There was the "Force of War" series launch conference of Fengying Motorcycles, and the launch of Stardust 2-Electrochromic Edition. In between, there were also new products and marketing from major domestic mobile phone manufacturers... The new year has become chaotic again.
With the "Force of War" series, you can tell from the first listen that Fengying Motorcycles has great ambitions. They will not be satisfied with an immature electric motorcycle. On this basis, they will also deepen their cooperation with Stardust Technology.
Even if Xinghan Zhixing enters the field of electric motorcycles in the future, they don't care, because it is impossible for Xinghan Zhixing to specialize in producing electric motorcycles worth 10,000 to 30,000 yuan.
As for the motorcycle industry... let alone a difference of 10,000 yuan, even a difference of 2,000 yuan will become an important factor affecting people's choice. If ABS did not represent "safety", Fengying would not dare to add 4,000 yuan.
Therefore, Fengying and Xinghan’s electric motorcycles will not have any market conflict at all. People looking at motorcycles priced at RMB 10,000 to RMB 30,000 will not consider motorcycles priced at RMB 40,000 or more, unless they make enough money in the future.
There are several reasons why this "War" series press conference dares to be so grand: Stardust Technology's lithium batteries and motors support warranty, Haicheng officially supports warranty, and the purchase of electric motorcycles is exempt from purchase tax.
The same is true for Xinghan Mini. Not only is it exempt from purchase tax, but other taxes and insurance in the first year are all taken care of by Xinghan Zhixing.
At the Stardust Factory, the Xinghan Automobile Factory has experienced a wave of expansion and upgrading, and the cost has dropped a bit. With the official subsidies, aside from various costs and taxes, the net profit of the Xinghan Mini is only 5,000 yuan.
It’s good to be able to avoid losing money in the early stage. Chen Zifan didn’t expect that the Xinghan Mini would crush the entire Haicheng automobile market as soon as it came out. Compared to the Xinghan Mini and Stardust mobile phone, the Xinghan 01 is more profitable.
If Xinghan 01 is sold at the price of 528,000 Yuan, which is the game price of Haishi Mirage, its net profit per unit can reach at least 100,000 Yuan, but a product of this price cannot sell many units in China in a year.
The positioning of Xinghan Mini is low, and the positioning of Xinghan 01 is high. To solve this situation, it is best to produce a new energy vehicle that is more suitable for the mass market and more comprehensive, with a price range between 150,000 and 250,000.
These will have to wait for the release of Xinghan Mini before detailed arrangements are made. The purchase tax exemption for new energy vehicles and motorcycles is currently only available in Haicheng. In Chen Zifan’s memory, it will be fully promoted thirteen years later.
At that time, it also triggered a wave of new energy vehicle craze, which was followed by various price increases. New energy vehicles below 100,000 yuan generally saw a relatively severe price increase. The most severe price increase of Changan Benben even increased by 4 after the resumption of production.
Ten thousand.
The current situation is different. The price of lithium ore has not increased, and prices are generally low. Xinghan Mini's price of 55,800 yuan is not at the same level as Changan Lumin's price of 40,000 to 60,000 yuan, and the available materials are much more solid.
However, due to some craftsmanship limitations, Xinghan Mini may not be able to compete with the new energy mini-cars of more than ten years in some aspects, and there is no need to compare.
Feng Ying "War", Stardust 2-Electrochromic Edition, plus Xinghan mini...these three are currently the three most popular products in Haicheng. Next is Stardust 3, but there is no news about Stardust 3
Not a few yet.
Most people don't even know that 4G base stations are being built in Haicheng, and they don't know that there is such a thing as 4G. Even the locals in Haicheng don't know about it. Let alone 4G, they don't even know about Stardust 3+.
Only some digital enthusiasts still remember that a blogger who broke the news in the Stardust community last year specifically said: The same generation of Stardust 3 will have a mobile phone with a higher positioning, but it is unknown what it will be.
It has to be said that Stardust Technology’s confidentiality measures are very strict. Various accessories for Stardust 3+ have already begun production, and manufacturers in the Stardust ecological chain have not revealed any information about accessories for Stardust 3+.
Before the Stardust conference started, no one could tell what products Stardust Technology would bring this time and what improvements it would make. Now they don’t care about what happens in a few months, they only care about the current products.
