Looking at Du Yan's disappointed eyes, the young man also enlightened him at the right time: "Master, don't worry."
"Although our prices are relatively high, we will soon open a more affordable store!"
“In the new store, you can eat all you want for only 500 Wen!”
“Although the dishes there are definitely not as many as those in the old store, the taste of the hot pot is exactly the same as in the old store!”
This is also one of Hu Changan’s differential pricing strategies.
Now that there are stores facing high-end customers, mid-range or even low-end customers naturally cannot be left behind.
After all, the money of mid- to low-end customers is also money.
Leaving money without making any money is definitely not the behavior of a good businessman.
As long as the sign is up, making money is not a problem!
In the mid-to-low-end stores that are about to open, Hu Changan plans to use similar but lower-priced ingredients.
For example, the winter green vegetables are naturally gone.
After all, even insect-eaten greens must be cultivated in a greenhouse.
The money spent to build a greenhouse is a lot of money.
In winter, in those low-end hot pot restaurants, maybe only Chinese cabbage and radishes can be eaten.
But when it comes to seasonings, Hu Changan is not going to be lazy.
What seasonings are used in high-end hot pot restaurants, and what seasonings are used in low-end hot pot restaurants.
After all, the seasoning is related to the hot pot restaurant’s signature!
Naturally, this cannot be done carelessly.
Of course, Hu Changan is not worried that after the low-end hot pot restaurants are opened, there will be no high-end hot pot restaurants.
After all, those nobles are all wealthy people.
Hu Changan believed that they would definitely be willing to spend more money to buy a quiet environment and good services.
After hearing this, Du Yan was also very excited.
Although he can't afford this high-end hot pot restaurant, he can afford this low-end hot pot restaurant.
500 copper coins, although this is not a small amount of money for Du Yan, it is not really a huge amount of money.
It's okay to come here for a taste once in a while.
When the new store opens, he, Du Yan, must be one of the first diners!
So Du Yan thanked the young man and left happily.
After Du Yan left, many officials from the court came to ask the young man about the hot pot restaurant.
Among them were both low-ranking officials walking to court, and high-ranking officials riding tall horses.
Even Xungui, who was sitting in a magnificent carriage, stopped and looked at the billboard!
Time passed quickly while talking with many officials.
After a while, the sky became brighter.
The morning court time has arrived, and there are no officials in a hurry on the road.
When the young man saw this, he silently put away the sign and brazier and walked towards Hu Changan's shop.
...
The atmosphere in today's morning session was quite strange.
Almost all the officials who came to court had heard about the young man on the roadside about the hot pot restaurant and His Majesty's inscription.
Everyone is curious and gossipy.
An emperor as unsmiling as Zhu Yuanzhang would actually write an inscription for a mere hot pot restaurant?
This is simply incredible!
However, when they wanted to think about it, no one had the courage to ask.
After all, that is His Majesty, who keeps his word and kills decisively!
If they offend His Majesty, they will definitely not be able to eat and walk away in the future.
But after all, there are still people with strong heads.
No, an unknown censor stood up and said, "Your Majesty, do you know about Hu's Hot Pot Restaurant?"
This person's name is Chang'an, and he is a Zhengchen among Zhengchen.
Chang An did this kind of thing to offend Tian Yan not once or twice.
Faced with this kind of thing now, Chang An naturally has to stand up and speak.
The colleagues on the side were also very helpless when they saw this.
This kind of thing is obviously just a matter of His Majesty randomly giving a couplet to someone else's hot pot restaurant on a whim.
Such a small thing is insignificant.
Chang An is really bored and insists on making this matter a big deal.
"I know, what's wrong?" Zhu Yuanzhang asked lazily.
Hu Changan wanted to hang advertisements on the only way to the morning court. Zhu Yuanzhang naturally knew about this.
Even Zhu Yuanzhang had to praise Hu Changan as a ghost.
No one had ever thought of advertising on the roadside before.
No one is so bold as to directly put the advertisement on the only way to go to the morning!
However, Zhu Yuanzhang was noncommittal about this matter and turned a blind eye.
Hu Changan attracts more customers, which means that Hu Changan can make more money in the future.
As long as Hu Changan makes money, then Zhu Yuanzhang will also make money.
Although he was an emperor, Zhu Yuanzhang did not have to deal with money.
Since Hu Changan patted his chest and promised that this matter would not affect traffic, Zhu Yuanzhang let him go.
More importantly, Hu Changan had already guaranteed to Zhu Yuanzhang that he would not make money from ordinary people this time, but would only make money from noble families.
Now, Zhu Yuanzhang felt even less psychologically burdened.
Those nobles, overtly and covertly, expropriated and extorted money.
Although Zhu Yuanzhang was trying his best to take care of them, with so many people, it was still difficult for him to defeat four with just one fist.
Zhu Yuanzhang knew that although these nobles from aristocratic families were clean and honest on the surface, the wealth they accumulated privately was definitely much more.
Zhu Yuanzhang was also happy to see these nobles bleeding out.
So Zhu Yuanzhang felt even less psychologically burdened now.
Since Hu Changan wants to do it, let him do it.
When Chang An saw that Zhu Yuanzhang knew about this, he hurriedly tried to persuade him: "Your Majesty, it is very inappropriate for you to write an inscription for Hu's Hot Pot Restaurant!"
"I see you have been deceived by Hu Changan!"
"It's just that Hu Chang'an said you like his cooking, but Hu Chang'an actually said that his hot pot restaurant also has fresh vegetables in winter!"
"This is simply impossible!"
When Hu Chang'an heard this, he was the first to be unhappy: "Chang Yushi, how do you know that my Hu's hotpot restaurant is falsely advertised?"
"Every word my servants say is true."
"If you haven't seen something, doesn't it exist?"
“My Hu’s hotpot restaurant does have fresh vegetables in winter!”
Chang An was speechless by Hu Changan's behavior: "Shilang Hu, what you are saying is too false."
"There are so many ministers in the palace now, who can see that they can grow fresh vegetables even in winter?"
Being directly named, the ministers suddenly fell silent.
Indeed, in all their years, they have never seen anyone grow fresh vegetables in winter.
Some ministers who had worked as farmers in their youth even scorned this matter.
It’s okay to deceive ministers who have never done farm work with this kind of thing.
Those of them who have done farm work will never be deceived.