigned.

Since the hot house and hot pot have been presented, he will not disturb the father and son Zhu Yuanzhang and Zhu Biao.

Right now, there are more important things waiting for him.

...

Du Yan, a junior official from the Ministry of Finance, saw an unusual scene when he went to the morning court today.

I saw two bright red signs standing on the only way to go to the morning!

From a distance, Du Yan saw the two signs.

Otherwise, these two brands are really too bright red.

And these two signs were still glowing dimly!

In the dark sky in the early morning, it was like two burning torches, making it difficult for people not to notice.

Since Du Yan was walking, he walked for a long time before he reached the two signs.

Taking a closer look, it turned out that the sign was an advertisement for a merchant.

"Hu's hotpot restaurant is newly opened, right on the edge of the Qinhuai River and next to the Zhongshan Prince's Mansion."

“We offer a variety of fresh meats and vegetables all year round.”

“When you come to Hu’s Hot Pot Restaurant, you can eat fresh vegetables even in the middle of winter.”

Behind the red cloth, two huge torches burned.

The firelight passes through the red cloth, creating the illusion that the red cloth is glowing.

Du Yan couldn't help but be surprised.

This merchant's business is in the middle of the road.

Is it possible to eat fresh vegetables in the middle of winter?

Du Yan thought this was simply a scam by an unscrupulous businessman.

Originally, Du Yan wanted to pass by directly, but due to his nature as an official, he still asked the young man standing next to the sign.

"This is an official road. How can you put a sign here to attract customers?"

"Does the Five Cities Military and Horse Division agree?"

The young man holding the sign was clearly a member of Hu Changan's sales team.

After standing here for a long time, he has been asked similar questions by countless officials.

Facing Du Yan, the young man skillfully put on a sweet smile and said: "Master, if you are holding a sign here, we have indeed obtained permission from the Wucheng Army and Horses Division."

"Master, look at our sign. Although it looks big, it is still some distance from the center of the road."

"As long as you don't deliberately go astray, no matter whether you are walking or riding a horse, you will not hit our sign."

Du Yan took a closer look, hehe, it's true.

Although this sign is large, the angle it stands on is very clever.

As long as you don't hit it intentionally, there is no way it will hinder pedestrians on the road.

At this time, Du Yan had nothing to say.

However, looking at the sign standing tall, Du Yan raised a new question: "What's going on with your boss? You're not afraid of being flashed when you say such big words?"

"How can we have fresh vegetables in the middle of winter?"

Facing Du Yan's concerns, the young man also explained skillfully: "My lord, you are worrying too much."

"We are a business that has been praised personally by the current emperor Zhu Yuanzhang."

"When we say there are fresh vegetables in winter, we mean there are fresh vegetables in winter."

"You are worried that we are lying to others, but the emperor will never lie to others."

"Even the emperor said our food was delicious and even wrote us a couplet himself."

"Sir, you only need to visit our store and you will know."

What?

It was praised personally by the current sage Zhu Yuanzhang!

Du Yan couldn't help being shocked.

Today's sage Zhu Yuanzhang is definitely not someone who praises others easily.

Zhu Yuanzhang couldn't help but admire how delicious this food is!

Hearing this, Du Yan couldn't help but feel itchy.

He also wants to eat the same dish as His Majesty!

However, Du Yan was an upright official after all and was short of money.

This shop is located on the edge of the Qinhuai River!

It was definitely a high-consumption place, and Du Yan was afraid that his wallet wouldn't last even a second.

So although he was quite moved, Du Yan still asked the young man: "I wonder what your boss's pricing is?"

"How much money does it cost to eat fresh vegetables in winter?"

Hearing this, the young man replied fluently: "Sir, the fresh vegetables we sell in the middle of winter cost about one tael of silver for two taels of vegetables."

What?

One tael of silver for two taels of vegetables?

Du Yan was shocked.

So expensive?

This is definitely a price that I can’t afford!

With one month’s salary, I’m afraid I can’t even afford a meal!

In fact, Hu Changan has his own reasons for pricing things this way.

After all, the hotpot restaurant opened by Hu Changan is going to be high-end!

The high-end route means that all ingredients and services must have high standards and strict requirements.

Whatever comes your way, regardless of cost.

Take baby greens as an example.

A whole greenhouse of green vegetables can only be served on the table if they are in good condition and have almost no traces of insects.

After all, there was no such thing as pesticides in ancient times. Vegetables were the most favored by pests and would inevitably be bitten to pieces.

Maybe you can't even see it when frying vegetables.

But if it is placed on the hot pot table, it will be too obvious!

So Hu Changan could only choose the best among the best.

Even in his mansion, he could only eat vegetables full of insect eyes!

Since the cost is so high, the price of this hot pot will naturally not be too low.

However, Hu Changan's target group is not ordinary people, but the nobles of the capital.

These aristocratic families are definitely not short of money.

In their eyes, a tael of silver may not even be considered a drizzle.

As long as they can eat high-quality ingredients and enjoy high-standard services, they don't mind spending a little more money.

This is also the reason why Hu Changan wanted to advertise on the only way to go to the morning court.

After all, almost all of these nobles in the capital have to attend the morning court!

Going to court in the morning was their rare or only interaction.

Hu Changan naturally wanted to seize this rare opportunity and advertise more.

Anyway, there is not much scenery to enjoy on the way to the morning. With such a big sign, everyone will definitely see it.

However, Du Yan was very disappointed after hearing what the young man said.

Poor officials like him are not Hu Changan's target group at all.

He was afraid that he would never be able to eat this magical thing called hot pot again in this life!


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