Stardust 2-Electrochromic Edition has been completely spread across the Internet due to the exposure of several blind ordering users. Not only does the packaging box use a silver-gray contrasting style, but the product also develops "science fiction"
To the extreme.
A not-too-complicated electro-changing glass process can create such an effect. Occasionally, someone refutes it in the Stardust community, saying that some electro-changing glass is not difficult to achieve and has no technological content and has no effect at all:
"You said it has no technological content, so why don't you come up with a similar product? Who are you trying to fool with just a few scientific theories and concept drawings?"
"I don't know anything else. I only know that some other mobile phone manufacturers still use plastic and metal back covers. Stardust Technology has used electro-changing glass, and it can also adjust the color through the mobile phone. Which one of you can do it?"
"I'm afraid the only drawback is that you can't wear a mobile phone protective case. It doesn't work even if you wear a transparent case. It doesn't have that smell. It doesn't work even if you wear a silicone case. You can't see anything. But if you don't wear a case, it will break easily..."
"It's okay to be careful and control the time you use your mobile phone reasonably. I once stayed up late playing until 5 o'clock in the morning, and my hand slipped and broke the bridge of my nose. Since that day, I have never stayed up late playing again."
"You are the eldest brother! You are awesome! How much does Stardust 2 weigh? Can you break the bridge of your nose? It's really fun to play with mobile phones, but be careful not to get addicted and have a good rest!"
"yes…"
"..."
The current Internet environment is pretty good, but when it comes to a period of Internet explosion, I'm afraid there will be many people in the name of "struggle" promoting the dangers of smartphones, games, and animations...
Of course, some users who participated in the blind order did not like the electrochromic glass back cover, so the Stardust 2 limited edition was refunded from the Stardust official website and mall, and some quotas were given to other users.
At the same time, Xinghan Automobile Factory.
Mo Shaokun lay in the Xinghan mini and asked: "How long do you think it will take for the Stardust 2 limited edition to be sold out?"
His Xinghan Mini has been transformed into a small bed truck, and the top cover has been lifted. In fact, he originally wanted to make a convertible version, but the transformation failed, so he could only change it into the semi-finished small RV it is now.
Li Yuan lay on the passenger seat and said without thinking: "How long can it be used? It won't take half a day. It only took 13 hours for Stardust 1 Bamboo Rhyme Edition to sell 100,000 units. Stardust 2 - Electrochromic Edition
It will be faster!"
"Indeed, there is nothing to ask. Tomorrow Kazekage's 'War' will be released, and the day after tomorrow Stardust 2 - the electrochromic version will be on the shelves. After these two things are over, our Xinghan mini will also be ready to appear!
"
"The Xinghan mini has been debugged. In addition to the five original colors, we also need to prepare ten more template modification plans. I'm afraid your small bed car plan won't work. It will be very depressing if it has a roof on it."
"Yes, fog white, magpie gray, cherry pink, wheat yellow, dew green... are all the colors created by Brother Chen. I said at the time that he was good at design, but he told me specifically: These are just people's wisdom.
.
When Xinghan Zhixing develops, he will also set up a design department to let a team of designers design products. In my opinion, he just wants to relax and leave everything to others!"
Li Yuan smiled: "Isn't this normal? People's energy is limited. It's good that Director Chen can make the product to this level. There are five colors! I don't know how the sales are..."
"Let's first take a look at the feedback after Feng Ying's 'War' press conference. If the feedback is good, it means that there is still a large audience for new energy at the moment. If they can accept electric motorcycles, they will naturally also be able to accept electric cars."
"There will be a month-long 'road test activity' next. Twenty-five Xinghan minis of different colors will be divided into five groups for road testing. They will be run in the streets and alleys of Haicheng every day, which is equivalent to advertising.
"
"You can arrange these things. If I can't do it, I have to continue with the modification..."
“Complete it as soon as possible and you can relax!”
"It's not early! After the Xinghan mini is finished, there is also the Xinghan 01, there are also electric motorcycles, and..."
"Okay, okay! Come on!"
After that, Li Yuan left by himself to arrange the road test of Xinghan Mini. It was said to be a road test, but in fact the items that should be tested had already been tested, and some of the remaining long-term test items were not tested locally in Haicheng.
.
What is different from the past is that this time the Xinghan mini road test will not only not need to wear mosaic stickers, but will also have a Shanghai A green license plate for the first time. The same is true for Fengying's "War", they will also have a green license plate.
The reason for not affixing mosaic stickers is because the product is about to be released, and Xinghan Mini has been fully revealed in the game, so there is no need to do anything secretive. The green license plate is also a privilege directly given by Haicheng officials.
Their current goals have gradually become clearer, and they are seeing resources increasingly tilted towards Beijing and Tianjin... It will not work if they don't respond early, and Haicheng has no characteristics. There are so many coastal cities on the coast.
In terms of economy, history, and culture, it cannot compare with higher-level cities. Thanks to the coastal area, it will only become more and more difficult to develop in the central region. In the pursuit of breakthroughs, Stardust Technology has risen rapidly in a short period of time.
And they have made some very amazing achievements, especially in the field of electronic products, they have mastered tens of thousands of patents, and they have also cooperated with the government in some high-end technology fields. They also want to take the opportunity to seek breakthroughs.
If other aspects cannot compare, then we should first build Haicheng into a "new energy city", "tech city", "4G city", and "pilot city". If it succeeds, it may become a new first-tier city.
Even if it fails, it's not a big deal. If it fails, will it be worse than the gradual reduction of resources?
From top to bottom, products such as Fengying "War", Xinghan mini, and charging stations have been derived. In fact, battery swapping stations are more convenient, but firstly, the construction cost is relatively high, and secondly, new energy vehicles have not yet become popular.
Xinghan Zhixing only has one product, Xinghan mini. When more types of products are derived in the future: such as electric buses, new energy taxis and other public transportation products, battery swapping stations may be more suitable.
On February 25, the day of the Fengying "War" series press conference, Chen Zifan was invited to the press conference. It was in the training venue of Xinghai Driving School. The person in charge of Fengying originally wanted to rent a medium-sized conference center.
Put two cars on the stand, hold a PPT press conference, announce the price, hire some shills to enhance the atmosphere of the scene, delay the launch time, and let consumers go to the store to order the car first.
Then I thought about it... As a pioneer in the field of electric motorcycles, with so much attention, a press conference didn't even include a car or anything exciting. Isn't it a bit lame?
So the person in charge of Fengying immediately changed his mind temporarily, found Mo Shaokun and rented the training ground of Xinghai Driving School. After arranging the equipment, he invited eight professional riders and prepared ten "War Fire" test drives.
The venue of Xinghai Driving School is also large enough. They held a test drive session through the press conference, collected various video materials, and finally used their good Internet marketing to become famous and realize part of the transformation of Fengying products.
It has to be said that the strategy chosen by the person in charge of Fengying is very wise. The outdoor launch conference of motorcycles and other products is quite lively in itself. Except for retro cars, motorcycle enthusiasts prefer speed and freedom.
Speed and freedom while ensuring safety.
Besides, what kind of retro bikes are you riding these days? That was more than ten years later. Now the streets are full of retro bikes. Who of the former motorcycle masters didn’t ride retro bikes?
New and technological things attract more attention.
Chen Zifan is located in a two-story building next to the training ground that is used to handle various businesses. The largest office can see all the conditions of the training ground from top to bottom, which is equivalent to a VIP viewing seat.
It was definitely better to be lively, but he couldn't go down there and squeeze in. From his perspective, he could see that the training ground was already crowded with people before the press conference even started.
They are all young people from Haicheng. Xinghai Driving School does not charge tickets anyway, so who wouldn’t want to come to the free test drive? Only the person in charge of Fengying felt uncomfortable. He felt that he had misjudged the enthusiasm of Haicheng consumers.
"Isn't ten test drives enough?"
"It should be about the same if you take turns... Now that the matter is over, just follow the planned process."
After strengthening his confidence a little, the person in charge of Fengying wore a gray-black suit and rode a red "War" slowly out of the passage and drove straight to the temporary press conference stage set up in the center of the training ground.
Chen Zifan was stunned on the spot!
"Holy shit, what are you doing?"
What do you think about riding a red imitation race in a suit?
Isn’t this just a real estate sale?
Do you want to see this combination for yourself?
But the person in charge of Fengying obviously didn't realize this problem. He had lost himself in the cheers around him. Then he got out of the car and went on stage with a gesture that looked very handsome but was actually very greasy!
He took the microphone handed to him by the staff and introduced the product "War": "First of all, I am very excited to host the 'War' series launch conference at Xinghai Driving School. This is a path I have never thought of...
"
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